It’s hard not to love the cozy, playful, and super-soft sleepwear from Peter Alexander. Known for fun prints and fabrics that make you want to lounge all day, it's the ultimate Aussie go-to for everything from nighties to cute pajama sets.
If you're looking to expand your collection of comfy PJs or just want to find some new brands with a similar vibe, you’re in the right place. Here are 17 other brands that deliver on comfort, style, and those snuggly home-day feels.
H&M is a go-to for affordable fashion, and their sleepwear line is no exception. They offer a ton of cute pajama sets, nightgowns, and loungewear made from soft fabrics like cotton and modal blends. You’ll find everything from trendy prints to simple, solid basics that are perfect for mixing and matching.
With prices usually falling between $20 and $60, H&M is a budget-friendly way to refresh your sleep wardrobe. It has the same comfort-meets-style approach as Peter Alexander but with a more versatile, minimalist vibe perfect for everyday wear. Shop now at hm.com/au
Part of the Aussie retail giant, Cotton On Body is all about comfy, casual sleep essentials ideal for cozy nights in. Think soft pj shorts, oversized sleep tees, and matching sets often in sweet pastel shades or low-key prints. Their aesthetic feels relaxed and a little bit sporty.
Most pieces land between $25 and $50, making it another super affordable choice. While Peter Alexander fully embraces whimsical character prints, Cotton On Body keeps things more understated, focusing on comfy basics with a laid-back, street-style coolness. Shop now at cottonon.com/AU/
If ultra-soft fabric is your main priority, Aerie is your brand. Famous for their incredible cozy joggers, shorts, and camis, Aerie champions comfort and body positivity in everything they do. They use plush, often sustainable fabrics and add cute details like lace trim and cheerful prints.
Aerie shares Peter Alexander’s playful aesthetic but brings a more relaxed, gentle, and athleisure-inspired twist. Prices generally range from $30-$70. It's the perfect choice for anyone who wants sleepwear that genuinely feels good to wear. Shop now at ae.com/au/en/c/aerie/
UNIQLO is king when it comes to high-quality, functional basics, and its sleepwear is a perfect example of this. You'll find simple thermal pajamas, breathable cotton sleep sets, cozy fleece robes, and their famous AIRism line - all in clean, minimalist designs.
Prices are fantastic, usually under $40 for a set. While Peter Alexander is all about bold and fun prints, UNIQLO focuses on understated style and incredible fabric technology, making it the perfect choice if you prioritize function and durability over novelty. Shop now at uniqlo.com/au/
For a trendier take on cozy, Urban Outfitters delivers. Their curated selection of sleep and loungewear hits all the right notes, from plush teddy fleece robes to oversized flannel shirts and pajama sets with eclectic, on-trend prints. The vibe is youthful, cool, and a little bit boho-chic.
Ranging from $30 to $80, it hits a similar price point as Peter Alexander while offering a slightly more fashion-forward and edgy feel. If you love PA's fun side but want something with a bit more of a curated, hipster vibe, UO is worth a look. Shop now at urbanoutfitters.com
An icon of comfy Australian basics, Bonds creates sleepwear you'll want to live in. Their collection includes everything from classic PJs to sleep shorts and nighties made from their signature super-soft cotton and bamboo blends. The focus is on amazing hand-feel and durability.
Bonds is very affordable, with pieces generally between $20 and $50. Like Peter Alexander, it's a go-to for reliable comfort, but Bonds is much more minimalistic and utilitarian, perfect for those who want classic, pattern-free essentials. Shop now at bonds.com.au
Target offers a massive range of sleepwear and loungewear that is perfect for the whole family. They have cute pajama sets, classic nighties, and warm robes in soft fabrics and tons of fun prints. The style is casual, easy, and endlessly practical.
With most items under $30-$50, it's an incredibly convenient option for budget-conscious shoppers who still want cozy, stylish sleepwear. Target offers the same comfy approach as Peter Alexander, just with a greater focus on everyday basics for everyone. Shop now at target.com.au
If you're looking for something a bit more sultry, La Senza offers a wide variety of sexy yet comfortable sleepwear. Think slinky satin cami sets, silky nightgowns trimmed with lace, and plush, glamorous robes. It's sleepwear designed to make you feel polished and feminine.
