If you live in cozy-but-cool loungewear, you’re probably already rotating pieces from Talentless or Madhappy. Both brands have nailed the sweet spot between high-quality, ultra-soft fabrics and a minimalist streetwear vibe that feels effortlessly current.
Whether you're drawn to Talentless's luxe, understated hoodies or Madhappy's optimistic, feel-good graphics, the appeal is the same: premium comfort that looks as good as it feels. If you're looking to expand your collection of go-to sweats, joggers, and tees, here are 28 similar brands that capture that same cozy-cool energy.
While known for its yoga gear, Alo Yoga has perfected elevated athleisure that easily crosses over into streetwear. Their oversized hoodies and super-soft joggers are often seen on celebrities for a reason: the fabrics are incredibly luxe, and the silhouettes are always on-trend. It's a great alternative if you love Talentless's quality but want something with a slightly more activewear-inspired, sleek finish.
Shop now at aloyoga.com
Everlane has long been a go-to for minimalist, high-quality basics without the designer markup. Their refined approach to essentials extends to their loungewear, which includes classic crewneck sweatshirts and track pants made from organic cotton. For those who appreciate Madhappy's focus on transparency and quality basics, Everlane delivers a more timeless, prep-inflected take on cozy everyday wear.
Shop now at everlane.com
Don't let the name fool you - Frankies Bikinis makes some of the comfiest loungewear around. Their collection of sweatsuits, oversized hoodies, and graphic tees channels a laid-back, Southern California vibe that feels fun and youthful. It's a perfect match for fans of Madhappy's playful spirit, offering bright colors and cozy sets that are perfect for beach bonfires or just chilling at home.
Shop now at frankiesbikinis.com
Based in Canada, Reigning Champ is obsessive about quality, crafting its signature fleece and performance fabrics in its dedicated Vancouver factory. Their mastery of minimalist athletic wear results in durable, perfectly-cut hoodies, sweats, and tees that last forever. Think of them as a more utilitarian, athletic cousin to Talentless - the focus is entirely on premium materials and timeless design.
Shop now at reigningchamp.com
For an affordable option that delivers on trend-forward cozy style, look no further than Cotton On Body. They offer a huge range of matching sweat sets, oversized graphics, and fleece staples in every color imaginable. It captures the accessible, easygoing vibe of Madhappy without the high price tag, making it perfect for refreshing your loungewear collection.
Shop now at cottonon.com
Richer Poorer specializes in creating elevated basics that are ridiculously comfortable, and their fleece collection is a best-seller for a reason. They craft their sweats and hoodies from buttery-soft recycled fleece with a perfectly lived-in feel. The brand’s understated, minimalist aesthetic is similar to Talentless, but with a stronger emphasis on eco-friendly materials and casual California style.
Shop now at richer-poorer.com
Pangaia is a materials science brand disguised as a streetwear label. They're famous for their brightly colored sweatsuits made from innovative, sustainable materials like organic cotton and seaweed fiber. If the conscious, value-driven aspect of Madhappy appeals to you, Pangaia takes it to the next level with its deep commitment to sustainability and eco-tech, all wrapped in a minimalist, universally-loved aesthetic.
Shop now at pangaia.com
As one of the originators of California streetwear, Stüssy has mastered the art of laid-back cool. While their designs often carry more of a skate and surf influence, their core collection of hoodies, fleece, and graphic tees delivers the same effortless comfort as Talentless and Madhappy. It's a great option if you want your cozy pieces to have a bit more streetwear cred and graphic edge.
Shop now at stussy.com
A true classic, Champion streetwear staples practically invented the cozy aesthetic. Their iconic Reverse Weave sweatshirts and joggers are durable, timeless, and ridiculously comfortable, providing a retro athletic vibe that's always in style. If you want the high-quality, heavyweight feel of a Talentless hoodie at a more accessible price point, you can't go wrong with Champion.
Shop now at champion.com
Founded by the former creators of Current/Elliott, The Great offers nostalgic, vintage-inspired Americana with a playful twist. Their loungewear collection features super-soft, perfectly washed hoodies, sweatpants, and tees with unique details like puff sleeves or worn-in graphics. It feels like a more whimsical, fashion-forward version of Madhappy's cozy aesthetic, perfect for everyday statements.
Shop now at thisisthegreat.com
Nike is a powerhouse for a reason, and their Sportswear and Tech Fleece lines are essential for anyone building a cozy wardrobe. You’ll find everything from sleek, modern joggers to vintage-inspired oversized crewnecks. It’s the go-to for achieving that clean, athleisure-driven look similar to Talentless, but backed by one of the biggest names in performance gear.
Shop now at nike.com
Outdoor Voices focuses on creating versatile activewear for "Doing Things," and their CloudKnit fabric is legendary for its amazing softness. Their collections of sweatpants, hoodies, and tops are designed for moving, but they're so comfortable they've become a staple for lounging. The brand's emphasis on fun movement and community captures a similar feel-good energy to Madhappy.
