If you love the elegant, sophisticated ethnic wear from TrueBrowns, you've got amazing taste. The brand perfectly balances traditional craftsmanship with modern style, offering stunning sarees and lehengas that feel both timeless and current. They're a go-to for making a graceful statement at any special occasion.
But when you're looking to expand your wardrobe with that same cultural-chic vibe, it’s great to have options. From heritage silk houses to contemporary designer labels, here are 18 incredible brands like TrueBrowns to check out for your next desi-style moment.
Nalli Silks is an iconic name in the world of South Indian sarees, especially for its exquisite Kanjivarams. Famed for high-quality silk and detailed zari work, Nalli is the place to go for true heritage pieces that feel like heirlooms. While TrueBrowns is all about contemporary elegance, Nalli focuses on deeply traditional, classic designs perfect for weddings and formal ceremonies.
Pricing is comparable, with most sarees falling between $200 and $700. If you value pure silk and generations of craftsmanship, Nalli offers an authentic taste of tradition that contrasts beautifully with TrueBrowns' modern aesthetic. It’s perfect for those moments that call for classic, unapologetic grandeur.
Shop now at nalli.com
For the ultimate in bridal and couture glamour, Sabyasachi is in a league of its own. This luxury powerhouse is celebrated for its opulent, regal designs featuring heavy embroidery and show-stopping silhouettes. Think antique-inspired motifs and rich fabrics that make you feel like royalty. While TrueBrowns offers refined elegance, Sabyasachi delivers unabashed extravagance.
Operating at a much higher price point (starting at $1,000+), Sabyasachi is the aspirational choice for brides and those seeking a major statement piece for a once-in-a-lifetime event. If TrueBrowns is for an elegant wedding guest, Sabyasachi is for the bride herself.
Shop now at sabyasachi.com
Biba brings fun, trendy, and affordable ethnic wear to the forefront. Known for its vibrant kurtas, salwar suits, and everyday pieces, it’s the perfect brand for adding a dash of color to your daily wardrobe. Biba’s style is much more casual and youthful, focusing on modern prints and easy silhouettes.
With prices typically ranging from $30 to $80, it’s a more accessible option than TrueBrowns. If you’re looking for stylish, easy-to-wear pieces for work or casual get-togethers rather than heavily embellished occasion wear, Biba is a fantastic go-to.
Shop now at bibaindia.com
If you have a boho-chic heart, you’ll love Anokhi. This brand is famous for its beautiful handcrafted textiles, especially its signature block-printed kurtas and skirts. Anokhi has a distinctly artisanal, relaxed vibe that celebrates sustainable, handcrafted techniques. The look is less ornate than TrueBrowns and more about earthy, global style.
Pieces are very affordable, generally between $20 and $100. It’s the ideal choice for creating a casual ethnic look that feels artistic, breathable, and effortlessly cool.
Shop now at anokhi.com
Kalki Fashion sits at the intersection of traditional forms and modern trends. The brand is known for its fusion styles like indo-western gowns, embroidered dresses, and sarees with a contemporary edge. They cater to a fashion-forward crowd that loves to experiment with their ethnic looks.
Priced between $80 and $300, Kalki is a great alternative if you love the modern spirit of TrueBrowns but want something even more trendy and statement-making for parties and festive events. Think bold cuts, unique styling, and plenty of glamour.
Shop now at kalkifashion.com
Fabindia is a cultural staple, loved for its commitment to natural fabrics like cotton, linen, and khadi. Their collections have an understated, earthy elegance that feels both comfortable and chic. They champion artisanal craftsmanship but in a much more subtle, everyday way compared to TrueBrowns' embellished styles.
With prices ranging from $30 to $150, Fabindia is where you go for high-quality kurtas, dresses, and dupattas that prioritize breathable comfort and sustainable practices. It’s perfect for building a versatile and timeless ethnic wardrobe.
Shop now at fabindia.com
As a leading designer in Indian fashion, Ritu Kumar offers elegant, handcrafted collections that feel incredibly polished. Her style centers on intricate embroidery and luxurious fabrics, often with a vintage, regal touch. The aesthetic is sophisticated and timeless, making it perfect for weddings and formal affairs.
Ritu Kumar’s prices (around $200-$600) overlap with TrueBrowns, but there’s a deeper emphasis on heritage designs and artisanal details. It’s a brand for those who appreciate the rich history and artistry of Indian couture.
Shop now at ritukumar.com
Aurelia brings the rich craft traditions of Rajasthan and Gujarat to life with its stunning, handcrafted ethnic wear. Specializing in intricate embroidery and mirror work, their collections of lehengas, sarees, and kurtas have a vibrant, artisanal feel. Where TrueBrowns’ elegance is sleek and modern, Aurelia's is colorful and deeply textural.
Aurelia's focus on regional crafts gives their pieces a unique character. You can expect prices between $250 and $700 for their more elaborate outfits, perfect for someone who wants to wear a story of true craftsmanship.
