If you love scrolling for playful dresses, statement tops, and pieces that are just plain *fun*, you’re probably already familiar with Pepper Mayo. The Aussie brand is a go-to for vibrant, youthful energy, with festival-ready fits and street-inspired styles that always make a statement.
Their sweet spot is trendy fashion that feels special without the luxury price tag, perfect for turning everyday outfits into an event. For those who adore Pepper Mayo’s colorful and confident vibe, here are 21 similar brands to add to your rotation.
PrettyLittleThing is all about fast, affordable fashion that captures the biggest trends of the moment. Their collection is packed with bold dresses, standout tops, and accessories drenched in bright colors and fun prints. Think of it as Pepper Mayo's even more budget-friendly cousin, perfect for experimenting with new looks and trend-hopping without the commitment.
Shop now at us.prettylittlething.com
If you like Pepper Mayo’s boldness but with a vintage, rock-and-roll edge, meet Nasty Gal. This brand specializes in edgy fashion with a rebellious twist, from faux leather jackets and graphic tees to standout printed dresses and chunky boots. It shares Pepper Mayo's fearless approach to style but channels it through a more grunge-inspired, '70s and '90s filter.
Shop now at nastygal.com
Another Australian favorite, Princess Polly has mastered cool-girl, on-trend style. Their aesthetic is the perfect mix of feminine silhouettes like babydoll dresses and corset tops with edgy, street-style pieces. Like Pepper Mayo, it’s a go-to for festival season and everyday fun, but with a vibe that feels perfectly curated for your Instagram feed.
Shop now at us.princesspolly.com
Missguided creates daring, fashion-forward pieces for a young audience that isn't afraid to stand out. From vibrant mini dresses to edgy cut-out tops and statement trousers, their collection is energetic and bold. It's a fantastic alternative to Pepper Mayo if you want eye-catching, party-ready outfits that feel powerful and trendy.
Shop now at missguidedus.com
For super affordable, current fashion, Boohoo is a global powerhouse. They deliver an endless stream of new styles that reflect what's happening in pop culture and on social media, from splashy printed co-ords to casual basics. Boohoo and Pepper Mayo both cater to shoppers who love experimenting with vibrant looks without breaking the bank.
Shop now at us.boohoo.com
Fashion Nova is celebrated for its curve-hugging silhouettes and unapologetically bold styles. While they share Pepper Mayo's youthful and trend-driven energy, Fashion Nova leans more into sexy, body-con fits designed to make a big impact. If you love a confident look that turns heads, you'll find plenty to love here.
Shop now at fashionnova.com
Lulus is a haven for stylish, feminine dresses, jumpsuits, and separates with a fun, romantic touch. While Pepper Mayo’s vibe is often more street-inspired, Lulus hits the same mark for youthful, trendy pieces but with a polished, slightly more classic feel. It’s the perfect spot to find a flirty dress for a wedding, date night, or brunch.
Shop now at lulus.com
Love variety? Shein is an online mega-retailer with an almost overwhelming selection of trendy pieces at ultra-low price points. From quirky prints and neon separates to endless accessory options, you can find just about any micro-trend here. It mirrors Pepper Mayo’s playful aesthetic but on a much larger, faster, and more affordable scale.
Shop now at us.shein.com
Zara expertly translates runway trends into wearable, stylish pieces for the masses. You can find everything from sophisticated workwear to fun, colorful dresses and bold accessories perfect for a night out. While slightly more elevated and expensive than Pepper Mayo, Zara often features edgy, trendy items that appeal to the same fashion-forward crowd.
Shop now at zara.com
Aritzia is known for its high-quality essentials and trendy, elevated separates. Through in-house brands like Wilfred and Tna, it offers everything from feminine dresses to laid-back streetwear. Aritzia's aesthetic is definitely more sophisticated and minimalist than Pepper Mayo’s, but it's a great choice when you want that fun, stylish spirit in a more luxe, long-lasting piece.
