If you're a runner, you've definitely seen - or worn - a pair of On shoes. Known for its one-of-a-kind CloudTec sole technology, the Swiss brand delivers a signature "running on clouds" feeling with cushioned landings and explosive take-offs that runners can't get enough of. Their sleek, minimalist aesthetic makes them just as popular for daily wear as they are for hardcore training.
But when you're looking for that perfect high-performance shoe, it's always great to have options. Whether you need more cushioning, a zero-drop design, or something better suited for rugged trails, there are plenty of amazing brands that share On's commitment to innovation and quality. Here are 18 similar brands worth checking out for your next run.
Nike is an undisputed giant in the running world, famous for game-changing innovations like its super-responsive ZoomX foam and breathable Flyknit uppers. The brand offers an incredibly wide range of shoes, from elite marathon footwear to reliable daily trainers. While On has a more focused, minimalist aesthetic, Nike goes for bolder designs and a huge variety of styles that cater to every type of runner.
Shop now at nike.com
Adidas consistently merges top-tier performance with street-ready style, making their running shoes a hit on and off the track. Their fan-favorite Boost cushioning and lightweight Lightstrike midsoles provide incredible energy return and comfort. While On is all about its unique CloudTec engineering, Adidas offers a blend of reliable performance tech with trend-driven designs, making it a great choice for runners who value style as much as speed.
Shop now at adidas.com
Hoka is the king of maximalist running shoes, known for oversized midsoles that offer unparalleled cushioning and stability. Often favored by ultra-runners and those logging serious miles, Hoka shoes provide a plush, cloud-like ride designed to absorb massive impact. In contrast to On's sleek and responsive feel, Hoka prioritizes maximum comfort, making them ideal for anyone whose joints crave a softer landing.
Shop now at hoka.com
Consistently praised by serious runners, Saucony excels at creating lightweight, high-performance shoes that just feel right. Technologies like their responsive PWRRUN cushioning and snug FORMFIT uppers deliver a balanced and comfortable ride. While the aesthetic is a bit more traditional than On's futuristic look, Saucony matches them in technical quality and remains a go-to for athletes seeking durability and speed.
Shop now at saucony.com
If you prioritize comfort and support above all else, Brooks is your brand. Their entire focus is on running, and they're celebrated for a near-obsessive dedication to preventing injuries. Shoes with their DNA Loft cushioning technology offer a soft, protective feel that's perfect for long distances. While On is engineered for a snappy, responsive sensation, Brooks is built for a stable, comfortable, and reliable run every single time.
Shop now at brooksrunning.com
New Balance masterfully blends proven performance technology with timeless, classic style. Their popular Fresh Foam and FuelCell midsoles provide soft cushioning or punchy energy return depending on the model you choose. A key advantage for New Balance is their excellent reputation for offering a wide range of widths, ensuring a perfect fit. They offer a more classic sneaker aesthetic compared to On's technical European design.
Shop now at newbalance.com
Asics has built a loyal following on its legendary GEL cushioning systems, designed to provide superior shock absorption and stability. Models like the Gel-Kayano are staples for runners who need a supportive and structured shoe to help prevent overpronation. Where On's technology creates a feeling of forward propulsion, Asics focuses on a locked-in, protective ride that excels over long distances.
Shop now at asics.com
For those who prefer trails to pavement, Salomon is the undisputed leader in off-road footwear. Built for rugged durability, their shoes feature aggressive Contagrip outsoles for unmatched grip and supportive chassis systems for stability on tricky terrain. While most of On's lineup is geared toward road running, Salomon is the go-to for anyone who needs a shoe that can handle mud, rocks, and switchbacks without missing a beat.
Shop now at salomon.com
Altra stands out with two signature features: a spacious, FootShape toe box and a Zero Drop platform (meaning the heel and forefoot are at the same height). This design promotes a more natural foot position and running form. If you find On's engineered stride a bit too structured or conventional shoes too narrow, Altra's minimalist-inspired philosophy offers a liberating alternative that lets your feet move as nature intended.
Shop now at altrarunning.com
Mizuno is a favorite among competitive runners for its dedication to responsiveness and stability. Their iconic Wave Plate technology dissipates impact while providing a little spring in your step, creating a balanced feel that is both cushioned and firm. Compared to On's sleek modernism, Mizuno has a more traditional, sport-focused aesthetic and is known for delivering durable workhorse shoes that hold up to heavy mileage.
Shop now at mizuno.com
Puma brings a dose of streetwear flair to the performance running scene. Their shoes, often featuring lightweight and bouncy Nitro Foam midsoles, deliver solid performance in a stylish package. Puma is a fantastic choice if you want a pair of running shoes that look just as good at brunch as they do on a 5K. While On leans into minimalist engineering, Puma opts for bolder colors and designs.
Shop now at puma.com
Branching into footwear, Athleta brings its focus on versatile, comfortable womenswear to the world of running. Their shoes are geared toward everyday fitness enthusiasts and casual runners, often incorporating sustainable materials into the design. Whereas On is laser-focused on high-tech performance innovation, Athleta provides a great lifestyle-oriented alternative for gym sessions, light jogs, and weekend errands.
Shop now at athleta.gap.com
The Brooks Ghost is legendary for a reason - it’s the perfect neutral daily trainer for almost everyone. Known for its plush cushioning and exceptionally smooth ride, the Ghost series strikes an ideal balance between softness and responsiveness. It delivers a similar high-performance feel to many On models but with Brooks' signature focus on step-in comfort and a slightly more conventional, athletic aesthetic.
Shop now at brooksrunning.com
Li-Ning is quickly becoming a major player in performance running, known for cutting-edge materials and head-turning designs. Often featuring advanced midsole technology and carbon-fiber plates in their race-day shoes, the brand competes with the best in the business. If you respect On's innovation but crave a much bolder, more visually striking aesthetic, Li-Ning offers high-end performance with a futuristic, standout style.
Shop now at li-ning.com
Kalenji is Decathlon's in-house running brand, offering remarkably good performance shoes at a budget-friendly price point. They are an amazing option for beginner runners or anyone who wants a second pair of shoes for shorter runs without dropping a lot of cash. While On sits firmly in the premium category, Kalenji makes reliable running technology accessible to everyone.
Shop now at decathlon.com
The Hoka Clifton is a star within the Hoka lineup, loved for being surprisingly lightweight despite its significant cushioning. It's a versatile daily trainer that provides that signature soft Hoka landing in a sleeker package than some of their bulkier models. If you’re tempted by On’s effortless feel but need more substantial cushioning for your joints, the Clifton is an excellent choice.
Shop now at hoka.com
Don't sleep on Skechers Performance! Their GOrun line offers seriously lightweight and well-cushioned shoes that are surprisingly good, especially for the price. They are a great entry-level choice or a solid pick for casual runners looking for comfort without a big investment. Against On's premium, technical positioning, Skechers GOrun delivers accessible, uncomplicated performance for everyday athletes.
Shop now at skechers.com
For runners who live for maximum cushioning, Nike's ZoomX Invincible Run is a dream come true. This model packs a huge amount of bouncy, responsive ZoomX foam into the midsole for an energetic and highly protective ride. It shares On's commitment to cutting-edge foam technology but delivers an entirely different experience - less about feeling the ground and more about a soft, bouncy-castle-like response.
Shop now at nike.com
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