18 Brands Like Sundry for Laid-Back, Casual Styles
There's a special kind of comfort in finding pieces that are ridiculously soft, easy to wear, and stylish enough for daily life. Sundry nails this laid-back, chic aesthetic, blending cozy knits and soft tees with a casual, cool-girl vibe that's impossible not to love.
If you're obsessed with their brand of effortless style and are looking to expand your wardrobe with similar brands, you're in the right place. Here are 18 brands that deliver that same relaxed, casual magic.
1. Everlane
Everlane is all about minimalist, high-quality essentials. Think perfectly cut tees, classic denim, and sleek loungewear made with transparent, ethical production. Their style is a bit more clean and modern than Sundry's boho-leaning look, with prices for staples generally falling between $30 and $150.
It's the perfect brand if you love Sundry's dedication to easy-to-wear basics but prefer a more polished, urban aesthetic. You get the same emphasis on quality and comfort, just with a more minimalist edge.
2. Reformation
Reformation brings a sustainable touch to casual style with its collection of effortless dresses, cozy sets, and chic tops. Operating in a similar price range of about $80-$200, Ref focuses on eco-friendly fabrics and flattering silhouettes that feel both laid-back and distinctly feminine.
While Sundry is your go-to for weekend loungewear, Reformation is what you reach for when you want that same easygoing vibe for a brunch date or casual evening out. It's a bit trendier and dressier but maintains that core of comfortable style.
3. Aritzia
Dive into Aritzia’s in-house brands like Wilfred and TNA for an amazing selection of comfy-chic pieces. TNA specializes in high-quality joggers, hoodies, and activewear in buttery-soft fabrics, while Wilfred offers more flowy, romantic blouses and knits. Prices range from about $30-$100 for TNA and go a bit higher for Wilfred.
What Aritzia shares with Sundry is a mastery of elevated basics. The key difference is a slightly more youthful and trend-driven approach, making it perfect for building out a versatile, modern casual wardrobe.
4. Madewell
As their name suggests, Madewell is known for well-made clothes, especially their incredible denim. Beyond jeans, they offer a full range of effortless tees, cozy sweaters, and easy dresses that fit perfectly into a relaxed lifestyle. With prices often between $40 and $150, Madewell is a solid alternative for quality everyday staples.
If you love Sundry, you'll feel right at home with Madewell's approachable, timeless aesthetic. It's the brand for people who value great-fitting basics that you can wear over and over again.
5. Lack of Color
While not a clothing brand, Lack of Color is the perfect companion to a "Sundry" kind of wardrobe. They specialize in beautifully crafted hats, from structured wool fedoras to casual bucket hats and sun-blocking boaters, with most styles sitting in the $50-$150 range. A great hat can instantly elevate a simple tee and shorts, completely capturing that laid-back, cool look.
Think of them as the ideal finishing touch. Their accessories share the same effortlessly stylish, vacation-ready feeling that defines Sundry’s apparel.
6. Frank And Oak
Frank And Oak is a brand built on sustainable practices and versatile design. They offer a great selection of cozy sweatshirts, relaxed-fit pants, and simple basics crafted from eco-conscious materials. Their prices, hovering between $50 and $200, and their clean, laid-back aesthetic put them right in line with Sundry's philosophy of casual, quality clothing.
If the mission behind your clothing is just as important to you as the style, Frank And Oak is an excellent choice. They deliver that same comfortable, ready-for-anything vibe with a strong commitment to sustainability.
7. Vince
Consider Vince the luxurious, grown-up version of Sundry. Famous for its elevated basics, Vince excels at creating understated yet incredibly chic pieces like cashmere sweaters, silk blouses, and perfectly tailored joggers in beautiful neutral palettes. As a premium brand, prices are higher, typically ranging from $150 to $500.
If you love the simple, effortless nature of Sundry's designs but are looking to invest in more luxurious fabrics and impeccable construction, Vince is the ultimate upgrade for your casual wardrobe.
8. Naadam
Naadam is all about accessible, sustainable cashmere. They offer some of the softest sweaters, joggers, and lounge sets you'll ever wear, all made from ethically sourced Mongolian cashmere. With prices from $100-$300, it's a step up from Sundry but totally worth it for the quality.
This is the brand for anyone who wishes every piece of Sundry clothing was made of heavenly-soft cashmere. It takes the concept of casual comfort to a whole new level of luxury.
9. H&M Premium
Don't sleep on H&M's premium and conscious collections. Tucked within the fast-fashion giant are pieces made from higher-quality materials like linen, real silk, and organic cotton. Look here for soft knits, relaxed trousers, and simple tees that echo Sundry's vibe at a much lower price point, generally $20-$80.
