16 Brands Like UpWest for Cozy, Sustainable Fashion
You discovered UpWest, stocked up on their buttery-soft joggers and organic cotton sweaters, and now nothing else in your closet feels right. That worn-in comfort, the sustainable fabrics, the prices that do not make you wince. The problem is that UpWest only drops so many new styles each season, and your cozy wardrobe needs are growing faster than their catalog.
We tracked down 13 brands that deliver the same blend of relaxed comfort and responsible production. Some lean more polished, others go full lounge mode, but all of them share that commitment to soft fabrics and sustainable practices that hooked you on UpWest in the first place.
Everlane
Everlane built its reputation on cost transparency and elevated basics. Every product page breaks down what you are actually paying for, from materials to labor to markup. Their organic cotton tees, cashmere crew necks, and structured loungewear run between $30 and $150, landing in that same approachable range as UpWest but with a slightly more polished edge.
The fit runs cleaner and more architectural than UpWest's relaxed silhouettes. If you want pieces that transition from a work-from-home day to a dinner reservation without changing, Everlane fills that gap. Their ReNew collection uses recycled materials for outerwear and fleece, keeping the sustainability factor strong across the full lineup.
Best for: Capsule wardrobe builders who want transparent pricing on elevated everyday basics.
Kotn
Kotn sources its cotton directly from family farms in the Egyptian Nile Delta, cutting out middlemen so farmers earn fair prices and you get genuinely premium fabric. Their certified B Corp status backs up the mission, and the Kotn Supply Foundation funds school construction in the communities they work with.
The product range stays intentionally tight. Crewneck tees, sweatshirts, oxford shirts, and loungewear in muted neutrals, all priced between $30 and $100. The cotton quality is noticeably heavier and softer than standard organic basics, and these pieces hold their shape through dozens of wash cycles. Where UpWest gives you cozy weekend wear, Kotn gives you the forever basics underneath it all.
Best for: Basics obsessives who want direct-trade Egyptian cotton with B Corp verification.
PACT
PACT is probably the closest match to UpWest in both price and vibe. As a certified B Corp using Fair Trade factories, they produce organic cotton joggers, hoodies, tees, and activewear mostly between $20 and $60. That makes them one of the most affordable certified-sustainable options on this list, beating even UpWest on some comparable pieces.
The aesthetic is uncomplicated and casual. Nothing flashy, nothing trend-driven, just genuinely soft organic cotton in easy-wearing cuts. Their underwear and loungewear lines are particularly strong, and the size range keeps expanding. If your main draw to UpWest was the combination of low prices and real eco-credentials, PACT matches that formula almost identically.
Best for: Budget-conscious shoppers who want certified organic basics at the lowest possible price point.
Naadam
Naadam works directly with nomadic herders in Mongolia to source cashmere at fair prices, then sells it without the traditional luxury markup. Their sweaters, joggers, and robes start around $75 for basics and run up to $250 for heavier knits. The cashmere quality rivals brands charging two or three times more.
This is where you go when UpWest's cotton comfort is not enough and you want to upgrade to something genuinely luxurious. Their Essential Cashmere Sweater has become a modern wardrobe staple, and the cashmere joggers feel like wearing nothing at all. The brand also funds veterinary care programs for the herding communities, so the ethical sourcing goes beyond fair pricing.
Best for: Comfort-obsessed shoppers ready to invest in ethically sourced cashmere at fair prices.
Tentree
Tentree plants ten trees for every item sold, and they have planted over 100 million trees to date. The Canadian brand uses organic cotton, recycled polyester, TENCEL, and hemp across their collections. Hoodies, joggers, graphic tees, and lightweight jackets sit mostly between $30 and $80.
The vibe is youthful and outdoorsy, very close to UpWest's relaxed energy but with a stronger environmental activist streak. Their joggers and sweatshirts are standout comfortable, and the fit leans unisex and relaxed. If you love UpWest's casual approach but want every purchase to carry measurable environmental impact beyond sustainable materials, Tentree delivers that with a tree-planting program you can track online.
Best for: Eco-conscious shoppers who want everyday comfort wear with tangible reforestation impact.
ABLE
ABLE is a Nashville-based brand built around creating jobs for women who have overcome extraordinary circumstances. They publish their lowest wages for full transparency, a practice almost no other fashion brand is willing to do. The collection covers sweaters, relaxed denim, tops, and accessories, with most pieces running $60 to $150.
The aesthetic sits a step above casual loungewear. These are polished, versatile pieces you can wear to brunch or a weekday meeting without looking overdressed. If UpWest is your Saturday uniform, ABLE picks up where that ends with styles that carry the same ethical weight but work for moments when you need to look a bit more pulled together.
Best for: Women who want ethically made, versatile wardrobe staples that support female empowerment.
Nudie Jeans
Nudie Jeans uses 100% organic cotton across its entire denim line and backs every pair with free repairs for life. They run repair shops across Europe and ship free repair kits worldwide. When your jeans finally wear out completely, Nudie takes them back and recycles them into new products.
