There's nothing quite like the cozy, timeless appeal of Pendleton. Known for its iconic patterned blankets and high-quality wool apparel, the brand perfectly captures a rugged, All-American spirit that's both durable and stylish. It’s the kind of clothing that feels like a warm hug on a cold day.
If you love Pendleton's heritage craftsmanship and classic outdoor vibe but are curious about what else is out there, you're in luck. Here are 21 other brands that deliver that same cozy, woolen goodness, each with their own unique style.
L.L.Bean is the epitome of outdoor Americana, offering rugged flannel shirts, cozy sweaters, and insulated jackets that feel right at home next to any Pendleton piece. With prices generally between $50-$200, it's a great accessible alternative. Where L.L.Bean really sets itself apart is with its legendary customer service and lifetime guarantee, ensuring their durable pieces are a true long-term investment.
If you appreciate Pendleton's focus on heritage and outdoor comfort but want unwavering reliability, L.L.Bean's classic, laid-back essentials are a perfect match. It's comfort and quality you can count on for years. Shop now at llbean.com
As one of America's oldest outdoor clothing companies, Woolrich is a natural counterpart to Pendleton. The brand specializes in high-quality wool parkas, sweaters, and blankets that blend rugged practicality with classic style, often priced from $100 to $400. Their signature Buffalo Check pattern is just as iconic as Pendleton's Southwestern designs.
While both brands share a love for cozy wool and heritage appeal, Woolrich often leans more into technically functional, weather-resistant outerwear. It's the perfect choice when you need that same timeless warmth with an extra dose of performance for braving the elements. Shop now at woolrich.com
For those who see the outdoors as a serious pursuit, there's Filson. This brand is known for its incredibly durable, heavy-duty wool clothing designed to withstand the toughest conditions, with prices often starting at $200 and up. Think thick mackinaw wool coats, vests, and hats built from virgin wool for maximum warmth and longevity.
Compared to Pendleton, Filson's style is far more utilitarian and purpose-built for rugged work and wilderness adventures. If you love Pendleton's quality but need gear that’s practically indestructible, Filson is the ultimate upgrade in durability. Shop now at filson.com
You may know Schott NYC for their iconic leather motorcycle jackets, but their wool offerings are just as impressive. Their collection of classic American outerwear, including military-spec peacoats and cozy sweaters priced from $150 to $400, are crafted with the same dedication to quality. The brand has a timeless, slightly edgy feel that's effortlessly cool.
While Pendleton's aesthetic is rooted in traditional plaids and outdoor patterns, Schott delivers a sleeker, more minimalist take on wool. It’s an ideal alternative for someone who wants that same heritage quality in a solid, versatile piece with a touch of rock-and-roll attitude. Shop now at schottnyc.com
Hailing from the UK, Barbour brings a touch of British countryside charm to the world of cozy apparel. Famous for its waxed cotton jackets, the brand also makes beautiful wool sweaters, scarves, and layering pieces perfect for a walk in the woods or a day in the city, with prices ranging from $100 to $350. Their aesthetic is classic, sophisticated, and built for life outdoors.
Barbour shares Pendleton’s commitment to heritage and quality, but its style is distinctly more Anglophile. If you love timeless designs and want to pair your woolens with iconic waterproof outerwear, Barbour is a perfect fit. Shop now at barbour.com
J.Crew offers a fun, preppy, and polished take on classic wool styles. You can find everything from merino wool sweaters to cozy flannel shirts and smart topcoats, usually at an affordable $50-$150. They excel at updating traditional silhouettes with modern colors and fits, making them incredibly versatile.
While Pendleton champions a rugged, heritage look, J.Crew is your go-to for incorporating warm wool pieces into a more contemporary, everyday wardrobe. It’s perfect for anyone wanting that same coziness with a fashion-forward, office-friendly twist. Shop now at jcrew.com
For the eco-conscious adventurer, Patagonia is a top choice. The brand is a leader in sustainability, offering wool-fleece layers, base layers, and sweaters that are both warm and ethically made, with most pieces falling in the $70-$250 range. Their styles blend performance with a relaxed, outdoor-ready feel.
