If you're into European fashion, you've probably scrolled through the endlessly trendy and affordable collection at Reserved. It's the perfect spot to grab runway-inspired pieces, from stylish dresses to everyday staples, without draining your bank account.
Reserved nails that effortlessly cool vibe by mixing current trends with classic, wearable styles. For those who love keeping their wardrobe fresh with of-the-moment fashion, here are 17 similar brands that capture that same on-trend, budget-friendly European energy.
The global fast-fashion legend, H&M is a go-to for just about everything. You can find casual basics, office-appropriate looks, statement pieces, and activewear all in one place. With prices often a bit lower than Reserved - think tops from $10 and dresses from around $30 - it's a paradise for trend-conscious shoppers on a budget.
What sets H&M apart is its frequent designer collaborations and a strong focus on sustainability through their Conscious collections. If you love discovering new things every time you shop and appreciate the option for eco-friendly fabrics, H&M is a perfect alternative. It offers a slightly broader product range, especially when it comes to essential wardrobe staples.
Shop now at https://www.hm.com
A classic European favorite, C&A offers timeless and practical fashion for the whole family at seriously good prices, typically in the $15-$60 range. They focus on wearable, everyday styles that are comfortable and classic, making it a great stop for reliable essentials.
Compared to Reserved's trend-forward approach, C&A leans more conservative, prioritizing timeless designs over fast-fashion fads. If you're looking for quality basics and chic, low-key pieces made with a strong commitment to sustainability, C&A delivers.
Shop now at https://www.c-and-a.com
As part of the same parent company as Zara, Bershka is unapologetically aimed at a younger crowd that loves bold, edgy, and street-style inspired fashion. Expect to find eye-catching prints, daring silhouettes, and statement pieces with prices from $20-$70.
While Reserved keeps things accessible and chic, Bershka throws caution to the wind with more experimental and playful designs. It's the perfect place to shop if you’re looking for a standout party outfit or want to tap into the very latest micro-trends seen all over social media.
Shop now at https://www.bershka.com
Stradivarius captures a youthful, feminine, and slightly boho aesthetic that’s perfect for casual, everyday looks. With a price point similar to Reserved ($15-$60), you'll find plenty of on-trend dresses, tops, and accessories featuring romantic details like floral prints, ruffles, and puff sleeves.
Compared to the often more minimalist side of Reserved, Stradivarius leans into a softer, prettier vibe. It’s ideal for anyone who wants their trendy pieces to have a more delicate, playful, and romantic flair.
Shop now at https://www.stradivarius.com
Pull & Bear focuses on relaxed, casual, and street-style fashion inspired by youth culture. They have a fantastic range of denim, laid-back hoodies, graphic tees, and easy-to-wear dresses, all typically falling within the $20-$70 range.
Where Reserved might offer a more polished interpretation of trends, Pull & Bear keeps things strictly casual and cool. It’s the perfect brand for building an effortless weekend wardrobe filled with pieces that feel comfortable, fresh, and authentically laid-back.
Shop now at https://www.pullandbear.com
A UK high street staple, New Look offers a huge variety of styles, from trendy seasonal pieces to classic occasionwear and reliable basics. Its affordability is a major draw, with most items priced between $15 and $60, making it easy to experiment without a commitment.
Similar to Reserved, New Look is great at translating current trends into accessible, everyday fashion. However, New Look often caters to a slightly wider range of styles and often runs frequent sales, making it an excellent destination for scoring stylish finds at incredible prices.
Shop now at https://www.newlook.com
For ultra-fast, ultra-trendy fashion, Boohoo is unmatched. This online-only retailer drops new styles daily, offering everything imaginable - from going-out dresses and statement tops to comfy loungewear - at incredibly low prices, often from $10-$50 a piece.
Boohoo shares Reserved’s commitment to trends but operates at a much faster pace, making it ideal for those who want the absolute latest look right now. It is perfect for shoppers who are after trend-led, statement looks perfect for a night out or a vacation scroll stopper outfit.
Shop now at https://www.boohoo.com
The undisputed king of fast-fashion chic, Zara is celebrated for bringing runway looks into retail stores - fast. Their prices are a step above Reserved, usually between $30 and $150, reflecting a slightly more upscale quality and design aesthetic that many feel is worth the tag.
While Reserved gives a wide variety of trendy looks, Zara nails a specific kind of sleek, European sophistication. It is the perfect place to find your next power blazer, one of their statement coats, and a designer-looking handbag. It's polished fashion for the style-obsessed fashionista.
