Recognized for its futuristic designs and boundary-pushing technology, Richard Mille has carved out a unique space in the world of high horology. Often called "a racing machine on the wrist," these watches are masterpieces of innovation, using materials like titanium and carbon nanotubes to create incredibly lightweight yet complex timepieces.
But the world of avant-garde and luxury watchmaking is vast. For those who appreciate the bold spirit of Richard Mille but are curious about other brands that blend artistry with technical prowess, we've gathered 18 similar brands worth exploring.
Ralph Lauren's watch collection embodies the brand's classic, preppy elegance. Offering refined timepieces often crafted from precious metals, their style is more about timeless sophistication than avant-garde tech. With prices generally ranging from $2,000 to $20,000, they provide the prestige of a luxury name without the experimental edge of Richard Mille.
Think of them as a versatile and polished alternative. While Richard Mille is pure modern-day racing engineering, Ralph Lauren delivers American heritage and understated style that transitions seamlessly from the boardroom to the weekend. It's for the collector who values a recognizable name and classic design.
Shop now at ralphlaurenwatch.com
Home to the legendary Royal Oak, Audemars Piguet is a titan of Swiss watchmaking that masterfully blends heritage with a modern, sporty feel. Their iconic octagonal bezels and integrated bracelets redefined the luxury sports watch category. Prices start around $20,000 and can easily climb into the six figures for sought-after models.
Like Richard Mille, AP isn't afraid to push boundaries with innovative materials and complex movements. However, they are anchored in a more timeless design DNA, representing the perfect middle ground between groundbreaking horology and classic luxury appeal.
Shop now at audemarspiguet.com
MB&F doesn't just make watches, they create "horological machines." These are kinetic sculptures for the wrist, born from a collaborative spirit that brings together the industry’s most creative minds. Their pieces are wildly imaginative and look like nothing else on the market, with prices often starting at $50,000 and going up from there.
If you're drawn to Richard Mille for its absolute commitment to innovation, MB&F takes that spirit and applies it through a lens of artistic and conceptual creativity. They are conversation-starters and technical marvels for the collector who prizes wearable art.
Shop now at mbf.com
De Bethune is a brand for the true horology connoisseur, blending futuristic aesthetics with celestial-inspired designs. Known for their signature spherical moon phases, blued titanium cases, and innovative escapements, their watches feel both technically advanced and elegantly poetic. Expect prices well into the six figures for these highly exclusive pieces.
While Richard Mille's focus is on performance and high-tech shock resistance, De Bethune channels its technical genius into creating an otherworldly beauty. Their timepieces are for those who want a technically superior watch that also delivers a unique, artistic statement.
Shop now at debetheune.com
Hublot's mantra is the "Art of Fusion," and they live up to it by boldly pairing materials like gold with rubber, ceramic with carbon fiber, and more. Their flagship Big Bang collection is unapologetically modern, sporty, and aggressive. Priced generally between $5,000 and $50,000, they make high-concept luxury accessible to a broader audience.
Hublot shares Richard Mille's passion for daring designs and innovative material combinations, making them a close spiritual cousin. If you love the high-tech, skeletonized look but are searching for something at a more approachable price point, Hublot is a fantastic choice.
Shop now at hublot.com
If watchmaking has a fine art gallery, Greubel Forsey's creations would be the main exhibit. This boutique brand is famous for its obsession with tourbillons and immaculate, three-dimensional finishing. They create incredibly complex, multi-axis movements that are as beautiful as they are precise. This level of craftsmanship commands prices from $200,000 to over $1 million.
Where Richard Mille champions avant-garde materials and lightweight performance, Greubel Forsey channels its energy into perfecting classical horological complications with mind-blowing attention to detail. This is a brand for serious collectors who value peerless finishing above all else.
Shop now at greubelforsey.com
Urwerk watches look like they came straight out of a science-fiction film. The brand threw out the traditional rulebook, opting instead for futuristic satellite displays, rotating cubes, and linear indications to tell time. Their creations are bold, architectural, and completely unconventional, with prices typically between $50,000 and $150,000.
Like Richard Mille, Urwerk is obsessed with pushing the boundaries of what a watch can be. But while RM's designs are often tied to performance sports, Urwerk's inspiration feels decidedly more futuristic and intergalactic. For the tech-savvy wearer who wants something truly different, Urwerk delivers.
Shop now at urwerk.com
Jacob & Co. is the undisputed king of extravagant, jaw-dropping watchmaking. Their pieces are famous for being a fusion of high jewelry and high horology, featuring elaborate complications like the Astronomia's floating, orbital display, and often dripping in diamonds and precious gems. Pricing reflects this opulence, starting around $20,000 and rocketing past $1 million.
While Richard Mille showcases technology as the ultimate luxury, Jacob & Co. presents spectacle and showmanship as luxury. If you're looking for an over-the-top statement piece that prioritizes glamorous, head-turning aesthetics, Jacob & Co. is in a league of its own.
Shop now at jacobandco.com
F.P. Journe's motto is "Invenit et Fecit" (Invented and Made), and it sums up the brand's dedication to creating unique mechanical movements from scratch. The watches are technically masterful but present themselves in an elegant, almost classical package. Beloved by collectors for innovations like resonance and deadbeat seconds, prices start around $40,000.
