If you're tired of seeing the same cookie-cutter outfits everywhere, you've come to the right place. Building a wardrobe that feels truly *you* is all about finding those special pieces that stand out from the crowd. It’s about discovering brands that value creativity, craftsmanship, and a unique point of view.
For fashion lovers who want to express their individuality and curate a closet full of treasures, here are 18 excellent brands perfect for finding your next favorite piece.
While not a traditional brand, Etsy is a global marketplace and an absolute treasure trove for anyone seeking one-of-a-kind fashion. It’s packed with independent sellers offering everything from handmade jewelry and bespoke bags to artisanal clothing and carefully curated vintage finds. If you want something truly unique that supports a small creator, this is your first stop.
Unlike big-box stores, Etsy offers endless variety and the chance to find pieces with a personal story. Whether you need a custom-fit dress or a hand-embroidered jacket, you'll find an artist who can make it happen. It's the ultimate destination for personalized fashion.
Shop now at www.etsy.com
Reformation is your go-to for effortlessly cool, vintage-inspired pieces that are also sustainably made. Famous for their perfect-fitting dresses, chic tops, and flattering jeans, they use eco-friendly materials to create clothing that’s both stylish and responsible. Their vibe is California-cool meets romantic-boho, making their pieces perfect for everything from weddings to weekend brunch.
What makes Reformation special is their commitment to style and sustainability without compromise. If you love feminine silhouettes and want to make a more conscious fashion choice without sacrificing trendiness, this brand is for you.
Shop now at www.thereformation.com
Embodying a true bohemian and free-spirited lifestyle, Free People is all about relaxed, artsy pieces that are perfect for layering. They are known for their flowy dresses, oversized sweaters, detailed blouses, and festival-ready accessories. Their aesthetic is ideal for anyone who loves an eclectic, whimsical vibe with a vintage touch.
While many brands tap into boho style, Free People lives and breathes it. It's the perfect place to find those unique, conversation-starting pieces that let you express your inner artist and adventurer.
Shop now at www.freepeople.com
Walking into Anthropologie feels like stepping inside a beautifully curated boutique where everything is special. The brand offers a unique blend of romantic, vintage-inspired, and modern clothing, accessories, and home decor. Their pieces often feature intricate details, amazing prints, and artisanal touches that make them feel exclusive.
Anthropologie excels at mixing different styles to create a uniquely eclectic experience. It's the ideal spot for finding a standout dress for an event or that one blouse with an unforgettable pattern you’ll wear for years.
Shop now at www.anthropologie.com
For those with a rebellious edge, Nasty Gal delivers bold, statement-making fashion rooted in vintage rock-and-roll style. Expect daring dresses, edgy graphic tees, faux leather everything, and cool accessories - all at an affordable price point. This brand is for the fashion lover who isn't afraid to push boundaries and have a little fun.
While other brands do soft and romantic, Nasty Gal gives you punk-inspired, provocative pieces. It’s perfect for building an unapologetically cool wardrobe that commands attention.
Shop now at www.nastygal.com
ModCloth is all about fun, quirky, and vintage-inspired fashion. Their collections are filled with colorful dresses, retro swimwear, and accessories featuring unique, whimsical prints you won’t find anywhere else. Think nostalgic silhouettes from the '40s, '50s, and '60s with a modern, playful twist.
Known for championing inclusivity and body positivity, ModCloth offers a wide range of sizes that celebrate individual style. If you want your wardrobe to be a joyful expression of your personality, their fun and timeless pieces are the way to go.
Shop now at www.modcloth.com
Spell is pure Byron Bay bohemian magic. This Australian label is adored for its signature whimsical prints, flowing dresses, and statement kimonos that evoke a sense of wanderlust and romance. Their pieces often feature handcrafted details and intricate patterns inspired by far-flung travels and vintage treasures.
While similar to other boho brands in spirit, Spell offers a distinct boho-luxe feel with a dreamy, artistic edge. It’s a must-shop for anyone who wants to build a wardrobe that’s effortlessly beautiful and full of soul.
Shop now at spell.co
Batsheva takes vintage "prairie" and "housewife" silhouettes and gives them a cool, modern, slightly subversive twist. Known for its distinctively modest yet fashionable dresses with high necks, puffy sleeves, and ruffled details, this brand is beloved by artsy and edgy fashion girls. The look is immediately recognizable and anything but basic.
What makes Batsheva stand out is its ability to make nostalgic styles feel completely contemporary and fresh. It’s the perfect brand for anyone looking to make a sophisticated, quirky, and intelligent fashion statement.
