With its signature blend of playful bows, exaggerated ruffles, and sweet-but-spiky details, Shushu/Tong has perfected the art of playful feminine fashion. The Shanghai-based label combines a youthful, whimsical spirit with clean, modern silhouettes, creating pieces that feel both charming and sharp.
If you're obsessed with their quirky yet sophisticated vibe and are looking for similar brands to fill your closet, you're in luck. Here are 19 brands that capture that same playful energy, from Scandi-cool labels to romantic dreamscapes.
Danish It-brand Ganni delivers a cool, effortless take on feminine style. You'll find bold prints, puffed sleeves, and vibrant colors across their dresses, knitwear, and accessories. Ganni's vibe is a bit more relaxed and Scandinavian-minimalist compared to Shushu/Tong's theatrical details, but it shares the same commitment to fun, trend-forward pieces that don't take themselves too seriously.
Shop now at ganni.com
Self-Portrait is famous for its intricate lacework, structured silhouettes, and modern romanticism. While it often leans more polished and refined, the brand isn't afraid to add playful touches like unexpected cutouts, embellished collars, and bright colors. Think of it as Shushu/Tong’s sophisticated older sister, offering luxe, feminine occasionwear that still feels fresh and youthful.
Shop now at self-portrait.com
For those who love Shushu/Tong's edgier side, Rokh is a must-see. The London-based label is known for its deconstructed, avant-garde approach to classic pieces. You'll find classic trench coats with multiple collars or dresses with artful cutouts and raw edges. Rokh shares a similar spirit of experimentation and playful rebellion, making it a great choice for fashion-forward statement dressing.
Shop now at rokh.com
Staud has mastered the art of playful, retro-inspired LA cool. The brand is beloved for its statement bags (like the iconic Moon bag), colorful dresses, and sets with a clever twist. Like Shushu/Tong, Staud creates pieces that are instantly recognizable and full of personality, but with a sunnier, more vintage-Californian feel. It's chic, accessible, and endlessly fun.
Shop now at staud.com
If you're dressing for a party, you're dressing in Rotate. The Copenhagen brand is all about bold, confidence-boosting occasionwear. Think vibrant mini dresses, daring cutouts, voluminous sleeves, and lots of sequins. Rotate channels the fun, head-turning energy of Shushu/Tong but turns the volume way up, making it the perfect choice for a night out.
Shop now at rotate.com
LoveShackFancy lives in a dreamy, hyper-feminine world of ruffles, vintage florals, and lace. While its aesthetic is softer and more bohemian than Shushu/Tong's modern edge, it shares a deep love for whimsical, romantic details. If you're drawn to the overtly girly aspects of Shushu/Tong, you'll find a fairy-tale escape in LoveShackFancy’s ruffled mini skirts and floral maxi dresses.
Shop now at loveshackfancy.com
Miaou is known for its figure-hugging corsets, bold prints, and unapologetically sexy designs. Founded by Alexia Elkaim, the brand blends a '90s-inspired vibe with modern, playful energy. Where Shushu/Tong is sweet-with-an-edge, Miaou leans more into a playful confidence and body-positive silhouettes. It's a great match for those who love Shushu/Tong's youthful spirit but want something a bit more provocative.
Shop now at miaou.com
The Vampire's Wife offers a luxe, gothic-romantic take on feminine glamour. Designed by Susie Cave, the dresses are known for their signature flattering silhouettes, frilled hems, and opulent fabrics like velvet, silk, and metallic lamé. While decidedly more high-end and formal, it shares Shushu/Tong's love for dramatic details and creating enchanting, standout moments.
Shop now at thevampireswife.com
For an accessible way to get the playful, feminine look, & Other Stories is a top destination. The brand offers a diverse range of styles that often include whimsical blouses, printed dresses, and chunky knits with cute details. It's a perfect spot to find budget-friendly pieces that capture the spirit of Shushu/Tong's eclectic, fashion-forward vibe without the designer price tag.
