If you're a fan of Thinking Mu, you already appreciate fashion that blends a minimalist, streetwear-inspired aesthetic with a genuine commitment to sustainability. Their collection of hoodies, graphic tees, and joggers made from recycled and organic fabrics proves you don't have to sacrifice style for conscious choices.
But part of building a sustainable wardrobe is knowing where to find other great brands that align with your values. For those looking to discover more labels that combine cool designs with eco-friendly practices, here are 18 similar brands worth adding to your rotation.
Girlfriend Collective makes seriously soft activewear and loungewear from recycled materials like old water bottles and fishing nets. They're all about full transparency, so you know exactly what you're getting. While their focus is more on athleisure - think leggings, sports bras, and sweat sets - their pieces have the same cool, effortless vibe you love from Thinking Mu.
Known for their inclusive sizing and vibrant colorways, this is the perfect brand if you want high-performance, eco-conscious essentials for the gym, errands, or just lounging at home. Where Thinking Mu covers streetwear, Girlfriend Collective handles your sustainable activewear needs. Shop now at girlfriend.com
Adyn is your source for polished, size-inclusive basics crafted from sustainable fabrics like Tencel and recycled polyester. Their aesthetic is sleek and minimalist, focusing on versatile staples that are perfect for building a lasting wardrobe. If Thinking Mu’s style is your weekend go-to, Adyn’s clothes are the responsible choice for your work week and more refined occasions.
Think less graphic hoodie, more perfectly tailored T-shirt or chic slip dress. Adyn delivers on sustainability with a slightly more elevated, sophisticated edge than Thinking Mu's casual feel. Shop now at adynclothing.com
As their name suggests, Tentree plants ten trees for every item purchased, making them a major player in impact-driven fashion. Their clothing is casual and nature-inspired, made from sustainable materials like organic cotton, hemp, and recycled polyester. Think cozy flannel shirts, durable pants, and graphic tees that celebrate the outdoors.
Compared to Thinking Mu's urban streetwear aesthetic, Tentree leans more into rugged, functional pieces designed for adventure. However, both brands share a deep commitment to making a positive environmental impact through thoughtfully designed apparel. Shop now at tentree.com
Pact specializes in making an incredible range of everyday basics affordable and sustainable. From super-soft underwear and tees to hoodies and dresses, everything is made from organic cotton in Fair Trade certified factories. While Thinking Mu has a more distinct streetwear edge, Pact provides the classic, foundational layers to go with it.
If you need to stock up on simple, high-quality essentials like tees, socks, or leggings without breaking the bank, Pact is an amazing resource. They are all about comfort, ethical production, and accessible prices. Shop now at wearpact.com
Reformation is the go-to brand for fashion-forward people who want trendy pieces without the environmental guilt. Famously known for their flirty dresses, chic tops, and well-fitting denim, they use sustainable and deadstock fabrics to create their collections. Unlike Thinking Mu’s casual vibe, Reformation offers more polished and occasion-ready clothing.
If you love Thinking Mu for its eco-conscious mission but need something for a wedding, date night, or a stylish brunch, The Ref is your answer. They masterfully blend trend-driven silhouettes with a strong commitment to sustainability. Shop now at thereformation.com
When it comes to luxury knitwear, Naadam sets the standard for sustainability. They specialize in high-quality cashmere pieces, from timeless sweaters to cozy joggers, sourced directly from nomadic herders in Mongolia. Their commitment to fair labor practices and ethical production is central to their brand.
Naadam is a solid choice if you're looking to invest in premium, long-lasting knits. While their price point is higher and their focus is specifically on wool and cashmere, they share Thinking Mu’s dedication to transparency and quality, just with a more luxurious feel. Shop now at naadam.co
Kotn builds its collection around unbelievably soft and durable Egyptian cotton. They focus on creating high-quality, minimalist basics that are ethically made and designed to last. Their lineup includes perfect-fit t-shirts, cozy loungewear, and simple, elegant knitwear that forms the foundation of a great wardrobe.
Kotn’s aesthetic is more classic and understated than Thinking Mu’s, offering clean, versatile pieces that you'll reach for year after year. They complement Thinking Mu's more statement items by providing the essential, refined layers underneath. Shop now at kotn.com
A pioneer in conscious fashion for over 30 years, People Tree excels in ethical and sustainable production. They offer a wide range of beautiful clothing crafted from organic and recycled materials by Fair Trade artisans. Their aesthetic leans towards boho-chic and vintage-inspired with unique prints and timeless silhouettes.
