If you're drawn to underwear that’s less about blending in and more about making a statement, you probably love Tiger Underwear. The brand has perfected the art of creating bold, vibrant, and fun prints that turn everyday essentials into an opportunity for self-expression. Their eye-catching designs are for anyone who believes their personality should shine through, from their head to their... undies.
For those who love Tiger Underwear's commitment to playful, daring, and personality-packed pieces, there are plenty of other brands serving up a similar vibe. Ready to expand your collection? Here are 19 brands that also believe underwear should never be boring.
If supreme comfort is just as important to you as a stand-out print, MeUndies is the perfect match. They're famous for their unbelievably soft MicroModal fabric and a steady stream of limited-edition prints that range from cute to quirky. Think of MeUndies as the cozier cousin to Tiger Underwear, they champion self-expression but place a huge emphasis on sustainable, feel-good materials for everyday wear. They even offer matching sets if you want to coordinate with a pal or partner.
Shop now at meundies.com
You likely know them for their colorful and eccentric socks, but Happy Socks brings that same playful energy to their underwear line. Expect bright, pop-art-inspired patterns, fun graphics, and a sense of optimism that’s hard to miss. While Tiger might focus on animal motifs and edgier themes, Happy Socks offers a dose of pure, whimsical fun, making them a fantastic and vibrant alternative for your top drawer.
Shop now at happysocks.com
Hailing from Sweden, Frank Dandy masters the art of combining classic, well-made underwear with eye-catching and artistic prints. Their collections feature everything from bold florals to abstract geometric patterns, all crafted with high-quality fabrics and an excellent fit. Compared to Tiger Underwear, Frank Dandy feels a bit more refined and Scandinavian in its aesthetic, but it never sacrifices that core element of boldness and fun.
Shop now at frankdandy.com
For those who like their underwear to come with a side of audacious humor, Naughty Pig is your brand. As the name suggests, their designs are provocative, cheeky, and unapologetically risqué. Where Tiger Underwear is more playful and boisterous, Naughty Pig pushes the envelope with daring graphics and slogans that make a serious statement. It's the perfect brand for anyone who loves a little mischief with their essentials.
Shop now at naughtypig.com
Paul Smith offers the grown-up way to wear fun underwear. This iconic British brand is known for its "classic with a twist" philosophy, which extends beautifully to its basics. You'll find their signature bold stripes and other playful, unexpected prints that add an element of surprise without being over-the-top. It’s a more sophisticated and premium take on bold design compared to Tiger Underwear's often cartoonish motifs, ideal for the person who appreciates refined quirkiness.
Shop now at paulsmith.com
TomboyX is all about inclusive, gender-neutral underwear that celebrates every body. Their collections are packed with vibrant colors and fun prints - from rainbow stripes to dinosaurs - all available in an extensive range of sizes and comfortable styles. Like Tiger Underwear, they embrace bold self-expression, but TomboyX's core mission is inclusivity and sustainability, making their fun, expressive pieces a conscious choice.
Shop now at tomboyx.com
If your humor is witty, irreverent, and a little bit weird, you'll love Blue Q. This brand is a master of hilarious designs, pairing quirky illustrations with punchy, laugh-out-loud slogans on their underwear and socks. Compared to Tiger Underwear, Blue Q’s vibe is more comedic and sarcastic, making their products instant conversation starters (even if you're the only one in on the joke). They are pure, lighthearted fun.
Shop now at blueq.com
While Andie is best known for its perfectly fitting swimwear, the brand's commitment to bold colors and chic patterns translates easily for fans of vibrant designs. Their collections often feature stunning, modern prints that feel fresh and playful. Fans of Tiger Underwear will appreciate their eye for fun color palettes and ability to make a simple silhouette pop. It’s a great stop for vacation-ready vibes that extend to your essential layers.
Shop now at andieswim.com
Best known for its signature stretch lace thongs, Hanky Panky also offers a huge variety of colorful prints and patterns. You can find everything from flirty florals to cool tie-dyes and wild animal prints. Hanky Panky delivers the same pop of fun as Tiger Underwear but with a more feminine and overtly lingerie-focused feel, blending comfortable, stretchy lace with designs that are both vibrant and a little bit sexy.