Compared to Richard Mille's expressive designs, F.P. Journe is the connoisseur's choice for understated genius. It’s for the watch lover who appreciates deep horological innovation but prefers it to come in a sophisticated, timeless silhouette.
Shop now at fpjourne.com
With deep roots in marine chronometers, Ulysse Nardin has a history of technical innovation, particularly with its pioneering use of silicium in movements. Their designs are often bold and nautical-themed, boasting watches like the Freak, which tells time without hands, dial, or crown. Their diverse lineup ranges from about $5,000 to over $50,000.
Ulysse Nardin shares Richard Mille's spirit of material innovation and engineering but often applies it to a sporty, maritime context. Their watches are perfect for those who want that high-tech feel with rugged durability built for adventure.
Shop now at ulysse-nardin.com
Corum is known for creative and sometimes quirky designs that don't take themselves too seriously. The fan-favorite Bubble collection, with its enormously domed sapphire crystal, is a perfect example of their playful approach to luxury. With prices from $2,000 to $20,000, Corum makes distinctive design accessible.
While nowhere near as technically focused as Richard Mille, Corum shares its commitment to being different. If you want a fun, eye-catching watch that stands out for its artistic expression rather than its G-force resistance, Corum is a fantastic place to look.
Shop now at corum.ch
Taking inspiration directly from aircraft dashboards, Bell & Ross is famous for its iconic "circle in a square" case design. Their watches are built with a focus on functionality, durability, and legibility, using high-tech materials like ceramic and carbon fiber in their more advanced models. Pricing sits comfortably between $2,000 and $10,000.
Like Richard Mille, Bell & Ross design performance-oriented watches, but with a clear military and aviation aesthetic. They offer a rugged, utilitarian vibe for anyone who wants a watch with a technical edge and a tactical look.
Shop now at bellross.com
Leveraging the deep horological knowledge of its Minerva manufacture, Montblanc produces high-quality Swiss watches that combine traditional craftsmanship with wearable, elegant designs. Their range includes everything from sleek dress watches to innovative chronograph complications, priced generally from $3,000 to $20,000.
Unlike Richard Mille's extreme innovation, Montblanc offers a more classic and refined vision of luxury. It's a fantastic brand for professionals and style-conscious buyers who want sophisticated Swiss watchmaking in a polished, everyday package.
Shop now at montblanc.com
Louis Moinet prides itself on creating "Mechanical Art," producing limited-edition watches inspired by history and the cosmos. Their timepieces often feature rare materials like meteorite fragments or ancient petrified wood alongside complex mechanics. These unique creations generally range from $15,000 to $150,000.
While Richard Mille looks to the future of motorsport, Louis Moinet looks to the past and the stars for creative inspiration. However, both share a deep commitment to technical detail and exclusivity, making Louis Moinet a great choice for collectors who appreciate an artistic, historical narrative.
Shop now at louismoinet.com
H. Moser & Cie is the master of rebellious minimalism. They are known for their stunning fumé dials that fade from dark to light, often in vibrant colors, and a clean aesthetic that strips away unnecessary text or indices. Behind this sleek exterior are incredible in-house movements, with prices starting around $20,000.
Like Richard Mille, H. Moser thinks differently, but it channels its innovative spirit into a refined, almost deceptively simple look. It's the ultimate "if you know, you know" brand for those who want cutting-edge horology without screaming it.
Shop now at h-moser.com
With a history dating back to 1791, Girard-Perregaux is a well-respected name in haute horology. They are famous for their Three Golden Bridges tourbillon and the more recent Laureato, an elegant sports watch that rivals the best in the category. Prices typically range from $10,000 to $50,000 for their core collections.
Girard-Perregaux offers a far more classic and refined experience than the futuristic world of Richard Mille. But underneath the elegant dials lies serious technical credibility, making them a superb option for those who admire innovation but lean towards timeless, historical designs.
Shop now at girard-perregaux.com
As the inventor of the tourbillon and one of horology's oldest and most prestigious names, Breguet embodies timeless elegance and a history of innovation. Their watches are distinguished by exquisite guilloché-engraved dials, signature Breguet hands, and immaculately finished movements. Prices start around $20,000 and can reach astronomical figures.
If Richard Mille represents the bleeding edge of the future, Breguet represents the pinnacle of watchmaking tradition. They are perfect for collectors who desire a deeply historical brand where the luxury is found in centuries-old decorative techniques and classical fine finishing.
Shop now at breguet.com
We’re listing Jacob & Co. again because it truly stands out as a brand that champions pure, unadulterated spectacle. Their pieces aren't just watches, they are kinetic displays housed in precious metals and gemstones. For every bit of technical innovation Richard Mille puts into performance, Jacob & Co. invests into creating a visual feast.
This is the ultimate choice if your main goal is to wear something that stops people in their tracks. It straddles the line between audacious jewelry and horological art better than anyone else, making it a powerful alternative for those seeking a different kind of luxury statement.
Shop now at jacobandco.com
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