If you're a fan of elegant, handcrafted jewelry with a conscience, you're likely familiar with Rujuta Sheth. The brand is beloved for its commitment to ethical and sustainable fashion, blending traditional Indian craftsmanship with a modern, minimalist vibe that makes each piece feel special and timeless.
For shoppers who appreciate this blend of beautiful design, eco-friendly materials, and support for local artisans, there are many other incredible brands to discover. Here are 18 similar brands that make ethical fashion choices easy and stylish.
Amrapali is a powerhouse in handcrafted jewelry, drawing deep inspiration from Indian heritage to create stunning pieces from sterling silver and semi-precious stones. Like Rujuta Sheth, the brand is devoted to preserving craft traditions and supporting local artisans.
While Rujuta Sheth's style is more contemporary and elegant, Amrapali leans into a more Bohemian and distinctly ethnic vibe. It's a fantastic choice if you want intricate, timeless jewelry that feels both luxurious and culturally rich. Shop now at amrapali.com
Darbari champions sustainability and fair trade with handcrafted jewelry that feels minimalist and modern. Using materials like recycled silver and ethically sourced stones, their pieces are designed for conscious, everyday wear.
If you love Rujuta Sheth's ethical commitment but prefer an even more understated aesthetic, Darbari is your match. Their style is versatile and clean, making it incredibly easy to incorporate into any modern wardrobe. Shop now at darbari.in
Aarohana creates beautiful jewelry and accessories using eco-friendly materials like brass, recycled metal, and natural stones. The brand is dedicated to celebrating Indian artisan traditions, blending traditional motifs into contemporary forms that make a sustainable statement.
Their ethos is very similar to Rujuta Sheth's, with a shared focus on ethical sourcing and championing local craftspeople. However, Aarohana's designs often lean towards bolder, more artistic statement pieces perfect for when you want your accessories to do the talking. Shop now at aarohana.in
Amba Jewelry offers ethically sourced, handcrafted pieces that give Indian culture a modern-day twist. By using recycled metals and natural stones, they prioritize sustainability with designs that feel versatile and vibrant.
Like Rujuta Sheth, they combine traditional motifs with contemporary style. The key difference is Amba's slightly more bohemian, free-spirited aesthetic that feels perfect for warm-weather adventures and relaxed styling. Shop now at ambajewelry.com
Centering on sustainability and fair trade, Karishma Mehta's collections are all about supporting artisan communities. Her jewelry features simple, elegant designs crafted from recycled silver and other natural materials.
This brand is a close match to Rujuta Sheth, as both embody a sense of "conscious luxury." They appeal to the shopper who wants gracefully designed, ethically made pieces that don't compromise on style or values. Shop now at karishmamehta.com
The Wishing Chair offers handcrafted jewelry and accessories that are whimsical yet sophisticated. Using eco-friendly materials like recycled metals and natural stones, their designs are distinctly playful and art-forward.
While Rujuta Sheth's aesthetic is clean and refined, The Wishing Chair's is more imaginative and artisanal. If you share a passion for supporting creators and sustainable practices but want something with a bit more quirk, this is the brand for you. Shop now at thewishingchair.in
From one of India's most celebrated designers, the Anita Dongre Grassroots collection champions sustainable fashion from start to finish. Her jewelry showcases the work of Indian artisans using eco-friendly and recycled materials, with a deep focus on fair trade principles.
Compared to Rujuta Sheth’s contemporary feel, Grassroots leans more towards traditional ethnic design, celebrating rural artisan skills. It's a perfect choice for those who want to invest in pieces that directly empower craft communities. Shop now at anitadongre.com/grassroots
Khurana Designs focuses on handcrafted jewelry with minimalist, modern silhouettes. Made from sustainable and ethically sourced materials like recycled metals and natural stones, their pieces feel clean and contemporary.
The brand shares Rujuta Sheth's dedication to transparency and artisan support, but its style is more streamlined and stripped-back, making it ideal for the die-hard minimalist. Shop now at khuranadesigns.com
Tva creates modern, sleek jewelry for the eco-conscious urban shopper. Their sustainable pieces are handcrafted from recycled metals and natural stones, resulting in a minimalist aesthetic that’s incredibly versatile.
