If you've ever tried a custom-fit shirt, you know it's hard to go back to off-the-rack. Proper Cloth nailed this by making high-quality, perfectly tailored shirts easily accessible online, offering an almost addictive level of personalization from fabrics to collar styles.
But when you're looking to expand your wardrobe, it's always good to have options. Whether you're seeking a different price point, a specific style, or innovative performance fabrics, here are 18 other brands that deliver a fantastic custom shirt experience.
Think of Indochino as your go-to for getting a custom fit without the scary price tag. They're best known for their made-to-measure suits, but their custom shirts are a solid choice for anyone wanting personalization - you get to pick fabrics, collars, and monograms, just like with Proper Cloth. The price is typically more accessible, usually sitting in the $80-$150 range.
While Proper Cloth has a deep focus on premium and rare fabrics, Indochino excels at making the custom process straightforward and affordable, making it a great entry point into the world of bespoke clothing.
Shop now at indochino.com
Black Lapel offers that sharp, polished, bespoke look for the modern professional. Specializing in made-to-measure suits and dress shirts, they place a huge emphasis on premium fabrics and meticulous tailoring. They offer a very similar online customization experience to Proper Cloth, guiding you through collar, cuff, and monogram choices.
Priced around $125-$225, they position themselves as a slightly more upscale option, perfect for when you want a truly refined and classic piece for a big meeting or special occasion.
Shop now at blacklapel.com
Spier & Mackay is a favorite among menswear enthusiasts for its incredible balance of quality and value. They offer both ready-to-wear and custom-made shirts crafted from beautiful fabrics like Egyptian cotton, often at a more appealing price point of around $80-$130. Their style is classic with a modern fit, making it incredibly versatile.
While their customization options might not be quite as exhaustive as Proper Cloth's, they deliver amazing quality for the price, making them a fantastic alternative for building out a core wardrobe of tailored essentials.
Shop now at spierandmackay.com
If you love the Proper Cloth aesthetic but don't always want to go through the full custom design process, this is for you. Proper Cloth Studio is the brand's curated line of ready-to-wear and semi-custom shirts. You still get the brand's attention to quality materials and excellent fit profiles, but with a much faster turnaround.
Priced between $80 and $150, it’s a brilliant choice when you're short on time but refuse to compromise on style and fit. It offers a slice of the full bespoke experience with added convenience.
Shop now at propercloth.com/studio
Hockerty is all about making fully custom menswear attainable for everyone. Their online designer is incredibly easy to use, letting you build a shirt from the ground up by choosing your fabric, collar, and cuffs. The most compelling part is the price, with custom shirts starting around $50-$100.
This is the perfect brand for the budget-conscious shopper who still wants the tailored experience. It's a fun, accessible way to dip your toes into custom clothing without a major investment.
Shop now at hockerty.com
Son of a Tailor mixes technology, perfect fits, and sustainability. They specialize in made-to-measure shirts (and other essentials) from high-quality materials like Supima cotton and linen, all made on-demand to reduce waste. Their entire model is built around creating pieces that last, both in style and construction.
While Proper Cloth has a wider selection of formal fabrics, Son of a Tailor's focus on perfect-fit basics and its eco-conscious mission really make it stand out. Expect prices around $130-$200.
Shop now at sonofatailor.com
For those who want to level up to a truly luxurious custom shirt, Tegara is worth a look. The brand focuses on premium and high-end fabrics and channels that energy into meticulous craftsmanship. The whole experience feels very detailed and highly personalized.
With prices generally falling in the $150-$250 range, Tegara is a bit more of an investment. It’s the brand you choose when you’re looking for a statement shirt made from exceptional materials with an expert finish.
Shop now at tegarashirts.com
iTailor has made its name by offering some of the most budget-friendly custom clothing online. Their shirts are priced around $50-$100, which is fantastic for made-to-measure apparel. The process is clean and simple, with an intuitive online tool to input your measurements and style preferences.
While it may not offer the same super-premium fabrications as Proper Cloth, iTailor is an excellent option for anyone new to custom clothing or someone who wants to experiment with different fits and styles without a big upfront cost.
Shop now at itailor.com
Known for its durable and reliable staples, Lands' End also has a line of custom dress shirts. These are less about high-fashion detailing and more about getting a solid, dependable shirt that fits you well. You can often add a monogram and choose from a range of classic styles.
