If your wardrobe is fueled by oversized silhouettes, standout graphics, and a rebellious street attitude, you're likely already a fan of Unknown London. The brand has perfected the art of a statement-making hoodie and joggers combo that screams confidence without feeling overdone.
But when you're looking to expand your rotation of edgy essentials, it's good to know who else is playing in the same league. For those who love Unknown London's boundary-pushing style, here are 19 similar brands that nail bold, unapologetic streetwear.
Consider Represent the slightly older, more refined sibling to Unknown London. Based in the UK, this brand serves up premium, oversized hoodies, joggers, and graphic tees that share that same rebellious energy but with a distinctly luxe feel. The fabrics are exceptional, and the fits are meticulously designed for that perfect streetwear drape.
If you appreciate Unknown London's aesthetic but are willing to invest a bit more for elevated materials and a cleaner finish, Represent is your next move. It’s edgy yet sophisticated, making it a go-to for high-quality staples. Shop now at representclothing.com
When you want to take the streetwear vibe straight to the runway, there's Off-White. Virgil Abloh's iconic label elevated urban fashion into a high-art form, known for its signature arrow motifs and quotation-marked branding. While you’ll find the same love for bold graphics and statement pieces, Off-White brings a layer of high-fashion craftsmanship and conceptual design.
The price point is significantly higher, but if you're looking for an investment piece that blurs the line between street and luxury, Off-White offers unmatched clout and creativity. Shop now at off---white.com
Palm Angels captures the rebellious spirit of L.A. skate culture and infuses it with a high-fashion sensibility. Expect bold, graphic-heavy hoodies, track pants, and tees that feel both edgy and effortlessly cool. They share Unknown London's passion for eye-catching designs but bring a more luxurious, California-sun-drenched vibe to the table.
It's the perfect brand for when you want your streetwear to feel a little more polished and globally recognized, with signature motifs like the headless teddy bear and gothic script logo. Shop now at palmangels.com
An absolute giant in the streetwear world, BAPE is the king of iconic graphics. Famous for its unmistakable camo prints, shark hoodies, and Ape Head logos, this Japanese brand delivers statement pieces that are instantly recognizable. Like Unknown London, BAPE is all about graphics that demand attention.
The key difference is BAPE's playful, almost cartoonish aesthetic, which has become a cultural touchstone. If you love loud streetwear and appreciate the history behind the hype, BAPE is an essential addition to your collection. Shop now at bape.com
Fear of God Essentials takes a more minimal but equally impactful approach to streetwear. Instead of loud graphics, the focus is on perfecting the silhouette - think flawlessly oversized sweatshirts and joggers in muted, tonal color palettes. You get the same bold, street-ready fit as Unknown London but executed with a quiet, refined confidence.
If your style leans more understated but you refuse to compromise on an edgy silhouette and premium feel, Essentials delivers high-quality basics that form the perfect foundation for any look. Shop now at fearofgod.com
Born from San Francisco's skate scene, HUF has been a staple in street culture for years. The brand excels at graphic tees, hoodies, and accessories that are often playful, sometimes provocative, and always rooted in a rebellious spirit. HUF channels the same youthful energy and D.I.Y. attitude as Unknown London but with a stronger lean into its skate heritage.
It’s great for affordable, everyday statement pieces that feel authentic and connected to street culture. Shop now at hufworldwide.com
Once a heritage Italian sportswear brand, Kappa has been fully embraced by the streetwear scene. Its iconic "Omini" logo taping on tracksuits and bold color-blocking give it an authentic retro vibe that still feels modern. It shares Unknown London’s focus on statement branding but approaches it with a sportier, more athletic feel.
If you're looking for comfort-first pieces that have heritage street credibility, Kappa’s track jackets, pants, and tees are an easy choice. Shop now at kappa.com
The legendary collaboration between Adidas and Japanese designer Yohji Yamamoto, Y-3 is what happens when you blend sportswear with avant-garde fashion. The designs are often sleek and futuristic, featuring innovative fabrics and clean, bold branding. While less raw and gritty than Unknown London, Y-3 offers a sophisticated, design-led vision of streetwear.
For those who appreciate technical details and a minimalist-yet-powerful aesthetic, Y-3 provides a high-fashion, forward-thinking alternative. Shop now at y-3.com
No streetwear list is complete without Supreme. As the undisputed king of hype culture, its logo-centric designs and limited-edition drops have defined the industry for decades. Supreme embodies that same rebellious, in-your-face attitude as Unknown London, focusing on bold graphics and cultural commentary.
