If you're into outdoor adventure, your closet probably has some pieces from powerhouse brands like The North Face or Patagonia. They're legendary for a reason - offering a perfect mix of durable, high-performance gear that works just as well on a mountain trail as it does for a city commute. The North Face nails technical innovation, while Patagonia leads the charge in sustainability and feel-good activism.
But when you're ready to expand your collection of adventure-ready gear, there are tons of other amazing brands making top-quality outerwear, apparel, and equipment. For everyone who loves that blend of peak performance and environmental consciousness, here are 19 brands similar to North Face and Patagonia worth checking out.
For the serious adventurer, Arc'teryx is the pinnacle of technical outdoor gear. They specialize in high-end, minimalist apparel for climbers, skiers, and hikers who need fail-proof performance in extreme conditions. Think lightweight yet ultra-durable materials and precision craftsmanship.
While sharing a high-performance ethos with North Face, Arc'teryx is often priced higher - with jackets from $200-$700 - and caters to purists who demand the absolute best for their alpine missions. If you're willing to invest in gear that will stand up to anything, this is your brand.
Shop now at arcteryx.com
Columbia makes the outdoors accessible for everyone with a wide range of reliable and affordable apparel, footwear, and equipment. Best known for their smart technologies like Omni-Heat for warmth and Omni-Tech for waterproofing, their gear is perfect for casual hiking, camping, and everyday wear.
Think of Columbia as the more budget-friendly cousin to The North Face. It offers similar functionality and product categories but at a lower price point, with most jackets and essentials coming in under $150.
Shop now at columbia.com
Striking a great balance between performance, price, and quality, Marmot is a trusted name in outdoor gear. The brand creates dependable outerwear, sleeping bags, and tents built for skiing, camping, and hiking in rugged conditions.
Marmot is a strong alternative to both powerhouse brands, focusing on technical innovation and great value. With jackets typically falling in the $100-$300 range, it’s a solid pick for adventurers who need gear they can count on without the ultra-premium price tag.
Shop now at marmot.com
As the name suggests, Mountain Hardwear builds gear for serious missions. Aimed at dedicated climbers and mountaineers, their product line includes incredibly durable jackets, harnesses, and tents designed to thrive in harsh environments. They share The North Face’s spirit of innovation but lean even more into the technical side of things.
This brand is for the hardcore enthusiast who prioritizes specialized features and bombproof construction. Prices reflect that performance, ranging from $150 to over $500 for their premium expedition pieces.
Shop now at mountainhardwear.com
Hailing from the UK, Rab is a brand crafted "for climbers, by climbers." Their specialty lies in exceptional technical outerwear and sleeping bags, all designed for the most extreme mountain climates. Alpinists and mountaineers swear by their down-insulation and weather-proof shells.
Similar to Patagonia, Rab has a strong commitment to sustainability and ethical manufacturing. However, their gear is more singularly focused on high-altitude performance, appealing to a niche of serious adventurers. Jackets are priced from $150 to $600 to reflect this specialized quality.
Shop now at rab.equipment
Originally created for sailors, Helly Hansen excels at making waterproof, windproof, and breathable gear. Their expertise in foul-weather protection extends perfectly to skiing, hiking, and everyday urban style. Their pieces manage to be both highly functional and incredibly stylish.
Alongside their technical performance, they parallel Patagonia’s move toward more responsible products. Priced from around $100 to $500, Helly Hansen is a great option if you need gear that performs on the slopes and looks great in the city.
Shop now at hellyhansen.com
For a brand that blends outdoor performance with a relaxed lifestyle vibe, look no further than prAna. They offer versatile clothing for yoga, climbing, travel, and hiking, all made with a focus on sustainable materials like organic cotton and recycled fibers.
Unlike the hard-shell technicality of The North Face, prAna’s style is much more casual and comfort-focused. It's the perfect choice for the eco-conscious adventurer who values style and versatility as much as function. Most items fall between $50 and $150.
Shop now at prana.com
Best known for its iconic Kånken backpacks, this Swedish brand is all about durability, simplicity, and sustainability. Fjallraven creates eco-friendly outdoor gear with a timeless, function-driven Scandinavian design that’s built to be passed down through generations. Their trousers and waxed-canvas jackets are legendary for their ruggedness.
Like Patagonia, they put a huge emphasis on environmental responsibility. However, Fjallraven’s aesthetic is more geared toward classic hiking and everyday outdoor life rather than high-octane expeditions. Expect prices to range from $100 to over $300.
Shop now at fjallraven.com
If your adventures involve vertical ascents or backcountry skiing, Black Diamond is your go-to. They are premier specialists in gear for climbing, skiing, and mountain sports, with a laser focus on safety, performance, and innovation. From harnesses and headlamps to technical apparel and ski poles, their equipment is built for serious use.
Where The North Face has a broad catalogue, Black Diamond doubles down on gear for specific high-stakes activities. It's less about versatile lifestyle pieces and more about the tools you need to perform. You can find accessories from $50, with high-end outerwear reaching past $600.