Patagonia shares Pendleton's love for durability and warmth, but places a much stronger emphasis on environmentally friendly materials and production. If you want high-performance wool gear from a brand that’s dedicated to protecting the planet, Patagonia is an excellent option. Shop now at patagonia.com
REI's in-house Co-op brand is all about creating high-quality, functional outdoor gear at an accessible price point, typically $50-$200. Their wool offerings, from moisture-wicking base layers to cozy sweaters, are designed for performance during active pursuits like hiking, camping, and skiing.
Much like Patagonia, REI Co-op prioritizes function over traditional fashion. Their pieces offer similar warmth and durability to Pendleton’s but are built with technical features for serious outdoor adventuring. It's a great choice for gear that works as hard as you play. Shop now at rei.com
Eddie Bauer strikes a great balance between practical outdoor gear and classic, everyday style. Their collection includes plenty of cozy wool sweaters, warm flannel shirts, and insulated jackets that echo Pendleton's rugged aesthetic, all within a reasonable $50-$200 price range.
Their designs share that same heritage-inspired feeling but often come with a slightly sportier, more functional edge. For reliable, comfortable wool layers that look just as good around a campfire as they do running errands, Eddie Bauer is a solid choice. Shop now at eddiebauer.com
Hailing from Japan, Snow Peak is known for its minimalist, high-tech approach to outdoor gear and apparel. Their wool pieces, often in the premium $150-$350 range, are sleek, understated, and incredibly well-made. Think clean lines, innovative fabrics, and a modern, almost architectural aesthetic.
If you love the quality and warmth of Pendleton's wool but find the traditional patterns a bit too loud, Snow Peak is your minimalist dream. It offers the same cozy functionality in a sophisticated, contemporary package. Shop now at snowpeak.com
Abercrombie & Fitch has masterfully rebranded itself as a destination for stylish, high-quality casualwear. Their wool selections now include trendy and comfortable sweaters, flannel shirts, and coats that feel modern and elevated, with prices usually between $40 and $150. A&F focuses on soft fabrics, relaxed fits, and neutral tones.
Unlike Pendleton's heritage focus, Abercrombie delivers a more youthful, on-trend version of cozy apparel. It's the perfect stop for anyone wanting affordable, comfy wool-blend pieces that align with current styles. Shop now at abercrombie.com
Orvis is a brand steeped in outdoor traditions, originally known for its high-end fly fishing gear. Today, they offer beautifully crafted wool and flannel shirts, rugged sweaters, and durable outerwear with a rustic, classic charm, priced roughly from $80 to $250. Their pieces feel authentic and built to last.
With a shared love for the great outdoors, Orvis has a spirit similar to Pendleton’s but with a slightly more refined, country-gentleman feel. It’s perfect for those who appreciate functional, heritage-inspired apparel that never goes out of style. Shop now at orvis.com
For a dose of luxury and preppy elegance, look no further than Ralph Lauren. The iconic American brand offers a premium selection of high-quality wool sweaters, cardigans, and impeccable outerwear, typically in the $150-$500 range. Its aesthetic is classic, polished, and sophisticated.
Both Ralph Lauren and Pendleton celebrate American heritage, but they do it in different ways. While Pendleton is rugged and outdoorsy, Ralph Lauren is polished and aspirational. If you want to elevate your cozy wardrobe with exceptionally crafted wool pieces, Ralph Lauren is a worthy investment. Shop now at ralphlauren.com
Everlane is all about minimalist design, radical transparency, and sustainability. They create modern wardrobe essentials, including sleek wool sweaters and layering pieces made from responsibly sourced or recycled materials, with prices between $80-$200. Their aesthetic is clean, versatile, and effortlessly chic.