The fit range covers everything from the slim Lean Dean to the relaxed Gritty Jackson, with prices running $80 to $200. These are the kind of jeans that develop a personal patina over months of wear, rewarding you for keeping them in rotation instead of replacing them. UpWest covers your top half beautifully, and Nudie Jeans provides the sustainable denim foundation to complete the outfit with the same circular-fashion mindset.
Best for: Denim lovers who want organic cotton jeans with lifetime free repairs.
Girlfriend Collective
Girlfriend Collective turns recycled water bottles into activewear, using around 25 bottles per pair of leggings. Their SA8000-certified factories ensure fair labor, and sizing runs from XXS to 6XL, making them one of the most inclusive sustainable activewear brands around.
The color range sets them apart from the typical black-and-grey sustainable activewear market. Rich jewel tones, warm earths, and seasonal pastels keep the collection feeling fresh. Their joggers and sweatshirts cross over into loungewear territory perfectly, making Girlfriend Collective a natural companion to UpWest for the athleisure side of your closet. The ReGirlfriend program lets you send back worn pieces for recycling credit.
Best for: Active women who want size-inclusive recycled activewear in colors beyond black.
Organic Basics
Organic Basics focuses on the foundation layer of your wardrobe. Underwear, bralettes, socks, and base-layer tees made from GOTS-certified organic cotton and TENCEL lyocell, priced between $30 and $80. Their SilverTech line uses recycled silver fibers for natural odor control, so you can wear pieces longer between washes.
The Copenhagen-based brand takes a radically minimal approach to design. No logos, no unnecessary details, just neutral tones and clean cuts. Every product page shows CO2 emissions, water usage, and energy consumption compared to conventional alternatives. UpWest handles your outer layers, and Organic Basics handles everything underneath with the same commitment to sustainability and that same obsession with softness.
Best for: Minimalists restocking underwear and base layers with certified organic essentials.
Frank And Oak
Frank And Oak is a Canadian B Corp that designs sustainable clothing for both men and women, with a focus on modern urban living. Their collections include knit sweaters, relaxed chinos, outerwear, and loungewear, mostly priced between $50 and $150. They use recycled and organic materials across most of their catalog.
The aesthetic hits a sweet spot between casual comfort and put-together style. Think slightly more structured than UpWest, but never stiff or formal. Their Skylar joggers and recycled fleece pullovers are crowd favorites for good reason. If you want the sustainability credentials of UpWest with silhouettes that read a bit sharper for the office or a weekend outing, Frank And Oak bridges that gap well.
Best for: Urban shoppers who want B Corp-certified sustainable style that works from desk to weekend.
Encircled
Encircled designs multi-way clothing that transforms to serve different functions. A single piece might work as a cardigan, a scarf, or a dress depending on how you style it. Everything is ethically produced in Toronto using sustainable fabrics like TENCEL and organic cotton, with prices running $70 to $150.
The brand is built for people who want fewer, smarter pieces in their closet. Their Revolve Dress converts into over a dozen different configurations, and their Dressy Sweatpant lives up to its name with a look that works at both a coffee shop and a casual dinner. If UpWest's comfort-first philosophy appeals to you but you also want maximum versatility from a smaller wardrobe, Encircled delivers on that promise with genuinely clever engineering.
Best for: Capsule wardrobe fans who want versatile, multi-way pieces made ethically in Canada.
Amour Vert
Amour Vert blends French-inspired design with California sustainability, manufacturing most of their collection locally in the U.S. Their signature fabric is a custom beechwood modal that feels impossibly soft against skin, and they plant a tree for every tee sold through their partnership with American Forests. Pieces range from $60 to $200.
The collection leans more elevated and feminine than UpWest, with silk blouses, modal tees, and flowing midi dresses alongside the basics. This is the brand for when you love UpWest's softness but want pieces that feel a bit more dressed up. The local U.S. production keeps the carbon footprint low, and the fabric quality punches well above the price point.
Best for: Women who want elevated sustainable basics with French-inspired femininity and U.S. production.
Alternative Apparel
Alternative Apparel has been making soft, lived-in basics since 1995. Their eco-fleece joggers and burnout tees are designed to feel vintage-washed from the first wear, and the price range ($20 to $80) keeps them accessible. They use organic cotton, recycled polyester, and low-impact dyes across core collections.
This is the brand that comes closest to replicating UpWest's exact vibe. Relaxed fits, muted color palettes, and fabrics so soft you forget you are wearing them. Their Champ Eco-Fleece Sweatshirt is a longtime bestseller for good reason. If you burned through your favorite UpWest hoodie and need a replacement that feels just as broken-in on day one, Alternative Apparel should be your first stop.
Best for: Comfort seekers who want vintage-soft basics at accessible prices.
Written by
Spencer Lanoue
