16 Brands Like Princess Polly for Trendy, Stylish Fashion
You know the feeling. You've scrolled through every page of your favorite fast-fashion site, added half the new arrivals to your cart, and somehow still feel like you've seen it all before. If Princess Polly has been your go-to for festival-ready fits, Y2K throwbacks, and those little going-out tops that always get compliments, we get it. The Australian brand has built a devoted following since launching on the Gold Coast in 2010, and for good reason. But even the best wardrobe staple needs backup.
Whether you're hunting for lower prices, different vibes, or just want to see what else is out there, we've rounded up 13 brands that scratch that same itch. Some are ultra-affordable fast fashion (and we'll be upfront about that), others are worth the splurge for better quality. All of them share that trend-first energy Princess Polly is known for.
Nasty Gal
Nasty Gal has one of the best origin stories in fashion. Sophia Amoruso started selling vintage clothing on eBay back in 2006, naming her shop after a Betty Davis funk album. By 2012, that scrappy side hustle had become one of the fastest-growing companies in the United States. The brand filed for bankruptcy in 2016, but it didn't disappear. Boohoo Group snapped it up in 2017 for $20 million, and today Nasty Gal lives on as a fast-fashion label with a rebellious attitude baked into its DNA. The vintage roots are mostly gone now, but the brand still leans into that rock-and-roll, slightly confrontational aesthetic that made it famous in the first place.
Compared to Princess Polly, Nasty Gal hits harder with its styling. Think leather-look pieces, mesh details, corset tops, and platform boots alongside more conventional going-out dresses. The price range sits around the same territory, though Nasty Gal runs aggressive sales that can bring things way down. Quality is typical of Boohoo-owned fast fashion, so manage your expectations on fabric weight and longevity. That said, if you want your wardrobe to feel a little more dangerous, this is a strong pick.
Best for: Shoppers who want an edgier, rock-inspired take on going-out fashion.
H&M
There's a reason H&M has survived nearly eight decades in the fashion business. Founded in Sweden in 1947 as a single women's clothing store called Hennes (Swedish for "hers"), the company has grown into one of the largest clothing retailers on the planet. You probably have an H&M within driving distance right now. That physical presence is actually a real advantage over most Princess Polly alternatives, because you can try things on before you buy them. No waiting for shipping, no guessing on sizing, no returns drama.
H&M covers an enormous range of styles, from minimalist Scandinavian basics to trend-driven seasonal collections. Their collaborations with high-end designers have produced some genuinely memorable pieces over the years. The quality varies wildly depending on the line. The basics and their premium "H&M Studio" pieces tend to hold up reasonably well. The trendier fast-fashion stuff is priced to match its lifespan. If you care about sustainability at all, their Conscious Collection uses organic cotton and recycled materials, though how much that label actually means is a conversation for another day. For the price-to-variety ratio, H&M is still hard to beat.
Best for: Budget-conscious shoppers who want massive variety and the option to try before buying in-store.
PrettyLittleThing
PrettyLittleThing launched in 2012 out of Manchester, England, founded by Umar Kamani. Like Nasty Gal, PLT is part of the Boohoo Group family, and it has become one of the biggest names in ultra-fast fashion aimed at young women. The brand drops thousands of new styles every week, which is both its greatest strength and the clearest signal that this is disposable fashion at its core. We're not going to pretend otherwise. But if you want to keep up with every micro-trend without spending much, PLT delivers on that promise.
The aesthetic skews bolder and more body-conscious than Princess Polly. Bodycon dresses, matching co-ord sets, cut-out details, and statement party looks dominate the catalog. PLT has leaned heavily into celebrity and influencer collaborations, which keeps the brand culturally relevant even if the actual garments don't always match the marketing. Prices are genuinely low, with many pieces under $30. Just know what you're getting. These are clothes for right now, not forever. If you treat PLT as a place to grab a specific outfit for a specific occasion, you'll walk away happy.
Best for: Trend-obsessed shoppers who want bold party looks at the lowest possible price.
