For anyone who loves makeup that makes a statement, Urban Decay has long been the gold standard. Known for its iconic Naked palettes, intensely pigmented eyeshadows, and rebellious spirit, the brand perfected the art of bold, edgy beauty that you can still wear every day.
If you're obsessed with their high-impact colors and trend-forward formulas but are looking to expand your makeup collection, you're in the right place. Here are 20 other brands that capture that same fearless energy and deliver standout looks.
Created with a mission of inclusivity, Fenty Beauty serves up bold, statement-making makeup for every skin tone. Famous for its vibrant Killawatt highlighters and an endless spectrum of lip glosses, Fenty encourages self-expression through ultra-bright, daring hues. While Urban Decay nails the edgy, rebellious vibe, Fenty is all about celebrating individuality with boundary-pushing colors.
Shop now at fentybeauty.com
Huda Beauty is the go-to for intense glam and high-drama makeup. The brand is renowned for richly pigmented eyeshadow palettes packed with vibrant colors and dazzling shimmer finishes, along with their legendary liquid matte lipsticks. Huda's vibe leans more luxurious and show-stopping than Urban Decay's, perfect for when you want a look that's guaranteed to turn heads.
Shop now at hudabeauty.com
If you're looking for makeup that's unapologetically bold, Jeffree Star Cosmetics delivers. With a lineup of neon liquid lipsticks, metallic highlighters, and eyeshadow palettes with a cult following, this brand is for those who love to push boundaries. While Urban Decay has a rebellious heart, Jeffree Star takes it a step further with a theatrical, glam-rock aesthetic that's impossible to ignore.
Shop now at jeffreestarcosmetics.com
NYX is the drugstore hero that proves you don't need to splurge to get bold, high-quality makeup. With a massive range of colorful eyeliners, vibrant eyeshadows, and every lip finish imaginable, NYX makes it easy to experiment. It offers the same high-pigment payoff as Urban Decay but with a more playful and accessible price point, making it perfect for trying out new trends.
Shop now at nyxcosmetics.com
Known for its rock 'n' roll edge and goth-inspired packaging, KVD Vegan Beauty is famous for intensely pigmented, long-lasting formulas. Their Tattoo Liner is legendary for a reason, and their eyeshadow palettes and lipsticks are perfect for creating dramatic, statement looks. While both brands are edgy, KVD leans into a darker, more punk aesthetic with a 100% vegan lineup.
Shop now at kvdveganbeauty.com
From the mind of a legendary makeup artist, Pat McGrath Labs is pure luxury and artistry. This brand is celebrated for its ultra-metallic eyeshadows, high-impact pigments, and innovative textures that feel like they belong on a runway. While Urban Decay makes rebellion wearable, Pat McGrath’s products are for creating high-concept, spectacular looks that are true works of art.
Shop now at patmcgrath.com
While Anastasia Beverly Hills (ABH) is famous for revolutionizing brow products, their vibrant eyeshadow palettes are equally iconic. With a perfect balance of essential neutrals and bold, impactful colors, ABH palettes are a must-have for creating versatile and stunning eye looks. ABH shares Urban Decay's love for high-quality pigments but with a slightly more sophisticated and glamorous feel.
Shop now at anastasiabeverlyhills.com
Milk Makeup brings a cool, innovative twist to color with its clean ingredients and multi-use formulas. Known for its creamy sticks for blush, lips, and eyes, the brand makes bold makeup fun and effortless. Compared to Urban Decay's polished edge, Milk has a more minimalist, on-the-go vibe that's just as daring when it comes to vivid pigments.
Shop now at milkmakeup.com
ColourPop is a cult favorite for its impossibly affordable and incredibly pigmented makeup. They release trendy, limited-edition collections faster than anyone, offering a rainbow of eyeshadow palettes, lipsticks, and highlighters. If you love Urban Decay's vibrancy but want to experiment without a big investment, ColourPop is your new best friend.
