If you're into affordable and trendy urban apparel, chances are you already have some Southpole in your closet. Known for its bold graphics, comfy hoodies, and laid-back joggers, Southpole nails the street-ready vibe without making your wallet cry.
Their selection makes it easy to stay fresh with casual looks that are perfect for everything from chilling with friends to hitting a concert. For those who love Southpole's accessible streetwear aesthetic, here are 22 similar brands worth checking out.
Nike isn't just for the gym, its Sportswear line is a cornerstone of global streetwear. Offering a massive range of hoodies, graphic tees, joggers, and iconic sneakers, Nike merges athletic performance with on-trend urban style. Their designs often feature bold branding and innovative materials, making them a go-to for modern street looks.
While an obsession with their limited-edition sneakers can cost a lot, their essential everyday pieces are priced competitively with standard mall fashion retailers and streetwear indie brands, but they offer better athletic performance qualities. It offers that same street-ready feel as Southpole, but with a more premium, sport-centric finish.
Shop now at nike.com
Adidas Originals is all about timeless, retro-inspired street fashion. Centered around its iconic Trefoil logo, the brand delivers classic track jackets, graphic tees, and legendary sneakers like the Superstar and Stan Smith. It's the perfect blend of sportswear heritage and contemporary urban culture.
Like Southpole, Adidas Originals has deep roots in street style and music, especially hip-hop. However, Adidas leans more into its vintage archive, offering pieces that feel both nostalgic and fresh. The price point is slightly higher, but the classic designs are a worthwhile investment for what are likely to become wardrobe staples for years to come.
Shop now at adidas.com/us/originals
Supreme is the definition of hype in the streetwear world, famous for its box logo, limited weekly drops, and edgy collaborations. The brand sells everything from graphic tees and hoodies to skateboards and accessories that become instant collectibles. It's less of a brand and more of a cultural phenomenon.
Supreme sits at a much higher, luxury-oriented price point compared to Southpole, especially on the resale market. However, it’s a key reference point for any streetwear fan, sharing that same confident, graphic-driven DNA that defines urban fashion.
Shop now at supremenewyork.com
FILA has successfully ridden the wave of '90s nostalgia to become a streetwear staple once again. The brand is known for its chunky sneakers, logo-heavy hoodies, and vintage-inspired tracksuits that feel pulled straight from a classic hip-hop music video. It's sporty, bold, and unapologetically retro.
In terms of price and vibe, FILA is a close cousin to Southpole. It offers trendy, eye-catching pieces that are affordable and easy to mix into an everyday urban wardrobe, especially if you have a soft spot for heritage sportswear.
Shop now at fila.com
Puma excels at creating athletic and streetwear apparel with a sleek, modern edge. You'll find oversized hoodies, stylish joggers, and statement sneakers perfect for a city-centric look. Their collaborations with artists and designers often bring a fresh, fashion-forward perspective to their collections.
Similar to Southpole, Puma offers accessible pricing and a focus on trendy, functional essentials. It's a great choice for when you want a clean, minimalist streetwear vibe that can still make a statement.
Shop now at us.puma.com
Recognizable by its iconic "Omini" logo taping, Kappa is a master of retro sportswear. The brand is famous for its tracksuits, sweatshirts, and tees that are deeply rooted in '90s European street and football culture. Their sporty silhouettes and bold branding have made them a favorite among streetwear enthusiasts.
Kappa shares Southpole's commitment to affordability and casual style but brings a distinctively nostalgic, euro-cool vibe. If you love sporty sets and throwback designs, Kappa is a must-try.
Shop now at kappa-usa.com
Carhartt WIP (Work In Progress) takes the rugged, durable-wear DNA of the original Carhartt and adapts it for a modern, style-conscious audience. They offer utilitarian pieces like chore coats, cargo pants, and pocket tees that have become a uniform for artists, skaters, and creatives.
