With its bold graphics and rebellious attitude, Obey has been a streetwear staple for years. It perfectly captures that edgy, urban aesthetic with graphic tees, hoodies, and hats that feel right at home in skate parks and city streets, all without a hefty price tag.
If you love Obey’s blend of counter-cultural art and laid-back style, you’re in luck. There are plenty of other brands that serve up a similar vibe. Here are 19 streetwear brands like Obey to check out for your next closet refresh.
As one of the OGs of streetwear, Stussy is a must-know. Its vibe is rooted in SoCal surf and skate culture, offering relaxed fits and iconic graphics that have influenced the scene for decades. It shares Obey's effortless cool but channels it through a sun-drenched, laid-back lens instead of overtly political art.
At Stussy, you'll find everything from signature graphic tees and hoodies to relaxed-fit pants and hats. Prices are similar to Obey, making it an easy switch for high-quality staples with serious street cred.
Shop now at stussy.com
Supreme is the king of hype, known for its iconic red box logo and weekly drops that sell out in seconds. Like Obey, it speaks to an attitude of rebellion and non-conformity. However, Supreme's appeal is driven by scarcity and its legendary status in skate culture and high fashion collaborations.
While landing a piece can be a competitive sport, the brand's graphic tees, hoodies, and accessories are definitive streetwear statements. Expect a much higher price point, especially on the resale market, but for many, owning a piece of the brand is worth it.
Shop now at supremenewyork.com
Hailing from London, Palace Skateboards mixes gritty skate culture with a playful, uniquely British sense of humor. The brand is famous for its "Tri-Ferg" logo and graphics that are often irreverent and unexpected. It shares Obey's roots in skateboarding but leans more into '90s sportswear aesthetics and doesn't take itself as seriously.
If you're looking for streetwear that feels fresh, ironic, and full of personality, Palace’s tracksuits, graphic tees, and caps are a perfect choice.
Shop now at palaceskateboards.com
Founded by skater Keith Hufnagel, HUF is streetwear distilled to its core: clean graphics, durable quality, and a "by skaters, for skaters" mentality. It offers a similar range of products as Obey - tees, socks, hoodies, and hats - but often with cleaner, more minimalist designs focused on the brand's logo or nostalgic skate imagery.
HUF is a reliable go-to for essentials that are stylish without being overly loud, perfectly capturing a D.I.Y. attitude with timeless appeal.
Shop now at hufworldwide.com
The Hundreds is all about "People Over Product." It’s a community-focused brand that tells stories through its collections, drawing inspiration from California culture, punk, hip-hop, and skateboarding. The brand is very similar to Obey in its use of graphic tees and hoodies to convey a message and build a community around a shared mindset.
For those who love streetwear with narrative and meaning, The Hundreds offers bold, colorful designs that often make a social or political statement.
Shop now at thehundreds.com
Diamond Supply Co. started as a skate hardware company and evolved into a full-fledged streetwear powerhouse. Known for its iconic diamond logo and Tiffany-inspired colorway, the brand infuses a touch of luxury into skate apparel. It delivers a similar edgy vibe as Obey but with a slightly more polished and clean aesthetic.
Think high-quality hoodies, crisp graphic tees, and sleek accessories that bridge the gap between gritty skate shops and high-end boutiques.
Shop now at diamondsupplyco.com
Anti Social Social Club is less a clothing brand and more a mood. Known for its wavy logo and pessimistic phrases, ASSC captures a feeling of modern-day angst and irony. While Obey uses graphics to make external statements, ASSC turns inward, using simple text to express internal feelings.
Famous for its limited, chaotic drops, the brand offers sought-after hoodies and tees that resonate with anyone who sometimes feels like an outsider. It's hype-driven, elusive, and instantly recognizable.
Shop now at antisocialsocialclub.com
Kith is the place where streetwear meets luxury. Helmed by Ronnie Fieg, the brand is known for its impeccable quality, thoughtful collaborations, and a more refined, contemporary aesthetic. Kith offers a sophisticated take on urban style that feels more elevated than Obey's street-art vibe.
While the prices are higher, Kith’s premium hoodies, joggers, and exclusive sneakers are investment pieces that are both on-trend and timelessly cool. It’s for the streetwear fan whose style has matured but still wants an urban edge.
Shop now at kith.com
A Japanese heavyweight, A Bathing Ape (BAPE) is famous for its bold "Cloud Camo" print, shark hoodies, and Ape Head logo. BAPE brings a playful, almost toy-like energy to streetwear. Unlike Obey's counter-culture edge, BAPE is all about maximalist branding and vibrant, in-your-face designs.
