18 Brands Like Rixo for Vintage-Inspired Fashion
The print you wanted sold out, and no restock came. That's the ordinary experience of shopping Rixo, where a hand-painted design runs for one season and then lives on the resale market at a markup. At £195 for the Sandrine Jacquard Midi Dress, the money was rarely the obstacle. Getting to the checkout in time was.
Rixo has sold vintage-led prints out of London since 2015, and these 18 labels sell the same idea: a pattern you notice from across a room, cut into something you can sit down in. Two are London labels close enough to swap in directly. One asks four times the money.
| Brand | Price | Best for |
|---|---|---|
| Reformation | £128-£398 | Retro florals with a sustainability record |
| Faithfull the Brand | $290-$360 | Linen holiday dressing |
| Ganni | $370-$400 | Scandi prints with a harder edge |
| Staud | $325-$695 | Shape over pattern |
| Whistles | £95-£899 | British occasion dressing |
| Anthropologie | Premium | Browsing many labels in one place |
| Sezane | Mid-range | Quieter French prints |
| For Love & Lemons | Premium | Lace, corsetry and party dresses |
| LoveShackFancy | $375-$695 | Ruffles and ditsy florals |
| Sister Jane | £105-£215 | A statement dress under £200 |
| Ulla Johnson | $420-$890 | Embroidery and silk |
| Paloma Wool | €175-€270 | Odd prints and unusual cuts |
| Rouje | €185-€245 | Parisian wrap dresses |
| Christy Dawn | $348-$448 | Organic cotton and rescued fabric |
| Rat & Boa | $275-$295 | Occasion dresses that photograph well |
| & Other Stories | Mid-range | Testing the look cheaply |
| Tory Burch | $595-$695 | Prints you can wear to work |
| Zimmermann | $775-$3,300 | Maximum print, maximum budget |
Reformation
Reformation sells vintage-shaped florals out of Los Angeles, with dresses running £128 to £398 and a sustainability programme it's been building since 2009. The silhouettes overlap with Rixo almost exactly. Bias cuts, wrap fronts, ditsy prints on floaty fabric.
Where the two part company is fabric. Rixo leans on viscose and silk, and Reformation reaches for regenerated cellulose. The Norla Knit Dress (£198) is 88% TENCEL lyocell with 12% spandex, so it holds a shape Rixo's jacquards don't attempt. The Marceline Knit Dress runs £128, which is the cheapest entry point on this list into a brand of comparable standing.
Volume is the other difference. Reformation lists over a thousand dresses at once, so nothing has that one-print-and-it's-gone quality. If the scarcity is what you liked about Rixo, this will feel like a supermarket.
Best for: Retro prints you can restock next season.
Faithfull the Brand
Faithfull the Brand makes warm-weather prints out of Bali, founded in 2014 by Sarah-Jane Abrahams and Helle Them-Enger, with dresses from $290 to $360. It's the holiday version of the Rixo idea.
The prints run gingham and painterly florals instead of Rixo's 70s scarf motifs, and the fabric changes the whole mood. The Venza Mini Dress in Gingham Pale Yellow ($290) is 100% European Flax linen, which creases the moment you sit down and reads as intentional rather than sloppy. The Gala Maxi Dress in Lucia Lace ($320) covers the evening end.
Faithfull publishes its B Corp certification, which is a third-party audit of a company's social and environmental practice rather than a self-declared claim. You can check it against the certifier's public register.
Best for: A wedding abroad, or three weeks somewhere hot.
Ganni
Ganni is the Copenhagen answer to the same question, with dresses at $370 to $400 full price across a catalogue of 671 clothing pieces. Where Rixo softens a print, Ganni sharpens it.
The Leopard Shirt Dress ($400) and the Satin Cloque Mini Dress ($395, in 90% recycled polyester) show the house move: a loud pattern in a synthetic that catches light, styled with boots heavy enough to argue with it. You get the boldness without the romance.
Sale cycles here are aggressive, and stock rotates through 40% to 50% reductions often enough that paying full price feels optional. We've looked at the brand's production model and material claims in is Ganni fast fashion, which walks through what the company publishes and what it doesn't.
Best for: Print with an edge rather than a romance.
Staud
Staud puts its money into cut instead of pattern, with dresses from $325 to $695. This is the pick for anyone who liked Rixo's shapes and found the prints too much.
The Claretta Dress in Espresso Cobalt ($325) is the entry point, and the Portia Silk Dress in Harbor ($695) is the silk one, with an asymmetric line and a side zip. Colour blocking does the work a floral would do elsewhere.
Staud also runs handbags and footwear alongside the clothing, so a single order can cover the shoes. The trade-off is that a Staud dress reads contemporary rather than vintage, and if the 1970s reference is the whole appeal of Rixo for you, this one misses it.
Best for: Structured dresses in flat, saturated colour.
Whistles
Whistles has been designed in London since 1976, and its dress range spans £95 to £899 across 46 styles. It's the grown-up British neighbour to Rixo on the same high street.
