There's a lot to love about United By Blue - it’s the go-to for durable, eco-conscious apparel that looks just as good on a hiking trail as it does grabbing coffee. They prove you don’t have to sacrifice style for sustainability, and their promise to remove a pound of trash from waterways for every product sold is a mission we can all get behind.
If you're looking to expand your wardrobe with more brands that share that same commitment to the planet, you're in the right place. Here are 19 amazing, eco-friendly brands to check out next.
A true titan of sustainable outdoor gear, Patagonia is practically synonymous with environmental activism. They offer everything from technical jackets for scaling mountains to casual fleece pullovers for everyday errands, all made with recycled materials and fair labor practices. Their pieces are built to last, fitting a rugged and functional style.
Prices are generally a bit higher than United By Blue, ranging from $50 to $300, but their commitment to a transparent supply chain and "Worn Wear" repair program ensures value. If you appreciate UBB's activism but need more high-performance gear, Patagonia is the original and one of the best. Shop now at patagonia.com.
Just like its name suggests, Tentree plants ten trees for every item purchased - making your cozy new hoodie an act of reforestation. This B-Corp offers casual, comfortable apparel like sweatshirts, tees, and joggers made from sustainable fabrics like organic cotton and recycled polyester, all at an accessible price point of $20-$80.
Their style is casual, earthy, and perfect for lounging or low-key adventures. While United By Blue focuses on cleaning up waterways, Tentree directs its impact toward our forests, sharing the same core mission of having a tangible environmental impact. Shop now at tentree.com.
If your idea of an outdoor adventure is more yoga in the park than a day in the mountains, Girlfriend Collective is for you. They create sleek, modern activewear and loungewear from recycled materials like old water bottles and fishing nets. Their leggings, sports bras, and sweats are known for their incredibly soft feel and inclusive sizing (XXS-6XL).
Prices range from around $20 to $100, making sustainable activewear attainable. Like United By Blue, they’re all about transparency and turning waste into something beautiful. They service a different niche but with the same eco-conscious heart. Shop now at girlfriend.com.
prAna designs versatile, sustainable clothing perfect for yoga, traveling, and living an active lifestyle. Using materials like hemp, recycled polyester, and organic cotton, they create durable and stylish pieces that easily transition from the trail to town. Expect mid-range prices from $40 to $150.
Their vibe is relaxed and a little bohemian, blending performance with everyday comfort. Similar to United By Blue, prAna is a member of the Fair Labor Association and committed to creating functional, stylish apparel for people who care about how their clothes are made. Shop now at prana.com.
Best known for its "Radical Transparency," Everlane focuses on creating timeless, minimalist essentials designed to be worn for years. They offer everything from organic cotton tees to low-impact denim and recycled cashmere sweaters, taking a strong stance against trendy, disposable fashion.
Their prices are moderate ($20-$150), and their aesthetic is clean and modern. While they cater more to an urban, everyday style than United By Blue's outdoorsy focus, their commitment to ethical factories and reducing environmental impact makes them a great choice for building a conscious wardrobe. Shop now at everlane.com.
Co-founded by pro surfer Kelly Slater, Outerknown is a brand with the ocean in its DNA. They create effortlessly cool, sustainable menswear and womenswear with a laid-back, surf-inspired vibe. Their famous Blanket Shirts, made from organic cotton, are a must-have for anyone who loves cozy, stylish layers.
Expect prices between $50 and $200. Outerknown shares United By Blue's deep commitment to ocean conservation and fair labor, using materials like Econyl regenerated nylon made from fishing nets. It's the perfect brand for those who want their clothing to protect the planet's water. Shop now at outerknown.com.
Kotn is all about creating better basics. The brand specializes in high-quality closet staples like t-shirts, sweatshirts, and dresses made from authentic Egyptian cotton. Their style is minimalist, clean, and timeless, making it easy to build a versatile capsule wardrobe.
By working directly with cotton farming families in Egypt, they ensure fair wages and sustainable practices from the ground up, with pieces typically priced from $20 to $80. Like United By Blue, Kotn puts community impact at its core, though its focus is on ethical production and social betterment rather than environmental cleanup. Shop now at kotn.com.
You probably know Allbirds for their ridiculously comfortable sneakers made from natural materials like merino wool and eucalyptus fibers. But the brand has expanded into apparel, bringing its passion for sustainable materials and carbon neutrality to clothing as well.
Their minimalist essentials - tees, sweaters, and activewear - are soft, simple, and designed with the planet in mind. With shoes averaging $95-$135, they sit in a similar price category to United By Blue. Both brands are Certified B-Corporations laser-focused on innovating with eco-friendly materials. Shop now at allbirds.com.
For sustainable fashion that feels a bit more polished and elevated, look no further than Amour Vert. They craft elegant, modern pieces - from blouses to dresses - using eco-friendly fabrics like Tencel, organic cotton, and washable silk. Plus, for every tee purchased, they plant a tree.
With prices ranging from $50 to $200, it's a step up stylistically from United By Blue’s casual feel but shares the same foundational commitment to sustainable manufacturing and giving back to the environment. Think less campsite, more chic-brunch. Shop now at amourvert.com.
