If you've ever slipped into a sweater or pair of joggers from UpWest, you know why the brand has such a loyal following. It perfectly nails that sweet spot of cozy comfort, laid-back style, and eco-conscious production without breaking the bank.
Their effortless pieces are the ones you live in, whether you're working from home, running errands, or just relaxing. For anyone who loves UpWest's blend of sustainable fabrics and ultimate comfort, here are 16 other amazing brands you should definitely have on your radar.
Everlane is all about "Radical Transparency," delivering elevated basics made with ethical practices. The brand offers minimalist staples like cashmere sweaters, organic cotton tees, and sleek loungewear that feel both timeless and modern. With most items in the $30-$150 range, their style is a bit more polished and architectural than UpWest's casual vibe.
If you love UpWest's sustainable mission but want pieces that can easily be dressed up for a clean, sophisticated look, Everlane is your perfect match. Think of it as your go-to for building a long-lasting, eco-conscious capsule wardrobe. Shop now at everlane.com
Known for its incredibly soft essentials made from authentic Egyptian cotton, Kotn creates quality basics that are built to last. The brand's focus is on timeless designs, from simple crewneck tees to foundational loungewear, with prices typically between $30 and $100. Their aesthetic is clean, minimalist, and unfussy.
What makes Kotn special is its direct-sourcing model, which supports cotton farming communities in Egypt. While UpWest nails relaxed, everyday comfort, Kotn offers heirloom-quality simplicity that feels both luxurious and consciously crafted. Shop now at kotn.com
If affordability and eco-certifications are what you're after, PACT is a dream come true. As a certified B-Corp, they specialize in organic cotton basics, loungewear, and activewear that are super soft and easy on the wallet, mostly in the $20-$60 range. Their style is comfortable, casual, and incredibly similar to UpWest's laid-back vibe.
PACT stands out for its deep commitment to Fair Trade certified factories and earth-friendly materials. It's the perfect place to stock up on cozy essentials like joggers, hoodies, and tees, knowing you're making a positive impact with every purchase. Shop now at wearpact.com
For those looking to invest in luxurious, sustainable knitwear, Naadam is the ultimate destination. The brand is famous for its "democratic cashmere," offering irresistibly soft sweaters, joggers, and robes direct from Mongolian goat herders. With prices starting around $150, these are investment pieces designed for ultimate coziness.
While UpWest covers a wide range of casual wear, Naadam is hyper-focused on providing high-quality, ethically-sourced cashmere that feels like a hug. It's the perfect brand for anyone wanting to elevate their comfort game with sustainable and unbelievably soft knitwear. Shop now at naadam.co
Tentree combines an outdoorsy, youthful spirit with a serious commitment to the planet. For every item purchased, they plant ten trees, making their sustainable mission front and center. You'll find a fantastic collection of comfy essentials like hoodies, joggers, and graphic tees made from eco-friendly materials, with most pieces between $30 and $80.
The vibe is very similar to UpWest - relaxed, comfortable, and perfect for everyday life - but with a clear eco-activist edge. If you want your cozy wardrobe to actively contribute to reforestation efforts, Tentree is the brand for you. Shop now at tentree.com
ABLE is a brand on a mission to empower women through fashion. They focus on creating versatile, modern wardrobe staples that are manufactured ethically, from sweaters and tops to relaxed-fit denim. Price-wise, you'll find most pieces in the $60-$150 range.
Their aesthetic is a step up from casual loungewear, offering polished yet comfortable designs that you can wear anywhere. If you appreciate UpWest's focus on doing good but want styles that are a bit more fashion-forward and structured, ABLE delivers beautifully. Shop now at liveable.co
While famously known for its 100% organic cotton denim, Nudie Jeans also offers a great range of casual wear with the same sustainable ethos. Their focus is on creating timeless, durable pieces you'll wear for years, backed by a unique promise of free repairs for life. Prices for their jeans usually range from $80 to $200.
Nudie Jeans shares UpWest's commitment to responsible manufacturing but centers its universe around high-quality denim. If you're looking to add eco-conscious jeans and relaxed tops to your cozy wardrobe, this is the brand to check out. Shop now at nudiejeans.com
Based in the UK, Thought creates effortlessly stylish clothing using natural and sustainable fibers like organic cotton, hemp, and bamboo. Their collections are filled with relaxed silhouettes, unique prints, and cozy knits, priced mainly between $40 and $120. The aesthetic is decidedly more bohemian and earthy than UpWest's.
