16 Brands Like Alamour The Label for Glamorous Dresses
You found the dress. The beading, the silhouette, the way it photographs — Alamour the Label nails occasion dressing like few brands can. But here's the problem: you've already scrolled every collection twice, your event is coming up fast, and you need more options. Maybe you want the same red-carpet energy at a friendlier price. Maybe you want something with a slightly different cut or vibe. We get it.
If you're searching for brands like Alamour the Label, you're after glamorous dresses that actually deliver on the drama. These 13 labels range from premium Australian designers to accessible fast-fashion picks, and we'll be upfront about the quality differences so you know exactly what you're getting.
House of CB
London-designed House of CB has built a cult following around structured, body-conscious dresses that flatter like a second skin. Their corset-style tops and figure-hugging maxis have become red-carpet staples, and the brand puts serious effort into internal boning and contouring that holds everything in place. If Alamour the Label is your go-to for beaded formal gowns, House of CB is where you turn when you want that same show-stopping confidence in a sleeker, more modern package.
The price point sits in a similar mid-premium range to Alamour, with most dresses falling between roughly £150 and £300. Construction quality is genuinely strong here. You'll notice the difference immediately compared to fast-fashion alternatives further down this list. Their bridal and occasion collections have expanded significantly in recent seasons, making them a direct competitor for wedding guest dressing and black-tie events.
Best for: Body-confident dressers who want structured, corset-inspired occasion wear with real construction quality.
Oh Polly
Oh Polly occupies a sweet spot between fast fashion and premium occasion wear. The UK-based brand is known for its double-layered mesh dresses that smooth and sculpt, creating a polished silhouette without the discomfort of heavy shapewear. Their sequin and satin collections bring serious party energy, and they drop new styles constantly, so there's always something fresh for your next event.
Compared to Alamour the Label, Oh Polly runs at a lower price point and leans younger in its aesthetic. You'll find more going-out dresses and party pieces than formal gowns. The double-layer construction is a genuine innovation that sets them apart from cheaper competitors, but the fabrics aren't as luxurious as what you'd get from Alamour. Think of Oh Polly as the brand that bridges the gap between budget party wear and true occasion dressing.
Best for: Party-goers who want sculpting, body-con silhouettes with better construction than typical fast fashion.
Jovani
If Alamour the Label is the new-wave Australian approach to glamour, Jovani is the established American institution. This brand has been dressing prom queens, pageant contestants, and gala attendees for decades. Their gowns go big on embellishment, with crystal beading, dramatic trains, and statement silhouettes designed to command a room. The sheer volume of styles they produce means you can find something for practically any formal occasion.
Jovani sits at a premium price point that often exceeds Alamour. The trade-off is access to an enormous range of formal gowns in extended sizing and a well-established network of authorized retailers where you can try pieces on in person. If you're shopping for a black-tie gala, a mother-of-the-bride dress, or a pageant-level showstopper, Jovani's depth of catalogue is hard to beat. The aesthetic runs more traditional American glamour compared to Alamour's modern Australian sensibility.
Best for: Formal event dressers who want an extensive range of embellished gowns with in-store availability.
Lulus
Lulus has quietly become one of the most reliable destinations for affordable occasion dresses online. The California-based brand covers everything from maxi gowns to cocktail dresses, and they've built a particularly strong reputation in the bridesmaid and wedding-guest space. Their color range is impressive, and they consistently stock styles in a wide size range with detailed fit information and customer photos.
Let's be clear about positioning: Lulus is significantly more affordable than Alamour the Label, and the quality reflects that difference. You're getting lined polyester and chiffon rather than hand-beaded details and premium fabrics. But for a wedding-guest dress you'll wear once or twice, Lulus delivers surprisingly polished results at a fraction of the cost. Their free shipping and generous return policy make it low-risk to try multiple styles. Think of this as your smart-shopper alternative when Alamour's price tag doesn't match your budget.
Best for: Budget-conscious wedding guests and bridesmaids who want polished looks without premium pricing.