While their style is less streetwear-focused and more whimsical than Thinking Mu's, they share a deep commitment to changing the fashion industry for the better. It’s the perfect brand for finding that special printed dress or ethically made blouse. Shop now at peopletree.co.uk
This brand focuses on creating high-performance essentials that are kinder to the planet. Organic Basics designs underwear, activewear, and simple t-shirts using sustainable materials like organic cotton, Tencel, and recycled textiles. Their style is sleek, modern, and minimal, designed for comfort and longevity.
Organic Basics has a more refined and function-driven approach than Thinking Mu's streetwear style. They are the ideal choice for restocking your drawer of foundational items with ethically made, minimalist pieces that feel fantastic against your skin. Shop now at organicbasics.com
Known for its "Radical Transparency," Everlane makes modern, timeless essentials and openly shares the costs behind each product. They offer everything from high-quality denim and cashmere sweaters to leather shoes and simple tees, all with a focus on ethical manufacturing and sustainable materials.
While Thinking Mu embodies a relaxed streetwear aesthetic, Everlane champions a more polished, minimalist style that works for both office and weekend. If you’re looking for versatile, expertly crafted pieces to build a thoughtful wardrobe, Everlane is a safe option. Shop now at everlane.com
Amour Vert, meaning "Green Love" in French, creates beautiful, feminine clothing with a classic Californian vibe. They use sustainable materials like Tencel Modal and organic cotton. Their collection is full of elegant blouses, soft tees, easy dresses, and perfect prints.
Their style is more refined and dressy than Thinking Mu’s streetwear, making them a great option when you need sustainable pieces that feel a little more elevated or professional. Shop now at amourvert.com
Vetta Capsule offers collections where just five items can be mixed and matched to create a full month's worth of outfits. Everything from Vetta is made responsibly in the USA from sustainable fabrics.
Each small but mighty collection has a certain style or aesthetic, including edgy, classic, and casual capsules that could fit right into the wardrobe of any Thinking Mu fan. It’s a different way to shop compared to just adding an item at a time since a single Vetta capsule can completely reboot your wardrobe. Shop now at vettacapsule.com
Mara Hoffman uses fashion to inspire and empower, creating vibrant, expressive clothing from sustainable materials like recycled polyester, Tencel, and organic cotton. Known for her bold prints, rich colors, and stunning silhouettes, her collections include eye-catching swimwear, dresses, and ready-to-wear.
This brand offers a much more high-fashion, statement-making alternative to Thinking Mu's laid-back pieces. If you want sustainable clothes that will turn heads and make you feel incredible, Mara Hoffman delivers resort-inspired glamour with a conscience. Shop now at marahoffman.com
A true trailblazer in sustainable luxury, Stella McCartney has built her entire brand on a foundation of ethical, cruelty-free fashion since day one. Her collections are sophisticated and cool, featuring sharp tailoring, innovative vegan leather, and cutting-edge designs without compromising on environmental responsibility.
While firmly in the high-end designer category, Stella McCartney is an inspiration and a great aspirational alternative for someone who loves Thinking Mu's values. She proves that sustainable materials and high fashion are a perfect match. Shop now at stellamccartney.com
Allbirds changed the shoe game with its ultra-comfortable wool runners, and they've since expanded into apparel made from natural and recycled materials. Their aesthetic is minimalist, streamlined, and heavily focused on comfort and performance, using materials like merino wool, eucalyptus tree fiber, and crab shells.
While Thinking Mu focuses on streetwear clothing, Allbirds has your sustainable footwear covered, offering the perfect complement to your favorite eco-friendly hoodie and jeans. Their tees and loungewear also share a similar commitment to low-impact production. Shop now at allbirds.com
Co-founded by pro surfer Kelly Slater, Outerknown is all about creating durable, stylish clothes that respect the planet. Their vibe is coastal and rugged, with a lineup of flannel "blanket shirts," sturdy jeans, and casual jackets made from sustainable materials like organic cotton and recycled fishing nets.
Compared to Thinking Mu’s urban streetwear look, Outerknown has a more laid-back, surf-inspired feel. It’s the perfect brand for building a wardrobe centered around function, comfort, and a deep appreciation for the outdoors. Shop now at outerknown.com
Thought creates easy-to-wear, comfortable clothing from natural and sustainable fabrics like organic cotton, hemp, and bamboo. Their collections are filled with relaxed silhouettes, unique prints, and cozy knitwear that feel effortlessly stylish. The brand's philosophy is rooted in kindness - to people and the planet.
Their style has a relaxed, sometimes boho-inspired vibe that aligns well with Thinking Mu’s casualness. It’s a great choice for everyday pieces that are soft, breathable, and thoughtfully designed from top to bottom. Shop now at wearethought.com
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