If you're obsessed with makeup that feels like a magical ritual, you already know and love Rituel De Fille. Known for its enchanted, slightly witchy aesthetic, the brand creates intensely pigmented products that are perfect for crafting everything from a moody, vampy lip to an otherworldly, shimmering eye look.
For those who adore that unique blend of dark artistry, high-performance formulas, and mystical vibes, here are 19 similar brands that serve up their own kind of magic.
Violet Voss is all about high-impact eyeshadow palettes and statement makeup products perfect for creative expression. Their formulas deliver insane pigment and velvety textures, making them a go-to for anyone who loves playing with color. While Rituel De Fille leans into a darker, magical aesthetic, Violet Voss finds its magic in vibrant, powerful hues at a slightly more accessible price point, with most palettes running between $20 and $50.
Shop now at violetvoss.com
With its iconic Tattoo Liner and Everlasting Liquid Lipsticks, KVD Beauty is a legend in the world of edgy, long-lasting makeup. The brand’s aesthetic is pure goth-meets-punk, perfectly aligning with Rituel De Fille's mystical core. While both brands champion bold, rebellious looks, KVD brings a modern, tattoo-inspired edge. With prices for most items in the $20-$30 range, it's a fantastic alternative for fiercely pigmented products.
Shop now at kvdbeauty.com
Lime Crime practically invented the whimsical, fantastical makeup category. Famous for its vibrant Velvetines liquid lipsticks and otherworldly eyeshadow palettes, the brand offers a dreamy, surreal twist on magical beauty. If Rituel De Fille is the dark sorceress, Lime Crime is the playful fairy, serving up intense color payoff in fantastical shades. Expect prices from $18 to $50 for their enchanting products.
Shop now at limecrime.com
A favorite among pro makeup artists, Viseart is known for its impeccably formulated, richly pigmented eyeshadows that blend like a dream. Their palettes feature sultry, dark shades and sophisticated matte textures that are perfect for creating dramatic, moody eye looks à la Rituel De Fille. Viseart’s vibe is more sleek and professional than witchy, but their commitment to quality and color depth is a perfect match for serious makeup lovers. Palettes typically range from $45-$80.
Shop now at viseart.com
Walking the line between makeup and fine art, Pat McGrath Labs is the pinnacle of luxury beauty. Known for her innovative formulas, high-shine metallics, and opulent packaging, Pat’s products are designed for transformative, hypnotic looks. While definitely a splurge ($30-$125), the brand shares Rituel De Fille's passion for the extraordinary and making a powerful, artistic statement with every application.
Shop now at patmcgrath.com
Bite Beauty masterfully combines clean, nourishing formulas with seriously bold lip products. If you love Rituel De Fille’s deep, interesting colors but crave something with a more natural ingredient list, Bite is your brand. Their highly pigmented lipsticks and glosses serve up a minimalist-but-edgy vibe that’s a bit more approachable for everyday wear while still packing a punch. Most products land in the $18-$28 range.
Shop now at bitebeauty.com
Danessa Myricks Beauty is a playground for anyone who sees makeup as pure artistry. The brand is famous for multi-use creams and pigments that deliver shimmering, metallic, and glossy finishes perfect for creating unique, textural looks. Like Rituel De Fille, it’s all about experimentation and versatility, empowering you to create customized, multidimensional effects that feel truly magical. Price points generally sit between $12-$30.
Shop now at www.danessamyricksbeauty.com
Fenty Beauty changed the game with its inclusive shade ranges and high-impact formulas. While the brand has a modern, edgy vibe, products like their Killawatt highlighters and bold lip paints offer the kind of radiant, statement-making finishes that mystical makeup lovers crave. It’s a great choice for creating fierce, enchanting looks that stun on every skin tone, with most products priced from $18-$40.
Shop now at fentybeauty.com
With its fun, whimsical branding, Beauty Bakerie brings a playful, fairy-tale vibe to makeup. Known for long-lasting formulas and richly pigmented shades in everything from matte lipsticks to shimmering eyeshadows, they offer a slightly sweeter take on magical beauty. If you're looking for enchanting looks with an inclusive, cruelty-free spin, this brand is a treat. Prices generally fall between $10 and $30.