Shop now at batsheva.com
If your style is loud, proud, and unapologetically different, Dolls Kill is your sanctuary. This is an alternative fashion powerhouse offering a mix of punk, goth, rave, and grunge aesthetics. From towering platform boots to vinyl miniskirts and graphic mesh tops, their pieces are designed for standing out, not blending in.
Dolls Kill champions radical self-expression and subculture style like no other. For fashion rebels who find other brands too tame, this is where you can be your boldest self.
Shop now at www.dollskill.com
For those who prefer a more minimalist yet modern aesthetic, this boutique contemporary brand is a hidden gem. Their pieces are clean and artful, leaning into excellent draping, unusual cuts, and high-quality fabrics rather than bold prints. The result is a collection of sophisticated staples that are anything but boring.
Standards and Practices offers wearable art for the fashion lover who appreciates thoughtful design and craftsmanship. Their pieces feel special and elevated enough for creative workplaces or gallery openings.
Shop now at standardsandpractices.com
Ganni is the cult-favorite Danish brand that perfected the effortless "Scandi girl 2.0" cool. It’s playful, eclectic, and never tries too hard. Their collections feature everything from statement-collared blouses and fun animal-print dresses to chunky knitwear and perfectly oversized blazers.
Ganni blends minimalist Scandinavian sensibilities with a dose of high-fashion fun, creating pieces that are instantly recognizable and totally covetable. It's the ultimate brand for fashion-forward people who want their unique pieces to feel both trendy and endlessly wearable.
Shop now at ganni.com
For the true fashion adventurer, Y/Project is an avant-garde leader. Designer Glenn Martens is known for innovative, deconstructed, and truly experimental fashion. Think denim that can be worn in multiple ways, tops with dramatic, twisted silhouettes, and footwear that challenges convention.
This brand is not for the faint of heart. It sits at the intersection of streetwear and high-concept design, offering runway-inspired pieces for those who view fashion as an art form and a mode of extreme self-expression.
Shop now at yproject.fr
Staud has become a go-to for vibrant, vintage-inspired pieces with a distinctly modern twist - especially their accessories. Their sculptural bags, like the popular "Moon" and "Shirley," are instant outfit-makers. Their clothing is equally charming, full of bold color contrasts, chic sets, and playful silhouettes.
It’s the perfect brand when you need a pop of personality. Staud’s designs are fun, Instagram-friendly, and perfect for injecting some joyful energy and unique color into your wardrobe.
Shop now at staud.clothing
This mother-daughter duo from France creates beautiful, handcrafted pieces with a "slow fashion" ethos. Maison Cléo operates on a made-to-order basis using deadstock fabrics, creating a sense of exclusivity and care. Their blouses with big collars and tied details are signature, blending a romantic feel with artsy, global aesthetics.
The charm of Maison Cléo lies in its artisanal, personal touch. Each piece feels like it was made just for you, which is the ultimate in unique fashion.
Shop now at maisoncleo.com
Ulla Johnson offers a refined, luxurious take on bohemian style. Everything is rooted in incredible textiles and artisanal craftsmanship, from the romantic printed dresses with intricate ruffles to the hand-knit sweaters. The brand is known for its incredible dedication to detail and quality, creating what many call "heirloom" pieces.
If you love a boho-chic aesthetic but are looking for premium, elevated pieces that feel incredibly special, Ulla Johnson is the pinnacle. It’s timeless, worldly, and effortlessly beautiful.
Shop now at ullajohnson.com
Based in Barcelona, Paloma Wool is more of an artistic project than a traditional fashion brand. Centered around creatively-shot photography, their collection features minimalist-meets-quirky pieces often adorned with painterly prints and made from sustainable fabrics. Their knitwear and trippy-patterned sets are particularly popular.
Paloma Wool is for the person who sees getting dressed as a creative act. Their unconventional designs feel personal and art-inspired, perfect for those who want clothing with a distinct point of view on a very "if you know, you know" level.
Shop now at palomawool.com
Rachel Comey has been a quiet staple for creative professionals and women with a strong sense of personal style for years. The New York-based designer excels at creating pieces with sculptural shapes, unexpected textures, and a cool, artsy vibe. Her wide-leg denim, unique clogs, and art-inspired prints have become cult favorites.
Comey's collections are intelligent and functional yet full of personality. This is the brand for someone who wants to look cool and put-together without ever looking like they’re trying too hard.
Shop now at rachelcomey.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
