19 Brands Like Shona Joy for Effortless, Chic Dresses

Discover brands like Shona Joy offering effortlessly chic dresses with modern design and bohemian elegance. Elevate your style with these feminine finds.
Written by: 
Ash Read
Last updated: 

It's easy to see why Australian label Shona Joy has become a global go-to for dresses with that perfect blend of modern design and bohemian elegance. Their pieces are feminine, flattering, and master the art of looking put-together without trying too hard.

If you're a fan of their fluid silhouettes, delicate fabrics, and gorgeous prints, you’re in luck. The world is full of amazing brands that nail a similar vibe. Here are 19 brands like Shona Joy to add to your list for effortlessly chic dresses.

1. Reformation

If your love for beautiful dresses comes with a passion for sustainability, look no further than Reformation. The LA-based brand is famous for its chic, feminine styles made from eco-friendly materials. While Shona Joy often has a distinctive Aussie boho-glam feel, Reformation leans more into minimalist, vintage-inspired cool.

Shop now at thereformation.com

2. RISTE

RISTE is another Australian gem that offers effortlessly elegant and timeless designs. Their dresses focus on relaxed yet refined silhouettes and beautiful quality fabrics, making them perfect for those who appreciate understated sophistication. Where Shona Joy plays with bold prints and intricate details, RISTE keeps things more minimal and classic, sharing a commitment to wearable, beautiful pieces.

Shop now at ristestyle.com

3. Faithful The Brand

Instantly recognizable for its vibrant prints and breezy fabrics, Faithful The Brand captures a playful, resort-ready vibe. Like Shona Joy, their pieces feel relaxed and chic, but they turn up the volume with bold patterns and lively color palettes. It's the perfect brand for holiday dressing or injecting a dose of fun into your summer wardrobe.

Shop now at faithfulthebrand.com

4. Aje

Aje masterfully combines toughness with femininity, known for its intricate detailing, unique texture, and architectural silhouettes. Their dresses are true statement pieces, often featuring embroidery, puff sleeves, and bold cutouts. Compared to Shona Joy’s softer elegance, Aje is more fashion-forward and experimental, ideal for when you want a dress that truly stands out.

Shop now at aje.com

5. Reiss

For a more polished and sophisticated take on modern style, Reiss is a perfect choice. This British brand excels at creating sleek, tailored dresses with clean lines perfect for work or elegant events. While Shona Joy leans into a relaxed, bohemian spirit, Reiss offers sharp, structured designs and a shared dedication to quality fabrics and timeless appeal.

Shop now at reiss.com

6. Aritzia

A cult-favorite for good reason, Aritzia offers a wide range of stylish, easy-to-wear dresses through its various in-house brands. You'll find everything from minimalist slip dresses to on-trend statement pieces. They share Shona Joy's eye for effortless style and accessible luxury but offer a broader array of everyday and casual pieces.

Shop now at aritzia.com

7. SIR The Label

SIR The Label delivers modern minimalism at its best. Based in Sydney, the brand is known for its clean lines, striking cutouts, and a predominantly neutral palette that feels both timeless and current. While Shona Joy often incorporates romantic prints and boho touches, SIR strips things back, focusing on strong, simple silhouettes.

Shop now at sirthelabel.com

8. Ganni

Danish contemporary brand Ganni delivers playful, cool, and unapologetically fun fashion. Famous for their bold prints, interesting textures, and statement collars, their dresses have an effortless Scandi-girl vibe. While Shona Joy’s aesthetic is more romantic and flowing, Ganni offers an edgier, more fashion-forward way to do standout dresses.

Shop now at ganni.com

9. Mara Hoffman

Mara Hoffman designs celebrate bold color, unique prints, and responsible, sustainable production. Her collections are filled with flowing, art-inspired dresses that are true works of wearable art. Shona Joy maintains a more refined, understated elegance, while Mara Hoffman’s style is more eclectic and vibrant, perfect for anyone who isn't afraid of color.

Shop now at marahoffman.com

10. Karla Spetic

For a dose of high-fashion construction, check out Karla Spetic. This brand is known for its sleek, architectural dresses crafted from luxurious fabrics like silk. Their aesthetic is more avant-garde than Shona Joy's, with sharp cuts and unexpected details that feel incredibly modern and sophisticated.

Shop now at karlaspetic.com

11. Zimmermann

Iconic Australian brand Zimmermann is the queen of romantic, bohemian luxury. Their dresses are famous for intricate lace, dreamy floral prints, and ultra-feminine silhouettes. While both brands share an Aussie design spirit, Zimmermann takes the aesthetic to a more opulent, decadent level - think of it as Shona Joy's more extravagant, big-sister brand.

Shop now at zimmermann.com

12. Doen

Doen is rooted in a nostalgic, vintage-inspired elegance that feels effortless and lived-in. Their collections feature dresses made from natural fabrics with relaxed fits, and are finished with delicate embroidery and smocking. Doen shares Shona Joy's easygoing feminine vibe but leans much more heavily into a dreamy, heirloom-quality, West Coast aesthetic.

Shop now at shopdoen.com

13. Ever New

Ever New offers super-feminine and pretty dresses at a more accessible price point. You can expect to find lovely floral prints, ruffles, and soft fabrics perfect for weddings, parties, and everyday wear. It’s a great option if you love the chic, polished feel of Shona Joy dresses but are shopping on a smaller budget.

Shop now at evernew.com

14. LoveShackFancy

LoveShackFancy is unapologetically romantic, frothy, and whimsical. This brand is all about dreamy florals, intricate lace inserts, and tiers of ruffles that create a distinct, fairy-tale vibe. Compared to Shona Joy’s more contemporary elegance, LoveShackFancy dives headfirst into a vintage-inspired beautiful world.

Shop now at loveshackfancy.com

15. Sezane

For that coveted, timeless Parisian chic, Sezane is the ultimate destination. This French brand creates high-quality, beautifully designed dresses with subtle detailing and effortless sophistication. They share Shona Joy's focus on quality and flattering silhouettes, but with a more classic, understated vibe that feels quintessentially French.

Shop now at sezane.com

16. Mango

Spanish retailer Mango is a high-street hero for on-trend, contemporary pieces at an affordable price point. You can often find beautifully cut dresses with clean lines and sophisticated details that mirror a higher-end aesthetic. They're a fantastic source for capturing that sleek, versatile feel similar to some of Shona Joy's simpler pieces but without the price tag.

Shop now at shop.mango.com

17. Anthropologie

Anthropologie delivers a unique mix of bohemian, vintage-inspired, and charmingly eclectic fashion. It's a treasure trove for dresses, offering a huge array of unique textures, handcrafted-feeling details, and relaxed silhouettes. This aligns with Shona Joy’s easy femininity, but often with a more artsy and eclectic edge.

Shop now at anthropologie.com

18. For Love & Lemons

For Love & Lemons creates fun, flirty dresses with a romantic and sometimes daring edge. The brand is known for its custom laces, floral embroidery, ruffles, and playful silhouettes perfect for making a statement. While Shona Joy feels elegantly relaxed, For Love & Lemons dials up the sweet yet provocative vibe.

Shop now at forloveandlemons.com

19. Spell & The Gypsy Collective

Embracing a truly dreamy, free-spirited aesthetic, Spell is a Byron Bay brand that has become a global phenomenon. Famous for their flowing designs, intricate prints, and luxe bohemian details, their dresses are perfect for channeling a laid-back yet glamorous vibe. They share that signature Aussie breeziness found in Shona Joy's collections, but with a richer, more wander-inspired feel.

Shop now at spell.co

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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.