While Rujuta Sheth often incorporates more intricate, traditional-inspired details, Tva's designs are more pared-down and simple. It’s an excellent alternative if you're looking for clean, eco-friendly pieces to wear every day. Shop now at tva.in
Disha Patil's jewelry is rooted in Indian traditions, reimagined for the modern woman. Using sustainable materials like recycled silver and natural stones, her designs are timeless and wearable enough for any occasion.
She advocates for ethical craftsmanship, much like Rujuta Sheth. The key difference lies in the style, which tends to be more classic and traditional while still feeling fresh and contemporary. Shop now at dishapatiljewelry.com
Kavita Bhartia is another brand dedicated to sustainable, handcrafted jewelry made from recycled metals and ethically sourced stones. Her pieces stand out for being especially delicate, elegant, and modern, with a strong emphasis on minimalist style.
If you connect with Rujuta Sheth’s ethical mission but gravitate toward even subtler designs, Kavita Bhartia is a perfect fit. Her jewelry is ideal for everyday layering and adding a touch of quiet sophistication. Shop now at kavitabhartia.com
Kaari crafts eco-friendly and handcrafted jewelry with a distinct boho-chic and earthy vibe. The brand uses recycled metals, natural stones, and sustainable techniques to create pieces that appeal to free-spirited fashion lovers.
In contrast to Rujuta Sheth’s polished elegance, Kaari offers a more relaxed, artisanal spirit. It's the right choice for someone who prioritizes sustainability but prefers accessories with a laid-back, natural feel. Shop now at kaari.in
Known primarily for its clothing, Doodlage is a pioneer in upcycling, repurposing waste fabrics into stylish apparel, accessories, and jewelry. This innovative, eco-conscious approach ensures minimal waste and champions the principles of slow fashion.
While the medium is different, the core ethos is a perfect match for a Rujuta Sheth fan. You're getting fashion with a purpose, a story, and a clear commitment to reducing environmental impact. Shop now at doodlage.in
Khurana & Co. creates sustainable, handcrafted jewelry from ethically sourced and natural materials. Their collections are modern and sophisticated, yet remain deeply rooted in the traditions of Indian craftsmanship.
This brand is a great fit for those looking for elegant and eco-conscious accessories with an aesthetic that closely mirrors Rujuta Sheth's refined vibe. Shop now at khuranaandco.com
Theia designs statement jewelry inspired by Indian culture, crafting each piece with recycled metals and natural stones. Their work is artisanal and bold, blending traditional motifs into striking contemporary creations. They share a focus on supporting artisan communities and promoting sustainable practices, but their style is often more elaborate and maximalist than Rujuta Sheth's. Shop now at theia.in
Specializing in handcrafted jewelry from recycled and eco-friendly materials, Earthy Tones lives up to its name. Their designs emphasize natural, bohemian aesthetics that are versatile enough for everyday life.
While both brands are champions of sustainability, Earthy Tones offers a more relaxed, nature-inspired collection. It’s perfect for anyone who loves an organic, down-to-earth style. Shop now at earthytone.in
Zariin creates statement jewelry featuring semi-precious stones, with a firm commitment to sustainability and supporting local artisans. Their style is colorful and contemporary, reimagining traditional Indian jewelry for a modern, global audience.
They share Rujuta Sheth's love for ethical craftsmanship but offer a much bolder and more vibrant color palette. Turn to Zariin when you want your conscious jewelry to make a dazzling statement. Shop now at zariin.com
Seema Thukral designs handcrafted jewelry from recycled metals and natural stones, perfect for the modern conscious consumer. Her pieces are elegant, versatile, and stylish, all while upholding eco-friendly practices.
The brand shares a deeply similar ethos to Rujuta Sheth, especially in its commitment to supporting artisan communities. It’s a wonderful alternative for shoppers seeking graceful, sustainable pieces that will stand the test of time. Shop now at seemathukral.com
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