If you love the breezy, coastal charm of Seasalt Cornwall, you're not alone. The brand has perfected a blend of laid-back seaside style, beautiful signature prints, and comfortable, responsibly-made clothing that feels just right for everyday life, whether you live by the coast or just dream of it.
Their classic knits, practical waterproof jackets, and effortless dresses capture a special kind of relaxed elegance. If you're looking to expand your wardrobe with that same coastal-inspired and practical vibe, here are 18 similar brands you'll definitely want to check out.
White Stuff shares Seasalt’s love for comfortable, casual clothing with a focus on playful patterns and sustainable fabrics. You'll find relaxed knitwear, versatile printed dresses, and easy-to-wear layers that are perfect for a seaside or countryside lifestyle. They bring a cheerful and sometimes quirky feel to their collections that's really endearing. While the overall laid-back aesthetic is similar to Seasalt's, White Stuff often leans into more colorful and whimsical designs, appealing to a free-spirited crowd. Their commitment to community projects and sustainability makes them another fantastic choice for conscious shoppers. Prices are generally in a similar mid-range bracket.
Shop now at whitestuff.com
Joules is a quintessentially British brand known for its classic country style and bright, cheerful prints. Like Seasalt, they offer high-quality clothing perfect for a coastal and outdoor life, including iconic waterproof jackets, timeless knitwear, and charming dresses. Their quality and price point are very comparable to Seasalt. Where they differ slightly is that Joules' collections often feel a bit more preppy and polished, often featuring vibrant floral and equestrian-inspired patterns. If you appreciate Seasalt's practicality but want something with a pop of bright, classic color, Joules is your brand. It’s perfect for everything from a walk on the beach to a weekend in the country.
Shop now at joules.com
FatFace is all about relaxed, casual clothing inspired by an active outdoor lifestyle. The collection is built on soft, comfortable fabrics and timeless styles you'll want to live in. Think cozy jumpers, simple striped tees, and durable jackets that are priced just a touch lower than Seasalt but offer similar quality. Their aesthetic is effortlessly cool and focused on a laid-back feel that is perfect for a weekend by the sea or just casual comfort at home. If you love the practicality and durability of Seasalt but prefer simpler styles without the distinct prints, FatFace is an excellent alternative.
Shop now at fatface.com
Boden combines classic British tailoring with playful, modern-yet-timeless designs that feel both fun and sophisticated. Known for its bold colors and unique prints, Boden offers beautifully made clothing, from chic dresses and knitwear to incredible swimwear. They share Seasalt's commitment to quality fabrics and thoughtful design. Compared to Seasalt’s earthy, coastal palette, Boden isn't afraid to go bright and bold. The styles are often a bit more structured and fashion-forward, making it a great destination when you want a coastal vibe with a bit more punch. If you want stylish and durable pieces that stand out from the crowd, Boden is a must-see.
Shop now at bodenusa.com
For a more luxurious take on coastal style, Orlebar Brown delivers sophisticated resort and swimwear. While they're best known for their impeccably tailored men's swim trunks, their collections also include linen shirts, polos, and chic essentials for both men and women. Their style channels a clean, nautical aesthetic that fits perfectly with a high-end seaside holiday. This is definitely a step up in price from Seasalt Cornwall. Think of Orlebar Brown as the brand you turn to for polished, investment pieces for your vacation wardrobe. It's less about everyday practicality and more about sharp, refined beachside elegance.
Shop now at orlebarbrown.com
Toad&Co is a fantastic U.S.-based brand centered on sustainable, versatile clothing designed for travel and outdoor adventures. Their pieces are made from eco-friendly materials like organic cotton and recycled fibers, with a focus on practicality and comfort. Think travel-ready dresses, quick-drying pants, and easygoing tops in earthy color palettes. Like Seasalt, Toad&Co is deeply committed to sustainability. However, their aesthetic leans more towards technical travel wear and active outdoor gear rather than Seasalt's more romantic, artistic vibe. It's the perfect choice for someone with an active coastal lifestyle who needs clothes that perform well and look good.
Shop now at toadandco.com
Crew Clothing Company takes its inspiration from the British coastline, particularly the sophisticated style of towns like Salcombe. Their look is clean, classic, and preppy, with a strong focus on nautical themes. You can expect to find Breton striped tops, classic piqué polos, rugby shirts, and perfectly cut chinos. While Seasalt leans into a more rustic and artsy coastal aesthetic, Crew Clothing is all about polished, seaside chic. It’s for those who appreciate timeless styles, quality craftsmanship, and the brand's signature crossed oars logo. It shares a similar price point and commitment to durable, classic designs.
Shop now at crewclothing.com
Famous for its iconic waxed cotton jackets, Barbour is a British heritage brand that embodies country and coastal style. Beyond their outerwear, they offer a full range of clothing including cozy knitwear, plaid shirts, and practical layers that are built to last. Their collections are perfect for rugged coastal walks and windswept days. Barbour provides a more traditional, rugged take on outdoor style compared to Seasalt's lighter, breezier collections. It's a fantastic brand to shop for high-quality, weatherproof investment pieces that offer timeless appeal and incredible durability.
