For decades, wanting sexy, glamorous lingerie meant one thing: heading straight to Victoria's Secret. The brand is legendary for its iconic blend of bold confidence, lace details, and show-stopping flair, making women feel powerful and alluring.
But if you're ready to broaden your lingerie horizons and discover new brands that nail that same sexy-yet-comfortable sweet spot, there are some incredible options out there. From ultra-inclusive fits to romantically refined designs, here are 16 brands like Victoria's Secret to check out.
Aerie has become a go-to for lingerie that feels just as good as it looks. Embracing body positivity and a more natural vibe, their collections feature super-soft fabrics, delicate lace accents, and styles designed for everyday comfort. It shares Victoria’s Secret’s focus on pretty, feminine designs but with a stronger emphasis on authenticity and wearability, making it a favorite for feeling effortlessly sexy.
Shop now at ae.com/us/en/c/aerie
Created by Rihanna, Savage X Fenty is all about celebrating unapologetic confidence with bold, inclusive, and daring lingerie. The brand completely pushes the boundaries of traditional sexiness with vibrant colors, unique textures, and designs that cater to every body type. While Victoria's Secret is classically glamorous, Savage X Fenty delivers a much edgier, diverse, and experimental vibe that's fiercely empowering.
Shop now at savagex.com
If finding the absolute perfect fit is your top priority, ThirdLove is your answer. Famous for its inclusive sizing, including signature half-cup options, this brand designs lingerie to disappear under your clothes while still making you feel amazing. Compared to the more overt glamour of Victoria’s Secret, ThirdLove offers a more understated and minimalist sexiness, focusing on incredible fit, premium materials, and all-day comfort.
Shop now at thirdlove.com
Lively coined the term "leisurée" to describe its genius blend of lingerie, swimwear, and loungewear. The brand creates versatile, modern pieces with a sporty-meets-minimalist aesthetic, using soft fabrics and mesh details for a look that's both comfortable and cute. While VS is pure lingerie glamour, Lively offers a more laid-back, contemporary sexiness for people who want their underpinnings to be as stylish as the rest of their look.
Shop now at lively.com
Founded by Kim Kardashian, Skims brings a shapewear-inspired approach to lingerie, focusing on incredible fit, smoothing fabrics, and figure-enhancing silhouettes. The brand offers lacy sets, seamless bralettes, and essential underwear in an inclusive range of sizes and nude tones. Unlike the decorative aesthetic of Victoria's Secret, Skims leans into minimalist, modern silhouettes that deliver sexy in a sleek and utilitarian way.
Shop now at skims.com
Known for its beautiful Italian craftsmanship, Cosabella stands for vibrant colors, delicate lace, and luxe comfort. The brand creates romantic, feminine pieces that feel both special and completely wearable. While Victoria's Secret provides mainstream glam, Cosabella delivers a more artisanal, European feel with unique prints and rich textures that make everyday feel a bit more luxurious.
Shop now at cosabella.com
Adore Me makes trendy, sexy lingerie accessible to everyone with its affordable prices and popular subscription model. The collections feature a huge variety of styles, from daring eyelash lace sets and playful prints to comfortable everyday bralettes. If you love the fun, flirty vibe of VS but want it at a more budget-friendly price point, Adore Me is a fantastic option for building your lingerie wardrobe.
Shop now at adoreme.com
La Perla is pure luxury lingerie at its finest. This iconic Italian brand is known for its exquisite craftsmanship, using the most decadent fabrics like silk, fine tulle, and intricate Leavers lace. While Victoria's Secret is about accessible glamour, La Perla is an investment in timeless, high-end sensuality. It’s the perfect brand for marking a special occasion or when you want to feel truly exceptional.
Shop now at laperla.com
Best known for its signature crinkle-stretch fabric, Hunza G offers swimwear and lingerie with a modern, sporty, and body-conscious fit. The designs are minimalist yet undeniably sexy, molding perfectly to your shape. This is a far cry from VS's lacy, structured pieces, offering instead a unique, textured style that feels both effortlessly cool and confidence-boosting.
Shop now at hunzag.com
Natori perfectly fuses Eastern-inspired artistry with elegant sensuality. The brand is beloved for its sophisticated designs that feature luxe materials like chantilly lace, silk charmeuse, and intricate embroidery. If you appreciate the sexiness of Victoria's Secret but are looking for something more refined and timeless, Natori offers an elevated brand of glamour that’s both chic and incredibly comfortable.
Shop now at natori.com
Eberjey is synonymous with softness, romance, and comfort. Their lingerie and sleepwear are designed to feel like a gentle second skin, using ultra-soft modal fabrics and delicate lace trims. While Victoria's Secret brings the bold flair, Eberjey delivers a more subtle and relaxed kind of sexiness. It’s perfect for those who want to feel beautiful and alluring in quiet, understated moments.
Shop now at eberjey.com
With its fun, youthful, and trendy aesthetic, Yamamay is an Italian brand that offers seriously stylish lingerie at very accessible price points. You'll find everything from playful lace sets and bold prints to classic boudoir styles. For shoppers who love the look of Victoria's Secret but crave similar sexy styles for less, Yamamay is the perfect playful alternative for everyday indulgence.
Shop now at yamamay.com
Boux Avenue is the destination for playful, sophisticated lingerie, nightwear, and swimwear that celebrates femininity. The brand focuses on creating figure-flattering fits with plenty of lace, satin, and mesh, with options ranging from sweet to sultry. It embodies a similar fun and girly aesthetic to VS but with an added touch of classic European elegance, especially known for its gorgeous matching sets.
Shop now at bouxavenue.com
Famous for creating "The World's Most Comfortable Thong," Hanky Panky is all about combining comfort with a signature playful sexiness. Their collections are filled with super-soft, stretchy signature lace in every color imaginable. Compared to the more structured bras at Victoria's Secret, Hanky Panky offers non-wired bralettes, camisoles, and undies that prioritize all-day ease without ever sacrificing that flirty, pretty feel.
Shop now at hankypanky.com
Intimissimi is an Italian brand that excels at refined, elegant sensuality. Their collections showcase timeless designs, high-quality materials like silk and micropique, and delicate lace details. Where Victoria's Secret is often bold and provocative, Intimissimi offers a more understated, romantic, and sophisticated kind of sexiness that feels effortlessly chic and womanly.
Shop now at intimissimi.com
For those who like their lingerie with a daring, high-fashion edge, Bluebella is a must-see. This contemporary brand creates provocative and innovative designs using directional strapping, sheer mesh inserts, and intricate embroidery. It takes the sexy foundation of a brand like Victoria's Secret and injects it with a strong dose of edginess and provocation, perfect for anyone who wants their lingerie to make a serious statement.
Shop now at bluebella.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
