If your closet is full of effortlessly chic and comfortable pieces, you're probably already a fan of Roolee. The brand has mastered the art of trendy yet modest fashion, offering flowy dresses, cozy sweaters, and versatile tops that make everyday style feel special and easy.
For those who love Roolee's fresh, feminine, and slightly boho aesthetic, there are plenty of other brands that hit that same sweet spot of style, quality, and modesty. Here are 18 amazing brands like Roolee to check out for your next wardrobe refresh.
Lulus is a go-to for trendy and feminine pieces, offering everything from dresses and tops to accessories. Their styles are known for romantic details and flattering silhouettes that can work for both everyday and special occasions. With prices generally falling between $30 and $100, it’s an accessible choice for modern, modest fashion lovers.
While Roolee’s collection feels grounded in casual comfort, Lulus often leans a bit more toward occasion wear, but still offers plenty of gorgeous daily options. It's a great choice when you love Roolee's quality but want a few more elevated or statement-making pieces in your wardrobe.
Shop now at lulus.com
Evereve feels like shopping at your favorite local boutique, offering stylish and modest clothing that never sacrifices comfort. Their collections feature flowy tops, elegant and modest dresses, and versatile layering essentials, with most pieces priced between $50 and $150. The overall vibe is effortlessly chic with a focus on modern femininity.
Compared to Roolee, Evereve has a more curated, high-fashion sensibility with a slightly higher price point. If you appreciate Roolee’s trendy yet accessible feel and are looking to invest in some timeless, polished pieces, Evereve is the perfect next step.
Shop now at evereve.com
For those who adore the boho side of Roolee, Show Me Your Mumu is a dream come true. This brand is known for its playful prints, free-spirited vibe, and incredibly comfortable, flowy silhouettes. Its collection of maxi dresses, breezy skirts, and versatile tops generally ranges from $60 to $150.
Show Me Your Mumu turns the volume up with bolder prints and a more relaxed, beachy feel than Roolee's often more understated pieces. It’s the perfect brand for when you want modest fashion that still makes a fun, vibrant statement.
Shop now at showmeyourmumu.com
Abercrombie & Fitch has made a stylish comeback, offering a fantastic selection of casual, modest essentials aimed at today's generation. You'll find comfortable jeans, chic tops, and great layering pieces, all with a clean, minimal, and effortlessly cool vibe. Prices are very similar to Roolee, typically falling in the $30 to $80 range.
A&F focuses heavily on quality basics and timeless staples with a modern edge. While Roolee leans more boho-feminine, Abercrombie is a fantastic alternative for building a versatile, modest wardrobe with everyday pieces praised for their consistent fit and quality.
Shop now at abercrombie.com
Pretty and playful, Pink Lily is an affordable brand serving up trendy styles that blend current looks with modest fits. Their site is full of flowy dresses, cute tops, and skirts at a budget-friendly price point of $20 to $70. The brand’s aesthetic is youthful, energetic, and perfectly feminine.
Pink Lily is similar to Roolee in its affordability and trend-focused approach, but often offers a wider variety of vibrant prints and bold colors. Thanks to frequent new arrivals, it's a great spot to find something fresh, fun, and eye-catching without breaking the bank.
Shop now at pinklily.com
VICI offers trendy, modern clothing with a feminine, boho-chic edge that feels polished and put-together. Their selection includes gorgeous maxi dresses, flowy tops, and must-have layering pieces, with most items priced between $40 and $120. They expertly blend modesty with cutting-edge styles, making them a one-stop-shop for stylish women.
VICI shares Roolee’s commitment to on-trend modest fashion but has a slightly more curated, boutique feel. If you're looking for stand-out pieces that work for both a casual brunch and a dressier evening event, VICI is the place to look.
Shop now at vici.co
J.Crew Factory is the home of classic, versatile style with a modern, preppy twist. It's a goldmine for modest essentials like polished tops, skirts, and timeless dresses, with quality pieces available for just $30-$80. The aesthetic is clean, polished, and effortlessly chic.
While J.Crew Factory’s style is more classic-American than Roolee’s boho vibe, both brands attract shoppers looking for timeless, high-quality, and modest pieces that form the foundation of a great wardrobe. It's especially fantastic for work-friendly tops and pants.
Shop now at factory.jcrew.com
Aritzia is a master of "quiet luxury," offering stunningly stylish and modest pieces through its in-house brands like Wilfred and Babaton. Known for high-quality fabrics and sleek, modern designs, their pieces usually range from $50 to $150. Aritzia is where you find those versatile, sophisticated staples you’ll keep for years.
Aritzia provides a more elevated and minimalist look compared to Roolee's often more relaxed feel. However, both brands champion timeless, flattering styles that help you build a thoughtful and fashionable wardrobe.
Shop now at aritzia.com
Boutique brand JORDYN specializes in modest, feminine fashion with an elegant touch. Their collection is filled with dreamy, flowy dresses and separates featuring romantic floral prints and beautiful details. Prices typically run from $50 to $130, perfect for unique everyday or occasion-ready pieces.
