If you're a fan of iconic Swiss timepieces, you're likely familiar with Omega. Known for its incredible precision, pioneering spirit, and timeless models like the Seamaster and Speedmaster, Omega sits at the perfect intersection of high-performance and sophisticated style.
For those who love Omega's blend of legacy, innovation, and classy sportiness, the good news is that there's a world of luxury watch brands that offer a similar vibe. Whether you're looking for a different aesthetic, price point, or watchmaking philosophy, here are 20 other brands every Omega fan should know about.
As the most recognized luxury watch brand globally, Rolex shares Omega's commitment to exceptional craftsmanship and durability. Models like the Submariner and Datejust are icons in their own right, known for holding their value incredibly well. While both brands deliver prestige, Rolex leans more heavily into its status as a symbol of success and is often considered a step up in terms of brand exclusivity.
Shop now at rolex.com
Deeply rooted in the world of motorsports, TAG Heuer creates sporty, high-performance chronographs like the iconic Carrera and Monaco. They share Omega's love for professional timing but with a younger, bolder, and more contemporary edge. With a slightly more accessible price point ranging from $1,500 to $6,000, TAG Heuer is perfect for someone who wants Swiss precision with a dynamic, racing-inspired personality.
Shop now at tagheuer.com
Breitling is the master of aviation-inspired timepieces, creating rugged and technically complex watches like the Navitimer and Chronomat. Both Breitling and Omega produce robust, innovative tool watches, but Breitling's designs are often bigger, bolder, and more instrument-focused. If you love the technical side of the Omega Seamaster but want something with a bit more of a pilot's flair, Breitling is your go-to.
Shop now at breitling.com
Hailing from Japan, Grand Seiko is celebrated for its exceptional craftsmanship and obsessive attention to detail. Known for its innovative Spring Drive movements and intricately textured dials, it's a brand for true watch lovers who appreciate subtle luxury. While Omega offers classic Swiss sport style, Grand Seiko offers artisanal finishing and precision that rivals (and often surpasses) its Swiss counterparts, making it a favorite among collectors in the know.
Shop now at grandseiko.com
Longines delivers timeless elegance and a rich watchmaking heritage at a notably accessible price point, typically from $1,000 to $3,000. Their collections balance tradition with reliable performance, leaning more towards classic, dressier aesthetics than Omega's sporty vibe. For those who want that Swiss quality but prefer understated designs without the high price tag, Longines is a fantastic choice.
Shop now at longines.com
Don't sleep on Seiko's higher-end lines. The Presage collection offers beautifully crafted dress watches with enamel or porcelain dials, while the Prospex line delivers seriously tough-as-nails dive watches. While they don't have the Swiss hallmark of Omega, Seiko provides incredible value, reliability, and top-notch Japanese craftsmanship, often for under $2,000.
Shop now at seikowatches.com
As Rolex’s sister company, Tudor benefits from a legendary lineage while forging its own cool, vintage-inspired identity. Fan-favorites like the Black Bay and Pelagos offer fantastic build quality, reliable in-house movements, and a rugged aesthetic for a much lower price than a Rolex (and often Omega). Tudor hits the sweet spot for a luxury Swiss tool watch that is both stylish and respected by enthusiasts.
Shop now at tudorwatch.com
Oris is a fiercely independent Swiss brand dedicated to making high-quality, practical mechanical watches for a fair price ($1,000-$3,000). They focus on creating functional tool watches for pilots, divers, and motorsport lovers, with series like the Aquis and Big Crown leading the way. If you value function and craftsmanship over pure brand prestige, Oris delivers serious bang for your buck.
Shop now at oris.ch
Famous for creating the legendary El Primero, one of the first automatic chronograph movements, Zenith is a brand built on technical mastery. Its chronographs are legendary for their high-frequency precision and stylish execution. Compared to Omega's more classic approach, Zenith offers an advanced, sometimes avant-garde take on watchmaking that appeals to those who are truly passionate about what ticks inside.