Shop now at colourpop.com
Inspired by the vibrancy of African art and culture, Juvia’s Place is celebrated for its intensely rich and vibrant eyeshadows. Their palettes feature unique, deeply pigmented shades that look stunning on everyone. Juvia’s Place dials up the color intensity even more than Urban Decay, specializing in bold, show-stopping colors you won't find anywhere else.
Shop now at juviasplace.com
Beauty Bay is not just a retailer but also the creator of its own line of bold, trend-focused makeup. Their large eyeshadow palettes are known for being affordable and packed with an incredible range of colorful shades. They capture the trendy, pigmented spirit of Urban Decay but at a much more accessible price point, making them perfect for building a versatile collection.
Shop now at beautybay.com
This UK-based brand specializes in high-quality dupes and its own line of bold, fun products. Makeup Revolution’s palettes are filled with vibrant, playful color stories ideal for creating theatrical and daring looks. Much like Urban Decay, they excel at trendy colors, but their wallet-friendly prices encourage pure, unadulterated experimentation.
Shop now at makeuprevolutionuk.com
Lime Crime is where makeup meets fantasy. The brand is known for its whimsical, unicorn-inspired product lines and unconventional shades, from neon greens to pastel lavenders. If you find Urban Decay's edge appealing but crave something even more fantastical and avant-garde, Lime Crime’s lineup of liquid lipsticks and eyeshadows is a perfect match.
Shop now at limecrime.com
Hailing from Ireland, BPerfect is all about high-impact makeup, often designed through collaborations with top influencers. Their eyeshadow palettes are packed with high-pigment brights and unique shimmers. BPerfect shares Urban Decay's love for bold color but with a fresher, more playful take that's perfect for anyone wanting fun, daring looks.
Shop now at bperfectcosmetics.com
BH Cosmetics delivers bold, vibrant color at an amazing price point. They are particularly famous for their large-format eyeshadow palettes that offer an entire spectrum of shades for creative experimentation. Similar to Urban Decay, they don’t shy away from pigment, but their affordability means you can play with a huge variety of looks without breaking the bank.
Shop now at bhcosmetics.com
J.Cat Beauty is a budget-friendly gem that doesn't compromise on color. They offer incredibly bright, fun, and highly pigmented makeup, including neon eyeshadows and brilliant lip colors. If you want to experiment with the wildest makeup trends you see on social media, J.Cat gives you the freedom to do so without any financial guilt.
Shop now at jcatbeauty.com
A long-time favorite among makeup artists and alternative beauty lovers, Sugarpill is synonymous with intensely bright color. Their neon eyeshadows and bold pressed pigments offer unreal color payoff that’s perfect for artistic and expressive looks. Sugarpill shares Urban Decay's bold spirit but takes it in a brighter, more electric direction.
Shop now at sugarpill.com
Morphe is known for its pro-level tools and massive, influencer-led eyeshadow palettes that deliver endless options for creativity. They offer a huge variety of highly pigmented and blendable shadows in nearly every color imaginable. If you love the high-quality formulas of Urban Decay palettes but wish they were even bigger, Morphe is for you.
Shop now at morphe.com
This European brand brings a chic, modern flair to vibrant, trend-driven makeup. Kiko Milano offers an impressive range of colorful eyeshadows, eyeliners, and glossy lip products at super affordable prices. They deliver that same Urban Decay energy of being stylishly bold, but with an Italian sense of style that feels both cool and fashion-forward.
Shop now at kikocosmetics.com
Beauty Bakerie wraps high-performance makeup in playful, sweet-themed packaging that is hard to resist. Beyond the cute aesthetic, the brand’s products - especially their smudge-proof Lip Whip liquid lipsticks - deliver long-lasting wear and intense color. While the vibe is more whimsical than Urban Decay's gritty edge, the commitment to high pigmentation and creative color is absolutely the same.
Shop now at beautybakerie.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
