16 Brands Like VS for Sexy & Comfortable Lingerie
You love the confidence that comes with slipping on gorgeous lingerie. The lace, the fit, the way it makes you stand taller. But lately, Victoria's Secret feels like the only name in your rotation, and you know there has to be more out there.
Good news: the lingerie world has expanded far beyond one brand. Whether you want better sizing, bolder designs, or luxury fabrics that feel like a reward, these 14 brands deliver that same rush of confidence with their own distinct edge.
1. Aerie by American Eagle
Aerie built its reputation on body positivity and zero retouching, creating a loyal following among women who want lingerie that celebrates their natural shape. Their collections lean into ultra-soft fabrics, delicate lace trims, and wireless designs that prioritize wearability without sacrificing femininity. Every piece feels like it was made for real life rather than a runway.
Where VS goes full glam, Aerie takes a more grounded approach. The result is lingerie you actually want to wear all day, from morning meetings to late-night plans. Expect gentle price points and frequent sales that make refreshing your drawer painless.
Best for: Everyday comfort with a pretty, natural feel.
2. Savage X Fenty
Rihanna launched Savage X Fenty to prove that bold lingerie belongs on every body type. The collections are fearless, mixing vibrant prints, rich textures, and statement hardware with an inclusive size range that runs far wider than most competitors. Each drop feels like an event, with designs that push conventional boundaries.
This brand swaps VS's classic glamour for raw, unapologetic energy. The membership model keeps prices accessible, and the rotating collections mean there is always something fresh to discover. If your lingerie drawer needs a jolt of personality, start here.
Best for: Daring, inclusive styles with serious attitude.
3. ThirdLove
ThirdLove made waves by introducing half-cup sizing, solving a fit problem that millions of women had quietly accepted for years. Their approach is data-driven and detail-obsessed, with bras engineered to disappear under clothing while providing genuine support. The fabric choices prioritize breathability and softness over flashy embellishment.
Compared to VS's push-up-heavy lineup, ThirdLove focuses on making you feel confident through precision fit rather than padding. The brand's online quiz helps narrow down your ideal size before you order, which cuts down on the frustrating return cycle that plagues online bra shopping.
Best for: Finding your perfect fit with half-cup precision.
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4. Skims
Kim Kardashian built Skims around the idea that shapewear and lingerie should work together, not compete. The range spans seamless bralettes and sculpting bodysuits alongside lace sets in an extensive selection of nude tones designed to match a wide variety of skin shades. Everything is cut to smooth and flatter without feeling restrictive.
Skims takes a minimalist path where VS goes decorative. The aesthetic is clean and intentionally understated, letting the fit do all the talking. If you prefer lingerie that enhances your silhouette with quiet sophistication, this brand delivers.
Best for: Sleek, figure-enhancing pieces in inclusive nude tones.
5. Cosabella
Cosabella has been crafting Italian-made lingerie since 1983, earning a devoted following for its vibrant color palette and signature stretch-lace construction. The brand strikes a rare balance between artisanal quality and everyday wearability, with bralettes and thongs that feel luxurious without being precious about it.
While VS delivers mainstream polish, Cosabella brings a distinctly European sensibility. Rich jewel tones, unique prints, and textures you will not find at the mall give each piece a collected-over-time feel. The "Never Say Never" lace line alone has become a cult favorite.
Best for: Italian-crafted lace in standout colors and prints.
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6. Adore Me
Adore Me proves that sexy lingerie does not need to drain your bank account. The brand offers a constantly rotating selection of lace sets, printed bralettes, and playful designs at prices that undercut most competitors. Their popular subscription box delivers curated picks to your door monthly, taking the guesswork out of building a varied collection.
Think of Adore Me as the VS experience at a friendlier price point. The quality holds up well for the cost, and the style variety means you can go from romantic eyelash lace to sporty mesh in the same order. Budget-conscious shoppers will appreciate the value here.
Best for: Trendy, affordable sets with subscription convenience.
7. La Perla
La Perla occupies the pinnacle of luxury lingerie. This storied Italian house works with silk charmeuse, hand-finished Leavers lace, and fine tulle to create pieces that feel closer to couture than casual wear. Each item is constructed with the kind of attention to detail that justifies the investment price tag.
Where VS offers accessible glamour, La Perla trades in timeless opulence. A single La Perla set can mark a milestone birthday, an anniversary, or simply the decision that you deserve something extraordinary against your skin. This is the lingerie equivalent of a forever piece.
Best for: Luxury investment lingerie for milestone moments.