Shop now at barbour.com
If the sustainability and natural fabric aspect of Seasalt is what you love most, Thought is a brand you need to know. Their entire ethos is built around creating contemporary, easy-to-wear clothing from sustainable materials like organic cotton, hemp, and bamboo. Their collections feature soft knitwear, flowy dresses, and comfy basics in gorgeous, artistic prints. Thought has a gentle, earthy aesthetic that's very much in line with Seasalt's vibe, though often with a more minimalist and modern design sensibility. They offer designs that are timeless, thoughtful, and kind to the planet, making them an incredible alternative for an eco-conscious wardrobe.
Shop now at wearethought.com
While it's not a clothing store, Holland & Barrett complements the Seasalt lifestyle perfectly. Well-known for its health foods and supplements, it also carries a fantastic selection of natural skincare, zero-waste home goods, and wellness products. It caters to the same eco-conscious customer who values natural, sustainable living. This is the place to shop if you want your ethical values that you embrace in clothing choices to extend toward other lifestyle products as well. For those who want their beauty and wellness routines to match their fashion choices, this is an essential stop.
Shop now at hollandandbarrett.com
Weird Fish is another UK brand known for its relaxed, good-humored approach to casualwear. Often found in seaside towns, their collection is full of comfortable, easy-to-wear staples like their signature "macaroni" sweatshirts, graphic tees, and printed dresses. The vibe is decidedly laid-back, durable, and practical. Compared to Seasalt's artistic prints, Weird Fish often features more fun, novelty graphics alongside its classic textures and stripes. It’s an affordable and durable alternative for anyone who wants clothing that doesn't take itself too seriously but is perfect for a weekend by the water.
Shop now at weirdfish.co.uk
Rapanui is at the forefront of sustainable and circular fashion. Based on the Isle of Wight, they create casual basics like organic cotton t-shirts, sweatshirts, and hoodies using renewable energy. Their core mission is transparency and eliminating waste in the clothing industry - you can even send their old products back to be remade. Their style is much more minimalist than Seasalt, focusing on simple solids and nature-inspired graphics. If you're looking for incredibly eco-friendly everyday essentials to pair with Seasalt's more distinct pieces, Rapanui is the perfect choice for building a guilt-free coastal wardrobe.
Shop now at rapanuiclothing.com
Born from the needs of cold water surfers, Finisterre is a premium UK brand dedicated to functional, sustainable, and stylish coastal clothing. They are famous for their high-performance waterproof jackets, warm insulated layers, and merino wool base layers that stand up to the elements. Finisterre offers a more rugged and technical take on coastal wear compared to Seasalt, making them a higher-end choice for those who are genuinely active outdoors. They share a deep commitment to protecting the environment and materials innovation, perfect for those who demand performance from their seaside style.
Shop now at finisterre.com
Mistral is a family-run British lifestyle brand that captures a very similar artsy and coastal vibe to Seasalt Cornwall. Their collections are defined by unique, in-house designed prints that feature floral and natural motifs, splashed across easy-to-wear tunics, dresses, and blouses. At a slightly more accessible price point than Seasalt, Mistral offers a fantastic way to get that breezy, colorful Cornish style. Their pieces feel personal and creative, perfect for layering and creating a look that is both comfortable and effortlessly stylish for everyday wear.
Shop now at mistral-online.com
Patagonia is a global leader in outdoor apparel and environmental activism. They are synonymous with high-quality, durable equipment for everything from hiking to climbing, but their fleece jackets, waterproof shells, and casual wear are staples of a practical coastal wardrobe. Their focus on sustainability and "buy-less, buy-better" is admirable. Like Finisterre, Patagonia is much more focused on technical performance than Seasalt. However, their shared commitment to environmental responsibility and creating long-lasting products will appeal to any Seasalt fan who also loves to get outside and explore.
Shop now at patagonia.com
If Breton stripes are the heart of your coastal wardrobe, St Bert's is about to become your new favorite brand. This label specializes in creating premium, super-soft Breton tops with a modern twist, often incorporating fun details like bright pops of color, stripes with glitter, and cozy hoodies. It's a fresh take on a seaside classic. While Seasalt offers a wide range of clothing, St Bert's is laser-focused on perfecting stripes and comfortable sweatshirts. They bring an element of playful fun to the nautical look, creating high-quality pieces that you’ll reach for over and over again for weekend casual.
Shop now at stberts.com
With a deep heritage in fishing and outdoor pursuits, Orvis offers classic, well-made clothing for a country and coastal life. Their collections include timeless apparel like waxed jackets, durable knitwear, quality flannel shirts, and practical everyday basics. Everything is designed with longevity and functionality in mind. Orvis offers a more traditional and Americana-infused aesthetic compared to Seasalt’s British coastal look. Their products lean towards rugged outdoor activities, sharing a focus on durability and buy-it-for-life quality that coastal dwellers will appreciate.
Shop now at orvis.com
M&S is a British high-street institution that is fantastic for finding affordable and stylish clothing with a focus on quality. Their coastal and nautical themed collections consistently deliver great essentials like striped tees, linen trousers, lightweight jackets, and breezy sundresses that are perfect for seaside holidays or everyday summer style. As a huge retailer, M&S offers a much wider variety of styles and fits than Seasalt, often at a more accessible price point. They've also made strong commitments to sustainability through their Plan A initiative, making them another guilt-free option for classic coastal fashion.
Shop now at marksandspencer.com
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