Shop now at outdoorvoices.com
When you want to tap into the cozy streetwear look on a budget, Zara is a reliable destination. The fast-fashion retailer is always quick to pick up on the oversized hoodie and minimalist sweatpant trends. While the quality might not match premium brands, it's a great place to experiment with new colors and silhouettes without a huge investment.
Shop now at zara.com
As H&M's more minimalist, high-end sibling, COS offers beautifully designed essentials with a modern, architectural feel. Their loungewear includes things like scuba-knit hoodies, structured sweatpants, and elegant merino wool staples. It channels the same clean, premium aesthetic as Talentless but with a distinctly Scandinavian, elevated sensibility.
Shop now at cos.com
Reebok's Classics line delivers a fantastic range of retro-inspired, sporty loungewear. Think simple vector logos, heritage colorways, and comfortable fits on everything from hoodies to track pants. It’s an awesome choice for fans of the athletic side of Talentless’s vibe who want a more accessible, vintage-forward alternative.
Shop now at reebok.com
Buck Mason is all about updated American classics made from high-quality materials. Their line of fleece and jersey basics - including hoodies, crewnecks, and joggers - has a timeless durability and a perfect, lived-in feel from the very first wear. For those who like the understated quality of Talentless but want a slightly more rugged, heritage feel, Buck Mason is it.
Shop now at buckmason.com
Franklin & Poole offers supremely soft and cozy loungewear made from eco-conscious Tencel fabric. The brand focuses on creating sleepwear and loungewear that is gentle on your skin and the planet. This mindfulness pairs perfectly with Madhappy's values, making it an excellent option for those seeking ultimate comfort with a sustainable heart.
Shop now at franklinandpoole.com
If you want to take your cozy wardrobe to a seriously luxurious level, Naadam is the answer. They specialize in sustainably sourced, unbelievably soft Mongolian cashmere. While known for their sweaters, they also offer cashmere joggers, hoodies, and sets that are the ultimate upgrade for loungewear. It's the luxe, "quiet luxury" version of what makes brands like Talentless feel so premium.
Shop now at naadam.co
Faherty is known for its super high-quality, relaxed styles with a laid-back, surf-inspired vibe. Their Legend Sweater Shirts and Cloud-soft hoodies feel like a warm hug, made from unique sustainable fabric blends. It captures the sunny, optimistic feeling of Madhappy but with a more grown-up, beach town aesthetic.
Shop now at fahertybrand.com
Based in the UK, Loyalty & Faith is a great under-the-radar brand for clean, minimalist streetwear essentials. From oversized hoodies to slim-fit joggers and basic tees, their collections focus on solid quality and contemporary fits. It’s a budget-friendly way to get the sharp, understated look that has made Talentless so popular.
Shop now at loyaltyandfaith.com
Vuori offers a West Coast take on performance apparel built to move in but styled for life. Their products are ridiculously comfortable, powered by dreamy soft fabrics that also perform. Pieces like their Ponto joggers and Sunday sweats have become staples for anyone wanting gear that seamlessly transitions from a workout to working from home, hitting the same versatile sweet spot as Talentless.
Shop now at vuoriclothing.com
If affordability and sustainability are top priorities, H&M's Conscious line is a solid choice. You can find stylish oversized hoodies, joggers, and tees made from materials like organic cotton or recycled polyester. The collection often features simple silhouettes in neutral palettes, making it an easy way to build a closet of cozy basics that feel similar to Madhappy's minimalist drops.
Shop now at hm.com
Primarily a denim brand, Nudie Jeans extends its passion for sustainability and quality to a strong collection of basics. Their hoodies, tees, and sweatshirts are made entirely from 100% organic cotton with a focus on fair production. The brand’s eco-first mindset and quality craftsmanship will appeal to conscious consumers who love Madhappy's approach.
Shop now at nudiejeans.com
For a high-fashion, art-inspired take on cozy dressing, look to Mara Hoffman. Known for her unique prints and vibrant colors, the designer also creates stunning loungewear pieces from sustainable fabrics like organic cotton and Tencel. This is the brand for when you want your comfortable clothing to make a sophisticated and bold statement.
Shop now at marahoffman.com
Public Rec started with a mission to make leisurewear more stylish and comfortable, an ethos that Talentless and Madhappy fans will appreciate. The brand is known for its obsessive focus on fit and fabric, with technical blends that are incredibly soft, stretchy, and durable. Their All Day Every Day Pant is a cult favorite and the perfect base for a modern, comfortable wardrobe.
Shop now at publicrec.com
Embrace the cozy Parisian lifestyle with Sézane's knitwear and casual pieces. While not a traditional "streetwear" brand, the French label offers impeccably made oversized sweaters, soft tees, and relaxed trousers that capture an elegant, effortless comfort. It’s perfect for someone who loves the quality of premium loungewear but wants a more classic, chic feel.
Shop now at sezane.com
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