Shop now at blackdiamondequipment.com
Instantly recognizable for its vibrant, color-blocked designs, Cotopaxi is a brand with a conscience. Their mantra is "Gear for Good," and they produce socially responsible outerwear and packs that directly support humanitarian causes. Every piece is fun, functional, and ethically made.
Similar to Patagonia, a purchase from Cotopaxi feels like a vote for a better world. While their gear isn’t necessarily built for Himalayan expeditions, their lightweight jackets and backpacks are perfect for hiking, travel, and adding a pop of color to your adventures. Pieces are generally priced between $50 and $200.
Shop now at cotopaxi.com
A pioneer in merino wool apparel, Icebreaker creates high-performance natural clothing. Specializing in base layers and mid-layers, their pieces are beloved for being incredibly soft, naturally odor-resistant, and breathable. It’s all about sustainable performance driven by nature.
Their products aren't as technical as a North Face GORE-TEX shell but serve as the perfect foundation for any layering system. For hikers, skiers, and travelers seeking eco-conscious comfort, Icebreaker offers premium essentials from $40 up to $200.
Shop now at icebreaker.com
More than just a retailer, REI produces its own line of excellent, value-driven outdoor gear under the REI Co-op label. Covering everything from backpacking tents and sleeping bags to technical rain jackets and hiking apparel, their house brand makes quality outdoor gear accessible to everyone.
The REI Co-op line offers performance comparable to brands like The North Face and Patagonia but typically at a more competitive price point. It's a fantastic choice for building out your gear closet without breaking the bank, with most items falling under $300.
Shop now at rei.com
With a heritage dating back to 1897, Filson is the master of rugged, legacy-quality outdoor wear. Instead of modern technical fabrics, they use time-tested materials like heavyweight Tin Cloth waxed canvas and Mackinaw Wool. Their gear is built for hunters, anglers, and anyone who needs unfailing goods.
If Patagonia is modern environmentalism, Filson is old-school conservation. Their aesthetic is pure heritage, prized for its durability that lasts a lifetime. Expect premium prices for timeless pieces, with shirts starting around $150 and iconic jackets exceeding $500.
Shop now at filson.com
This German brand is a major player in the European outdoor market, known for functional gear with a casual, comfortable style. Jack Wolfskin’s apparel, footwear, and equipment are engineered for reliability and are perfect for hiking, trekking, and everyday family adventures.
Similar to Columbia, they focus on practical features and an approachable design sensibility. With prices generally landing between $50 and $250, they offer solid performance with a distinct Euro-trekking aesthetic.
Shop now at us.jackwolfskin.com
Craghoppers is the go-to brand for adventure travelers who need practical, no-fuss clothing. What sets them apart is their focus on protective technologies, like permanent insect repellent embedded in the fabric (NosiLife) and sun protection in their travel shirts and cargo pants.
While less technical than Patagonia’s alpine gear, Craghoppers excels in delivering incredible value and function for real-world travel, from jungle treks to desert expeditions. Most of their jackets and pants are accessibly priced under $200.
Shop now at craghoppers.com
Based in the Italian Dolomites, Salewa is a brand born from the mountains. They specialize in high-performance mountaineering and alpine trekking gear, offering everything from technical apparel to climbing hardware and footwear. Their distinctive style blends innovative engineering with a clean, European aesthetic.
Like Mountain Hardwear and Arc’teryx, Salewa caters to the serious adventurer who needs apparel to perform in challenging terrain. They're a premium option for those looking to invest in specialized gear that combines function and thoughtful design.
Shop now at salewa.com
A leading brand in Scandinavia, Haglofs embodies minimalist Nordic design fused with serious outdoor performance. They create sleek, functional, and durable gear for hiking, skiing, and mountaineering. The brand places a strong emphasis on sustainability, using a high percentage of eco-friendly materials.
Sharing Patagonia's commitment to the environment, Haglofs offers a more refined and less-is-more look. Their jackets and packs, typically priced from $100-$400, are perfect for those who appreciate understated style without compromising on technical quality.
Shop now at haglofs.com
True to their name, Outdoor Research (OR) constantly innovates based on real-world feedback from their athlete ambassadors. The Seattle-based brand offers a huge range of award-winning gear, excelling in everything from GORE-TEX shells and sun-protective hats to durable gloves and expedition-ready gaiters.
OR is a strong direct competitor to The North Face, offering a similar breadth of technically advanced products catering to climbers, skiers, and hikers. They are beloved for creating thoughtful, problem-solving gear that just works.
Shop now at outdoorresearch.com
With its Swiss roots dating back to 1862, Mammut is a legend in the mountaineering world. The brand is renowned for its absolute commitment to safety and performance, especially in climbing ropes, avalanche safety equipment, and high-alpine technical apparel.
You can think of Mammut in the same specialized category as Black Diamond and Arc’teryx. Their focus is squarely on the demands of climbing and high-altitude sports, making them a go-to for professionals and serious alpinists seeking uncompromising quality.
Shop now at mammut.com
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