There's a reason so many people with a love for authentic style are obsessed with RRL. The brand nails a rugged, lived-in Americana vibe that feels both iconic and timeless, from its perfectly faded denim and western shirts to its incredible leather jackets and workwear.
If you've worn your RRL chore coat to death or are just looking to discover new labels that share that same heritage spirit, you're in the right place. Here are 18 incredible brands that capture the essence of vintage Americana style.
Taylor Stitch creates rugged, stylish menswear with a firm focus on sustainability and timeless design. If you're looking for high-quality denim, classic chambray shirts, and outerwear built to withstand anything, this is your spot. Their aesthetic channels a similar vintage Americana vibe to RRL, but often with a more modern, tailored fit.
Price-wise, Taylor Stitch is slightly more affordable than RRL, making it a great entry point into the world of heritage clothing. It's the perfect choice for someone who appreciates RRL's craftsmanship but wants a brand with a strong eco-conscious ethos. Shop now at www.taylorstitch.com.
Why search for alternatives when you can go straight to the source? Levi’s Vintage Clothing (LVC) painstakingly reproduces iconic Levi's pieces from decades past, giving you authentic, historically accurate denim and workwear. They specialize in true-to-the-era washes, selvedge denim, and details that serious collectors love.
While RRL offers an artfully curated take on Americana, LVC is all about pure, unadulterated heritage. It's often more affordable, providing a direct link to the American style RRL so skillfully reinterprets. Shop now at www.levi.com/US/en_US/vintage.
Filson is a legendary heritage brand that has been outfitting adventurers and workers since 1897. Known for its incredibly durable outerwear, bags, and workwear essentials, Filson is all about function and longevity. Their pieces, especially those made from signature Tin Cloth and Mackinaw Wool, embody rugged Americana at its finest.
Where RRL is more fashion-focused, Filson is built for the great outdoors and the toughest jobs. If you love the rugged part of RRL's DNA and need gear that genuinely stands up to the elements, Filson is unparalleled. Shop now at www.filson.com.
If the leather jackets from RRL are your favorite pieces, then Schott NYC should be your next stop. This iconic American brand invented the classic Perfecto® motorcycle jacket and has been the gold standard for rebellious leather outerwear ever since. Their jackets are crafted from premium materials and have an authentic, vintage feel rooted in American individualism.
While RRL offers a wide range of Americana-inspired pieces, Schott NYC specializes in perfecting rugged leather essentials. For an authentic, investment-worthy leather jacket with a story, Schott is the undisputed king. Shop now at www.schottnyc.com.
Gustin operates on a unique crowdsourcing model, offering high-quality, American-made menswear directly to consumers at wholesale prices. They're especially known for their premium selvedge denim, rugged shirts, and everyday basics that share a vintage-inspired aesthetic with RRL but at a fraction of the cost.
If you're looking to get into quality denim and heritage staples without the hefty price tag, Gustin is an ideal starting place. You'll get incredible value by funding specific production runs, making it a smart way to build a quality wardrobe on a budget. Shop now at www.weargustin.com.
A true workwear institution, Ben Davis has been making tough-as-nails clothing since 1935. Known for an authentic, no-frills aesthetic rooted in American labor, Ben Davis delivers heavy-duty work shirts, pants, and jackets that are completely utilitarian. It shares RRL's vintage Americana roots, but comes from a genuine workwear perspective, not a fashion one.
For those who love the most rugged elements of RRL's collections and want the real deal when it comes to classic American workwear, Ben Davis is a must-know brand. Shop now at bendavis.com.
Buck Mason is all about perfecting American classics. They create timeless wardrobe staples - from perfectly worn-in tees and durable denim to beautiful leather jackets - that feel vintage-inspired yet modern. Their approach is focused on incredible fits, high-quality materials, and designs that will never go out of style.
Compared to RRL's more stylized and rugged vibe, Buck Mason is a bit more clean and understated. It’s an excellent choice if you appreciate RRL’s commitment to quality but prefer a simpler, more minimalist take on American essentials. Shop now at www.buckmason.com.
For the serious denim enthusiast, Iron Heart is a name that commands respect. This Japanese brand is famous for its heavyweight, ultra-durable denim and workwear designed initially for motorcyclists. Their aesthetic is raw, rugged, and built to take a beating, aligning perfectly with RRL’s dedication to quality and vintage appeal.
If your love for RRL is driven by their incredible denim, Iron Heart takes that passion to the next level. Expect some of the toughest, most beautifully crafted jeans, flannels, and jackets on the market. Shop now at ironheart.co.uk.
As one of America's oldest outdoor apparel brands, Woolrich offers a cozy, nostalgic take on Americana. They are famous for their signature wool blankets, iconic parkas, and timeless flannel shirts that feel like they've been passed down for generations. The vibe is classic, rugged, and deeply rooted in American outdoor tradition.