Boohoo
Boohoo is the parent company behind several names on this list (Nasty Gal and PrettyLittleThing both sit under its umbrella), but its own label deserves separate attention. Founded in Manchester in 2006 by Mahmud Kamani and Carol Kane, Boohoo pioneered the ultra-fast fashion model that now dominates online retail. New styles hit the site constantly, and the brand runs some of the most aggressive sales in the industry. If you've ever seen a "up to 80% off everything" banner and felt suspicious, welcome to Boohoo's entire marketing strategy.
The range is genuinely massive. Boohoo covers casual everyday wear and workwear basics alongside loungewear and full-on glam. The brand also runs plus-size and petite ranges alongside tall sizing, which gives it broader size inclusivity than many competitors. Quality is firmly in the fast-fashion camp, and the brand has faced scrutiny over labor practices in its supply chain. Those are real concerns worth considering. On the pure shopping experience front, though, Boohoo gives you a lot of options at prices that undercut Princess Polly significantly. Their student discount stacks with sales, which makes it especially popular with college-age shoppers.
Best for: Bargain hunters who want the widest possible range of styles at rock-bottom prices.
Zaful
If swimwear is what brought you to Princess Polly in the first place, Zaful might be your next obsession. This China-based brand launched in 2014 with a heavy focus on bikinis and one-pieces alongside beach-adjacent clothing. They've since expanded into broader categories like streetwear and activewear, but swimwear remains their bread and butter. The designs tend to be colorful and playful, very much tuned into whatever is trending on social media at any given moment. You'll spot the Instagram and TikTok influence immediately.
Let's be real about what Zaful is. This is budget fast fashion manufactured overseas, with prices that frequently dip below $20 for individual pieces. The quality reflects that price point. Fabrics can run thin, sizing is inconsistent, and shipping from overseas warehouses can take a while. But for vacation hauls, festival bikinis, or stocking up on trendy pieces you don't expect to wear more than a season, the math works out. Their user review photos are actually quite helpful for gauging how pieces look on real people, so spend some time there before you buy.
Best for: Swimwear lovers and vacation shoppers who want bold, trendy pieces at the lowest prices.
Fashion Nova
Fashion Nova exploded onto the scene in the mid-2010s by doing something no other fast-fashion brand had pulled off quite as well: making clothes specifically designed to look incredible on curvy bodies. Founded by Richard Saghian in Los Angeles in 2006, the brand started as a chain of stores in Southern California before going all-in on e-commerce and Instagram marketing. The Cardi B partnership in 2018 basically turned Fashion Nova into a cultural phenomenon overnight, and the brand has maintained that energy with a steady stream of celebrity collaborations since.
The look is unapologetically sexy. Bodycon everything, curve-hugging jeans, plunging necklines, and figure-sculpting fabrics are the Fashion Nova signature. If Princess Polly's vibe is "cute girl at Coachella," Fashion Nova's is "main character at the club." The brand offers an extensive range of sizes, which is genuinely commendable. Quality is a mixed bag. Their jeans and structured pieces tend to be decent, while some of the trendier items feel flimsy. Prices hover in the $20 to $60 range for most items, with frequent sitewide sales pushing things even lower.
Best for: Curve-confident shoppers who want sexy, body-hugging styles made for going out.
Shein
There's no way around it. Shein is the elephant in the room when it comes to affordable fashion. Founded in 2008 in China (originally as SheInside), the company has grown into the world's largest online-only fashion retailer by volume. Their catalog is staggeringly massive, with thousands of new items added daily across every conceivable style category. From cottagecore dresses to streetwear hoodies to formal gowns, if a trend exists, Shein has already produced fifteen versions of it at prices that make you do a double-take.
We need to talk honestly about what that means, though. Shein's business model is built on speed and volume at the expense of nearly everything else. The environmental impact is significant. Labor practices in the supply chain have been the subject of multiple investigations. And the quality? It's exactly what you'd expect from a $7 top. Some pieces surprise you, most don't. If you decide to shop here, we'd suggest reading reviews carefully, paying attention to the user-submitted photos, and accepting that returns to overseas warehouses aren't always smooth. Princess Polly is meaningfully better on quality, but Shein's prices are in a different universe entirely.
Best for: Shoppers who prioritize the absolute lowest prices and want access to every trend imaginable.