Richer Poorer specializes in unbelievably comfortable basics that you'll reach for daily. They make innerwear, loungewear, and simple tees from eco-conscious materials like organic cotton and recycled fabrics. Their Fleece Sweatpants have a cult following for a reason!
This is where to go for affordable, sustainable essentials, with most items priced between $10 and $50. While their focus is squarely on foundational wardrobe staples rather than outdoor gear, Richer Poorer strongly aligns with United By Blue's values of sustainability and thoughtful production. Shop now at richer-poorer.com.
Based in the UK, Thought creates beautifully designed clothing using natural and sustainable fabrics like hemp, bamboo, and organic cotton. Their collections feature unique prints and a relaxed, bohemian vibe, spanning everything from dresses and tops to cozy socks and activewear.
Pieces generally run from $30-$150. Thought compares well to United By Blue in its commitment to the environment and ethical production, but its aesthetic feels more fashion-forward and artfully inspired. It's a great pick for those who love earthy tones and comfortable yet stylish silhouettes. Shop now at wearethought.com.
PACT's mission is to be "Earth's Favorite Clothing," and they make a strong case with their super-soft basics for the whole family. Everything is made with GOTS-certified organic cotton in Fair Trade factories, covering all the essentials like underwear, tees, hoodies, and loungewear. Think simple, cozy, and functional everyday wear.
Prices are very wallet-friendly, typically between $10 and $50. PACT is similar to United By Blue in making sustainable choices accessible, ensuring that you don't have to break the bank to build a conscious closet. Shop now at wearpact.com.
People Tree is a true trailblazer in the ethical fashion movement. For over 30 years, this UK-based brand has been partnering with Fair Trade artisans to create beautiful, handcrafted clothing from sustainable fabrics like organic cotton and Tencel.
Their style is classic, often feminine, and effortlessly timeless. Priced between $40 and $150, People Tree shares UBB's deep commitment to positive impact but emphasizes the "people" side of slow fashion, focusing heavily on artisan skills and community empowerment. Shop now at peopletree.co.uk.
If you're looking for sustainable denim, Nudie Jeans is the master. This Swedish brand exclusively uses 100% organic cotton and is completely transparent about its production. Beyond jeans, they also offer jackets, tees, and shirts with a classic, rugged aesthetic.
As specialists, they occupy a higher price range of $80 to $200. Their key differentiator is their lifetime repair service - they'll fix your jeans for free, forever. This focus on product longevity and minimizing waste is a perfect parallel to United By Blue's emphasis on durability. Shop now at nudiejeans.com.
Organic Basics is all about designing sustainably, "the simple way." They offer a curated selection of underwear, activewear, and essentials made from high-quality organic, recycled, and biodegradable materials. Their Scandi-cool aesthetic is minimalist, sleek, and highly functional.
Priced from about $30 to $100, the brand is obsessed with both eco-friendly fabrics and ethical production. Like United By Blue, they have achieved B Corp status and publish an impact report to remain transparent, appealing to climate-conscious shoppers who love a clean look. Shop now at organicbasics.com.
Another great UK-based brand, Rapanui operates a circular model where every piece is designed to be sent back and remade into a new product when it's worn out. Their casual tees, hoodies, and jackets are made from organic cotton in a factory powered by renewable energy.
Their relaxed, eco-chic apparel sells for an affordable $20 to $60. What makes Rapanui stand out is its truly zero-waste systems and transparent supply chain, sharing United By Blue's innovative spirit when it comes to tackling environmental challenges head-on. Shop now at rapanuiclothing.com.
Born from the needs of cold-water surfers, UK brand Finisterre creates durable, functional apparel for outdoor adventures. Think rugged knitwear, waterproof jackets, and base layers made from natural fibers and recycled materials. As a B-Corp certified company, their commitment to the ocean is in their blood.
Prices tend to sit a bit higher, with sweaters around $100-$250 and jackets over $300. While stylistically similar to Patagonia and United By Blue, Finisterre has a distinct coastal vibe that feels both modern and timeless. Shop now at finisterre.com.
Toad & Co is all about comfort and sustainability, creating versatile pieces that are perfect for having in your travel bag for everyday wear. They utilize fabrics like hemp, organic cotton, and Tencel to ensure a small environmental footprint while maintaining quality and durability. Prices generally fall within the $50-$120 range.
Their style is laid-back, casual, and functional, comparable to prAna and United By Blue. What makes them unique is their partnerships with organizations promoting outdoor access for people with disabilities, adding a social impact layer to their eco-conscious mission. Shop now at toadandco.com.
This Swedish outdoor gear brand is a legend for good reason. Fjallraven’s focus on durability and practicality is evident in their classic Kanken backpacks, performance jackets, and hiking trousers made from sustainable materials and ethical down.
Pricing is definitely more premium, often in the $150-$290 range for coats, but a product that lasts a lifetime is a worthwhile investment. Their focus on longevity and timeless functional design aligns perfectly with United By Blue's values, even with a distinctly European, heritage feel. Shop now at fjallraven.com.
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