At around a $50-$100 price point, Lands' End is less of a bespoke luxury and more of a practical solution for stocking your work or casual wardrobe with shirts that you know will fit better than standard sizes.
Shop now at landsend.com
J.Hilburn is a luxury menswear brand that takes custom to the next level with a strong focus on personalized service. Where Proper Cloth is a DIY online experience, J.Hilburn often connects you with a personal stylist for expert fittings. The fabrics are top-tier, and the craftsmanship is artisanal.
With shirts starting at around $225, this is a premium, high-touch alternative. It's for the person who values an expert-guided process and wants an absolutely flawless final product crafted from the best materials available.
Shop now at jhilburn.com
If your version of a dress shirt needs to withstand a long commute, a full day of meetings, and maybe even a bike ride home, Ministry of Supply is for you. They create professional apparel using innovative, high-tech fabrics usually reserved for athletic wear. Think breathable, moisture-wicking, and tons of stretch.
While still offering a tailored custom fit similar to Proper Cloth, their key differentiator is function and comfort. Priced from $125-$200, these are modern workhorses for the busy professional.
Shop now at ministryofsupply.com
An icon of classic American style, Brooks Brothers brings its long heritage to the made-to-measure world. They offer custom shirts with choices in fabrics, collar styles, and monogramming, all infused with their signature timeless, preppy aesthetic.
Compared to the tech-forward, modern feel of Proper Cloth, Brooks Brothers feels more traditional and established. With prices around $125-$200, it's a perfect choice for those who appreciate heritage and a polished, ivy-league look.
Shop now at brooksbrothers.com
Hailing from London, Charles Tyrwhitt is famous for serving up classic British style with great quality at a reasonable price. Their custom shirt program allows you to pick from a wide array of fine fabrics and refined collar and cuff options, with prices usually between $100-$180.
They are a fantastic Proper Cloth alternative if you lean towards traditional tailoring and reliable, well-made staples. Their multi-buy offers are also a great way to stock up on new shirts for the office or weekend wear.
Shop now at ctshirts.com
Mizzen + Main is another brand revolutionizing the dress shirt with performance fabrics. Their shirts are famous for feeling more like workout gear - they stretch, wick away sweat, and are completely wrinkle-resistant. You can toss them in the wash, hang them to dry, and they’re ready for the day.
While Proper Cloth focuses on classic, luxury materials, Mizzen + Main's appeal is all about low-maintenance function. Priced around $125-$200, they are the ultimate choice for comfort seekers and guys on the move.
Shop now at mizzenandmain.com
Apposta brings Italian craftsmanship to the online custom shirt market. They focus on luxurious fabrics and an exceptional level of detail, allowing for truly in-depth personalization that reflects a sleek European aesthetic. The entire process feels premium, from fabric selection to finish.
Within the $150-$250 price range, Apposta is for someone who appreciates the finer points of Italian tailoring and wants a statement piece crafted with a distinct sartorial elegance that stands apart from more American or British styles.
Shop now at apposta.com
While famous for ultra-soft underwear, MeUndies also dabbles in casual shirts and loungewear with a focus on unbeatable comfort. This isn't where you go for a formal, tailored business shirt. Instead, it’s a non-traditional pick for when your version of a "custom fit" is more about supreme softness and a relaxed feel.
A huge departure from Proper Cloth's model, MeUndies serves the opposite end of the wardrobe spectrum with casual items priced from $50–$80, prioritizing comfort over everything else.
Shop now at meundies.com
Sometimes you need a great shirt, and you need it now. Proper Cloth's own ready-to-wear line is the perfect solution. It features curated styles made with the same high-quality fabrics and attention to fit as their custom offerings, but they’re pre-made and ready to ship.
Priced between $80 and $150, these shirts are ideal for anyone who’s a fan of the brand but wants a simpler, faster shopping process. It’s the brand's quality without the wait.
Shop now at propercloth.com
Shirtbox is a solid, direct competitor focused on made-to-measure shirts with quality fabrics and precise online-guided measurements. They let you customize all the key details like the collar, cuffs, and adding a monogram, delivering a finished product that is clean, classic, and perfectly fitted.
In a similar price range to Proper Cloth at around $100-$180, Shirtbox is a great choice for those who value the perfect fit and quality craftsmanship, especially if they lean towards more traditional shirting styles.
Shop now at shirtbox.co.uk
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