Carhartt WIP's aesthetic is tougher and more understated than Southpole's, rooted in high-quality, functional design rather than fast-fashion trends. The price is a bit higher, but these are tough-as-nails pieces that will truly last you a long time.
Shop now at us.carhartt-wip.com
Founded by artist Shepard Fairey, Obey is a streetwear brand with roots in art, punk rock, and skate culture. It’s best known for its thought-provoking graphic tees, hoodies, and jackets that often carry a political or counter-culture message. The vibe is rebellious, expressive, and unapologetically bold.
Obey is on par with Southpole's affordability and street credibility, making it a fantastic alternative. If you like your streetwear to have a point of view and a bit of artistic edge, Obey is the brand for you.
Shop now at obeyclothing.com
Born from San Francisco's skate scene, HUF creates streetwear "for the people," offering everything from signature plant-life socks to durable graphic tees and hoodies. The brand embodies a gritty, D.I.Y. spirit that perfectly blends classic American style with skate culture necessities.
Like Southpole, HUF delivers trendy, easy-to-wear pieces with an urban feel but filters everything through a distinct skate lens. It's authentic, cool, and remains accessible for anyone who appreciates street-level fashion.
Shop now at hufworldwide.com
Once known mainly for gym uniforms, Champion has made an incredible comeback as a streetwear icon. The brand's Reverse Weave hoodies, oversized sweatshirts, and joggers are celebrated for their quality, comfort, and classic "C" logo. It's the ultimate go-to for cozy, timeless athleticwear.
Champion offers a similar value to Southpole, focusing on sporty essentials that are both durable and affordable. Its style is less about fleeting trends and more about perfecting the basics, making it a reliable choice for building a solid streetwear wardrobe.
Shop now at champion.com
Kith is where an elevated taste level meets streetwear. Founded by Ronnie Fieg, the brand is known for its premium hoodies, tees, and joggers made with exceptional materials and precise fits. They're also famous for their hyped sneaker collaborations and experiential retail stores and pop-ups, like their ice cream shop, Kith Treats.
Operating in a much higher price bracket than Southpole, Kith offers a more refined and fashion-forward take on urban style. If you're looking to upgrade from your daily essentials or pick up a luxe signature investment piece that’s really meant to impress your fellow style aficionados, this brand should definitely be on your radar.
Shop now at kith.com
A true titan of Japanese streetwear, Bape is famous for its bold camo prints, iconic shark hoodies, and instantly recognizable ape head logo. Bape's pieces are highly stylized and collectible, embodying a playful yet influential corner of street fashion. It's a brand known for making a major statement.
Bape is squarely in the luxury streetwear category, with price points far exceeding Southpole. However, its huge impact and unique designs make it an important brand that continues to define trends across the entire urban fashion landscape.
Shop now at us.bape.com
Reebok Classic keeps its legacy alive with a lineup of athletic-inspired apparel and iconic sneakers that feel both timeless and current. From chunky dad shoes to minimalist workout gear and classic tees and tops, Reebok dishes out looks that are clean, relaxed, and always at home in a casual, urban setting without skimping on aesthetic and performance qualities.
Similar to Southpole, Reebok offers accessible pricing and versatile staples, particularly some of their shoes which offer a timeless design at great price points that should definitely put them in your consideration when looking for new streetwear style looks.
Shop now at reebok.com
VLONE is a streetwear powerhouse popularized by its association with A$AP Mob and the wider hip-hop scene. Known for its distinct "V" branding and minimalist, often cryptic graphics on tees and hoodies, the brand embodies a modern, hype-driven aesthetic. The style is edgy, exclusive, and deeply embedded in music culture.
Though it shares a strong connection to urban fashion like Southpole, VLONE operates on a model of exclusivity and hype, with limited drops that cater to the in-the-know crowd. It's streetwear with a serious cool factor, but unlike Southpole, whose apparel everyone has access to, VLONE has managed to make its clothes extremely desirable to a wide community of trendsetters and tastemakers while maintaining a certain level of mystique and exclusivity.