Lulus
Lulus is the brand on this list that your older sister probably recommended. Founded way back in 1996 in Chico, California, this company has been doing online fashion longer than most of its competitors have existed. The focus has always been on feminine, occasion-ready clothing, with wedding guest dresses and formal wear being particular strengths. If you've ever Googled "what to wear to a spring wedding," you've almost certainly seen Lulus in the results. Their bridesmaid dress program has become a genuine contender in that space too.
The vibe is distinctly different from Princess Polly. Where PP leans casual and trendy, Lulus goes for polished and romantic. Think flowy maxi dresses, elegant jumpsuits, satin fabrics, and refined accessories. The quality sits a notch above most fast-fashion brands on this list, with prices generally running between $40 and $100 for dresses. They also carry shoes and jewelry plus beauty products, making them a genuine one-stop shop for event dressing. Their free shipping and generous return policy make the shopping experience pretty painless, too.
Best for: Anyone shopping for weddings, formals, date nights, or other occasions that call for something polished and feminine.
Missguided
Missguided has had quite the journey. Founded in 2009 by Nitin Passi in Manchester, the brand spent years as one of the most recognizable names in UK fast fashion, competing directly with Boohoo and PrettyLittleThing for the same young, trend-hungry customer. Then things got rocky. The company went into administration in 2022, got bought by Frasers Group, and was then acquired by Shein in October 2023. Today, Missguided operates as an independent brand within Shein's ecosystem, with products manufactured through Shein's on-demand production model.
What does that mean for you as a shopper? The Missguided website is still live and still selling clothes under its own branding. The aesthetic remains focused on bold, trend-driven pieces with an edge. Corset tops, cargo pants, mesh details, and statement dresses are all well represented. Prices have dropped since the Shein acquisition, which makes sense given the manufacturing shift. The quality conversation is essentially the same as Shein's now. If you were a Missguided fan before the acquisition, the styles are still there, but the brand behind them has fundamentally changed. Worth knowing before you shop.
Best for: Shoppers who want edgy, trend-driven fast fashion and don't mind the Shein connection.
Showpo
If you love Princess Polly partly because of its Australian DNA, Showpo is the most natural alternative on this list. Founded in 2010 by Jane Lu in her parents' garage in Sydney, Showpo has grown from a scrappy startup into a global fashion brand shipping to over 120 countries. Lu left a corporate accounting career to start the company, and that entrepreneurial energy still shows up in how the brand operates. Showpo was one of the early adopters of social media marketing in Australian fashion, building its audience on Instagram and Facebook before many competitors had even set up accounts.
The aesthetic sits somewhere between Princess Polly's streetwear edge and Lulus' occasion-wear polish. Showpo does floral dresses, playful jumpsuits, and brunch-ready outfits especially well. Their formal and bridesmaid dress category has expanded significantly in recent years, giving Lulus some real competition in that space. Quality lands in the mid-range for fast fashion. Not the cheapest on this list, but generally a step above the Boohoo tier in terms of fabric and construction. If you like the idea of supporting another Australian-founded brand with a similar youthful energy, Showpo deserves a spot in your rotation.
Best for: Fans of Australian fashion who want something feminine and versatile for both casual days and dressy occasions.
Pretty Lavish
Pretty Lavish is a UK brand that punches well above its weight. Founded in 2013 by sisters Stephanie and Samantha Frost with just 3,000 pounds of startup capital, the label has grown into a multi-million-pound business now stocked at major retailers like ASOS and Selfridges. That Selfridges placement is worth noting, because it tells you something about where the brand sits in terms of quality and design credibility. This is not another Boohoo clone, even though the price range overlaps in places.
The collection focuses on occasion wear and knitwear alongside going-out pieces with a distinctly polished British sensibility. Think structured blazer dresses, ribbed knit co-ord sets, satin slip dresses, and tailored jumpsuits. The fabrics feel noticeably better than most fast-fashion alternatives, and the cuts tend to be more considered. Prices run higher than PrettyLittleThing or Boohoo, but you're getting something that will actually last more than a few wears. If you've outgrown the ultra-cheap end of the spectrum and want pieces that feel more grown-up without going full luxury, Pretty Lavish fills that gap really well.
