If your style is all about sun, sand, and easygoing vibes, you probably get the appeal of Surf Locos. The brand perfectly captures that laid-back coastal energy with its fun graphic tees, comfy tank tops, and boardshorts that never break the bank.
For those who live in their beachwear and are looking to expand their collection, you're in the right place. We've rounded up 19 other brands that serve up that same carefree, sun-soaked feeling. Here are some awesome alternatives to add to your rotation.
Rip Curl is one of the original giants of surf culture, offering everything from high-performance wetsuits to the kind of casual tees and boardshorts you can live in all summer. While they take their technical gear seriously, their everyday apparel shares that same authentic, relaxed beachy aesthetic as Surf Locos.
Think of them as the slightly more performance-driven cousin. If you're looking for gear that works just as well hitting the waves as it does hanging out by a bonfire, Rip Curl delivers that durable, time-tested surf style.
Shop now at ripcurl.com
Known for its legendary commitment to sustainability, Patagonia offers incredibly durable, eco-friendly gear perfect for any outdoor adventure, including long days at the beach. Their collection features minimalist boardshorts, breezy button-downs, and swimwear often made from recycled materials.
While Surf Locos brings a more playful, graphic-heavy surf vibe, Patagonia’s aesthetic is clean, functional, and deeply rooted in environmental consciousness. It's the perfect choice for the eco-conscious beachgoer who values quality and a more understated style.
Shop now at patagonia.com
A true staple in surf style, Billabong is famous for its youthful energy and beach-ready apparel. From vibrant sundresses and printed boardshorts to relaxed graphic tees, their collections capture the heart of surf culture. What sets them apart is their range - you can find bold, eye-catching patterns right alongside simple, classic basics.
Like Surf Locos, Billabong is all about affordable, casual gear for beach lovers. However, Billabong often leans into more fashion-forward trends and bright, expressive prints, making it a great option when you want your beachwear to have a little extra pop.
Shop now at billabong.com
As Quiksilver's awesome sister brand, Roxy is dedicated to women who live and breathe the coastal lifestyle. The brand is known for its playful bikinis, colorful boardshorts, comfy cover-ups, and accessories that radiate youthful, feminine energy. Roxy is all about fun prints and trendy fits designed for surfing, sunbathing, and everything in between.
While Surf Locos offers a more unisex feel, Roxy provides a distinctly feminine, fashion-forward take on effortless beach style. If you want laid-back clothing with vibrant patterns and a fun, energetic twist, Roxy is your go-to.
Shop now at roxy.com
Volcom sits at the cool intersection of surf, skate, and street culture, offering an edgier take on beachwear. You'll find loose-fitting tank tops, stylish boardshorts, and trendy bikinis, often featuring creative graphics and a rebellious spirit. Their vibe is a bit more alternative and attitude-driven.
If you love the relaxed feel of Surf Locos but want something with a bit more of a streetwear kick, Volcom is the perfect fit. It’s for the person who wants their casual style to make a subtle statement.
Shop now at volcom.com
No beach look is complete without the perfect pair of flip-flops, and Havaianas is the undisputed king of laid-back footwear. Famous for their ultra-comfortable and durable rubber flip-flops, they come in nearly every color and pattern imaginable. While they don't sell apparel, their products are essential for achieving that effortless, head-to-toe beach vibe.
Havaianas shares an identical mission with Surf Locos: to make beach life easy, comfortable, and fun. They are the perfect complement to any casual, sun-ready outfit.
Shop now at havaianas.com
Vissla is a modern surf brand that blends style, performance, and environmental responsibility. They focus on crafting awesome boardshorts, tees, and tanks using more sustainable materials. What really makes them stand out are their unique, artistic prints that feel both current and timeless.
Vissla stands out with its modern aesthetic and artistic, often retro-inspired prints. Their gear, from boardshorts to graphic tees, is often made from recycled and sustainable materials.
Shop now at vissla.com
As one of the original California surf brands, O'Neill has a legacy of producing high-quality wetsuits and laid-back beach apparel. Their collection of boardshorts, hoodies, and swimwear is designed for both comfort and function. O'Neill's style is classic and dependable - the kind of gear you can throw on for any casual coastal occasion.
Compared to Surf Locos, O'Neill has a slightly sportier and more performance-focused edge, but their shared passion for surf culture makes them feel like kindred spirits.
Shop now at oneill.com
Salt Life is dedicated to everyone who loves living by the ocean - whether that means surfing, fishing, boating, or just soaking up the sun. The brand’s graphic tees, performance shorts, and swimwear often feature marine-inspired designs that celebrate a deep connection to the water. It’s all about comfort, function, and showing your love for the sea.
