If you love the mix of vintage Americana vibes, Japanese-inspired graphics, and classic British style, you're probably already a fan of Superdry. The brand nails that sweet spot of high-quality, urban casual wear that looks cool without trying too hard, from their iconic graphic hoodies and jackets to their everyday tees and joggers.
For those looking to expand their wardrobe with similar brands that offer that same street-smart, comfortable-cool aesthetic, we’ve got you covered. Here are 19 brands like Superdry perfect for leveling up your urban casual fashion game.
H&M's Divided line is aimed squarely at young, urban shoppers who want on-trend styles without the high price tag. Think graphic hoodies, streetwear-inspired joggers, and everyday denim that’s perfect for a casual wardrobe. It mirrors Superdry's focus on affordable and versatile fashion but operates on a much faster, trend-driven cycle, so there's always something new to check out.
Shop now at www.hm.com
While known for its athletic gear, Nike's Sportswear collection is a heavyweight in the world of athletic-inspired street fashion. Offering everything from sleek joggers and tech fleece hoodies to iconic sneakers, this line blends performance with serious style. It shares that sporty, street-ready vibe with Superdry but with a clear focus on athletic innovation and high-performance materials.
Shop now at www.nike.com
Adidas Originals is all about celebrating heritage with its iconic retro streetwear. If you love classic track jackets, graphic tees, and legendary sneakers like the Superstar or Gazelle, this is the brand for you. It overlaps with Superdry's casual comfort but brings a more distinctly vintage, sporty feel that’s rooted in athletic history.
Shop now at www.adidas.com
If you like Superdry but want something a bit more fashion-forward and edgy, Zara's TRF lineup is a great place to look. It offers oversized hoodies, trendy printed tees, and casual jackets that cater to a younger, urban crowd. While Superdry has its own distinct blended look, Zara TRF tends to experiment more with hyper-current, high-street trends.
Shop now at www.zara.com
Urban Outfitters is a one-stop-shop for eclectic, vintage-inspired streetwear. Their in-house brands and curated collections include everything from fun graphic tees and cozy hoodies to bombers and casual pants. Like Superdry, it hits that urban casual note perfectly but offers a broader, more artsy aesthetic that pulls from various subcultures and decades.
Shop now at www.urbanoutfitters.com
As part of the same parent company as Zara, Pull & Bear delivers affordable, youthful casualwear with a distinctly laid-back feel. Their styles are perfect for everyday urban exploring, focusing on relaxed essentials like oversized sweatshirts, essential denim, and functional outerwear. It shares Superdry's approachable price point and feel but leans into more minimalist and relaxed aesthetics.
Shop now at www.pullandbear.com
For those who like their streetwear loud and vibrant, Bershka is the answer. The brand is known for its bold graphics, bright colors, and statement pieces perfect for a younger crowd. While Superdry often uses eye-catching branding, Bershka takes it a step further with more daring, trend-led designs that are made to stand out.
Shop now at www.bershka.com
Carhartt WIP (Work In Progress) transforms classic American workwear into an icon of modern streetwear. Beloved for its durable canvas jackets, rugged cargo pants, and signature beanies, the brand balances a utilitarian aesthetic with a cool, urban sensibility. It's a bit tougher and more minimalist than Superdry, focusing on quality and functionality that's built for the streets.
Shop now at www.carhartt-wip.com
While primarily a footwear brand, Superga's timeless canvas sneakers are the perfect foundation for any urban casual outfit. Their iconic and versatile shoes pair effortlessly with joggers, jeans, or shorts, grounding a look with understated Italian style. It's an ideal companion brand for completing any Superdry-inspired outfit.
Shop now at www.superga.com
ASOS Design is a massive playground of pretty much every trend happening right now. Their in-house streetwear collection offers everything from printed hoodies and oversized tees to joggers in every fit and color imaginable. They’re similar to Superdry in offering immense variety, but ASOS Design is more experimental and taps into a much wider range of styles at a very accessible price.
Shop now at www.asos.com
Known for its durable outdoor gear and iconic Kanken backpacks, Fjallraven brings a touch of Scandinavian practicality to urban style. Their focus is on functional, timeless design, from weather-resistant jackets to cozy fleece sweaters. Compared to Superdry, Fjallraven is more rooted in outdoor utility, but its clean, simple aesthetic works perfectly for city adventures.
Shop now at www.fjallraven.com
For a high-fashion take on street style, Off-White is in a league of its own. It's a luxury brand loved for its bold graphics, signature quotation marks, and deconstructed designs. While its price point is significantly higher than Superdry's, Off-White serves as inspiration for a more avant-garde approach to the same urban-casual hoodies, tees, and jackets.
Shop now at www.off---white.com
Nike ACG is designed for the urban explorer who needs gear that can handle anything. Combining performance fabrics with rugged, outdoor-inspired aesthetics, this line includes technical jackets, functional pants, and durable sneakers. It channels a similar practicality to Superdry's outerwear but with a stronger emphasis on technical performance and all-weather protection.
Shop now at nike.com/acg
New Look's urban collection offers trendy streetwear basics at extremely affordable prices. You'll find a solid selection of essential hoodies, graphic tees, and jackets that cater to a youthful vibe. It mirrors Superdry's casual and accessible approach, serving as a great option for picking up trendy pieces to round out your daily rotation.
Shop now at www.newlook.com
Columbia is a trusted name in functional outdoor clothing. While their primary market is explorers and hikers, many of their pieces - like their fleece jackets, vests, and waterproof shells - have become staples of casual, utilitarian style. It's a great choice if you love the practical side of Superdry and want clothing with a stronger emphasis on performance and durability.
Shop now at www.columbia.com
The North Face has successfully bridged the gap between outdoor adventure and urban street style. Their puffers, fleece jackets, and hoodies are just as common in the city as they are on the mountainside. The brand blends utility with a clean, modern aesthetic, much like Superdry, but with a legacy in performance gear that gives it serious street cred.
Shop now at www.thenorthface.com
Jack & Jones offers a wide range of contemporary casual menswear with a focus on denim and street-inspired basics. Their collections are trendy, relaxed, and accessible, covering everything from graphic tees and hoodies to smart jackets for a polished urban look. It's a solid Superdry alternative for stylish and affordable everyday essentials.
Shop now at www.jackjones.com
G-Star RAW is known for pushing the boundaries of denim design, but its collection extends to a full range of edgy, urban apparel. The brand's aesthetic is industrial, modern, and often features innovative textures and architectural fits. It’s similar to Superdry in its commitment to a strong brand identity and quality, but G-Star’s vibe is more rugged and denim-centric.
Shop now at www.g-star.com
Rooted in skate culture, Vans is the definition of laid-back, effortlessly cool style. Beyond their iconic sneakers, they offer a great lineup of graphic tees, hoodies, and jackets that embody a rebellious, casual vibe. If you lean into the easygoing, everyday comfort of Superdry, Vans is a must-have for completing that relaxed streetwear aesthetic.
Shop now at www.vans.com
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