If you're a fan of natural, plant-based hair care that celebrates and nourishes curly and coily textures, you're probably already familiar with Shiny By Nature. The brand is loved for its affordable, effective, and sulfate-free formulas that deliver moisture and definition without harsh chemicals.
For those who love Shiny By Nature's commitment to clean ingredients and healthy hair, we've rounded up 18 other amazing brands that share a similar spirit. Get ready to discover your next holy-grail product.
Camille Rose is beloved in the natural hair community for its decadent, botanical-rich products that feel like a treat for your hair. Known for nourishing creams, deep conditioners, and shampoos, the brand focuses on moisture and definition, much like Shiny By Nature. The biggest difference is their famously delicious scents and luxuriously thick textures that make wash day feel indulgent.
Shop now at camillerose.com
TGIN offers simple, cruelty-free formulas packed with nourishing ingredients like coconut oil and shea butter to promote healthy, soft hair. Similar to Shiny By Nature, it's an affordable and effective option for textured hair. TGIN really shines with its focus on anti-breakage and scalp health, making it an excellent choice if you're looking to strengthen your strands and build a solid foundation for growth.
Shop now at tgindaily.com
A giant in the natural hair world, SheaMoisture offers an extensive range of products formulated with fair-trade shea butter for virtually every curl type and concern. You'll find a shared commitment to deep hydration and natural ingredients here. Where SheaMoisture stands out is its massive product selection and dedication to community empowerment and sustainable sourcing, so you can feel good about your purchase.
Shop now at sheamoisture.com
As I Am is famous for its hardworking styling products, including rich co-washes and leave-in conditioners that deliver amazing curl definition. Its formulas rely on natural ingredients like coconut and castor oil to lock in serious moisture. While both brands are great for hydration, As I Am is the go-to if you're looking for highly concentrated stylers that provide long-lasting hold and shine for your curls.
Shop now at asinarevolution.com
Born in a Brooklyn kitchen, Carol’s Daughter uses botanical ingredients like mango and hibiscus to make textured hair soft, manageable, and hydrated. It shares Shiny By Nature's focus on nurturing hair with natural goodness. Carol’s Daughter differentiates itself with heritage-inspired fragrances and thoughtful routines that transform hair care into a truly personal, indulgent beauty ritual.
Shop now at carolsdaughters.com
Oyin Handmade offers small-batch, plant-based products designed to hydrate and strengthen natural hair with highly concentrated formulas. It echoes Shiny By Nature's DIY spirit and commitment to clean ingredients. Oyin is especially known for unique, fan-favorite products like its Honey Hemp Conditioner and a strong commitment to innovative, eco-friendly packaging.
Shop now at oyinhandmade.com
If you're looking for salon-quality results that you can achieve at home, Design Essentials is your brand. Infused with natural oils and botanical extracts, their products are all about promoting moisture and shine for textured hair. While they share a focus on gentle, hydrating formulas, Design Essentials offers a professional edge perfect for anyone trying to replicate that fresh-from-the-salon look and feel.
Shop now at designedessentials.com
Mielle Organics expertly blends natural ingredients with scientific innovation to create powerful hair care solutions. Just like Shiny By Nature, it offers affordable, clean products for curls and coils. Mielle’s specialty, however, lies in its growth-promoting products and scalp treatments, like its iconic Rosemary Mint Scalp & Hair Strengthening Oil, which have gained a massive following.
Shop now at mielleorganics.com
For a more premium take on natural curl care, look no further than Bouclème. This UK-based clean beauty brand uses high-performance botanical ingredients to hydrate and define all types of curls and waves. Though it has a higher price point, it shares a core belief in effective, natural formulas that respect your hair’s texture. Think of it as a luxe, minimalist alternative with a focus on high-performance results.
Shop now at boucleme.com
Rooted in Black cultural traditions, The Doux delivers products designed to hydrate and strengthen thick, coily, and curly hair. You'll find a similar love for nourishing textures here, but The Doux stands out with its bold, retro-inspired aesthetic and rich, creamy formulas made to handle even the thickest manes with ease.
Shop now at thedoux.com
A new, plant-powered line from the creators of Carol's Daughter, Alma & Rose focuses on deeply nurturing coils and curls with simple, botanical ingredients. It aligns with Shiny By Nature's philosophy of clean formulas for scalp and hair health. What makes it special is its fresh, minimalist approach, highlighting specific botanical extracts in eco-friendlier packaging.
Shop now at carolsdaughters.com/alma-rose
Kinky-Curly is a longtime favorite for those seeking major curl definition without harsh chemicals. This brand uses natural ingredients like aloe vera to create moisture-rich products that define curls beautifully. It's best known for its iconic Curling Custard, a gel that provides incredible firm hold without ever feeling crunchy or sticky - a holy grail for many curl types.
Shop now at kinky-curly.com
Bringing a playful energy to natural hair care, Uncle Funky's Daughter uses ingredients like mango butter and aloe to define curls and promote a healthy scalp. Its vibe and ingredient lists feel similar to Shiny By Nature, but this brand is recognized for its unique blends tailored specifically to help thick, curly textures retain moisture and fight frizz effectively.
Shop now at unclefunkysdaughter.com
Eden BodyWorks is all about simple, effective hair care with straightforward ingredients you can trust, like coconut and shea. The brand's products are affordable, nourishing, and gentle, hitting all the same notes as Shiny By Nature. Where it stands apart is its emphasis on no-fuss, transparent formulations and eco-friendly packaging that get straight to the point.
Shop now at edenbodyworks.com
Alikay Naturals offers a huge selection of products that use natural ingredients like shea butter and herbal extracts to moisturize and define. Their commitment to plant-based care rivals Shiny By Nature's, but Alikay often provides more targeted solutions for tricky hair concerns, including products specifically designed to help with hair growth and treat dandruff.
Shop now at alikaynaturals.com
Known for its affordable, ingredient-focused skincare, The Inkey List brings the same science-backed approach to hair. While not exclusively for textured hair, their targeted treatments for issues like dry scalp and damage are fantastic complements to a nourishing natural routine. Think of it as a way to "boost" your existing care with potent, budget-friendly solutions.
Shop now at theinkeylist.com
As pioneers in curl care, OUIDAD is a salon-grade brand that knows what curls need to thrive. Their products use natural oils and botanicals to intensely moisturize and manage curls of all types. Compared to Shiny By Nature, OUIDAD brings a professional level of expertise to the table, developing innovative formulas focused on styling versatility and achieving flawless "curl-carved" salon results at home.
Shop now at ouidad.com
This brand specializes in organic, handcrafted hair care filled with nourishing oils, herbs, and butters to strengthen hair and define curls. It shares Shiny By Nature's strong focus on using pure, natural ingredients. Nature's Little Secret sets itself apart with a small-batch, handcrafted ethos that emphasizes high-quality organic ingredients for a truly bespoke hair care experience.
Shop now at natureslittlesecret.com
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