20 Brands Like Z Supply for Cozy, Casual Essentials
If your closet is full of super-soft basics that hit the sweet spot between unbelievably comfortable and effortlessly cool, you're probably a fan of Z Supply. The brand has mastered the art of creating those perfect oversized sweatshirts, relaxed tees, and wearable loungewear you reach for again and again.
But while Z Supply is a go-to, it's always fun to discover new options that share that same casual, comfort-first philosophy. Whether you're looking for sustainable essentials or trendier takes on cozy staples, here are 20 amazing brands like Z Supply to add to your rotation.
1. Billabong
Known for its surf-inspired roots, Billabong delivers a whole host of casual, cool apparel perfect for everyday living. Think soft graphic tees, cozy hoodies, and relaxed-fit pants that feel right at home with Z Supply’s vibe. Billabong’s collections often feature a more youthful, boho-beach aesthetic with fun prints and laid-back silhouettes, making it a great alternative if you want casual essentials with a California edge.
2. Madewell
Madewell has become a cult favorite for its effortlessly cool and timeless staples, especially its high-quality denim and soft tees. Their aesthetic walks the line between vintage-inspired and modern minimalist, offering pieces that are easy to build a wardrobe around. While Z Supply leans more heavily into loungewear, Madewell provides a slightly more polished take on everyday essentials, perfect for when you need your cozy basics to look a little more put-together.
3. Everlane
If you love the simplicity of Z Supply but want an even more minimalist look with a focus on ethical production, Everlane is your answer. The brand is built on "Radical Transparency," offering timeless essentials like ridiculously soft tees, cashmere sweaters, and sleek loungewear. Compared to Z Supply, Everlane's vibe is more refined and clean, with a neutral color palette that makes mixing and matching effortless.
4. Aritzia
While Aritzia offers a huge range of styles, its in-house brands like TNA and Wilfred are perfect alternatives to Z Supply. The TNA line serves up iconic oversized hoodies and joggers that are staples in cozy, off-duty style, while Wilfred offers more elevated knitwear and relaxed basics. Aritzia brings a more fashion-forward, on-trend approach to casualwear, giving you that same core comfort with a bit of a luxe, It-girl feel.
5. Lulus
Best known for its affordable dresses, Lulus also has a fantastic selection of casual everyday pieces, from comfy knit sweaters to versatile tops and lounge sets. Their style is often feminine and trendy, offering a slightly more polished alternative to Z Supply’s laid-back basics. If you love the comfort of Z Supply but want pieces that can easily be dressed up for a brunch or casual date night, check out Lulus' knits and tops.
6. Cotton On
Cotton On is a master of youthful, affordable basics. From graphic tees to comfy sweat sets and denim, the brand delivers on-trend casualwear without breaking the bank. Like Z Supply, the focus is squarely on comfort and easy-to-wear pieces, though Cotton On often aligns more closely with fast-fashion trends and a younger aesthetic. It's a great spot to grab fun, easy staples to sprinkle into your wardrobe.
7. Kohl’s
Don't sleep on Kohl’s for cozy basics. In-house brands like SONOMA Goods for Life and Simply Vera Vera Wang offer huge selections of comfortable sweaters, tees, and joggers that are perfect for everyday life. With accessible prices and a focus on practical, versatile style, Kohl’s shares Z Supply's commitment to comfort while serving a broader audience with a wide array of styles and fits.
8. Urban Outfitters
Urban Outfitters feels like Z Supply’s younger, edgier cousin. In-house labels like BDG and Urban Renewal offer oversized silhouettes, vintage-inspired graphics, and comfortable loungewear that appeal to a trend-conscious crowd. You'll find a similar love for relaxed fits and cozy fabrics here, but with a more eclectic-cool or retro twist that sets it apart.
9. Frank And Oak
For those who love Z Supply's laid-back feel but prefer a cleaner, more minimalist aesthetic, Frank And Oak is an excellent choice. This Canadian brand is all about sustainable materials and timeless, Scandi-inspired designs. You'll find beautiful knits, relaxed-fit pants, and quality tees that feel sophisticated and thoughtfully made. The vibe is less about distressed details and more about durable, eco-conscious style.
