If you're obsessed with the rock-and-roll-meets-beach-day vibe of Amuse Society, you’re in the right place. Their unique mix of coastal cool and edgy flair makes getting dressed for sun-soaked days and warm nights totally effortless. From flowy dresses to perfectly cut bikinis, they nail that laid-back but put-together look.
For those who love Amuse Society's unique aesthetic but want to expand their wardrobe, we've found 18 similar brands that capture that same effortless, coastal energy. Get ready to find your new favorite pieces for brunch, the beach, and beyond.
As one of the original surf brands, Billabong captures that authentic, free-spirited coastal vibe. They offer a huge range of swimwear, casual dresses, and cozy graphic tees perfect for beach bonfires. Expect durable fabrics and functional designs that are made for an active lifestyle by the water.
Compared to Amuse Society's slightly more contemporary feel, Billabong leans into a classic, sporty surf aesthetic. If you want pieces that feel just as at home on a surfboard as they do lounging on the sand, Billabong delivers that iconic beach DNA.
Shop now at billabong.com
L*Space creates swimwear and apparel for the fashion-forward beachgoer. The brand is known for its luxurious fabrics, chic silhouettes, and incredibly flattering fits that make you feel instantly confident. Beyond bikinis, their collection of breezy cover-ups, jumpsuits, and beach pants are perfect for transitioning from poolside to dinner.
While Amuse Society often has a romantic, bohemian touch, L*Space offers a more streamlined, modern, and luxurious take on coastal style. It's the perfect brand when you want your beach look to feel a little more polished and sophisticated.
Shop now at lspace.com
If you're looking for swimwear that makes a statement, Frankies Bikinis is your brand. Famous for its on-trend designs, cheeky cuts, and celebrity-loved status, this brand is all about bold, confident beach style. They specialize in eye-catching prints and vibrant colors that are designed to stand out.
While Amuse Society's vibe is cool and relaxed, Frankies turns up the heat with a more glam, playful, and daring approach. It's the go-to for anyone who wants their swim and resort-ready looks to feel fun, flirty, and totally current.
Shop now at frankiesbikinis.com
Part of the REVOLVE family, Tularosa is the queen of vacation-ready style. This LA-based brand serves up a dreamy collection of boho-chic dresses, ruffled tops, and statement swimwear perfect for your next getaway. Their designs are full of feminine details, romantic prints, and easy-to-wear silhouettes.
Tularosa shares Amuse Society’s effortless, laid-back cool, but amps up the romance and feminine flair. If you love Amuse's dresses but want something with a few more ruffles or a more pronounced bohemian vibe, you'll feel right at home with Tularosa.
Shop now at tularosa.com
Reina Olga creates swimwear with personality. The brand is known for playful '80s and '90s-inspired silhouettes and vibrant, eclectic prints that are designed to celebrate the female form. Their signature scrunch fabrics and high-cut bottoms have become fan favorites for their fun vibe and surprisingly flattering fit.
If you love the distinctive point of view in Amuse Society's collections, Reina Olga offers a more bold and artistic alternative. It's for the beach lover who isn’t afraid of a cheeky cut or a wild print and wants swimwear that's packed with character.
Shop now at reinaolga.com
Salt Water Luxe brings a touch of California ease to every piece they design. Their collections are filled with breezy essentials like flowy midi dresses, printed kimonos, and relaxed tops in soft, wearable fabrics. The vibe is effortless, casual, and inspired by days spent somewhere between the coast and the city.
This brand aligns perfectly with Amuse Society’s ethos of easy-to-wear style. Salt Water Luxe often feels a bit more feminine and vintage-inspired, offering pieces with delicate florals and soft color palettes for a romantic take on coastal cool.
Shop now at saltwaterluxe.com
Handmade in Bali, Indah is a swimwear and resort wear brand that feels both luxurious and free-spirited. They are celebrated for their daring silhouettes, intricate details like macramé and braiding, and use of super-soft, high-quality fabrics. Each piece feels like a special, artisanal creation designed for exotic travels.
Compared to Amuse Society's more accessible, everyday cool, Indah dials up the luxury and sensuality. It’s a perfect option when you're looking for a high-end swimsuit or cover-up that feels exceptionally crafted and beautifully unique.
Shop now at indahbrand.com
Hailing from Australia, Rhythm supplies a wardrobe for those who live for chasing the sun. The brand seamlessly blends surf culture with vintage-inspired style, offering everything from textured swimwear and casual cord shorts to printed dresses. Their pieces have an instantly comfortable, lived-in feel.
Rhythm is incredibly similar to Amuse Society, sharing that core blend of coastal and bohemian aesthetics. Think of Rhythm as Amuse's Aussie cousin, with a slightly more understated and earthy color palette that captures the laid-back nature of life down under.
Shop now at us.rhythmlivin.com
Somedays Lovin’ is bohemian romance personified. This brand creates dreamy, whimsical pieces with a heavy vintage influence. Expect to find delicate lace details, retro floral prints, and flowy shapes across their range of dresses, swimwear, and everyday apparel.