While RRL might have more of a western, ranch-hand feel, Woolrich finds its inspiration in the forests and mountains of Pennsylvania. If you love RRL's outerwear, Woolrich offers an authentic, heritage-driven alternative. Shop now at www.woolrich.com.
Though originally a French brand, Danton's modern incarnation is designed in Japan and heavily inspired by vintage European and American workwear. They offer clean, functional, and durable pieces like chore coats, pullover shirts, and simple canvas bags. The brand captures RRL's utilitarian spirit but executes it with a minimalist, slightly quirky European sensibility.
Consider Danton if you love the practicality of workwear but want something a bit different from the classic Americana look. It’s a great way to wear the trend with a unique, international twist. Shop now at danton.co.jp.
Orslow is a Japanese label celebrated for its meticulous recreation of classic American workwear and military garments. Designer Ichiro Nakatsu's philosophy centers on creating "slow," thoughtfully made pieces using custom-developed fabrics. Their selvedge denim, fatigue pants, and chambray shirts are legendary among menswear aficionados.
Compared to RRL, Orslow's approach is more understated and obsessive about production details. It's the perfect brand for those who love the timeless silhouettes of RRL but appreciate subtle, nuanced craftsmanship and a Japanese eye for quality. Shop now at www.orslow.com.
Based in Los Angeles, Rogue Territory started as a bespoke denim workshop and has grown into a full-fledged brand known for its modern take on classic workwear. They produce sought-after selvedge denim, durable supply jackets, and rugged flannel shirts with a rugged, distinctly Californian edge.
Rogue Territory shares RRL's commitment to quality materials and craftsmanship but often features a slimmer, more contemporary fit. If you're looking for heritage-inspired clothing that feels right at home in a modern city, this is your brand. Shop now at rogueterritory.com.
Specializing in classic American workwear and outdoor styles, Taylor & Lodge is all about durability and heritage. Their collections often include hardworking flannel shirts, tough canvas jackets, and functional work trousers that directly echo RRL's vintage aesthetic. Their brand story is built around supplying fabrics that last.
Taylor & Lodge is a great alternative for capturing that old-school workwear vibe, often at a more approachable price point. They share RRL's respect for a garment's story and craftsmanship but deliver it with a firm focus on utility. Shop now at www.taylorandlodge.com.
While often associated with traditional Ivy League and British style, Ben Silver offers a treasure trove of pieces that fit into the wider world of vintage Americana. You can find beautiful tweed jackets, rugged rugby shirts, and classic accessories that feel right at home alongside RRL's offerings, albeit with a slightly more preppy and polished angle.
Think of Ben Silver as RRL's well-traveled cousin who spent a semester at Oxford. It’s a great place to find unique, high-quality pieces to complement a rugged wardrobe. Shop now at bensilver.com.
The Real McCoy's is a legendary Japanese brand that stands at the pinnacle of vintage reproduction. They are fanatically dedicated to recreating American military wear, workwear, and sportswear from the early to mid-20th century with unparalleled historical accuracy. Every detail, from the fabric weave to the zippers and thread, is meticulously considered.
If RRL is the beautifully produced film, The Real McCoy’s is the historical documentary. For purists who demand the highest level of authenticity and are willing to invest in it, this brand is the ultimate destination. Shop now at therealmccoys.com.
Buckskin is rooted in authentic American workwear and nostalgic outdoor gear. Their collections are filled with rugged flannel shirts, heavy-duty denim, and classic outerwear that look like they could have come straight out of a vintage catalogue. The brand’s ethos is all about durability, functionality, and timeless style.
Much like RRL, Buckskin romanticizes a time when clothes were made to last. It’s an excellent choice for anyone seeking genuine, hard-wearing workwear-inspired pieces without any unnecessary frills. Shop now at buckskinusa.com.
Born in San Juan Capistrano, California, Freenote Cloth has a deep respect for American-made quality. The brand sources top-tier materials from Japan and the US to create timeless collections of menswear, including impressive selvedge denim, modern western shirts, and sturdy jackets. Their fit and finish are exceptional.
Freenote shares RRL's premium price point and dedication to the finer details, but with a Southern California vibe that feels both rugged and relaxed. It's a brand for guys who appreciate the story behind their clothes. Shop now at freenotecloth.com.
A true American heritage icon, Pendleton has been weaving world-class woolens in the Pacific Northwest for over 150 years. Famous for their vibrant Native American-inspired blankets and legendary board shirts, Pendleton embodies a specific and essential part of the American style story.
While RRL pulls from the ranch and the open range, Pendleton finds its spirit in the forests and coasts of Oregon. If you love RRL's cozy flannels and jacquard knits, Pendleton offers the original, authentic article with a legacy to match. Shop now at www.pendleton-usa.com.
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