Shop now at https://www.zara.com
Mango strikes a perfect balance between trendy pieces and timeless wardrobe essentials. A little more expensive than Reserved - with prices typically ranging from $30-$130 - but their refined styles, quality fabrics, dresses, trousers, and outerwear make the extra cost worth it.
Compared to Reserved's more youthful vibe, Mango has a more polished and mature feel, making it a fantastic option for chic and refined office wear or classy evening pieces. Their designs never get old, making Mango a very classic choice for your closet.
Shop now at https://shop.mango.com
This Scandinavian brand offers chic feminine pieces perfect to wear from everyday to evening, with collections of tops, knitted pieces, jeans, dresses, and more. Its pricing is very similar to Reserved, coming between $25-80, which makes it a great accessible fashion pick.
Vero Moda excels at minimalist designs that focus on understated, versatile, elegant looks. If you love Reserved but prefer a more down-to-earth, simpler Scandinavian look, it's a good place to find some gems for your wardrobe.
Shop now at https://www.veromoda.com
Oasap is an online retailer offering a great variety of unique, eclectic styles including vintage-inspired dresses, tops, and accessories typically for only about $15 to $60. They are especially good at floral print items, artistic-looking designs, or other retro looks like embroidered pieces in their collections.
Oasap shares some similarities with Reserved in offering a wide variety of fast-fashion pieces and accessories at very affordable prices but they certainly add a creative twist. Oasap's collection is more about bohemian style with a modern design, so it's perfect for anyone hunting down distinctive wardrobe builders.
Shop now at https://www.oasap.com
As a sister brand of Reserved, both owned by LPP, Mohito targets fashion-loving women who prefer elegant, sophisticated cuts perfect for business-casual settings. Prices around $25-80 make their range very similar to Reserved's offerings. They design blouses, dresses, and jackets for an office-going look that is classy and easy to wear.
Where Reserved might focus more on everyday casual trends, Mohito hones in on a smarter, more polished aesthetic, making it an excellent source for modern-day wardrobe staples fit for work, events, and night-out parties. It's a slightly more chic yet accessible alternative.
Shop now at https://www.mohito.com
Matalan is a UK retailer well-loved for selling affordable clothing for family and homewear as well. Prices at Matalan mostly come under $50, making it a super accessible fashion brand for everybody. They specialize in casual basics for women, men, and children with a focus on a price-conscious consumer base.
Matalan gives Reserved similar trendy styles at cheap, affordable prices. However, Matalan focuses on functional and family-oriented fashion while keeping their value for money in mind. Their product offerings include a wide array of day-to-day wear needs with some on-trend pieces.
Shop now at https://www.matalan.co.uk
Zalando Essentials is the in-house basic line from Zalando itself for both women's and men's wear. It's all about basics that do not go out of style - jeans, t-shirts, shirts, and more pieces they sell here can last you quite longer than you think. Prices usually go below fifty dollars.
Unlike Reserved that brings quick turnaround and on-trend clothes, Zalando Essentials concentrates on timeless wardrobe staples to stay classic, which never fails. It is a perfect option if you want to build a lasting capsule wardrobe and need quality basics for good prices.
Shop now at https://www.zalando.com
If you're looking for Mango's designs and quality without splurging money, Mango Outlet can be your new favorite store to look out for. Prices here usually are between $10 and $80, making it extremely affordable for the quality and looks, so you can still buy stylish fashion clothing accessories from the last season.
While having a similar price point to Reserved, Mango Outlet also gives access to Mango's more sophisticated polished aesthetics which could really lift up your look and your whole closet game!
Shop now at https://shop.mango.com/us/outlet
Part of the H&M group, Monki is all about expressing individuality with bold prints, playful silhouettes, and a fearless approach to color. With prices similar to Reserved, it's a great spot for statement-making tops, quirky dresses, and wide-leg trousers that inject fun into your wardrobe.
Where Reserved offers trendy but widely appealing styles, Monki caters to a more niche audience that loves to stand out. It mixes a cool Scandinavian sensibility with expressive, street-style energy, perfect for anyone whose style motto is "more is more."
Shop now at https://www.monki.com/
ASOS Design is the massive in-house brand of online retail giant ASOS, offering an unbelievable variety of clothing, shoes, and accessories for every occasion imaginable. Prices are very much in line with Reserved, covering everything from affordable basics to more elaborate occasion wear.
The key differentiator here is sheer volume and choice. While Reserved offers a curated collection, ASOS Design pumps out thousands of unique styles, meaning you'll almost always find what you're looking for, whether you're into minimalist neutrals, retro prints, or the very latest micro-trends.
Shop now at https://www.asos.com/
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