If you're tired of bras that dig, slip, or just don't fit right, you've probably already discovered the magic of Pepper. Known for its perfectly fitting bras that feel like a second skin, Pepper nails the blend of comfort, style, and inclusive sizing that works for real bodies. Their focus on innovative designs makes them a go-to for anyone seeking everyday support that doesn't sacrifice style.
But part of the fun of shopping is discovering new favorites. If you love Pepper’s commitment to a flawless fit and want to expand your lingerie drawer, there are plenty of other brands that share a similar philosophy. Here are 17 brands like Pepper that deliver on comfort, support, and style.
ThirdLove takes fit to the next level with its signature half-cup sizes, ensuring you can find a bra that truly feels custom-made. Just like Pepper, their mission is to provide the perfect fit for every body, using memory foam cups that mold to your unique shape. They offer an extensive online Fit Finder quiz to make sure you get it right, making them a great alternative if you appreciate a data-driven approach to comfort. Their focus on inclusive sizing and impeccable fit makes them a close competitor.
Shop now at thirdlove.com
Billing itself as "leisurée," Lively created a brand that mixes the aesthetic of lingerie with the comfort of athleisure. If you like Pepper for its comfort-first approach but want something with a younger, preppy vibe, Lively is your best bet. Their bras are stylish and modern, often made with soft fabrics and minimal padding. They’re a fantastic choice for those who want supported, comfortable bras that feel both fashionable and functional for everyday life.
Shop now at lively.com
Soma is all about getting a smooth, seamless fit under your clothes. With cult-favorite lines like Vanishing Back and Enbliss, they design bras that lift and support without creating any unwanted lines or bumps. Like Pepper, Soma prioritizes everyday comfort and practicality, offering an extensive size range so everyone can find their match. For anyone looking for a bra that feels truly invisible under a t-shirt, Soma delivers reliable, comfortable solutions.
Shop now at soma.com
With a strong focus on body positivity and inclusivity, Aerie creates comfortable and affordable lingerie for a wide range of body types. Their styles range from soft t-shirt bras to delicate lace bralettes, all without retouching any of their campaign photos. They share Pepper's mission of making everyone feel good in their own skin but lean into more youthful, trendy designs and sustainable materials that appeal to a younger crowd.
Shop now at ae.com/aerie
While Spanx is famous for its shapewear, their bra collection is a game-changer for anyone seeking a super smooth and sleek silhouette. They apply their shaping expertise to an array of bras that are designed to eliminate lines and provide incredible support. Compared to Pepper’s focus on natural-feeling fit, Spanx puts more emphasis on a contoured and polished look. Their bras are perfect for when you want a little extra smoothing without giving up on comfort.
Shop now at spanx.com
If you're looking for a perfect fit with a touch of luxury, Natori is the brand for you. Natori brilliantly blends elegant design with unparalleled comfort, using high-quality materials and sophisticated details. While Pepper excels at casual, everyday comfort, Natori elevates the experience with luxurious bras that are equally comfortable. It’s an ideal choice for when you want your lingerie to feel a bit more special.
Shop now at natori.com
Wacoal has built a long-standing reputation for technical craftsmanship and a meticulous approach to fit. The brand is dedicated to creating high-quality, supportive bras that feel amazing and last forever. Much like Pepper, Wacoal puts fit and comfort at the forefront, but with a legacy and precision build quality that's hard to match. If you value well-engineered design and timeless support, Wacoal has you covered.
Shop now at wacoal-america.com
Originally from Australia, Berlei is a trusted name for functional bras that can keep up with an active lifestyle. Their focus is on high-performance support, whether for everyday wear or bouncing at the gym, without compromising on comfort. Like Pepper, Berlei is committed to inclusive sizing and a great fit, but with an added emphasis on durability and engineered support that stands the test of time and movement.
Shop now at berlei.com
For a touch of Parisian elegance, turn to Chantelle. This French lingerie brand masters the art of combining beautiful, fashion-forward designs with the support and fit of a high-quality bra. While Pepper is your go-to for effortless everyday wear, Chantelle delivers on a more luxurious aesthetic with delicate lace and refined silhouettes. It's the perfect brand for when you want to feel chic without sacrificing a perfect fit.
Shop now at chantelle.com
Calvin Klein's iconic underwear line is all about minimalist, modern style. Their bras are designed with clean lines, soft fabrics, and a simple aesthetic that exudes a cool, understated confidence. They share Pepper's dedication to everyday comfort and a great fit but do so through a distinctly sleek and minimalist lens. If your style leans modern and unfussy, Calvin Klein is a must-try.
Shop now at calvinklein.us
True & Co. revolutionized bra shopping with its quiz-based approach to finding your ideal size and style. Their bras are beloved for their butter-soft, stretchy fabrics that adapt to your body, making them feel like you’re wearing nothing at all. Similar to Pepper, they prioritize comfort and wearability above all else, but what sets them apart is their smart tech for delivering a ridiculously personalized and cozy fit.
Shop now at trueandco.com
Bali offers reliable, affordable, and comfortable bras with a strong focus on support, especially for full-coverage and plus-size needs. The brand excels in practical, no-fuss designs that get the job done without any complaints. While sharing Pepper's commitment to comfort across a wide range of sizes, Bali is a solid option for anyone looking for simple, dependable bras that are easy on the wallet.
Shop now at bali-intimates.com
Maidenform is a classic, go-to brand that has been providing women with reliable shaping and support for decades. Its bras are known for being both comfortable and affordable, offering a wide array of styles for daily wear. Compared to Pepper, Maidenform leans a bit more traditional and has a heavy focus on bras that smooth and create a flattering shape under clothing.
Shop now at maidenform.com
For those times you want to treat yourself to true high-end luxury, Lise Charmel is the answer. This French lingerie house crafts exquisite bras with intricate embroidery, fine lace, and stunning fabrics. While Pepper is the epitome of approachable-cool, Lise Charmel offers an opulent, couture-like experience. The common thread is an unwavering commitment to a flawless, supportive fit - just delivered in a much more glamorous package.
Shop now at lisecharmel.com
Fantasie is an expert when it comes to designing bras specifically for women with fuller busts. Their styles are engineered to provide maximum support and comfort without sacrificing aesthetics, often featuring wider straps and full-coverage cups. Fantasie mirrors Pepper's passion for a great fit but hones in on the specific needs of D+ cups, making them a fantastic, specialized alternative.
Shop now at fantasie.com
Another incredible brand specializing in fuller figures, Elomi designs lingerie that celebrates and supports curves with style and flair. They are known for providing exceptional fit and comfort for plus-size bodies, using smart design features like wide straps and multi-part cups. Like Pepper, Elomi is passionate about inclusive sizing that makes people feel confident, but with an expert focus specifically on the plus-size market.
Shop now at elomi.com
Bendon brings a trendy, youthful vibe to comfortable and affordable lingerie. Their collection includes plenty of casual basics, cool bralettes, and everyday essential bras that are perfect for someone who prioritizes style and easy wearability. They share Pepper's commitment to comfort and fit but lean into a more playful, modern aesthetic that’s great for everyday outfits.
Shop now at bendon.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