10. J.Crew
An American classic, J.Crew offers a more polished and preppy take on cozy essentials. While known for its button-downs and blazers, the brand’s collection of cashmere sweaters, softspun knitwear, and relaxed denim is fantastic for anyone who loves high-quality basics. It’s the perfect place to find casualwear that feels elevated, classic, and timeless - a step up in formality from Z Supply but still deeply rooted in comfort.
11. Gap
Gap is a quintessential source for reliable, all-American casuals. From their iconic logo hoodies and comfy joggers to super-soft tees and easy knits, they've been perfecting the basics for decades. Their aesthetic is classic and accessible, similar to Z Supply's focus on everyday essentials, but with a more sporty, heritage feel that works for the whole family.
12. Abercrombie & Fitch
Having undergone a major rebrand, Abercrombie & Fitch is now a go-to destination for elevated, on-trend basics. Their super-soft sweatsuits, bodysuits, and cozy knits often come in chic, neutral color palettes and flattering fits that feel modern and grown-up. A&F offers a similar level of comfort to Z Supply but with a trendier edge that’s been adopted by millennials and Gen Z alike.
13. Skims
When it comes to fabric innovation and incredible softness, Skims is a game-changer. While famous for its shapewear, the brand’s loungewear collections - from the buttery Soft Lounge to the cozy Waffle - are pure heaven. Skims shares Z Supply's passion for ridiculously comfortable fabrics but offers a sleeker, more body-conscious silhouette in its designs and an unmatched range of neutral tones.
14. Alo Yoga
Alo Yoga blends studio style with street-ready comfort, making it a perfect brand for anyone whose vibe is chic athleisure. Their oversized hoodies, soft sweatpants, and luxury basics are made with high-performance fabrics that feel incredible. Where Z Supply is purely casual, Alo brings a sporty, wellness-focused aesthetic to its loungewear, making its pieces feel intentional and stylish both on and off the mat.
15. PacSun
Capturing the laid-back, sun-soaked California vibe, PacSun is a goldmine for relaxed graphic tees, oversized hoodies, and cozy loungewear. The brand curates pieces with a youthful, streetwear-leaning feel, making it similar to Z Supply but very much geared toward current trends. It's a destination for casual, easygoing staples that feel fashionable and of-the-moment.
16. Reformation
Famous for its sustainable party dresses, Reformation also excels at creating elevated, eco-friendly basics. Their collections include incredibly soft tops, cozy cashmere sweaters, and vintage-inspired sweat sets made from materials like organic cotton. Reformation offers that signature Z Supply comfort but with a decidedly more chic, feminine, and sustainable twist that's perfect for the eco-conscious shopper.
17. Naadam
Naadam is your destination for "sustainable and affordable" cashmere. While luxury material is their focus, the brand brings that same high-quality feel to a range of basics, including loungewear, tees, and cozy essentials. Compared to Z Supply, Naadam is a step up in terms of luxury fabrics and price point. It’s an ideal choice when you want your essential pieces to feel exceptionally soft and sustainably made.
18. Uniqlo
The undisputed king of high-quality, tech-forward basics, Uniqlo offers exceptional value for money. Their HeatTech and AIRism collections are legendary, and their sweats, tees, and knits are engineered for maximum comfort and durability. Uniqlo shares Z Supply’s commitment to excellent basics, but with a more minimal, functional, and universal design ethos. It’s the perfect place to build a dependable core wardrobe.
19. Revolve
Known as a hotspot for trendy, going-out looks, Revolve also carries a seriously impressive range of elevated loungewear and casual essentials from brands like Lovers + Friends and superdown. It's where you'll find cozy sets, relaxed knits, and simple tops that blend right in with the latest trends. Think of it as a fashion-forward take on the Z Supply vibe, perfect for wanting comfort that still feels ready for a photo.
20. Vuori
Taking inspiration from the active California lifestyle, Vuori excels at creating performance apparel that's so comfortable, it's become everyday essentials. Known for their ridiculously soft DreamKnit™ fabric, their joggers, hoodies, and tops are just as suited for lounging as they are for a light workout. It's like Z Supply’s athletic alter-ego - perfect for anyone who wants their exceptionally cozy clothing to pull double-duty.
Written by
Ash Read