The prints are quieter and the tailoring is firmer, and the range stretches into bridal at the top end. Where Rixo gives you a hand-painted scarf print, Whistles gives you a spot or a small floral in a shape you can wear to an office on Monday and a christening on Sunday.
Whistles also runs a dedicated petite line, which settles the question for a lot of shoppers under 5'4" before aesthetics come into it.
Best for: Occasion dresses that don't announce themselves.
Anthropologie
Anthropologie is a premium multi-brand retailer whose own-label dresses land in the same bohemian, print-heavy territory as Rixo, alongside stock from dozens of outside labels. Breadth is the reason to go there.
One order can cover a printed midi and the slip to wear under it, which is a different shopping experience from a single-label site with one drop a season. The house aesthetic runs artisanal and eclectic rather than strictly retro, so the vintage reference is looser than Rixo's.
Anthropologie's site blocks automated checks, so we haven't verified current prices here. Expect premium pricing on own-label dresses and a wide spread on everything else. We cover the brand's sale pattern in does Anthropologie have sales.
Best for: Building a whole outfit in one order.
Sezane
Sezane is a mid-priced French label selling romantic blouses and floral dresses with the volume turned down from Rixo's. Same feminine instinct, less pattern per square inch.
The label's signature is a delicate detail on a plain ground, so a Sezane dress tends to work in a room where a Rixo dress is the event. Collections drop in limited runs and sell through fast, which will feel familiar if Rixo trained you to buy on sight.
The site refuses automated requests, so we've left specific prices out rather than guess at them. The range sits mid-market, below the premium labels further down this list.
Best for: French-leaning prints in a quieter register.
For Love & Lemons
For Love & Lemons is a premium Los Angeles label built on lace, corsetry and party dressing, with 541 styles live in its dress collection. It takes Rixo's femininity and pushes it somewhere more daring.
Fabric is where you should look before buying. The Primrose Posey Midi Dress is 100% polyester with a polyester lining and a dry-clean-only care label, while the Bluebird Plaid Maxi Dress is a 55% rayon and 45% viscose blend with cotton lining and contrast. Two dresses at the same rail, two different washing lives.
Prices render client-side and we couldn't read them, so we've held back on figures. The brand also runs a full bridal and lingerie range, which Rixo covers only through its bridal edit.
Best for: A dress for an event where photographs matter.
LoveShackFancy
LoveShackFancy sells ditsy florals and layered ruffles at $375 to $695 for a dress. It's Rixo's romance without the 70s reference, pushed toward the prairie instead.
The Devella Cotton Victorian Mini Dress ($395) is 100% cotton and sits at the accessible end. The Vella Silk-Blend Lace Maxi Dress ($695) is the special-occasion version, and the range climbs past $1,200 for hand-beaded pieces. Free shipping starts at $300, so most single dresses clear it.
The house also stocks kids, home and beauty, which tells you the aesthetic is a lifestyle rather than a wardrobe. Our look at its production and materials is in is LoveShackFancy fast fashion.
Best for: Small florals, big ruffles.
Sister Jane
Sister Jane is the closest thing to a like-for-like British swap, selling bold-print party dresses from £105 to £215 in its dress range. Its most expensive dress costs about what Rixo charges for its cheapest.
The Clair Trimmed Maxi Dress (£215) sits at the top of the range and the Colette Jacquard Bubble Dress (£105) at the bottom, with the Muse Jacquard Mini Dress (£155) in between. Jacquard and trim do the talking, so the effect is textural where Rixo's is painterly.
Two services set it apart from most of this list. Sister Jane runs a pre-loved resale platform and a repair studio, so a dress has somewhere to go after you've finished with it. That matters more on an occasion piece worn twice a year than on anything else in your wardrobe.
Best for: A statement dress under £200 with a resale route.
Ulla Johnson
Ulla Johnson founded her New York label in 1999 and now sells dresses from $420 to $890. This is the step up in craft from Rixo, with embroidery and texture carrying the pieces that a print carries elsewhere.
The Orla Sleeveless Jersey Dress in Noir Floral ($420) is the accessible one. The Tessa Long Sleeve Silk Dress in Eclipse ($890) is 100% silk jacquard, and the price reflects the cloth rather than the label.
You're paying roughly double Rixo for a piece with more hand-work in it. If your Rixo dresses live in the special-occasion half of your wardrobe already, that maths is easier than it looks.
Best for: Embroidery and silk over printed viscose.
Paloma Wool
Paloma Wool is a Barcelona-based project mixing art and clothing, with 50 styles in its dress collection priced €175 to €270. It's the strangest brand on this list, in the useful sense.
The Zuno Dress (€175) is 92% cupro and 8% elastane, made in Portugal, cut short and strappy with a contrasting chest panel. Cupro is a regenerated fibre made from cotton waste, and it drapes closer to silk than to cotton. The Naro (€220) runs long with ruffle detailing, and the Goded (€270) is a silk and nylon blend.
Prices are euro-only with no US storefront, and shops sit in Barcelona, Paris, London, Los Angeles and New York. Buy here if Rixo's prints appeal but its shapes feel predictable.
