If you love the minimalist, modern designs of Vrai, you're not alone. The brand has become a favorite for its sleek, understated jewelry that combines ethically sourced diamonds with recycled precious metals, all without the traditional luxury markups.
Vrai's appeal lies in its clean lines and timeless elegance, making their pieces perfect for everyday wear. For those who appreciate this blend of conscious craftsmanship and sophisticated style, here are 18 similar brands worth exploring for your next jewelry find.
Mejuri is your go-to for what they call "the new luxury" - high-quality, everyday fine jewelry without the insane price tags. They specialize in minimalist essentials like dainty chains, versatile hoops, and stackable rings made from recycled gold and conflict-free gems.
With most pieces falling between $50 and $500, Mejuri is generally more affordable than Vrai. If you're looking for chic, layerable pieces that you can wear daily and feel good about, Mejuri is an essential brand to know. They share Vrai's commitment to transparency and responsible materials but cater to a slightly younger audience who wants to build a fine jewelry collection without breaking the bank.
Shop now at mejuri.com
Based in Brooklyn, Catbird is the OG of delicate, ethically made jewelry with a romantic, slightly whimsical feel. Their pieces are handcrafted with recycled metals and conflict-free stones, ranging from tiny charm necklaces to unique, vintage-inspired engagement rings. You can find beautiful pieces anywhere from $50 up to $1,000 and beyond.
While Vrai is all about modern minimalism and clean lines, Catbird’s aesthetic is more intricate and artisanal. Think of it as Vrai’s boho-chic cousin who loves telling stories through her accessories. It’s perfect for anyone who wants their jewelry to feel personal and one-of-a-kind while still being sustainable.
Shop now at catbirdnyc.com
AU Rate is a direct-to-consumer brand that offers sleek, modern designs made with ethically sourced and recycled gold. Their collection is perfect for building a capsule jewelry wardrobe, with prices generally sitting between $100 and $600. Beyond just looking good, the brand is committed to social responsibility and gives back to community projects.
Compared to Vrai's ultra-minimalist vibe, AU Rate often plays with chunkier chains and more substantial silhouettes. If you like Vrai's ethical approach but want pieces that make a slightly bolder statement while still being office-appropriate, AU Rate strikes the perfect balance.
Shop now at aurate.com
Noemie focuses on high-quality, ethically crafted classics that are designed to last a lifetime. Using recycled metals and conflict-free stones, they create forever pieces like delicate diamond rings, simple hoops, and timeless pendants, generally priced from $150 to $800.
Their design philosophy is very much in line with Vrai’s, focusing on transparency and sustainability. Aesthetically, Noemie feels slightly softer and more classic, leaning into an everyday elegance that’s subtle and chic. It's an excellent choice for investment pieces you'll never take off.
Shop now at noemie.com
Not to be confused with the main brand, Vrai & Oro offers its own spin on modern, ethical jewelry. They use recycled gold and ethically sourced stones to create pieces that feel sculptural and architectural. With prices largely between $200 and $1,500, they sit in a very similar bracket to Vrai.
The key differentiator here is the design direction. While both brands champion clean lines, Vrai & Oro embraces more geometric and innovative shapes. If Vrai is sleek and understated, Vrai & Oro is its slightly edgier, art-gallery-visiting friend.
Shop now at vraiandoro.com
Known for her cult-favorite clothing and shoes, Rachel Comey also has a stunning jewelry line made with recycled metals and ethically sourced stones. Her pieces feel like wearable art - bold, artistic, and modern. Prices can range from around $100 to over $1,200.
The vibe is a departure from Vrai’s delicate minimalism. Rachel Comey’s jewelry is sculptural and often statement-making, perfect for someone who wants to add a contemporary, artistic flair to their look. It's ethical jewelry for the fashion-forward crowd.
Shop now at rachelcomey.com
Anna Sheffield is a fantastic choice for those looking for ethically sourced engagement rings and fine jewelry that blends modern and vintage aesthetics. Her creations are incredibly unique, often featuring recycled metals and conflict-free stones in unexpected combinations. Price points are higher, starting around $1,000 and going up significantly for bespoke pieces.
Whereas Vrai champions sleek simplicity, a piece from Anna Sheffield is more intricate and emotionally expressive. It's for the person who sees jewelry as a form of storytelling and wants something truly distinctive.
Shop now at annasheffield.com
Saturn by Celine focuses on minimalist, ethically made jewelry with a distinctively modern and almost futuristic feel. Think clean, geometric shapes and sleek designs that are perfect for stacking or wearing as a standalone statement. Prices typically fall between $150 and $800.
The brand shares Vrai’s love for clean lines but adds an edgy, sculptural twist. If you're drawn to simple forms but crave something with a bit more of an innovative design perspective, this is a great brand to check out.