Revolve
Revolve isn't a single brand. It's a multi-brand retailer that stocks hundreds of contemporary labels, making it one of the best places to discover brands like Alamour the Label all in one place. Their dress selection spans everything from casual day dresses to full-length formal gowns, and their in-house labels (including LPA) deliver trend-driven pieces at competitive prices. The platform has become a go-to for influencer-approved occasion wear.
What makes Revolve valuable for Alamour fans is the discovery factor. You can filter by occasion, price, and style to find pieces from dozens of emerging designers you might not encounter elsewhere. Their editorial content and styling suggestions help you put complete looks together. The price range varies wildly depending on which brand you're browsing, from under $100 for their own labels to $500-plus for premium designers. Free shipping and returns make the multi-brand browsing experience genuinely useful.
Best for: Multi-brand shoppers who want to discover new designers and compare styles across hundreds of labels.
Fashion Nova
We need to be honest here: Fashion Nova is not competing with Alamour the Label on quality. This is fast fashion, and the fabrics, construction, and longevity reflect that reality. But Fashion Nova has carved out a massive following for a reason. Their body-hugging dresses come in an enormous range of sizes and styles, new drops land almost daily, and the prices are dramatically lower than anything else on this list.
If you love Alamour's figure-celebrating aesthetic but can't justify the investment for a single-wear occasion, Fashion Nova gives you the silhouette at a budget price point. Their sequin minis, ruched midis, and satin maxis clearly take inspiration from premium brands. Just set your expectations accordingly on fabric weight and finishing details. For a girls' night out or a casual party, these dresses photograph well and deliver plenty of drama for the price. For your sister's wedding or a black-tie event, look higher up this list.
Best for: Budget shoppers who want trend-driven, body-conscious styles for casual nights out.
Nasty Gal
Nasty Gal brings an edgier attitude to the going-out dress market. Where Alamour the Label leans into glamorous femininity, Nasty Gal adds a rebellious streak with cut-outs, bold metallics, and '90s-inspired slip dresses. The brand lives for party season and stocks everything from faux-leather minis to sequin co-ords that feel like they belong backstage at a concert rather than a formal gala.
This is another fast-fashion option, so we're talking affordable prices with quality to match. Nasty Gal runs frequent sales that can bring prices down significantly, making it easy to experiment with bolder looks without a big financial commitment. The brand works best when you want to make a statement at less formal events. Pair their pieces with quality accessories, and you can punch well above the price tag. Don't expect Alamour-level fabrics, but do expect a lot of personality per dollar.
Best for: Edgy dressers who want bold, rebellious party wear at fast-fashion prices.
PrettyLittleThing
PrettyLittleThing (PLT) is one of the biggest names in ultra-fast fashion, and their dress range is absolutely enormous. We're talking thousands of styles at any given time, with new drops multiple times a week. Their occasion dresses cover every possible dress code, from bodycon minis to floor-length satin gowns, and the size range is one of the most inclusive in fast fashion.
The quality gap between PLT and Alamour the Label is significant. You're firmly in disposable-fashion territory here, and some pieces will look and feel noticeably cheap. But PLT's sheer volume means there are genuine finds if you're willing to dig. Their satin and mesh pieces tend to photograph better than their polyester options, and their celebrity collaborations occasionally produce standout pieces. At these prices, you can afford to take risks on trends you'd never commit to at Alamour's price point. Read the reviews, check the fabric composition, and manage your expectations.
Best for: Trend-chasers who want maximum variety at the lowest possible price point.
Boohoo
Boohoo operates in the same ultra-fast-fashion space as PLT (they're actually owned by the same parent company), but the aesthetic skews slightly more accessible and mainstream. Their going-out dresses lean into classic party shapes like wrap dresses, one-shoulder styles, and sequin shifts. If you're after a reliable party dress for under $50, Boohoo consistently delivers options.
