23 Brands Like New Balance for Quality Athletic Footwear
It’s hard not to love New Balance. They've nailed the formula for sneakers that offer top-tier performance, incredible comfort, and a classic style that just works. Whether you're running a marathon or just running errands, they deliver a perfect blend of function and fashion.
But if you’re looking to expand your sneaker collection and explore other brands that offer the same commitment to quality and comfort, we've got you covered. Here are 23 brands like New Balance that deliver seriously good athletic footwear.
1. Asics
Asics is a go-to for serious runners who prioritize technical performance and comfort. Famous for their gel technology that provides incredible shock absorption, their shoes are engineered to prevent injury and support you through every stride. In a price range of $80-$160, they match New Balance in quality and durability but often have a stronger focus on high-performance running features.
2. Saucony
Saucony excels at creating running shoes that feel both plush and responsive. Thanks to innovative cushioning systems like their PWRRUN foam, their sneakers provide excellent arch support without feeling bulky. Priced between $70-$150, they're a great alternative to New Balance if you're looking for a slightly more modern, streamlined aesthetic without sacrificing comfort and quality.
3. Brooks
If you ask dedicated runners what's on their feet, there's a good chance it's Brooks. The brand is laser-focused on creating high-performance running shoes designed for ultimate comfort and stability. With signature cushioning like DNA LOFT, their models offer a soft, supportive ride ranging from $100-$160. Like New Balance, they have a devoted following among runners and athletes who value fit and function.
4. Hoka One One
Hoka is known for its "more is more" approach to cushioning. Their shoes feature a maximalist design with thick, plush soles that offer unmatched impact absorption, making them a favorite for long-distance runners and anyone who stands all day. While they share New Balance's commitment to comfort, Hoka stands out with a bolder, chunkier aesthetic and prices typically in the $130-$180 range.
5. Nike
As a global giant, Nike offers everything from elite running shoes to iconic lifestyle sneakers. Known for cutting-edge technology like Air Max and trendsetting designs, Nike knows how to blend performance and style. While generally more fashion-forward than New Balance, Nike's performance lines are just as focused on quality and athlete-specific support, with prices from $80 to over $200.
6. Adidas
Adidas is a master of blending performance technology with streetwear cool. Praised for their Boost midsole cushioning, shoes like the Ultraboost offer exceptional comfort for both running and daily wear. They compare well to New Balance in quality and versatility but often lean into a sleeker, more modern aesthetic that easily transitions from the gym to the street, with prices around $70-$200.
7. Puma
Puma delivers sporty performance with a distinct street-style edge. Their designs are often bold, lightweight, and fashionable, appealing to a younger, trend-conscious audience. While some models are more suited for lifestyle wear, Puma still offers solid athletic performance and comfort, making them a stylish and often more affordable alternative to New Balance, typically priced from $60 to $150.
8. On Running
Instantly recognizable by their unique CloudTec sole, On Running shoes are engineered for a soft landing and powerful takeoff. This Swiss brand blends high-performance tech with a sleek, minimalist design that feels both modern and sophisticated. Priced from $120-$180, they offer a similar commitment to quality as New Balance but with a distinct, contemporary look.
9. Mizuno
Mizuno is a Japanese brand trusted by serious runners for its innovative Wave technology, which provides excellent stability and shock absorption. Their shoes are built for performance and durability, feeling both supportive and lightweight on the run. At $80-$160, they are a strong competitor to New Balance, especially for athletes seeking reliable, high-mileage trainers.
10. Altra
Altra sets itself apart with two key features: a zero-drop platform and a wide, foot-shaped toe box. These design choices promote a natural foot position and allow your toes to splay for better stability. While both Altra and New Balance are focused on comfort, Altra is the brand for those who prefer a more minimalist, natural-feeling ride. Prices usually sit between $100 and $160.
11. Hummel
Hummel is a great choice if you love the retro, heritage vibe of some New Balance models. This Danish brand offers sporty, casual sneakers with a signature minimalist look and throwback appeal. While less technical than New Balance's performance shoes, Hummel's lifestyle kicks are comfortable, stylish, and generally more affordable, priced around $50 to $100.