It's the perfect place to experiment with the laid-back aesthetic without a big financial commitment, offering surprisingly stylish pieces that punch well above their weight class.
10. Cotton On
For those who need comfortable, easy-to-wear basics on a budget, Cotton On is a game-changer. The Australian retailer delivers a wide assortment of essentials, including oversized graphic tees, cozy fleece joggers, and simple jersey dresses, all at wallet-friendly prices from $15 to $50.
Cotton On captures the fun, youthful spirit of casual dressing. It's an excellent alternative for Sundry fans looking for trendy staples or outfitting their weekend and lounge-at-home wardrobe without breaking the bank.
11. Sézane
Parisian chic meets casual comfort at Sézane. Known for their romantic blouses, perfectly chunky knits, and vintage-inspired denim, Sézane embodies an effortless, feminine style. Pieces often range from $80 to $250. This brand manages to make everyday dressing feel special and polished without being fussy.
If you admire Sundry's ease but wish it had a little more French-girl charm, Sézane is your new best friend. It offers laid-back style with a dose of thoughtful, romantic detail.
12. Mango
Mango strikes a perfect balance between trendy and timeless, offering a great selection of relaxed everyday pieces. Their casual collection is filled with oversized shirting, comfortable trousers, and soft sweaters in chic neutral tones. With most items priced between $30 and $100, it's stylishly accessible.
Like Sundry, Mango makes dressing for the everyday easy and fashionable, but with a slightly more European, city-centric flair.
13. Universal Standard
Universal Standard redefines basics with an unapologetic focus on inclusive sizing - offering every single piece in sizes 00 to 40. Their collection features minimalist, high-quality essentials like the softest tees you'll ever own, sleek leggings, and comfy lounge dresses. With prices typically around $50-$150, they prioritize fit above all else.
If you're drawn to Sundry's laid-back look but have struggled to find basics that fit flawlessly, Universal Standard is the answer. It's easy style, made for everyone.
14. Frankie Shop
The Frankie Shop is the epitome of modern cool-girl minimalism. While known for their signature oversized blazers, they also excel at high-quality, relaxed basics like slouchy trousers, perfectly understated tees, and cozy knits priced from $100-$300. It's a celebrity and editor favorite for a reason.
Think of it as Sundry's aspirational older sister who works in a creative field in a major city. The aesthetic is still rooted in comfort and ease, but everything is more intentional, structured, and polished.
15. Outerknown
Cofounded by surfer Kelly Slater, Outerknown is a brand devoted to sustainability and casual, coastal style. They offer durable and super-comfortable pieces like chunky blanket sweaters, chambray shirts, and the coziest joggers around. Their items generally fall in the $50-$200 range.
If you're drawn to Sundry's West Coast vibe but lean more toward rugged coastlines than sunny beaches, Outerknown is for you. Their styles share a relaxed spirit but with an added emphasis on eco-friendly production and outdoor durability.
16. Zara (Basics Collection)
While known for cutting-edge trends, Zara's Basics collection is a treasure trove of affordable, minimalist staples. Look for well-priced (€20-$80) joggers, oversized tees, ribbed tanks, and knit dresses that capture a casual aesthetic. It's a great place to pick up versatile layering pieces in neutral colors.
Zara offers a fast-fashion take on the laid-back look. It's perfect when you want Sundry’s easygoing vibe with a trendy twist and a more accessible price point.
17. Skims
Skims has mastered the art of ridiculously comfortable, body-hugging basics and loungewear. Best known for its ultra-soft fabrics in a signature palette of dreamy neutrals, their collection ranges from sleek bodysuits to plush joggers and sleep sets. At $30-$150, Skims emphasizes incredible fit and next-level coziness.
If your favorite part of Sundry's appeal is the lounging aspect, Skims turns it up to 11. It's the ultimate brand for achieving an effortlessly chic and comfortable at-home look.
18. Faithfull the Brand
Infused with a sense of travel and bohemian spirit, Faithfull the Brand is perfect for sun-seekers. They specialize in vintage-inspired floral prints, breezy linen separates, and flowy dresses that are easy to throw on and go. Pieces generally sit in the $80-$150 range. It's sophisticated vacation wear you can easily incorporate into your daily life.
This brand leans more heavily into a distinct boho, travel-ready vibe than Sundry, making it a perfect match for anyone whose casual style has a permanent "out of office" feel.
Written by
Ash Read