Best for: Shoppers ready to spend a bit more for better quality occasion wear with a polished, British aesthetic.
Cider
Cider is the youngest brand on this list, and it shows in the best possible way. Founded in 2020 in Los Angeles, this Gen Z-focused label became a unicorn (valued at over $1 billion) within its first year. That kind of growth doesn't happen by accident. Cider figured out something clever early on: instead of organizing clothes by category, they let you shop by mood. Their "Pick A Mood" feature sorts collections into vibes like "Indie Kid," "Cottagecore," or "Y2K Baby," which honestly feels more intuitive than browsing by "tops" and "bottoms" when you're not sure what you want.
The social media presence is massive, with over two million followers making up what the brand calls the #CiderGang. Prices are firmly in the budget-friendly zone, with most items falling between $15 and $40. Like Shein and Zaful, Cider manufactures overseas and ships internationally, so expect similar trade-offs on quality and delivery times. The designs lean playful and colorful, very much in conversation with whatever is trending on TikTok. If Princess Polly is the cool older cousin, Cider is the younger sibling who somehow always knows what's about to blow up. The brand has also done collaborations with names like Bratz, which tells you exactly who they're talking to.
Best for: Gen Z shoppers who want to discover trends early and shop by aesthetic rather than category.
Tobi
Tobi has been quietly doing its thing since 2007, which makes it one of the longest-running online fashion boutiques in the game. Founded by Kenneth Chan in San Francisco, the brand brings a West Coast sensibility to trendy women's clothing. Tobi is vertically integrated, meaning they handle everything from design to production to fulfillment in-house. That's relatively rare for a brand at this price point, and it gives them more control over quality and turnaround than competitors who rely entirely on third-party manufacturers.
The aesthetic is feminine and flirty with a party-forward edge. Tobi does going-out dresses, cute tops, and occasion-ready pieces particularly well. Colors tend to run bold, prints are plentiful, and the silhouettes lean flattering. Prices sit in the $40 to $100 range for most items, which is comparable to Princess Polly. The brand runs generous first-order discounts (often 50% off) that make trying them out pretty low-risk. Tobi doesn't have the massive social media presence of newer competitors, but their loyal customer base keeps coming back for pieces that feel more boutique than big-box. If you want something that feels a little more intentional than scrolling through thousands of Shein listings, Tobi is worth a look.
Best for: Shoppers who want an online boutique feel with bold, feminine pieces for nights out and special occasions.
Aritzia
Aritzia is the brand on this list that will cost you more, and the one most likely to make you understand why people pay more. Founded in Vancouver, Canada, in 1984 by Brian Hill, Aritzia has spent four decades building a reputation for polished basics and trend-aware pieces that actually hold up wash after wash. The company operates its own in-house brands, including Babaton and Wilfred alongside TNA and Sunday Best, each with a distinct identity. That multi-brand approach means you can find everything from tailored wool coats to casual sweatpants under one roof.
This is where the quality conversation gets interesting. While everything else on this list lives somewhere on the fast-fashion spectrum, Aritzia sits firmly in the "contemporary" tier. Fabrics are better. Construction is more careful. Pieces are designed to last multiple seasons rather than one Instagram post. The trade-off is price. You're looking at $60 to $200 for most items, with outerwear and premium pieces going higher. For Princess Polly fans who have started noticing that their $30 tops pill after three washes and want to invest in pieces that feel more substantial, Aritzia is the natural upgrade. Their "Clientele" sales happen twice a year and are genuinely worth waiting for.
Best for: Shoppers ready to invest in higher-quality, trend-aware fashion that lasts beyond a single season.
Finding Your Perfect Princess Polly Alternative
The best alternative depends on what matters most to you. If price is everything, Shein and Boohoo will stretch your budget the furthest, though you're trading quality for quantity. If you want something that feels more grown-up and lasts longer, Aritzia is worth the investment. And if you want that same Australian-born energy with a slightly different flavor, Showpo is the closest match in spirit. Whatever you choose, happy shopping.
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Written by
Spencer Lanoue