Shop now at andotherstories.com
Australian luxury brand Zimmermann is the master of sophisticated, bohemian femininity. Best known for their intricate prints, flowing resortwear, and beautifully detailed dresses, Zimmermann feels like a more grown-up, worldly version of Shushu/Tong. It’s perfect for those who love detailed, whimsical design but prefer it with a touch of high-end luxe and a vacation-ready spirit.
Shop now at zimmermannwear.com
Famous for its hand-painted, vintage-inspired prints, London-based Rixo creates flattering dresses and separates that are full of personality. The brand’s aesthetic is fun, feminine, and effortlessly chic, with pieces designed to be cherished for seasons to come. Rixo offers a similar playful spirit to Shushu/Tong but is grounded in timeless silhouettes and a distinctive retro charm.
Shop now at rixo.co.uk
The original rebellious younger sister, Miu Miu has long been the go-to luxury brand for quirky, intellectual playfulness. Prada's sister label constantly experiments with masculine and feminine codes, mixing prim details with irreverent styling. If you love Shushu/Tong's avant-garde leanings and scholarly-chic-gone-wrong aesthetic, you will feel right at home at Miu Miu.
Shop now at miumiu.com
For Love & Lemons is all about romance, with collections filled with pretty florals, dainty lace, and delicate details. While its vibe is generally softer and more focused on lingerie and intimates, its ready-to-wear often features ruffled mini dresses and charming sets that align with Shushu/Tong's feminine essence. It's ideal for those seeking a delicate, dreamy take on playful dressing.
Shop now at loveandlemons.com
While primarily an accessories brand, Turkish label Chylak deserves a spot for its wonderfully quirky and well-crafted handbags. Their designs often feature unique shapes, bold colors, and an understated playful quality. If you want to finish your Shushu/Tong-inspired look with an equally charming and chic accessory that doesn't scream mainstream, Chylak is the perfect choice.
Shop now at chylak.com
Ulla Johnson captures a refined, bohemian spirit through her use of intricate embroidery, custom prints, and flowing, feminine shapes. Her collections have a worldly, artisanal feel that is both romantic and effortlessly modern. The brand offers a more mature, polished version of Shushu/Tong’s whimsical femininity, perfect for those who appreciate detailed craftsmanship and wearable beauty.
Shop now at ullajohnson.com
Cult Gaia is famous for creating art-as-fashion. What started with the viral "Ark" bag has expanded into a full ready-to-wear line defined by statement silhouettes, sculptural details, and unexpected materials. Their pieces are designed to be heirloom-quality moments. It's the perfect match for the architectural, "art object" side of Shushu/Tong’s design philosophy.
Shop now at cultgaia.com
British designer Molly Goddard is queen of voluminous tulle and playful, anti-establishment femininity. Her signature brightly colored, full-tulle dresses are instantly recognizable, but she also excels at quirky knits and ruffled skirts. Goddard embodies the bold, joyful, and slightly rebellious side of Shushu/Tong’s spirit, making fashion that is pure, unapologetic fun.
Shop now at mollygoddard.com
Bulgarian label By Far has become a cult favorite for its vintage-inspired accessories that feel perfectly modern. Their '90s-style shoulder bags, minimalist mules, and strappy sandals come in a rainbow of covetable colors. By Far provides the perfect playful, feminine accessories to complement a Shushu/Tong outfit, sharing an eye for nostalgic details and clean lines.
Shop now at byfar.com
Rachel Comey offers an artistic, intelligent lens on fashion. Known for her unique silhouettes, interesting textiles, and clompy clogs, her brand has a loyal following among creative types. Like Shushu/Tong, Rachel Comey’s pieces stand apart from fleeting trends and offer a sense of individuality. This is the brand for the Shushu/Tong fan who wants her playful femininity to feel more sophisticated and downtown-cool.
Shop now at rachelcomey.com
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