12. Keen
If your athletic activities take you outdoors, Keen is a brand to know. They specialize in rugged sneakers and hiking shoes designed for trails and tough terrain. Known for their durability and protective reinforced toes, Keen shares New Balance's focus on support and build quality but applies it to an outdoor-oriented lineup. Expect prices to be in the $80-$160 range.
13. Skechers
Skechers has built a reputation for accessible, ultra-comfortable footwear. With lines like GOwalk and GOrun and signature memory foam insoles, their shoes offer impressive cushioning at a budget-friendly price point, usually $50 to $120. They echo New Balance's commitment to comfort but package it in a more casual, everyday style.
14. Vivobarefoot
For those who believe less is more, Vivobarefoot creates minimalist shoes that allow your feet to move naturally. Their designs are lightweight, flexible, and often utilize sustainable materials. While their "barefoot" philosophy is a stark contrast to the cushioned feel of most New Balance shoes, they are an ideal choice for strengthening your feet while staying eco-conscious.
15. Reebok
Reebok strikes a great balance between performance tech and streetwear cool. Whether it’s the iconic Classic leather sneakers for everyday style or the Nano line for intense gym workouts, Reebok delivers. They share New Balance's heritage appeal and reputation for quality but with a slightly edgier, athletic vibe. Prices typically range from $70-$150.
16. Fila
If you're drawn to chunky, retro-inspired sneaker styles, Fila is your brand. Their bold, colorful designs have a strong streetwear presence and deliver on everyday comfort at a very accessible price point, usually $50 to $120. While less focused on technical performance, Fila is a fun, fashion-forward alternative for casual looks.
17. Lululemon
Known for its premium activewear, Lululemon has entered the footwear scene with shoes designed specifically for a woman’s foot. Their running and training shoes boast a sleek, minimalist aesthetic combined with comfortable, lightweight materials. In the $130-$180 price band, they compete with New Balance on quality and performance but with a modern, stylish edge.
18. Merrell
Merrell is a giant in the world of outdoor footwear. Famous for durable and comfortable hiking and trail running shoes, they offer the support and ruggedness needed for any adventure. Merrell feels like New Balance’s cousin who's always hitting the trails - both prioritize comfort and durability, but Merrell is specifically geared for the great outdoors.
19. Inov-8
Designed for trail junkies and CrossFit athletes, Inov-8 builds lean, mean performance shoes. They specialize in creating footwear with aggressive grip, lightweight durability, and a great ground-feel for enhanced agility. While more specialized than New Balance, they're a top contender for anyone needing tough, technical shoes for off-road running or intense training.
20. Arc’teryx
Arc'teryx brings its legendary high-performance engineering to the footwear world. Their technical shoes, priced at $150 and up, are built for hiking and trail running using premium, weather-resistant materials. They're a more specialized, high-end alternative to New Balance, perfect for avid outdoors people who demand the absolute best in durability and performance.
21. Salomon
Salomon is another titan of outdoor footwear, dominating the trail running and hiking space. Their shoes are acclaimed for their fantastic grip, stability, and rugged comfort right out of the box. They are a go-to for serious outdoor athletes who need reliable performance on technical terrain, sharing New Balance's reputation for quality but with a clear mountain focus.
22. Columbia
As a well-known outdoor brand, Columbia offers a great range of footwear built for hiking and trekking. You can expect comfortable, supportive shoes with good weather resistance, often at an affordable price point between $70 and $150. They're a solid and accessible alternative to New Balance's more rugged, all-weather models.
23. Nike SB
While designed for skateboarding, Nike SB's sneakers are a durable, stylish, and comfortable choice for everyday wear. They often feature classic silhouettes with extra padding and grippy soles, making them a cool-kid staple. They share a similar price point ($70-$120) and coolness factor with New Balance’s most popular lifestyle models.
Written by
Ash Read
