Shopping for denim can feel like a mission, but when you find a brand that just gets it, you stick with it. That's how many of us feel about Pepe Jeans. They nail that sweet spot of trendy, youthful styles that are easy to wear and won't completely drain your bank account, with most pairs falling between $50 and $120.
If you're into their urban-cool vibe but want to branch out and find other brands that offer great fits and on-trend washes, you're in the right place. From timeless heritage labels to fast-fashion favorites, here are 28 other brands you'll love if you're a fan of Pepe Jeans.
No denim list is complete without the OG. Levi’s offers those iconic, high-quality jeans that last forever, with most styles ranging from $50 to $150. Known for their timeless fits like the 501s, Levi’s brings a classic Americana style that feels instantly cool. While Pepe Jeans is more about capturing current streetwear trends, Levi’s leans into a heritage vibe that’s both authentic and stylish, making it a reliable alternative for quality denim.
Shop now at levi.com
Known for its rugged, Western-inspired DNA, Wrangler offers super durable denim that's built to last, with most jeans priced affordably between $40-$100. Their aesthetic is more outdoorsy compared to Pepe Jeans' urban feel, serving up sturdy fabrics and classic cowboy-approved fits. If you love the durability of good denim but want something with a tougher, more hardworking edge, Wrangler is a great choice.
Shop now at wrangler.com
If you want to turn up the volume, Diesel is your brand. This premium label is all about edgy, fashion-forward styles with innovative washes and distressed details. With a price point of $150-$300, it’s a definite step up from Pepe Jeans. While both brands appeal to trendsetters, Diesel’s vibe is more rebellious and statement-making. It’s the perfect pick when you want your jeans to be the center of your outfit.
Shop now at diesel.com
G-Star Raw delivers modern, urban denim with a futuristic twist and a strong focus on sustainability. Their jeans, usually in the $80-$200 range, are known for innovative craftsmanship and eco-friendly materials. Compared to Pepe’s accessible streetwear, G-Star’s designs are more experimental and architectural. Go here for cutting-edge styles you won't see everywhere else.
Shop now at g-star.com
For those who love to jump on trends without the investment, H&M's youth-focused line, Divided, is a must-shop. They offer stylish denim, from skinny to mom jeans, for just $20-$60. H&M Divided shares Pepe’s trendy, fast-fashion approach but at a much lower price point, making it perfect for experimenting with the latest washes and fits of the season.
Shop now at hm.com
Zara is a master of bringing runway trends to the street, and their denim collection is no exception. With prices from $40 to $100, they offer directional styles like high-waisted, wide-leg, and cargo jeans. Like Pepe Jeans, Zara is all about staying on-trend, but their aesthetic has a slightly more polished, European flair that works for both casual and dressed-up looks.
Shop now at zara.com
Famed for its incredible fits and comfort, American Eagle is a favorite for youthful, stylish denim. Their jeans typically run from $30-$70 and come in a massive range of sizes and lengths, making it easy to find your perfect pair. AEO has a similar laid-back, teen-and-young-adult focus as Pepe but prioritizes everyday classics and ultimate comfort.
Shop now at ae.com
Madewell has a cult following for a reason: their denim is effortless, vintage-inspired, and fits like a dream. Priced between $80 and $150, their jeans are an ideal building block for any wardrobe. While Pepe Jeans offers a trendier, more urban look, Madewell’s aesthetic is more refined and timeless, focusing on classic cuts and premium, sustainable fabrics that are made to last.
Shop now at madewell.com
True Religion is best known for its iconic, bold stitching and embellished designs, offering a distinct take on premium denim for $150-$300. Where Pepe Jeans is more understated and casual, True Religion is all about making a statement. It's the go-to for anyone who loves denim with a bit of luxe, Y2K-era swagger.
Shop now at truereligion.com
For high-quality, functional basics at an amazing price, Uniqlo is unmatched. At just $30-$60, their denim is known for its minimalist Japanese aesthetic and innovative fabrics, like super-stretchy or heat-retaining options. While Pepe has a more fashion-forward vibe, Uniqlo offers clean, versatile styles that form the backbone of a practical and modern wardrobe.
Shop now at uniqlo.com
Swedish brand Nudie Jeans puts sustainability at the forefront. Their jeans, priced between $120 and $200, are made from organic, eco-conscious fabrics designed to be worn for years. Unlike Pepe's trend-cycle approach, Nudie is all about longevity and wearing in your denim until it's uniquely yours. They even offer free repairs for life.
Shop now at nudiejeans.com
As another star from the Zara-owned Inditex group, Bershka offers incredibly trendy and youthful denim for just $20-$60. Their styles are directly aimed at a Gen Z audience, with bold washes, cut-outs, and baggy fits. Bershka feels very similar to Pepe Jeans in its target demographic but operates at an even faster, more affordable pace.