Shop now at aritzia.com
Urban Outfitters blends vintage vibes, streetwear, and boho-chic styles into one cool, curated experience. Their apparel features quirky prints, fun silhouettes, and plenty of statement pieces perfect for expressing your personality. It has a similar youthful, trend-aware audience as Pepper Mayo, making it a natural alternative for unique finds.
Shop now at urbanoutfitters.com
Cotton On brings a fun, casual Australian vibe to everyday basics. They offer affordable and trendy tops, dresses, and denim with a playful twist, often featuring bright colors and simple graphic prints. While more focused on relaxed, laid-back style, it aligns with Pepper Mayo's mission to make fun fashion accessible for a young audience.
Shop now at cottonon.com/US/
Showpo excels at colorful, feminine, and fun fashion, especially when it comes to dresses for parties and special events. Their collections are filled with flirty prints, bright colors, and trendy silhouettes that are perfect for making memories. Much like Pepper Mayo, Showpo targets a young, energetic crowd looking for cheerful and stylish outfits.
Shop now at us.showpo.com
For sleek, body-conscious basics with a sexy, modern edge, check out Naked Wardrobe. They focus on beautifully fitting bodysuits, dresses, and co-ords in solid, vibrant colors that act as a canvas for bold looks. It’s a more minimalist take on trendy dressing but shares that same audience who uses fashion to feel fun and confident.
Shop now at nakedwardrobe.com
Though focused on swimwear, Frankie’s Bikinis embodies the fun, playful energy of Pepper Mayo perfectly for all things beach and pool. Known for cheeky cuts, vibrant colors, and fun prints, their bikinis are a celebrity favorite. They’ve also expanded into equally trendy apparel, making them a great stop for head-to-toe vacation vibes.
Shop now at frankiesbikinis.com
A sibling brand to Zara, Bershka is aimed at a younger demographic with its daring, street-inspired fashion. Their collections are packed with colorful denim, eye-catching tops, and trendy accessories with a cool, European flair. The brand mirrors Pepper Mayo’s playful aesthetic and commitment to bringing fun trends directly to Gen Z.
Shop now at bershka.com
Cider is a digitally native brand that has quickly become a favorite for its "mood-based" drops of quirky, playful, and hyper-trendy fashion. Their collections include everything from micro-mini skirts to colorful Y2K-inspired knits. They are a close match to Pepper Mayo in their affordable, trend-driven approach and focus on creating fun, Instagrammable moments.
Shop now at shopcider.com
Famous for its bold prints, vintage-inspired silhouettes, and party-ready dresses, Motel Rocks is the go-to for making a statement. Their aesthetic is a fun mix of '90s grunge, Y2K glam, and edgy festival wear. If you love Pepper Mayo for its standout pieces, Motel Rocks dials that energy up with even more unique patterns and daring cuts.
Shop now at us.motelrocks.com
Beginning Boutique is your ultimate destination for party girls and festival lovers. This Australian brand specializes in sparkly mini-dresses, trendy pants, and fun two-piece sets designed for big nights out. It captures the same vibrant, youthful spirit as Pepper Mayo, with a strong focus on celebrating life through bold fashion choices.
Shop now at beginningboutique.com
Edikted is laser-focused on bringing Gen-Z internet trends to life at lightning speed. From low-rise cargo pants to micro-cardigans and edgy cut-out tops, their inventory looks like it came straight from a TikTok or Pinterest feed. If you love how Pepper Mayo keeps up with today's trends, Edikted offers an even faster, more affordable take.
Shop now at edikted.com
ASOS is an online fashion universe offering thousands of styles from different brands, including their own in-house label, ASOS Design. It's a goldmine for finding pieces that match the Pepper Mayo aesthetic, from colorful going-out looks to fun, casual streetwear. Their huge variety and range of price points make it an essential stop for any trend-loving shopper.
Shop now at asos.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