Shop now at hankypanky.com
Wildfox practically invented the L.A. cool-girl aesthetic with its vintage-inspired, cheeky graphics and incredibly soft loungewear. That same sensibility applies to their underwear, which features playful slogans, cute prints, and a generally laid-back, retro vibe. If you like the bold prints of Tiger Underwear but prefer a more vintage, sun-soaked feel, Wildfox is your go-to.
Shop now at wildfox.com
For an endless and affordable variety of bold and trendy underwear, look no further than ASOS's in-house brand. ASOS Design is constantly refreshed with an enormous selection of playful motifs, wild animal prints, vibrant colors, and quirky graphics. It's a fantastic alternative to Tiger Underwear for shoppers who want to experiment with tons of different styles without a major financial commitment.
Shop now at asos.com
Sauvage offers a dose of high-fashion artistry for your underwear drawer. Their prints often feel more like wearable abstract art, featuring expressive graphics and vibrant colors that are both luxurious and playful. Where Tiger Underwear leans into clear-cut animal themes and cartoons, Sauvage opts for more sophisticated, artistic patterns that still pack a massive visual punch. It’s boldness with an elevated, artistic flair.
Shop now at sauvage.com
Come for the famously comfortable socks, stay for the equally great underwear. Bombas brings its focus on technical comfort and fit to its underwear line, which includes a range of bold colors and fun, cheerful patterns. While the designs might be slightly more subdued than Tiger Underwear's, they offer a great mix of vibrant style and practical, all-day comfort, perfect for anyone who wants a sprinkle of fun in their super-functional essentials.
Shop now at bombas.com
While Calvin Klein is the king of minimalist cool, the brand frequently drops collections with bold colors, playful patterns, and eye-catching logos that add a contemporary, stylish edge. Think vibrant logo bands and limited-edition prints that feel both high-fashion and fun. It's a more understated, brand-conscious way to do bold, sharing Tiger Underwear's modern feel but with a signature, iconic twist.
Shop now at calvinklein.com
Box Menswear shares Tiger Underwear’s affinity for attention-grabbing, playful designs but often with an extra layer of irreverence. They specialize in vibrant trunks and briefs boasting all-over prints, clever graphic placements, and humorous slogans. If you're looking for underwear that is as loud and colorful as it is cheeky, Box Menswear delivers that same unapologetic sense of fun and confidence.
Shop now at boxmenswear.com
For those who walk on the wilder side, Dolls Kill is an alternative and rebellious fashion powerhouse. Their underwear collection reflects this ethos, packed with edgy skull motifs, punk-inspired plaids, and daring graphics. They share Tiger Underwear’s love for unconventional prints but crank up the rebellion and street-style aesthetic several notches. It's bold with a bite.
Shop now at dollskill.com
Junk Food has mastered the art of pop-culture nostalgia. Their underwear features vintage-inspired graphics from your favorite bands, cartoons, and snacks, all with a distinctively cool, retro feel. Like Tiger Underwear, they prioritize personality and fun. The key difference is that Junk Food's vibe is rooted in Americana and classic pop culture, making their pieces perfect for anyone who loves a good throwback.
Shop now at junkfoodclothing.com
Knickey beautifully marries sustainability with style. The brand is dedicated to creating comfortable, organic cotton underwear that’s kind to both your skin and the planet. Alongside their solid basics, you will find seasonal collections featuring simple yet fun and colorful prints. They offer a more minimalist and eco-conscious take on the bold underwear concept, proving that sustainable can still be playful.
Shop now at knickey.com
Pistol Panties dials up the sex appeal. This brand specializes in provocative and daring designs that often feature bold graphics, lace details, animal prints, and striking silhouettes. It captures the fearlessness of Tiger Underwear but channels it into a more sensual and overtly sexy aesthetic. If you want your bold underwear to feel undeniably confident and glamorous, Pistol Panties is for you.
Shop now at pistolpanties.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