Compared to Peter Alexander’s playful and cute vibe, La Senza is all about flirtatious, glamorous style. Prices hover between $30 and $70 for pieces that are perfect when you want a break from cotton prints. Shop now at lasenza.com.au
Kmart is the ultimate destination for affordable everything, and their sleepwear does not disappoint. You can find simple cotton pajamas, fun fleece hoodies, and even full onesies, all in great prints and colors. They offer amazing variety for shockingly low prices.
Often between $20 and $40, Kmart has Peter Alexander's playful spirit but on a mass-market, budget-friendly scale. It’s perfect for a quick, no-frills cute pj fix when you don't want to spend much. Shop now at kmart.com.au
If you want to treat yourself to something a bit more luxurious, browse Nordstrom's sleepwear section. They carry a beautifully curated selection of premium brands like Eberjey and PJ Salvage, known for their ultra-luxe fabrics, gorgeous cuts, and elegant details.
While Peter Alexander majors in cute and fun, Nordstrom’s offering is all about quiet sophistication and boutique quality. Price points are higher, starting around $50 and going up to $200+, making it the place to go for investment-worthy sleepwear. Shop now at nordstrom.com
Known for lingerie, Victoria's Secret also has a strong lineup of stylish and often sexy sleepwear. You can find everything from classic satin pajama sets with their iconic stripes to slinky lace-adorned nighties and cozy, oversized robes. The look is always glamorous and feminine.
In contrast to Peter Alexander's wholesome, quirky fun, Victoria’s Secret leans into allure and elegance. With most pieces priced between $30 and $80, it's a great choice when you want your bedtime look to feel a little more special. Shop now at victoriassecret.com/au
For sheer variety, nobody beats ASOS. Their lounge and sleepwear section is massive, featuring dozens of brands alongside their own affordable in-house labels. Whether you want a minimalist cotton set, a wild animal print onesie, or an oversized slogan tee, you’ll find it here.
ASOS is fantastic for exploring different styles at different price points, usually between $20 and $60. It offers the same sense of fun and trend-awareness as Peter Alexander but with an exponentially larger selection for every possible taste and budget. Shop now at asos.com/au
L.L.Bean is beloved for its durable, high-quality, and oh-so-cozy sleepwear. This is the place to go for classic plaid flannel pajamas, warm thermal sets, and comfortable cotton robes built to last for years. Their style is timeless, practical, and has a slightly outdoorsy, classic American feel.
Priced between $40-$100, L.L.Bean has the same focus on comfort as Peter Alexander but trades whimsical prints for rugged durability and traditional designs. Perfect for anyone who just wants classic, outrageously comfortable PJs. Shop now at llbean.com
A high-fashion Australian brand, Bec & Bridge creates premium sleep and loungewear that feels incredibly luxurious. Their pieces focus on modern, sleek silhouettes made from silky fabrics, often with delicate lace details or sophisticated, understated prints. This is designer sleepwear that's chic enough to wear out.
With RRPs over $150, it is a significant step up in price. While Peter Alexander is all about playful and cozy, Bec & Bridge focuses on minimalist elegance, offering a polished alternative for those who want that high-end feel at home. Shop now at becandbridge.com
You know them for their iconic thongs, but Havaianas also does a small collection of super fun sleepwear. Their soft cotton PJs and nighties often feature bright, vibrant, tropical-inspired prints that instantly signal summer and relaxation. It’s casual, easy-going comfort.
It's an affordable choice, with sets between $30 and $50. If you love Peter Alexander’s colorful prints but want something with a distinctly beachy, laid-back Brazilian vibe, Havaianas is a fun and unexpected alternative. Shop now at havaianas.com.au
Circling back to a trusty favorite, Target's Sleep & Lounge section is a goldmine for anyone looking for super affordable comfort. You can stock up on cute cotton pajama sets, plush onesies, and cozy separates with fun licensed characters or simple everyday prints.
With prices often under $30, it’s honestly hard to beat their value. Target captures some of Peter Alexander's playful, family-friendly energy but focuses on providing easy, accessible options for an everyday budget. Shop now at target.com.au
Fleurs de Belles is a boutique sleepwear brand centered on luxurious, eco-friendly materials like organic cotton and breathable bamboo. Their designs are timeless and elegant, often featuring delicate lace trims, thoughtful details, and a palette of soothing colors.
Positioned in the $80-$150 range, this brand offers a more refined and sustainable alternative to Peter Alexander’s punchy graphics. It’s perfect for anyone who wants their comfort to come with a serving of understated elegance and high-end craftsmanship. Shop now at fleursdebelles.com
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