Just like Surf Locos, Salt Life captures an authentic coastal vibe. The main difference is its broader focus on all ocean activities, making it perfect for anyone who feels most at home with a salty breeze in their hair.
Shop now at saltlife.com
Another iconic name in the game, Quiksilver has been outfitting surfers and skaters for decades. Their apparel, from graphic tees to their famous boardshorts, is known for its youthful energy and functional design. The brand effortlessly blends action sports performance with everyday casual style.
Quiksilver offers the same affordable, laid-back feel as Surf Locos but with a stronger global streetwear influence. It's a go-to for anyone who wants that classic surf-and-skate look.
Shop now at quiksilver.com
Infused with the spirit of skate, surf, and snow, Volcom is perfect for anyone who wants their beachwear to have some attitude. Their bold graphics, rebellious designs, and edgy cuts on bikinis and boardshorts set them apart. The brand’s mantra, "True To This," reflects their commitment to creative and non-conformist style.
Volcom and Surf Locos both tap into a relaxed, board-riding culture, but Volcom turns up the volume with a distinct, art-driven streetwear vibe.
Shop now at volcom.com
A name synonymous with surf culture, Billabong continues to deliver colorful, laid-back collections season after season. Their wide assortment of apparel ranges from high-performance boardshorts to breezy sundresses and must-have graphic tees, appealing to a broad audience of beach lovers.
Much like Surf Locos, Billabong is accessible and deeply rooted in the surf lifestyle. Their tendency toward more vibrant patterns and modern fashion trends makes them a great choice for expanding your beach wardrobe.
Shop now at billabong.com
Roxy stands out with its vibrant and playful designs created specifically for women who love the outdoors. From trendy swimwear cuts to cozy fleece and casual dresses, Roxy empowers a fun, adventurous, and confident approach to style. Their collections are always full of energy and bright color palettes.
Similar to Surf Locos' carefree attitude, Roxy channels a youthful spirit into every piece but with a fashion-forward, feminine focus that makes them a favorite.
Shop now at roxy.com
Hurley offers a modern, performance-oriented take on surf apparel. The brand is especially known for its comfortable and innovative boardshorts, but its entire lineup of tees, swimwear, and hats is designed with a clean, sporty aesthetic. Hurley is all about blending style with function for the modern-day beachgoer.
It shares Surf Locos' relaxed vibe and affordable price point but leans more into sleek, athletic-inspired designs that look just as good in the water as they do on the sand.
Shop now at hurley.com
PacSun is a one-stop-shop for all things related to West Coast style. As a retailer, it curates a massive selection of youth-oriented brands (including many on this list) alongside its own in-house lines. You can find everything from graphic tees and shorts to swimsuits and accessories that all fit within a laid-back, authentically Californian aesthetic.
Like Surf Locos, PacSun makes the coastal look accessible and affordable, but with a constantly rotating selection of the latest streetwear and surfwear trends.
Shop now at pacsun.com
While Aloha Collection focuses on accessories rather than clothes, their products are essential for anyone living a beach-centric life. They specialize in vibrant, tropical-printed pouches, totes, and travel bags that are splash-proof - perfect for keeping your things dry. Their designs capture the fun, carefree essence of a Hawaiian vacation.
Their playful, island-style vibe perfectly accessorizes the laid-back apparel from Surf Locos, completing your effortless beach day look.
Shop now at alohacollection.com
Hollister brings the dreamy ideal of Southern California summer to young adults everywhere. Their collection includes breezy dresses, comfy shorts, easygoing tees, and trendy swimwear in relaxed fits. The brand's aesthetic is youthful, sun-faded, and effortlessly cool.
It channels the same casual, coastal energy as Surf Locos but is more trend-focused and often incorporates a preppy, All-American feel into its beach-inspired pieces.
Shop now at hollisterco.com
For a more elevated take on beach style, L*Space offers chic swimwear, breezy cover-ups, and relaxed apparel with a sophisticated, bohemian flair. Known for their amazing fits, buttery-soft fabrics, and trendy designs, their pieces feel both luxurious and effortless.
While more of an investment than Surf Locos, L*Space is for those days when you want your laid-back beach look to feel a bit more polished and special. It’s the brand for creating an effortlessly chic seaside moment.
Shop now at lspace.com
J.Crew offers a polished, preppy approach to beachwear and coastal style. Think classic linen shirts, timeless swim trunks, perfect chinos, and simple, elegant one-piece swimsuits. Their pieces are designed to be classic-staples you'll wear summer after summer on vacation.
Though more polished and typically at a higher price point than Surf Locos, J.Crew's casual, seaside-inspired collections are a great option for achieving a more refined but still completely relaxed coastal look.
Shop now at jcrew.com
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