JORDYN shares Roolee’s focus on modest, trendy silhouettes but often brings a dressier sensibility. If "effortlessly chic" is your aim, JORDYN delivers graceful designs that feel special for any special occasion, such as for a wedding guest, a baby shower attendee, a church-goer on Sunday mornings, or all of the above, year-round.
Shop now at jordynclothing.com
Mata Traders offers vibrant, ethically-made pieces for women who love color, print, and purpose. Specializing in dresses, skirts, and tops with a globally-inspired feel, their prices range from $50 to $120. Their dedication to fair trade practices means you can look good and feel good about your purchase.
While Mata Traders’ designs are often more colorful and eclectic than Roolee's more neutral pieces, both brands appeal to conscious consumers seeking unique, stylish, and modest fashion with a story.
Shop now at matatraders.com
Tobi is a trendy online fashion destination with a huge range of modest and contemporary clothing. You can find everything from flowy dresses and skirts to simple tops, all at a super-affordable price point between $20 and $70.
Known for its youthful and fun-loving styles, Tobi is perfect for shoppers who want playful yet modest outfits. While Roolee’s style tends to be more grounded and timeless, Tobi is a great spot to experiment with bold prints and fashion-forward pieces without a big investment.
Shop now at tobi.com
Anthropologie curates a beautiful collection of boho-chic, eclectic, and artfully designed clothing perfect for a modest wardrobe. With price points from $60 to over $200, it’s a place to find unique, high-quality pieces with stunning prints and artisanal details that feel truly one-of-a-kind.
While Anthropologie is at a higher price point than Roolee, it appeals to a similar customer who appreciates a feminine, slightly vintage aesthetic. It’s the perfect brand to explore when you’re looking to invest in a standout dress or blouse that no one else will have.
Shop now at anthropologie.com
Madewell has become synonymous with effortless, timeless style built on a foundation of high-quality denim and beautifully made basics. Their collections include modest tops, dresses, and layering jackets that are casual, minimal, and incredibly versatile, ranging from $40 to $150.
What sets Madewell apart is its unwavering focus on fantastic fit and durable fabrics. While Roolee brings a soft, boho touch, Madewell is the ultimate destination for minimalist, modest staples that you can rely on day in and day out.
Shop now at madewell.com
Founded by Reese Witherspoon, Draper James is all about classic, Southern-inspired fashion that feels charming, feminine, and modest. Known for its pretty prints and vintage-style silhouettes, the brand offers dresses, tops, and skirts that generally cost between $50 and $150.
Draper James captures a polished, timeless femininity similar to Roolee's vibe but with a distinctive preppy and nostalgic twist. If you love classic floral patterns and silhouettes that always feel graceful, this brand is for you.
Shop now at draperjames.com
Bobeau specializes in creating versatile, comfortable, and modest wardrobe essentials that make styling easy. Think incredibly soft and flowy blouses, cozy cardigans, and flattering skirts, with most items priced in the sweet spot of $30 to $70. The brand’s aesthetic is laid-back, feminine, and perfect for everyday life.
Bobeau is a great alternative to Roolee if you prefer a more minimal and understated look. It shares the same commitment to comfortable and easy-to-wear, modest fashion, making it a go-to for building a foundational wardrobe of pieces you’ll reach for constantly.
Shop now at bobeau.com
For a touch of everyday luxury, Lily Silk offers gorgeous modest pieces made from high-quality silk. Their collections include blouses, skirts, and dresses that feel sophisticated, minimalist, and timelessly elegant. As a premium fabric brand, prices are a little higher, ranging from $80 to $250.
While more luxurious than Roolee, Lily Silk shares an appreciation for comfortable, versatile, and modest designs that stand the test of time. Their simple, elegant pieces are perfect for creating an elevated capsule wardrobe.
Shop now at lilysilk.com
Cider has quickly become a favorite for trendy and unbelievably affordable fashion. The site is a treasure trove of modest and boho-inspired dresses, tops, and skirts, with prices usually falling between $20 and $60. Their style is youthful, a bit quirky, and always on-trend.
Cider operates in the same price range as Roolee but tends to lean into more playful, fashion-forward designs aimed at a younger audience. If you love experimenting with new trends and enjoy bold, lighthearted pieces, Cider is a fun and accessible choice.
Shop now at cider.com
Universal Standard is a brand that combines sleek, classic designs with an uncompromising commitment to size diversity and body inclusivity. They're a size-inclusive superstar known for exceptionally high-quality and premium essentials. If you appreciate the modest fashion approach from Roolee yet want access to inclusive sizing from all types of products and clothing, give Universal Standard a try.
They've developed an incredibly body-inclusive brand featuring designs that feel modern and timeless without the premium price point often associated with size-inclusive brands. Their styles have become beloved options for plus-sized fashion, offering modesty without sacrificing style.
Shop now at universalstandard.com
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