Like all the budget picks on this list, Boohoo is not a substitute for Alamour the Label's craftsmanship. The fabrics are thinner, the construction is basic, and these are not dresses you'll pass down. But Boohoo understands their customer well. Their tall, petite, and plus-size ranges are genuinely useful, and their frequent 40-60% off sales make already-low prices even more approachable. For filling gaps in your going-out wardrobe between investment pieces, Boohoo does the job.
Best for: Value-focused shoppers who want simple, reliable party dresses in an inclusive size range.
Missguided
Missguided has had a turbulent few years, changing ownership and restructuring its operations. But the brand is still trading and continues to produce trend-focused dresses aimed at a young, going-out crowd. Their strength has always been translating runway trends into affordable pieces quickly, and their bodycon and midi dress collections remain popular for pre-drinks and club nights.
This is firmly fast fashion, and the quality reflects that positioning. Missguided works best for one-season trend pieces rather than wardrobe staples. Compared to Alamour the Label, you're in a completely different category. But if you've spotted a silhouette trend on Alamour that you want to test before committing to the premium version, Missguided often has a budget interpretation available. Check recent customer reviews before ordering, as quality consistency has been variable since the brand's restructuring.
Best for: Young shoppers who want runway-inspired party dresses at entry-level prices.
Velvet Heart
Velvet Heart takes a completely different approach from Alamour the Label's formal glamour. This contemporary womenswear brand focuses on timeless, everyday pieces with a relaxed Californian sensibility. Their dresses tend toward easy-wearing silhouettes in natural fabrics, with slip dresses, shirt dresses, and midi lengths that work for brunch as easily as they do for an evening out.
You won't find beaded gowns or sequin maxis here. Velvet Heart is the brand for the woman who loves Alamour's femininity but wants that energy translated into something she can wear on a Tuesday afternoon. Their knits, denim, and soft blouses round out a wardrobe of versatile basics. The price point is mid-range and accessible, and the quality of their woven fabrics and denim is notably solid for the category.
Best for: Everyday dressers who want timeless, contemporary womenswear with relaxed femininity.
Nookie
Fellow Australian brand Nookie is one of the closest alternatives to Alamour the Label in terms of both geography and aesthetic. Nookie specializes in body-conscious occasion dresses with a focus on clean lines, bold colors, and figure-flattering fits. Their bandage-style dresses and structured maxis have a loyal following among Australian women who want to look polished for race days, weddings, and formal events.
Where Alamour goes heavier on beading and embellishment, Nookie tends toward sleeker, more streamlined silhouettes that let the cut and color do the work. The quality is strong for the price point, and being Australian-designed means they understand the same events and dress codes that Alamour dresses for. If you've worn Alamour to your last three events and want a fresh option from a brand with a similar understanding of Australian occasion dressing, Nookie should be your first stop.
Best for: Australian women who want sleek, structured occasion dresses from a homegrown designer label.
LPA
LPA is a Revolve-owned label that has built a devoted following for its romantic, vintage-inspired dresses. Think corseted bodices, midi-length skirts, and delicate fabrics that channel old-Hollywood glamour with a modern twist. Their pieces sit at a mid-premium price point and are designed to feel special without tipping into formal-gown territory.
For Alamour the Label fans, LPA offers a different flavor of femininity. Where Alamour goes full red-carpet with beading and floor-length silhouettes, LPA keeps things a touch more relaxed with cocktail-length pieces and softer fabrications. The brand excels at date-night dresses and rehearsal-dinner looks. You can browse the full LPA collection exclusively through Revolve, which means you get the benefit of their shipping and returns infrastructure.
Best for: Romantics who want vintage-inspired, cocktail-length dresses with modern femininity.
Beyond Alamour the Label
Building a glamorous wardrobe means mixing your sources. Invest in House of CB or Nookie for your most important events, use Revolve to discover new designers, and don't be afraid to grab a trend piece from a budget brand when the occasion is casual. The smartest approach to brands like Alamour the Label is knowing when to invest and when to experiment. Your best looks come from confidence, not just a price tag.
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Written by
Spencer Lanoue