Shop now at celine.com
While not a standalone brand, LuisaViaRoma curates an amazing collection of luxury and contemporary jewelry from designers who often focus on ethical sourcing and modern design. It's a great one-stop-shop to discover multiple brands that share Vrai's values, with pieces ranging wildly in price from a few hundred to several thousand dollars.
Unlike Vrai's singular vision, LVR offers variety. You can browse different interpretations of minimalism and sustainability all in one place, making it perfect for finding a piece that feels uniquely *you* while sticking to an ethical ethos.
Shop now at luisaviaroma.com
Diem Jewelry is all about creating beautiful, understated minimalist pieces for everyday life. Everything is made from recycled gold and conflict-free stones, yet remains surprisingly accessible, with prices mostly in the $50 to $300 range.
If you love Vrai's minimalist aesthetic but your budget is a bit tighter, Diem is a fantastic alternative. Their delicate and versatile designs are perfect for layering or wearing on their own for a touch of laid-back, conscious luxury that you won't need to baby.
Shop now at diemjewelry.com
Dedicated to sustainability and transparency, Vrai & Co creates beautiful fine jewelry using lab-grown diamonds and recycled metals. Their eco-conscious approach minimizes environmental impact, a huge win for mindful shoppers. Collections include sleek rings and necklaces, with prices from $300 to $2,500.
What sets them apart is their focus on subtly sculptural and distinctive designs. While still rooted in the minimalist family, their pieces have a unique twist that makes them feel special and modern, perfect for anyone wanting a simple yet memorable statement.
Shop now at vrai.co
Missoma is the brand for trend-forward, layerable jewelry that feels incredibly current. While they offer solid gold options, they are best known for their high-quality, ethically sourced gold-plated pieces, priced accessibly between $50 and $400. They are a certified B Corp, which means they meet high standards for social and environmental performance.
While Vrai is classic fine jewelry, Missoma is more about fashion-forward fun. They trade delicate minimalism for bolder chains, colorful gems, and playful charms. It’s the perfect brand for anyone who loves stacking and wants to refresh their look with stylish, responsibly made pieces.
Shop now at missoma.com
Staying true to its name, Vrai & Gold focuses on minimalist, sustainable jewelry crafted from recycled gold and conflict-free stones. With a similar pricing model to Vrai - around $200 to $1,500 - they offer a direct alternative for those who love sleek, contemporary, and ethically made pieces suited for any occasion.
This brand operates in the same aesthetic and ethical universe as Vrai, emphasizing chic, easy-to-wear designs that blend seamlessly into a modern wardrobe. Their commitment to eco-friendly practices makes them a solid contender for your next jewelry purchase.
Shop now at vraigold.com
Cora & Violet offers handcrafted jewelry with a delicate, modern-boho vibe. They use recycled metals and ethically mined gemstones to create their pieces, which range from about $50 to $400. It's an accessible entry point for beautifully made, conscious jewelry.
Compared to Vrai's polished minimalism, the pieces from Cora & Violet often feature more texture and layered details. This is the brand for someone who loves a relaxed yet chic look and appreciates the unique touch of handmade jewelry.
Shop now at coraandviolet.com
Soko is a trailblazer in ethical, sustainable jewelry. They connect Kenyan artisans with a global market, creating modern, geometric, and bold designs from recycled and ethically sourced materials. The price point is incredibly attractive, with most styles between $50 and $300.
Soko’s vibe is completely different from Vrai’s delicate style, here, it’s all about making an artful statement. Buying from Soko means you’re not only getting a striking piece of jewelry but also supporting fair trade practices and empowering artisan communities.
Shop now at soko.co
As a leader in ethically sourced fine jewelry, Brilliant Earth is known for their conflict-free diamonds and commitment to sustainability. While they are a major player in the engagement ring world, they also offer a huge selection of everyday pieces. Prices start around $500 and go up into the tens of thousands.
Brilliant Earth shares Vrai's core mission of transparency and ethics but provides a much wider range of styles, from modern minimalist designs to ornate, vintage-inspired creations. It's a great option if you love Vrai’s values but want more variety to choose from.
Shop now at brilliantearth.com
Lark & Berry specializes in luxury jewelry that exclusively uses lab-grown diamonds and other cultured stones set in sustainable precious metals. Their style is modern, sleek, and often playfully incorporates color. Pieces generally start at $300 and can go up to $3,000+.
Like Vrai, they offer stunning diamond jewelry, but their defining feature is their 100% commitment to lab-grown stones over mined ones. This makes them a top choice for the eco-conscious consumer looking for high-end, completely guilt-free sparkle with a contemporary twist.
Shop now at larkandberry.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