It's a luxury streetwear brand with a price point to match, attracting fans who want statement pieces that are loud, fun, and part of a global cultural phenomenon.
Shop now at bape.com
Streetwear for the internet age, Japan's Cav Empt (C.E) is known for its futuristic, dystopian graphics inspired by technology, glitch art, and social commentary. It’s a far more experimental and avant-garde alternative to Obey, appealing to those who love streetwear with an intellectual, sci-fi twist.
The silhouettes are architectural and often oversized, making C.E's jackets, tees, and sweatshirts feel like wearable art from the future.
Shop now at cavempt.com
Born from the underground club scene in Poland, MISBHV has a dark, edgy aesthetic that blends streetwear staples with nostalgic rave and punk influences. Its style is provocative and raw, often featuring distressed fabrics, oversized fits, and bold, gothic graphics. While Obey's rebellion is artistic, MISBHV's feels more tactile and visceral.
This brand is perfect for anyone who loves a deconstructed, high-fashion-meets-street style with a relentlessly cool and tough attitude.
Shop now at misbhv.com
Pleasures is not for the faint of heart. The LA-based brand dives headfirst into punk, metal, and grunge subcultures, creating graphics that are often controversial, shocking, and deeply nostalgic. It shares Obey's love for strong visual messages but takes it to a much darker and more provocative place.
Inspired by the founder's upbringing in the '80s and '90s, Pleasures' collections are a loud, unapologetic call to those who celebrate individuality and disruptive art.
Shop now at pleasuresla.com
Founded by a former creative director of Supreme, NOAH is the grown-up version of streetwear. It combines skate, surf, and music influences with classic menswear elements like high-quality materials and preppy silhouettes. The brand is also deeply committed to ethical production and environmental issues, making it a brand with a conscience.
It resonates with the activism of Obey but translates it into a more refined, sophisticated aesthetic. Think hoodies made from Italian-milled fabrics and tees with thought-provoking graphics.
Shop now at noahny.com
KROST is a mission-driven brand that aims to increase awareness around social issues, similar to Obey's activist roots. Their collections, titled "Support Your Friends," focus on clean, comfortable staples like hoodies, tees, and sweats emblazoned with unisex graphics and minimalist branding.
The brand's partnerships with non-profits add a layer of meaning to its simple, stylish streetwear, making it a great pick for those who want their clothes to make a difference.
Shop now at krost.com
If you're after the streetwear look on a budget, Pacsun's own brands like Exit deliver trendy designs inspired by skate and street culture. You’ll find accessible, easy-to-wear pieces like graphic tees, relaxed-fit hoodies, and joggers that echo the broader trends you'd see from brands like Obey.
While it may not have the niche subcultural roots, Pacsun is an excellent and affordable one-stop-shop for getting a casual, urban look.
Shop now at pacsun.com
Though not a clothing brand itself, Hypebeast is the ultimate destination for discovering what's next in streetwear. Its curated online shop, HBX, stocks an incredible range of brands, from established icons to emerging designers. For anyone who loves the vibe of Obey, it's a perfect discovery tool and retail hub rolled into one.
Consider it your personal streetwear encyclopedia and stylist - a place to find inspiration and shop for the coolest gear from around the world.
Shop now at hypebeast.com
Fear of God Essentials takes the urban spirit of streetwear and elevates it through a minimalist lens. The line focuses on high-quality, comfortable basics in muted, neutral color palettes. Instead of bold graphics, Essentials makes its statement with meticulously crafted oversized silhouettes and subtle, clean branding.
It’s for the Obey fan who wants to scale back on graphics but keep the same edgy, confident silhouette. The vibe is less about rebellion and more about relaxed, understated luxury.
Shop now at fearofgod.com
Represent offers a British take on luxury streetwear with a rock-and-roll edge. The Manchester-based brand is known for its focus on premium fabrics, unique fits, and meticulous craftsmanship. The designs often feature vintage-inspired washes and sharp, modern graphics.
Compared to Obey, Represent feels more fashion-forward and elevated, blending oversized fits with tapered silhouettes for a look that is both relaxed and powerful. It’s perfect for someone wanting to invest in high-quality streetwear that stands out.
Shop now at representclo.com
Coming straight out of Paris, M+RC NOIR offers a minimalist, utilitarian take on streetwear. The aesthetic is clean, tactical, and often monochromatic, with a focus on functional details and bold, simple branding. The feel is much more understated and sleek than Obey's artistic approach.
The brand gained fame through its iconic pullover jackets and shoulder bags, which became staples for those like A$AP Rocky and Playboi Carti. It's the perfect choice for an international street look that is both exclusive and effortlessly cool.
Shop now at mrnparis.com
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