Shop now at bershka.com
Pull & Bear serves up casual, laid-back denim and streetwear perfect for a younger crowd, with prices around $20-$50. Think relaxed fits, vintage-inspired washes, and effortless cool. If you love Pepe's trendy vibe but prefer more relaxed, weekend-ready styles, Pull & Bear is a fantastic and budget-friendly alternative.
Shop now at pullandbear.com
With a chic, feminine edge, Stradivarius offers trendy denim styles from $25 to $70. Their collections feature everything from flattering high-waisted jeans to of-the-moment wide-leg silhouettes. Like Pepe, they’re all about accessible, on-trend fashion, but Stradivarius often adds a slightly softer, more romantic touch to its pieces.
Shop now at stradivarius.com
A go-to source for budget-friendly basics, C&A delivers reliable denim options often priced between $30 and $50. While their styles are more classic than cutting-edge, they are a practical choice for everyday essentials. If you're looking for simple, no-fuss jeans that prioritize affordability and comfort, C&A has you covered.
Shop now at c-and-a.com
The in-house label from ASOS offers an endless array of denim styles for every body type, with prices from $30 to $80. Known for their trendy designs, bold washes, and inclusive sizing (including tall, petite, and curve), it's a one-stop-shop for finding the latest looks. ASOS Design nails that fast-fashion excitement and variety that Pepe Jean fans love.
Shop now at asos.com
Express caters to young professionals and trendsetters with its sleek, modern denim priced between $50 and $100. They excel at flattering, fitted styles like high-rise and skinny silhouettes designed to create a polished silhouette. While Pepe Jeans leans towards casual streetwear, Express offers a slightly dressier take on trendy denim.
Shop now at express.com
The iconic French brand A.P.C. is famous for its minimalist, premium denim, particularly raw selvedge styles meant to be broken in over time. With a higher price point of $200-$300, these are investment pieces. Known for their clean lines and impeccable fits, A.P.C. offers a refined, sophisticated alternative to Pepe’s younger, edgier aesthetic.
Shop now at apc.fr
With a focus on ethical production and "radical transparency," Everlane creates high-quality, sustainable denim in timeless silhouettes. Priced from $80-$150, their styles are minimalist and built to last. For shoppers who love good denim and also care about where it comes from, Everlane is a fantastic option with a more pared-back aesthetic than Pepe Jeans.
Shop now at everlane.com
This emerging brand shakes things up with fashion-forward denim full of personality, typically priced from $60-$120. Look for unique details like detailed embroidery, bold cuts, and vintage-inspired washes that make a statement. Madame Studio shares Pepe's love for youthful trends but dials up the experimental, eye-catching elements.
Shop now at madamestudio.com
J Brand perfected the sleek, sophisticated skinny jean and continues to be a go-to for premium denim with flawless fits. Their styles, costing around $150-$250, are crafted from luxe, comfortable fabrics. If you're seeking a more elevated, refined feel with an emphasis on creating clean, long lines, J Brand is an excellent high-end alternative.
Shop now at jbrand.com
Liverpool offers stylish, accessible casualwear and denim with most jeans priced between $40 and $80. Their collections feature modern fits, on-trend washes, and comfortable fabrics perfect for everyday life. Much like Pepe Jeans, they hit that mark of being fashionable and easy to wear without a huge price tag.
Shop now at liverpool.com.mx
Hailing from Turkey, Mavi is known for its high-quality, eco-conscious denim designed for a perfect fit and feel. Prices generally fall in the $70-$130 range. They blend classic and trendy styles with a commitment to sustainable production, appealing to anyone who wants stylish, durable jeans that are also made responsibly.
Shop now at mavi.com
For ultimate trend-chasing on a tight budget, Boohoo delivers. With denim styles often priced below $50, they crank out of-the-minute looks at lightning speed. From extreme rips to Y2K-inspired baggy silhouettes, Boohoo is perfect for experimenting with hyper-specific micro-trends without commitment.
Shop now at boohoo.com
Tally Weijl brings a playful and fun energy to their denim, priced affordably between $20 and $60. Their collections are aimed squarely at a young, fashion-forward audience, featuring vibrant washes, cute details, and very on-trend silhouettes. It has a similar trendy and accessible focus as Pepe Jeans but feels even more youthful and adventurous.
Shop now at tallyweijl.com
While often seen as a menswear brand, Jack & Jones offers excellent denim that works for everyone, with prices around $50-$120. They focus on slim, straight, and anti-fit styles with a modern, casual aesthetic. Sharing a similar price point and target audience with Pepe, it's a great choice for quality denim staples with a cool, understated European vibe.
Shop now at jackjones.com
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