Shop now at livevlonedievlone.com
Nike's skateboarding division, Nike SB, offers far more than just skate shoes. Its apparel line includes an ever-expanding array of graphic tees, slouchy hoodies, and versatile pants that capture an authentic, laid-back street vibe. Designed for performance but adopted by fashion lovers, the collection is edgy, functional, and always cool.
Nike SB shares Southpole's appeal to casual streetwear fans but brings an added layer of skate culture credibility. It's a great choice if you lean towards gritty, practical pieces with an athletic twist.
Shop now at nike.com/sb
Zara TRF (Trafaluc) is the brand's youth-focused line, specializing in fast-fashion versions of the latest streetwear and runway trends. Here you'll find everything from oversized graphic tees and joggers to statement jackets and trendy denim silhouettes. It's fashion-forward, ever-changing, and always on-trend.
Like Southpole, Zara TRF is super affordable and keeps its collections fresh with new arrivals dropping all the time. But where Southpole focuses on core urban styles, Zara injects a more high-fashion, European flair into its designs.
Shop now at zara.com/us/en/trf-l1366.html
H&M's Divided line serves up budget-friendly, trend-driven clothes aimed at a younger demographic. It's a fantastic place to find streetwear staples like relaxed-fit cargo pants, printed hoodies, and casual basics that are versatile enough for any urban wardrobe. The emphasis is on fun, accessible style.
If you love Southpole's prices and constant new arrivals, you'll feel right at home with H&M Divided. Both brands make it easy to experiment with different looks and try out new trends without making a major financial commitment.
Shop now at hm.com
A true streetwear OG from Southern California, Stüssy began with surf-inspired graphic tees and has since grown into a global fashion force. Known for its distinctive signature logo, the brand offers a cool, laid-back collection of hoodies, hats, and tees that blend surf, skate, music, and art influences.
While a bit more premium than Southpole, Stüssy maintains an authentic street edge that has inspired countless brands. It's the perfect choice for high-quality staples with effortless West Coast cool.
Shop now at stussy.com
Inspired by '80s surf and '90s hip-hop, The Hundreds is a classic streetwear brand with a strong community-centered point of view. Rooted in Los Angeles, this brand is known for cool, well-thought-out graphic-led apparel and accessories on a consistent basis. Their drops often draw design inspiration from all kinds of interesting and niche pop subcultures, adding to their level of prestige.
With an independent spirit and a passion for storytelling, this brand serves up fresh looks more regularly than most companies.
Shop now at thehundreds.com
PacSun is a go-to retailer for California-inspired teen fashion, perfectly curated with its wide array of third-party skate and surf lifestyle brands alongside some great in-house private label apparel that is more affordable than the well-established name brands it shares its retail space with.
They are a one-stop shop for a whole lot of great brands, including some mentioned on this list, like Champion, FILA, and Reebok. Not to mention special collaborations you aren't likely to see anywhere besides this Southern California-based company, which some would credit for birthing skate culture itself.
Shop now at pacsun.com
If it’s the trendiest denim silhouettes you are after, but with price points that won’t bust the bank for you, head on over to mnml - the e-commerce phenomenon that serves up streetwear fans high-end style silhouettes and cutting-edge denim looks at prices normal, non-celebrity folks can afford.
Whether your personal style leans towards modern, progressive street styles inspired by your favorite influencers or towards more old-school trends like punk or classic hip-hop looks, mnml provides a fresh set of clothes without breaking the bank.
Shop now at mnml.la
While Uniqlo is primarily known for making great quality basics at affordable prices for everyone in the family, their UT line (Uniqlo Tees) offers some of the best graphic shirts out there, well worthy of its own standalone callout.
This brand collaborates with artists and designers from all over the globe, transforming a basic tee into a piece of art - a feature that started with Southpole's unique graphics and continues in Uniqlo’s creative collection.
Shop now at uniqlo.com/us/en/ut-graphic-tees
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