Thought is perfect for those who love cozy fashion but gravitate towards a slightly more artsy, nature-inspired sensibility. It's conscious clothing that feels good on your skin and your conscience. Shop now at wearethought.com
Girlfriend Collective started by making activewear from recycled water bottles and has since become a powerhouse in sustainable and size-inclusive fashion. Their buttery-soft leggings, sports bras, and loungewear pieces are as comfortable as they are eco-friendly, typically priced from $30-$80.
While their roots are in activewear, their joggers, sweatshirts, and tees are absolutely perfect for a relaxed, cozy lifestyle. Compared to UpWest, Girlfriend Collective has a sportier aesthetic and a standout commitment to inclusive sizing from XXS to 6XL. Shop now at girlfriend.com
While not a clothing brand, Matt & Nat perfectly complements the UpWest lifestyle. Specializing in vegan bags, shoes, and accessories made from sustainable and recycled materials, their whole mantra is to "live beautifully." You'll find minimalist backpacks, chic handbags, and versatile accessories, mostly in the $50-$150 range.
If you've curated a cozy, planet-friendly wardrobe, Matt & Nat offers the perfect accessories to complete your look. Their sleek, modern designs prove that style and sustainability can go hand-in-hand. Shop now at mattandnat.com
Just as its name suggests, Organic Basics focuses on creating high-quality everyday essentials using eco-friendly materials and ethical production. They specialize in underwear, T-shirts, and activewear that serve as the foundation of any sustainable wardrobe, with prices typically from $50–$150.
The style here is much more minimalist and Scandinavian-sleek compared to UpWest's more relaxed coziness. If you appreciate clean lines, technical fabrics, and a "less is more" philosophy, Organic Basics is an ideal brand for building your core collection. Shop now at organicbasics.com
Frank And Oak is a Canadian B-Corp known for its thoughtfully designed, sustainable clothing for modern living. Their collections include everything from cozy knit sweaters and relaxed-fit pants to sharp outerwear, with prices generally sitting between $50 and $150. Their aesthetic is minimalist with a warmth that feels approachably stylish.
The brand is a fantastic alternative to UpWest for those who want that same commitment to sustainability but in slightly more structured and polished silhouettes. It's the perfect balance of cozy and chic. Shop now at frankandoak.com
A true pioneer in the industry, People Tree has been dedicated to fair-trade and environmentally friendly fashion for decades. The brand offers beautiful, thoughtfully made pieces, including organic cotton basics, cozy knitwear, and dresses with hand-crafted details. Prices often range from $50 to $130.
Compared to UpWest, People Tree has a more bohemian and artisanal vibe, often featuring unique prints and collaborations with Fair Trade artisans. It's a brand for those who love their clothing to tell a story of ethical production and conscious design. Shop now at peopletree.co.uk
Encircled is all about doing more with less. This Toronto-based brand designs versatile, multi-way clothing that helps you build a more sustainable and functional capsule wardrobe. Made ethically in Canada from eco-friendly fabrics, their pieces are designed for ultimate comfort and style, priced between $70 and $150.
Their standout feature is versatility - a single piece might transform from a tunic into a dress or a scarf. If you love the comfort of UpWest but want your wardrobe to be even more practical and travel-friendly, Encircled offers ingeniously designed solutions. Shop now at encircled.com
Amour Vert blends Parisian chic with a California-cool sensibility, creating clothing that is effortlessly stylish and sustainable. The brand is known for its custom eco-friendly fabrics, like their signature incredibly soft Beechwood modal, and a commitment to producing locally in the US. Pieces range from $60 to $200.
With timeless silhouettes, classic striped tees, and silky dresses, Amour Vert offers a more elevated and feminine take on eco-friendly fashion. It’s perfect for those who want their sustainable basics to feel sophisticated and refined. Shop now at amourvert.com
Alternative Apparel is an OG in the cozy, sustainable basics game. They are masters of creating incredibly soft fabrics and vintage-inspired fits that feel perfectly worn-in from the very first wear. The brand offers a wide range of loungewear, from its famous eco-fleece joggers to burnout tees, all at an accessible price point around $20-$80.
Their aesthetic is quintessentially relaxed and casual, making it a direct competitor to UpWest for everyday comfort. If you're looking for that buttery-soft, lived-in feel in your hoodies and sweatpants, Alternative Apparel is a must-try. Shop now at alternativeapparel.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