While Amuse Society’s aesthetic has a modern, slightly rock-and-roll edge, Somedays Lovin’ dives headfirst into a more nostalgic and overtly romantic bohemianism. If you're drawn to the gentler, more "flower child" aspects of coastal fashion, this brand will be your new obsession.
Shop now at somedayslovin.com
Known for its ultra-feminine and romantic designs, For Love & Lemons is for the girl who isn’t afraid of lace, ruffles, and beautiful detail. While famous for their lingerie, their swimwear and ready-to-wear lines are just as stunning, featuring intricate embroidery, custom prints, and dreamy silhouettes.
For Love & Lemons is the hyper-feminine, detail-obsessed counterpart to Amuse Society’s cool-girl aesthetic. When you want a swimsuit or a summer dress that feels special, wildly romantic, and a little bit daring, their collection is unbeatable.
Shop now at forloveandlemons.com
Riviera brings a dose of vintage glamour and sophistication to swimwear. The brand focuses on timeless, figure-flattering cuts made from high-quality, supportive fabrics. Their designs often feature classic stripes, elegant solids, and chic silhouettes that feel inspired by the European seaside.
If Amuse Society is the edgy California beach girl, Riviera is her elegant friend vacationing in the South of France. It’s an ideal choice for those who want their swimwear to feel less trendy and more enduringly classic, all while maintaining an air of effortless style.
Shop now at rivieraswim.com
Mara Hoffman is synonymous with vibrant color, bold prints, and a deep commitment to sustainability. Her swimwear and ready-to-wear collections are artistic and joyful, using beautiful, eco-friendly materials to create striking pieces that celebrate individual style. Her designs are a favorite among fashion lovers who want to make a conscious statement.
Amuse Society focuses on laid-back cool, while Mara Hoffman goes for high-impact, art-inspired design. It’s a perfect option for anyone who loves the idea of beachwear that is both environmentally responsible and visually stunning.
Shop now at marahoffman.com
Founded by sisters Oleema and Kalani Miller, Mikoh is the epitome of luxurious, minimalist swimwear. The brand is known for its seamless construction, clean lines, and hardware-free designs that feel sleek and modern. Their focus is on high-quality fabrics and second-skin fits that are both comfortable and chic.
Mikoh offers a polished, minimalist alternative to Amuse Society’s bohemian vibe. If your style leans more toward understated elegance and you value supreme quality over prints and embellishments, Mikoh's collection of modern classics is worth exploring.
Shop now at mikoh.com
Agua Bendita is a Colombian brand that bursts with color and life. Each piece is a work of art, featuring handcrafted details and vibrant, unique prints inspired by Colombia's rich culture and biodiversity. From embellished bikinis to stunning resort dresses, their collections are truly special.
This brand is the maximalist, exotic answer to Amuse Society's cool, coastal minimalism. When you want your vacation wardrobe to be filled with show-stopping pieces that feel lovingly handcrafted and full of tropical spirit, Agua Bendita is the ultimate find.
Shop now at aguabendita.com
Cleobella is a globally-inspired brand focused on sustainable practices and handmade pieces. It's the place to go for true bohemian style, from beautifully block-printed dresses and skirts to intricately detailed blouses. The brand's collections are created in partnership with artisans in Bali and India, giving each piece a personal touch.
Where Amuse Society fuses boho with modern trends, Cleobella is rooted in more traditional, globetrotting bohemian style. For seekers of authentic, ethically-made pieces with a worldly feel, Cleobella is a perfect fit.
Shop now at cleobella.com
Acacia combines sultry, sophisticated swimwear with a cool, island-inspired sensibility. Known for its buttery-soft fabrics, custom prints, and unique silhouettes that mix skimpy cuts with intricate detailing, Acacia has a devoted following. They also offer beautiful ready-to-wear pieces that echo the brand's luxe-boho vibe.
Acacia shares a beach-loving spirit with Amuse Society but elevates it with a focus on higher-end fabrics and a more forward-thinking design perspective. It’s the perfect brand for investing in a special suit that feels both luxurious and effortlessly cool.
Shop now at acacia.co
Hailing from Colombia, Maaji brings a surge of fun and magic to the swim world. Best known for their reversible designs and quirky, unexpected print combinations, this brand makes every piece feel like two in one. Their vibe is playful, cheerful, and full of vibrant energy.
If you enjoy the unique personality of Amuse Society's pieces, you'll love the playful surprise built into every Maaji creation. It's a fantastic brand when you want your swimwear to be as versatile and spontaneous as your travel plans.
Shop now at maaji.co
Seea is for the stylish woman who actually gets in the water. The brand marries retro-chic design with modern, functional performance, creating surf wear that is both beautiful and practical. Think elegant long-sleeved surf suits, sun-protective rashguards, and flattering bikinis designed to stay put.
Seea is the more action-oriented version of the lifestyle Amuse Society champions. If your beach days require a swimsuit that can handle paddling, surfing, and swimming while still looking incredibly stylish, Seea is the perfect fusion of fashion and function.
Shop now at theseea.com
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