Shop now at www.beautybakerie.com
Juvia’s Place is legendary for eyeshadow palettes bursting with ultra-pigmented, vibrant shades inspired by African culture. Their formulas are buttery, blendable, and deliver intense color payoff that's perfect for dramatic, artistic eye looks. While Rituel De Fille is dark and mystical, Juvia's Place draws its magic from bold, vibrant color stories. Most palettes cost around $20-$30.
Shop now at www.juviasplace.com
This cult-favorite indie brand is the master of mesmerizing, multi-dimensional shadows. Clionadh is famous for its Stained Glass collection, featuring multichrome pigments that shift color in the light, creating an ethereal, truly magical effect. Sharing Rituel De Fille's dedication to unique textures and otherworldly colors, their single pigments ($10-$20) are perfect for crafting an enchanted look.
Shop now at clionadhcosmetics.com
Collaborations with names like Patricia Bright are just one reason ColourPop is a go-to for trend-driven, playful makeup. The brand excels at delivering high-impact color and innovative formulas at an impossibly affordable price. While more mass-market than Rituel De Fille, their vast range of rich hues and shimmering finishes provides all the tools you need for an expressive, magical look on a budget. Most items are under $20.
Shop now at colourpop.com
Known for fragrant bath bombs, Lush also offers a small but mighty collection of makeup focused on natural ingredients and eco-friendly packaging. Their cream pigments, lipsticks, and skin tints are perfect for creating soft, enchanting looks with a whimsical touch. It's a great alternative if you love a bit of magic but prefer products that are gentle and fresh. Prices for makeup items are typically around $10-$25.
Shop now at www.lushusa.com
Melt Cosmetics is almost a sister-in-spirit to Rituel De Fille. With a goth-meets-avant-garde aesthetic, their signature is deeply pigmented, dark-toned eyeshadow palettes and matte lipsticks. Known for unique color stories and velvety formulas that are perfect for smoky, intense looks, Melt fully embraces the darker side of beauty. If you love Rituel De Fille's moody vibe, you'll feel right at home with Melt. Prices range from $20-$58.
Shop now at www.meltcosmetics.com
An indie beauty pioneer, Fyrinnae is beloved for its innovative loose pigments, especially the "Arcane Magic" shadows that feature stunning duochrome finishes. Their products are perfect for creating shimmering, shifting, and ethereal eye looks that feel truly supernatural. Much like Rituel De Fille, Fyrinnae has a dedicated cult following that appreciates its indie spirit and commitment to enchanting color. Plus, it's incredibly affordable at $3-$10 per product.
Shop now at fyrinnae.com
This brand seems to have low visibility, and I had trouble finding an independent store for the brand "Obsessed with Colour." It may have changed names and is called Rose and Clove. For those that want to try something boutique and special, their handmade "Ohm" eyeshadow would make a truly celestial look.
Shop now at www.roseandclove.co
If your version of "magical" involves neon and UV-reactive color, Suva Beauty is for you. The brand is famous for its water-activated Hydra Liners and vibrant cream pigments that graphic liner artists swear by. Their formulas are perfect for creating avant-garde, otherworldly creations that push artistic boundaries, sharing Rituel De Fille's passion for high-performance, statement makeup. Most pigments and liners are in the $10-$20 range.
Shop now at www.suvabeauty.com
Menagerie Cosmetics is an indie powerhouse known for rich, artistic eyeshadow palettes with a mystical, fantasy-inspired theme. Many of their shades feature stunning duo-chrome and holographic finishes that capture an otherworldly light, perfect for creature-inspired or fairy glamour. They resonate with Rituel De Fille's love for high-quality, creative shades that celebrate a darker, enchanted beauty aesthetic.
Shop now at menageriecosmetics.com
Based in Berlin, Lethal Cosmetics creates vegan, cruelty-free formulas that are intensely pigmented and incredibly well-designed. You can build your own magnetic palette with their innovative single shadows or choose one of their expertly curated palettes. Like Rituel De Fille, they cater to discerning makeup lovers who want highly blendable, dark, and magical shades for creative and complex beauty looks, with most products priced from $12-$25.
Shop now at lethalcosmetics.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.