While their products are notoriously hard to get, the brand’s influence is undeniable. For anyone serious about streetwear, owning a piece of Supreme is a rite of passage. Shop now at supremenewyork.com
Rooted in the street art of founder Shepard Fairey, Obey offers clothing with a message. The brand is known for its bold graphics and counter-culture slogans that often touch on political and social themes. Like Unknown London, it’s not afraid to make a statement, but Obey’s rebellion is grounded in art and activism.
If you want your clothing to look cool and say something a little deeper, Obey's hoodies, tees, and jackets are a strong choice. Shop now at obeyclothing.com
Heron Preston’s signature style blends luxury streetwear with a utilitarian, workwear-inspired edge. Expect bold text, the iconic orange logo patch, and functional details across expertly crafted hoodies, jackets, and cargo pants. The approach is slightly more stripped-back and industrial compared to Unknown London’s overt graphics, but the bold attitude remains the same.
It's for the streetwear lover who appreciates a functional aesthetic and clever branding with a fashion-insider feel. Shop now at heronpreston.com
For a streetwear look that can handle the elements, Nike's ACG line is a top contender. It blends a rugged, outdoor-inspired ethos with bold branding and '90s-era color palettes. While functionally different from Unknown London's city-centric designs, ACG appeals to the active, rebellious crowd with a more technical, gorpcore twist.
This is your brand for statement outerwear and gear that looks just as good on the hiking trail as it does on the street. Shop now at nike.com
Amiri is Los Angeles rock-and-roll decadence translated into luxury streetwear. The brand is famous for its meticulously distressed denim, soft leather jackets, and graphic tees with a rock-inspired edge. Like Unknown London, the vibe is rebellious and unapologetic, but Amiri dials up luxury to eleven with premium materials and painstaking craftsmanship.
For those who want their streetwear to feel like it belongs on a rockstar tour bus, Amiri is the ultimate choice. Shop now at amiri.com
Hailing from Australia, Ksubi brings a raw, punk-inspired energy to streetwear. They are most famous for their expertly crafted distressed denim, but their collection of graphic tees, hoodies, and jackets shares that effortlessly cool, rebellious spirit of Unknown London. Ksubi's signature cross-box branding adds a subtle but recognizable mark of authenticity.
If you're looking for that perfectly worn-in, edgy feel with a focus on great denim, Ksubi is a must-try. Shop now at ksubi.com
A brand that exists to deconstruct and satirize fashion, Vetements takes streetwear silhouettes and pushes them to their most experimental, oversized limits. It shares Unknown London’s love for a statement-making hoodie but approaches it with a more avant-garde and ironic sensibility. This is streetwear as high-concept art.
If you're a true fashion intellectual who loves provocative, boundary-pushing design (with a price tag to match), Vetements is the ultimate statement. Shop now at vetements.com
Beyond footwear, Nike's skateboarding division, Nike SB, creates some of the most sought-after apparel in the streetwear scene. Expect awesome collabs, bold hoodies, creative graphic tees, and cargo pants built for function. The attitude is pure street and skate, aligning perfectly with Unknown London’s rebellious vibe but with performance tech built-in.
It's an accessible entry point for authentic streetwear with the backing and innovation of a global powerhouse. Shop now at nike.com
Polish brand MISBHV (pronounced "misbehave") lives up to its name with a punk and club-culture-inspired aesthetic. Their collections are filled with intentionally provocative graphics, edgy cuts, and bold statement pieces for both men and women. If Unknown London is the entryway to rebellious streetwear, MISBHV is the afterparty.
Their designs feel more fashion-forward and are perfect for making an appearance with avant-garde details and a distinctively European edge. Shop now at misbhv.com
Before Off-White solidified his legend status, Virgil Abloh launched the cult-favorite project Pyrex Vision. Famous for screen-printed graphics on Champion blanks and Ralph Lauren flannels, it was a raw, experimental taste of what was to come. Finding original pieces is a challenge, but its legacy heavily influences today's streetwear brands.
It shares DNA with Unknown London through its high-impact graphics and unapologetic streetwear attitude, but it exists more as a historic collector's item than an active brand. Shop now at virgilabloh.com
Based in Amsterdam, Daily Paper infuses streetwear staples with influences from the African diaspora. Their hoodies, pants, and jackets often feature vibrant screen prints and unique patterns that tell a story. They match Unknown London's passion for graphics and oversized fits but bring a rich, cultural perspective that makes them unique.
For those looking for bold pieces with global flair and cultural pride, Daily Paper is an excellent choice. Shop now at dailypaperclothing.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