Shop now at zenith-watches.com
Chopard beautifully merges the worlds of high jewelry and fine watchmaking. While they produce incredible high-end chronographs in their Mille Miglia and L.U.C collections, the brand is most known for its polished, often diamond-adorned pieces. Where an Omega dresses up a suit, a Chopard elevates it to a black-tie affair.
Shop now at chopard.com
Bell & Ross stands out immediately with its "circle in a square" case design, inspired by the instruments found in an aircraft cockpit. This French brand creates bold, highly legible pilot and military watches with a unique utilitarian look. If you love Omega's connection to adventure but want something more modern and visually striking, Bell & Ross delivers a confident, industrial-chic style.
Shop now at bellross.com
While Omega is the master of the round sports watch, Cartier is the king of timeless, shaped watches. Known for iconic and elegant designs like the Tank and Ballon Bleu, Cartier is synonymous with Parisian chic and sophistication. If you love the luxury and heritage of Omega but want a piece that leans more towards high fashion than high-performance, Cartier is a perfect choice.
Shop now at cartier.com
Deeply connected to the sea, Ulysse Nardin is a high-end Swiss watchmaker known for its bold designs and groundbreaking use of materials like silicon. Collections like the Marine and Diver are technically adventurous and visually distinctive. This brand appeals more to the serious collector looking for cutting-edge innovation and a nautical theme, with prices often starting above the typical Omega range.
Shop now at ulysse-nardin.com
Rado is the forward-thinking specialist in high-tech ceramic watches, making them exceptionally durable, lightweight, and scratch-resistant. Their designs are often sleek, modern, and minimalistic, offering a different kind of luxury focused on material science. While Omega works with classic steel and gold, Rado provides a futuristic alternative for those seeking something unique and comfortable to wear.
Shop now at rado.com
While known for luxury pens, Montblanc has become a serious player in the watch world, offering elegant, heritage-inspired timepieces in collections like the 1858 and Star Legacy. Their watches combine classic design with excellent craftsmanship, presenting a refined alternative to Omega's sportier catalog. It's a brand for those who appreciate understated elegance and sophistication.
Shop now at montblanc.com
Baume & Mercier specializes in creating beautifully crafted, versatile Swiss watches that offer a sense of everyday luxury. Their Clifton and Classima collections are perfect for both the office and formal events. Much like Longines, this brand offers reliable Swiss quality and refined design at a more approachable price point than Omega, focusing mainly on classic and dressy styles.
Shop now at baumeandmercier.com
This independent British brand has made a name for itself by offering phenomenal value, selling luxury-quality, Swiss-made watches directly to consumers. Known for well-finished cases and impressive in-house movements, their watches often pack features found in much more expensive timepieces. If you love the tech and quality specs of an Omega but want to pay a fraction of the price, Christopher Ward is probably the smartest buy in the industry.
Shop now at christopherward.com
Nomos is a German watchmaker that embodies the minimalist spirit of the Bauhaus design movement. Its watches are clean, understated, and impeccably designed, all powered by impressive in-house movements. For those who appreciate design purity and craftsmanship over flashy logos, Nomos offers a highly refined and intellectually satisfying alternative to the mainstream Swiss brands.
Shop now at nomos-glashuette.com
Operating in the high-horology stratosphere, F.P. Journe is an independent master watchmaker making just a few hundred artful and technically brilliant watches each year. With pricing starting in the tens of thousands, Journe is for the purist collector. While Omega builds innovative watches for thousands, Journe builds artisanal masterpieces for a select few, representing the ultimate in watchmaking excellence.
Shop now at fpjourne.com
Hamilton perfectly combines its all-American heritage with reliable Swiss watchmaking, offering incredible value typically between $500 and $2,000. Known for their Khaki Field and pilot watches, Hamilton provides rugged, stylish timepieces with history. The brand shares Omega's knack for adventure-based storytelling, but at a very accessible price, making it an ideal starting point for a new watch enthusiast.
Shop now at hamiltonwatch.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