8. Natori
Natori draws on Eastern-inspired design sensibilities to create lingerie that feels both artistic and refined. The brand is known for intricate embroidery, silk charmeuse finishes, and Chantilly lace details that transform everyday undergarments into something genuinely special. Comfort engineering runs through every piece, so beauty never comes at the expense of wearability.
If VS represents mainstream American glamour, Natori offers a more worldly perspective. The brand appeals to women who appreciate craftsmanship and want their lingerie to feel considered rather than mass-produced. Department store staple or not, the quality speaks for itself.
Best for: Refined, art-inspired designs with luxe fabrics.
9. Eberjey
Eberjey has turned softness into a brand identity. Their lingerie and sleepwear are crafted from pima cotton and modal fabrics that feel impossibly gentle, with lace trims adding romance without stiffness. The color palette skews toward muted pastels and warm neutrals, creating a cohesive, calming aesthetic across every collection.
This is the opposite of VS's bombshell energy, and that is precisely the point. Eberjey is for women who feel most beautiful in pieces that whisper rather than shout. The brand also crosses seamlessly into loungewear territory, making it ideal for anyone who values looking pulled-together even at home.
Best for: Ultra-soft fabrics with a quiet, romantic sensibility.
10. Yamamay
Yamamay brings Italian design flair to lingerie at surprisingly accessible prices. The brand moves quickly on trends, offering everything from playful printed sets to sleek, minimalist basics. Their stores across Europe have built a reputation for delivering fashionable intimates without the luxury markup.
For anyone who loves VS's fun, youthful energy but wants a European twist, Yamamay hits that sweet spot. The quality-to-price ratio is genuinely impressive, and new styles land frequently enough to keep your collection feeling current. It is a brand that rewards regular browsing.
Best for: Fashion-forward Italian lingerie at wallet-friendly prices.
11. Boux Avenue
Boux Avenue is a British lingerie destination that specializes in figure-flattering fits across a generous size range. The collections lean into classic femininity with plenty of lace and satin alongside sheer mesh, alongside coordinated nightwear and swimwear that extend the brand's aesthetic beyond the underwear drawer.
The brand captures a similar girly-meets-glamorous spirit to VS but with a European polish that feels slightly more grown-up. Their matching sets are a particular strength, with attention to fit details like adjustable straps and multi-hook closures that accommodate real body proportions. Gift sets and seasonal collections make Boux Avenue a go-to for treating yourself or someone else.
Best for: Feminine matching sets with British charm.
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12. Hanky Panky
Hanky Panky earned its reputation with a single product: a stretch-lace thong so comfortable that it developed a near-fanatical following. The brand has since expanded into bralettes and camisoles plus full briefs, all built around that same buttery-soft signature lace. Every piece uses a one-size-fits-most philosophy that genuinely works for a wide range of bodies.
Unlike the structured, push-up world of VS, Hanky Panky leans fully into wireless, unlined comfort. The payoff is lingerie you forget you are wearing until you catch a glimpse of the pretty lace peeking out. The color range is vast, with seasonal shades and limited prints that keep collectors coming back.
Best for: Impossibly comfortable stretch-lace essentials.
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13. Intimissimi
Intimissimi is the Italian powerhouse behind some of the most polished lingerie in the mid-range market. The brand pairs classic silhouettes with quality fabrics like silk and microfiber paired with fine lace, creating pieces that look far more expensive than their price tags suggest. Seasonal campaigns consistently feature timeless designs rather than trend-chasing novelty.
Intimissimi takes the romantic side of VS's DNA and refines it with a distinctly Italian eye. The fit tends toward sleek and flattering, with enough variety to satisfy women who prefer both demi-cup structures and wireless bralettes. If you want sophistication without the sticker shock, this brand belongs on your radar.
Best for: Polished Italian design with mid-range accessibility.
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14. Bluebella
Bluebella sits at the intersection of lingerie and fashion, creating designs that feel genuinely directional. The brand is known for geometric strapping, sheer mesh panels, and architectural embroidery that transform everyday undergarments into statement pieces. Each collection walks the line between provocative and wearable with real confidence.
Where VS keeps things crowd-pleasing, Bluebella caters to women who want their lingerie to carry a creative edge. The price point stays reasonable for the design ambition on display, making it one of the best value propositions in fashion-forward intimates. If you want to feel like you are wearing something nobody else has, this is your brand.
Best for: Fashion-forward designs with an edgy, architectural feel.
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Written by
Spencer Lanoue
