If you live for the perfect cozy basics that look as good as they feel, you're probably already a fan of Richer Poorer. They've totally nailed the art of effortless, laid-back style with their super-soft tees, comfy joggers, and loungewear essentials that feel like a warm hug.
Their blend of comfort, quality, and minimalist design makes them a go-to for building a solid everyday wardrobe. But if you're looking to expand your collection of casual staples, here are 17 other brands that hit that same sweet spot of cozy and cool.
Everlane is the master of the minimalist, high-quality basic. Think perfectly cut tees, classic sweatshirts, and simple underwear you'll want to live in, with prices typically falling in the $20-$80 range. Beyond the clean aesthetic, their big draw is radical transparency, so you know exactly what you're paying for and how it's made.
Compared to Richer Poorer, Everlane's vibe is a bit more polished and work-to-weekend versatile, making it perfect for anyone who values ethical production just as much as timeless style.
Shop now at www.everlane.com
While known for its celeb-favorite yoga gear, Alo Yoga's loungewear collection is top-tier. Their ridiculously soft joggers, relaxed hoodies, and versatile pullovers offer that same cozy feel as Richer Poorer but with a sleeker, more modern athleisure slant. You're looking at a higher price point, generally $50-$150, but you're paying for performance-ready fabrics that transition seamlessly from a pilates class to your couch.
Shop now at www.aloyoga.com
If sustainability and inclusivity are high on your list, Girlfriend Collective delivers. Famous for their leggings and sports bras made from recycled water bottles, they also offer fantastic loungewear essentials. Their style is comfortable and accessible, offering pieces in a huge range of sizes and often in vibrant, fun colors that pop more than Richer Poorer's palette. Pricing is in a similar ballpark, from about $30 to $90.
Shop now at www.girlfriend.com
Frank And Oak is where minimalist design meets a touch of urban edge. The brand offers a wide range of versatile basics and contemporary casual wear designed with sustainable fabrics. Their pieces often have a slightly more structured, fashion-forward feel than Richer Poorer's lounge-focused essentials, making them great for creating stylish everyday outfits. Expect prices to be a bit higher, around $40-$150.
Shop now at www.frankandoak.com
A global go-to for a reason, Uniqlo is the king of affordable, high-quality essentials. You can stock up on everything from incredible T-shirts to ultra-cozy joggers and loungewear, mostly for under $50. Uniqlo stands out with its innovative fabrics like AIRism and Heattech that provide function alongside simple, clean style. It shares Richer Poorer's devotion to everyday comfort but on a massive, more accessible scale.
Shop now at www.uniqlo.com
Inspired by the active California lifestyle, Vuori creates performance apparel that doubles perfectly as premium loungewear. Their joggers and hoodies are famously buttery soft and incredibly comfortable, built to move with you whether you're hiking or just hanging out. While pricier than Richer Poorer ($60-$130), Vuori's technical fabrics offer a more performance-driven type of comfort that fans swear by.
Shop now at www.vuori.com
When you want that sporty, streetwear edge with your comfort, Nike's basic collections are where it's at. Think classic fleece joggers, perfectly oversized hoodies, and essential tees that feel just as good for a weekend errand run as they do for lounging. It brings a more athletic, branded vibe to the cozy essentials category, sharing the focus on laid-back style but with an iconic swoosh attached. Prices usually sit between $20 and $70 for core pieces.
Shop now at www.nike.com
Outdoor Voices is built on the idea of #DoingThings, and their joyful, colorful athleisure makes mundane activities a lot more fun. Their CloudKnit fabric is legendary for its softness, making their hoodies and sweatpants serious contenders for your new favorites. They share Richer Poorer's commitment to comfort but package it in a more playful, active-inspired aesthetic with a price tag from $50-$120.
Shop now at www.outdoorvoices.com
If you're ready to invest in your cozy essentials, meet Naadam. They specialize in ridiculously high-quality, sustainable cashmere sweaters, hoodies, and joggers that are a true luxury. While the price point is significantly higher (think $80-$300), the brand offers direct-to-consumer pricing for Mongolian cashmere that promises untouchable softness and durability. It's what you get when you want the Richer Poorer vibe but elevated to pure luxury.
Shop now at naadam.co
As the name suggests, this brand seriously specializes in one thing: making ultra-soft and comfortable joggers, sweatshirts, and tees. Their whole vibe is understated minimalism focused on premium fabrics that feel amazing against the skin. For around $40-$80, they offer that super-cozy, ready-for-anything feel that Richer Poorer fans know and love, often with an even simpler, more refined design.
Shop now at joggersco.com
While an activewear giant, Lululemon's non-workout pieces are a goldmine for luxurious comfort. Their Align collection, made with buttery-soft Nulu fabric, extends beyond leggings to joggers and relaxed tops that feel incredible for everyday wear. Lululemon brings a high-performance quality and a more premium price tag ($50-$150) to the table, delivering functional comfort that lasts.
Shop now at shop.lululemon.com
Pact is your best bet for affordable, sustainable basics you can feel great about buying. Everything is made with organic cotton in Fair Trade Certified factories, from their simple tees and underwear to their hoodies and joggers. With most items in the $10-$50 range, Pact offers a similar casual aesthetic and price point to Richer Poorer but with an even deeper commitment to eco-friendly and ethical production.
Shop now at wearpact.com
For trendy and seriously affordable casual staples, check out Cotton On. They serve up a huge variety of basics like graphic tees, comfy fleece joggers, and relaxed hoodies, mostly for under $40. Their style is youthful and often leans into current trends, giving you a fast-fashion approach to the cozy basics you'll find at Richer Poorer. It's the perfect place to stock up without breaking the bank.
Shop now at cottonon.com
The Frankie Shop is for the fashion insider who loves their basics with a cool, architectural twist. Think perfectly oversized crewneck sweatshirts, wide-leg trousers, and minimalist tees that scream effortless chic. It takes the idea of an "essential" and gives it a trendy, runway-inspired spin. It's a major step up in price ($80-$200), ideal for when you want staple pieces that also make a statement.
Shop now at thefrankieshop.com
Aday designs timeless, versatile staples intended to be part of a minimalist capsule wardrobe. Made from technical and sustainable fabrics, their pieces are designed to do more with less - like trousers you can work out in or a top you can wear multiple ways. The style is more curated and conscious than Richer Poorer's, appealing to those who want seasonless pieces that blend function and fashion. Prices land in the $80-$200 range.
Shop now at adayofficial.com
If your version of cozy leans more towards understated elegance, Pia & Per is for you. They create luxurious loungewear and elevated basics from high-quality, sustainable materials that look as refined as they feel. Think of it as Richer Poorer's more sophisticated European cousin - the same focus on comfort and high-quality fabrics, but with a more polished and luxe aesthetic. Prices usually range from $70-$150.
Shop now at piaandper.com
Obsessed with clean, non-toxic, and truly sustainable clothing? MATE the Label is your new go-to. They craft gorgeous organic cotton essentials, from loungewear sets to tees and sleepwear, all in beautiful, earthy color palettes achieved with non-toxic dyes. Their aesthetic is pure California-cool - effortless, comfortable, and conscious. It shares the relaxed spirit of Richer Poorer but with a deep, uncompromising focus on clean fashion.
Shop now at matethelabel.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