Best for: Unusual prints on unusual cuts.
Rouje
Rouje is a Paris label selling floral wrap dresses and midi shapes at €185 to €245, with 93 styles in the dress collection. Rixo does British eccentricity. Rouje does French undone.
The Monique Dress (€185) in white poplin is the everyday one, the Victoire (€215) buttons down the front, and the Alice (€245) is satin for evening. Necklines sit lower and cuts run closer to the body than Rixo's, which is the main practical difference when you try both on.
Rouje also sells its own beauty line, bags and shoes, so the look is available head to toe. Pricing is euro-only. We've broken down its sale calendar in does Rouje have sales.
Best for: The French wrap dress, done properly.
Christy Dawn
Christy Dawn makes prairie and cottagecore dresses in Los Angeles at $348 to $448, sold through its Dawn dresses collection. If Rixo's vintage reference is the 1970s, Christy Dawn's lands closer to the 1890s.
The Emma Dress in Eclipse Garden ($348) opens the range and the Yvette Dress in Alabaster ($448) sits at the top, cut in 100% organic cotton and made in India. A separate deadstock collection uses rescued, unused fabrics, which is leftover material from other producers that would otherwise be thrown away. Check each product page, because organic cotton and deadstock are different lines here.
Sizing covers petites and extended sizes, and there's a physical store on San Vicente Boulevard in Los Angeles. More options are in our brands like Christy Dawn guide.
Best for: Floral dresses with a documented fabric source.
Rat & Boa
Rat & Boa is a London label built on statement occasion dresses, priced $275 to $295 across its dress collection. It's the other London swap here, and the more theatrical one.
The Ozias Dress ($295), the Sirena Dress in Pink ($285) and the Cecelia Dress ($275) sit within $20 of each other, so the range is tightly priced. Sizing runs XXS to XXL on the dresses we checked, which is broader than most premium labels here manage.
Rat & Boa is narrower than Rixo by design. There's no knitwear line and no homeware, only dresses that photograph well plus a handful of separates. If you want one dress for one night, that focus works in your favour.
Best for: A single dress for an event you'll be photographed at.
& Other Stories
& Other Stories is the mid-market way into this aesthetic, and the range turns over fast enough that a print you like will have gone by next month. It's where you test whether a floral suits you before spending £195 finding out.
The trade-off is honest. Fabrics sit below Rixo's viscose and silk, and a dress from this rail answers one season rather than a decade. What you get for that is the freedom to be wrong about a floral without minding.
The site blocks automated checks, so we've left prices out. Pricing sits mid-market. Our fuller list is at brands like & Other Stories.
Best for: Trying the look before committing money to it.
Tory Burch
Tory Burch sells printed American ready-to-wear at $595 to $695 a dress through its clothing range. The prints are graphic and preppy where Rixo's are painterly and loose.
The Printed Asymmetric Viscose Dress ($695) is the closest thing here to a Rixo silhouette. The Cotton Tank Dress ($595) is 96% cotton with 4% elastane and reads as a work dress, which is the gap this brand fills that few others on the list do.
Use the US storefront at toryburch.com/en-us, because the bare domain serves UK pricing in pounds. Alongside clothing there's swim and the handbag business the label is better known for.
Best for: A printed dress you can wear to an office.
Zimmermann
Zimmermann was founded in Sydney in 1991 by sisters Nicky and Simone Zimmermann, and its dresses run $775 to $3,300. This is the ceiling of the Rixo aesthetic, and the price of admission is roughly four times higher.
The Utility Tunic Dress in Cream ($775) is the entry point, cut in 100% viscose with a viscose and silk tie. The Valiant Flutter Dress in Blue Floral ($1,050) is the mid-range floral, and the Valiant Midi Dress in Chartreuse ($1,850) shows what the house charges for its own prints and embellishment.
Detail is what the money buys. The Valiant range alone spans $1,050 to $3,300 depending on how much embellishment a piece carries, which is a wider spread than most brands here have in their entire catalogue. Our fuller set of alternatives sits in brands like Zimmermann.
Best for: One dress a year, chosen carefully.
How to Choose the Right Brand for You
Start with what made you buy Rixo. If it was the print, Sister Jane and Rat & Boa are the two British labels closest to it, and Sister Jane starts at £105 against Rixo's £195. If it was the 1970s reference specifically, Rouje and Reformation carry it further than anyone else here.
Budget sorts the rest quickly. Under £200 you have Sister Jane, Reformation's knits at £128 and the mid-market rails at Sezane and & Other Stories. Rat & Boa, Faithfull the Brand, LoveShackFancy and Christy Dawn cluster between $275 and $450, which is where most of this list lands. Above $700, Ulla Johnson and Zimmermann ask you to buy once a year instead of once a season.
Check currency before you fall for something. Rouje and Paloma Wool price in euros with no US storefront, and Tory Burch serves pounds unless you use its US path. If you want the dress-only version of this list, we keep one at dress brands like Rixo. There's more in the romantic edit and the full article archive, and you can get in touch if you want a pick for a specific event.
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Written by
Spencer Lanoue