Shop now at aureliaboutique.com
Jaypore is a beautifully curated online marketplace that feels like a treasure trove of authentic Indian crafts. They highlight unique, handcrafted fashion, from textiles and sarees to jewelry and accessories. Sourced from artisans across India, each piece feels special and tells a story of its origin.
Unlike TrueBrowns’ standardized collections, Jaypore is all about discovery and one-of-a-kind designs with a contemporary twist. With a broad price range from $50 to $600, it's a great place to find something truly unique that supports local craftspeople.
Shop now at jaypore.com
If you're looking for high-end designer creations, Pernia’s Pop-Up Shop is the digital destination. This luxury retailer offers runway-ready ethnic fashion from India's top design talent, featuring opulent sarees, embellished lehengas, and show-stopping gowns. It’s couture-level fashion available at your fingertips.
With prices starting around $500 and soaring upwards, Pernia's is significantly more high-end than TrueBrowns. It's the place you browse when you want to see the latest from the biggest names in Indian fashion and are ready to make a serious investment in a standout piece.
Shop now at perniaspopupshop.com
As the name suggests, Cotton World champions the beauty of cotton. They offer simple, elegant ethnic wear that combines style with ultimate comfort and breathability. Their collections are focused on understated designs - think minimalist kurtas, flowy dresses, and versatile separates dyed in subtle, sophisticated colors.
At an affordable price point of $20-$80, Cotton World is perfect for casual or semi-formal occasions. While they lack the heavy embellishments of TrueBrowns, they are perfect for anyone who prioritizes natural fabrics and a "less is more" approach to elegance.
Shop now at cottonworld.com
No ethnic outfit is complete without the right jewelry, and Amrapali is legendary for its exquisite, handcrafted pieces. While not a clothing brand, Amrapali creates statement silver jewelry - from jhumkas and necklaces to bangles - that perfectly complements ethnic ensembles. Their designs are known for their traditional motifs, regal appeal, and unmatched craftsmanship.
While TrueBrowns provides the outfit, Amrapali provides the essential finishing touches that elevate your entire look. Investing in an Amrapali piece is investing in wearable art that brings authenticity and glamour to your style.
Shop now at amrapali.com
Hailing from Bangladesh, Aarong offers a vibrant mix of ethnic fashion rooted in South Asian traditions. It's a go-to for colorful sarees, printed kurtas, and unique accessories, all made with sustainable fabrics. Their style is contemporary, eclectic, and great for a youthful, global audience.
With incredibly affordable prices from just $15 to $60, Aarong lets you experiment with bold patterns and bright colors without breaking the bank. It's a fun, accessible brand for adding some cross-cultural flair to your wardrobe.
Shop now at aarong.com
Designed by the iconic Masaba Gupta, this label is all about breaking the rules with bold, graphic prints and modern silhouettes. The brand infuses ethnic wear with a playful, quirky energy, offering sarees, kurtas, and fusion pieces that are guaranteed to turn heads. It’s where culture meets cool.
Slightly more youthful and edgy than TrueBrowns, House of Masaba captures a similar trendy vibe but expresses it through vibrant patterns rather than just embroidery. With prices around $100-$400, it’s for someone who wants their ethnic fashion to feel fun and fiercely contemporary.
Shop now at houseofmasaba.com
Mehar Collections specializes in luxurious, high-end ethnic wear perfect for weddings and formal occasions. Much like TrueBrowns, they focus on quality craftsmanship, but their designs often lean into a more opulent and elaborate territory. Think heavy embroidery, regal silhouettes, and rich, show-stopping fabrics.
Operating in a higher price range ($300-$1000+), Mehar is an excellent choice when you're looking for that main-character energy at a special event. If you love the polish of TrueBrowns but are ready to dial up the glamour, this is the brand for you.
Shop now at meharcollections.com
Anita Dongre sits at the premium end of the spectrum, celebrated for ethereal, elegant gowns and handcrafted ethnic wear focused on sustainability. Her designs are known for their sophisticated silhouettes, gota patti work, and delicate, romantic feel. It aligns with TrueBrowns’ elegance but elevates it to a luxury designer level.
With pieces generally ranging from $250 to $900, her collections are an investment in timeless, artisanal fashion. If you are looking for a super-special outfit for a wedding or milestone celebration, Anita Dongre offers unmatched grace and craftsmanship.
Shop now at anitadongre.com
Known for its vibrant and colorful approach to desi fashion, Rang Rasiya is a boutique brand that celebrates bold prints, lively embroidery, and eye-catching textiles. Their collections of lehengas, kurtas, and dupattas are perfect for making a joyful and energetic statement.
In contrast to the refined, often single-toned elegance of TrueBrowns, Rang Rasiya is all about embracing color and regional crafts from a bold perspective. With prices typically sitting between $150 and $600, it's a brilliant choice when you want your outfit to feel festive, full of life, and fabulously bright.
Shop now at rangrasiya.com
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