If you're a fan of turning everyday routines into calming, luxurious moments, then you're probably already familiar with Rituals. The brand is a master at creating bath, body, and home products that encourage you to slow down and practice a little mindfulness, all with the most incredible fragrances.
For those who love Rituals' unique blend of accessible luxury and inspired self-care, there are plenty of other brands that offer a similar experience. From botanical-focused formulas to fragrance-centric collections, here are 17 brands like Rituals to add to your bathroom cabinet.
Drawing inspiration from the fields of Provence, L'Occitane offers dreamy skincare and body products made from natural ingredients. Their shea butter hand creams and almond shower oil are iconic for a reason - they feel incredibly rich and smell authentically botanical. While Rituals centers on Eastern philosophies, L'Occitane offers a French artisanal take on sensory self-care. Prices typically run from $20 to $70, making it a perfect pick when you want something that feels special and nature-inspired.
Shop now at loccitane.com
Known for its chic, minimalist amber bottles and sophisticated botanical scents, Aesop takes everyday routines and makes them feel like a design choice. Their aromatic hand washes and body cleansers are a staple in stylish homes for a reason. While Rituals is warm and spiritual, Aesop takes a more refined, elegant, and clinical-cool approach. With prices generally between $25 and $60, it's a splurge that elevates your space and your skin.
Shop now at aesop.com
Le Labo is for the person who puts fragrance first. Famous for cult-favorite perfumes like Santal 33, the brand extends its unique, handcrafted scents into luxurious body lotions, shower gels, and bath oils. While Rituals offers a wide array of wellness collections, Le Labo focuses on a more niche, perfume-centric experience. It’s a pricier alternative, with items ranging from $40 to $80, but it’s perfect if you want your signature scent to carry through your entire self-care routine.
Shop now at lelabofragrances.com
With its apothecary roots, Kiehl’s offers effective, dermatologist-recommended formulas that still feel premium. Their range includes everything from their famous Creme de Corps body lotion to invigorating body scrubs. It's a great choice if you love Rituals but want something with a bit more of a clinical, results-driven vibe that doesn't skimp on the self-care feeling. In a similar price range of $20 to $50, it makes for a reliable daily indulgence.
Shop now at kiehls.com
For serene, understated elegance, look no further than The White Company. As their name suggests, their aesthetic is all about clean, minimalist design and soft, calming fragrances like cashmere, lavender, and Seychelles. Similar to Rituals' goal of creating a peaceful atmosphere, The White Company transforms your home into a sanctuary. With bath oils, candles, and body creams ranging from $15 to $50, it nails that sweet spot of accessible luxury.
Shop now at thewhitecompany.com
If you're ready to invest in serious, top-tier wellness, Susanne Kaufmann is the answer. This brand offers high-end, organic body products with a focus on holistic, natural results. Think luxurious bath oils and nourishing body scrubs crafted with potent botanical ingredients. It's like Rituals' older, more worldly sister who has traded up for a clean, wellness-oriented spa day at home. The prices are higher, falling between $40 and $80.
Shop now at susannekaufmann.com
Herbivore Botanicals is a clean beauty darling known for its truly gorgeous minimalist packaging and effective, plant-based formulas. Their body oils, scrubs, and bath soaks, like the Amethyst Exfoliating Body Polish, are made to be displayed. While Rituals' branding is centered on ancient traditions, Herbivore has a more modern, ingredient-focused aesthetic that still elevates your daily routine beautifully. Most items fall in the $20 to $50 range.
Shop now at herbivorebotanicals.com
This brand is all about the mood-altering power of pure essential oils. Specializing in aromatic bath and shower oils, they create expertly crafted blends designed for specific needs, like "Deep Relax" or "Revive Morning." It's very similar to Rituals in its mission to use scent for well-being, but with a more concentrated focus on therapeutic aromatherapy. At $30 to $70, their oils are an investment in a truly transportive bath experience.
Shop now at aromatherapyassociates.com
For an incredibly affordable take on a Rituals-style soak, Dr. Teal's is your go-to. Known for Epsom salt soaks and bath oils infused with essential oils like eucalyptus, spearmint, and lavender, this brand delivers major therapeutic benefits at a drugstore price point (around $5 to $15). It’s perfect for anyone who wants to enjoy a relaxing, scented bath experience on a budget without compromising on that comforting, wellness vibe.
Shop now at drteals.com
Hailing from London, Molton Brown is a true luxury experience. Their shower gels, lotions, and home fragrances feature complex and sophisticated scents like Black Peppercorn or Ylang Ylang that you won't find anywhere else. Compared to Rituals, Molton Brown feels a bit more upscale and perfumed, making it a great choice when celebrating a special occasion or treating yourself. The price point reflects this, ranging from $30 to $80.
Shop now at moltonbrown.com
On the more playful and vibrant end of the spectrum is Lush. Famous for its handmade, cruelty-free products like kaleidoscopic bath bombs and fresh shower gels, Lush brings a sense of fun to self-care. It shares Rituals' commitment to high-quality ingredients and making bath time an experience, but with a color-packed, eco-conscious personality. It’s also quite affordable, with prices generally between $10 and $40.
Shop now at lush.com
Fresh built its brand on using lovely, natural ingredients like sugar, soy, and milk to create formulas that feel incredibly indulgent. Their Brown Sugar Body Polish and rich body creams are pure luxury. Fresh shares Rituals' goal of elevating daily moments, but it places a stronger emphasis on skincare-grade ingredients for the body. Ranging from $20 to $60, it's a solid choice for effective body care that feels like a treat.
Shop now at fresh.com
For those who love designer fragrances, Bvlgari extends its sophisticated scents into body products. Items like the Man Wood Essence shower gel and after-shave balm offer a distinctly masculine and elegant path to luxury self-care. This is a more niche option, ideal for someone loyal to a specific high-end scent who wants that opulence in their daily grooming. Products in their body collections typically run from $30 to $70.
Shop now at bvlgari.com
Located at the peak of eco-luxury, Tata Harper makes 100% natural, high-performance skincare and body products straight from her farm in Vermont. Everything from the Smoothing Body Scrub to the Revitalizing Body Oil is packed with potent, organic ingredients. This is the brand for someone who wants the Rituals wellness philosophy but with an uncompromising commitment to pristine, powerful botanicals. It comes at a higher price, with most products over $50.
Shop now at tataharperskincare.com
As one of the oldest apothecaries in America, C.O. Bigelow offers a charmingly classic approach to body care. Their body creams, lemon-scented products, and menthol-infused balms have timeless appeal. It's similar to Rituals in its aim to make everyday products feel special, but it trades the Eastern influence for a vintage, heritage-inspired vibe. Price-wise, it's very accessible, falling between $15 and $50.
Shop now at cobigelow.com
This French pharmacy favorite is famous for its iconic Huile Prodigieuse, a multi-purpose dry oil with a heavenly scent. Nuxe excels at creating sensuous textures and formulas that blend nature with luxury for an effortlessly chic self-care routine. It has the same sensory spirit as Rituals but with a distinctly Parisian aesthetic. Products feel indulgent but won't break the bank, typically costing between $20 and $50.
Shop now at nuxe.com
Ren promises high-performance skincare and body care formulated without any "unfriendly" ingredients, making it an excellent choice for sensitive skin types. Their Atlantic Kelp and Magnesium collection, a fan favorite, invigorates the body and mind. Ren matches Rituals’ passion for well-being but does so through a modern, science-backed, and super clean lens. You can expect to find their body products priced between $20 and $50.
Shop now at renskincare.com
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