Everlane provides a contemporary, eco-conscious alternative to Pendleton's traditional patterns. It's the perfect choice for anyone who wants high-quality, understated woolens and feels good about the brand they're supporting. Shop now at everlane.com
Madewell is the expert in effortless, cool-girl style. Known best for their denim, they also offer a fantastic range of casual wool sweaters, plaid shirts, and cozy shackets that feel both trendy and timeless. With a price point usually between $50 and $150, their pieces are designed for easy, everyday layering.
If Pendleton is your classic heritage go-to, Madewell is its younger, more laid-back cousin. It takes the idea of a cozy plaid shirt or wool sweater and gives it a contemporary update, perfect for a relaxed weekend look. Shop now at madewell.com
An icon of American workwear, Levi's extends its mastery beyond denim to create classic, rugged layers. You can find wool-blend trucker jackets, cozy flannel shirts, and simple sweaters that are perfect for pairing with your favorite jeans, typically ranging from $40 to $120. Their designs are durable, casual, and timelessly cool.
Levi’s shares Pendleton's outdoor-inspired heart and no-fuss functionality, but at a more accessible price point. Their woolen pieces are less of a statement and more of a staple, offering reliable warmth with a cool, workwear edge. Shop now at levi.com
A.P.C. (Atelier de Production et de Création) brings Parisian chic to wardrobe staples. This French brand is celebrated for its minimalist aesthetic, offering clean-lined wool coats, simple crewneck sweaters, and refined accessories in a premium $150-$400 range. The focus is on exceptional fabrics and perfect cuts, not loud patterns.
If Pendleton represents American pastoralism, A.P.C. is its urban French counterpart. It trades bold, rustic patterns for understated elegance and monochrome palettes, offering a modern, sophisticated way to stay warm. Shop now at apc-us.com
Cuyana’s philosophy is "fewer, better things." The brand creates timeless, high-quality essentials designed to last, including luxurious sweaters, coats, and accessories made from premium, sustainable materials like alpaca and merino wool. Prices generally range from $100 to $300.
Like Pendleton, Cuyana is committed to quality, but its aesthetic is modern, minimalist, and refined. Their pieces are less about patterns and more about beautiful silhouettes and textures, making them a great choice for building a lasting, versatile wardrobe. Shop now at cuyana.com
Frank And Oak is a Canadian brand that blends modern style with a strong commitment to sustainability. They offer a range of contemporary wool sweaters, coats, and knitwear, often using recycled and responsibly sourced fibers, with prices landing between $80-$250. Their aesthetic is minimalist but approachable.
While Pendleton leans on generations of heritage, Frank And Oak brings a fresh, eco-conscious perspective to warm apparel. It's an excellent choice for a modern consumer who wants their closet to be as thoughtful as it is stylish. Shop now at frankandoak.com
Founded by surfer Kelly Slater, Outerknown is a brand built on sustainability and effortless West Coast style. They create fantastic wool-blend sweaters, rugged shirt jackets (or "blanket shirts"), and other cozy layers designed for a laid-back lifestyle, with most items priced $100-$300. Every piece is crafted with fair labor and planet-friendly materials in mind.
Outerknown shares Pendleton’s focus on durability and outdoor functionality but does so with a contemporary, coastal vibe and a transparent A+ supply chain. It’s perfect for someone seeking that same quality in a cooler, more consciously made package. Shop now at outerknown.com
Tilden champions artisanal craftsmanship, offering small-batch, limited-edition wool pieces that feel truly special. Their focus is on unique sweaters, hand-knit accessories, and other cozy items, often using traditional techniques and natural dyes, typically priced from $120 to $350. The result is clothing with character and soul.
Where Pendleton is an established icon, Tilden is its boutique, artisanal counterpart. If you have an appreciation for handcrafted quality and want a woolen piece that feels one-of-a-kind, Tilden's exclusive and beautifully made collections are definitely worth exploring. Shop now at tildencollective.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
