If you love skincare that's gentle on your skin and your wallet, you're probably already a fan of Nature Republic. From their iconic aloe vera gel to their sheet masks, the brand is famous for harnessing the goodness of nature to create effective, uncomplicated, and super-affordable skincare.
For those of us who appreciate plant-powered formulas and a clean, fresh vibe, the good news is there's a whole world of brands that share a similar philosophy. If you're looking to expand your skincare shelf with new favorites, here are 17 brands like Nature Republic that focus on natural ingredients without the hefty price tag.
Often considered Nature Republic's biggest rival, Innisfree is another K-beauty powerhouse that sources its natural ingredients from the pristine Jeju Island. Think hydrating green tea, clarifying volcanic clay, and nourishing orchids packed into everything from toners to sunscreens. With a similar price point of $10-$30, Innisfree delivers that same eco-friendly, clean beauty vibe you love.
The main difference is its slightly more refined, minimalist aesthetic and a stronger focus on eco-conscious packaging. If you’re a fan of Nature Republic’s ingredient stories, you’ll love exploring Innisfree’s Jeju-sourced lines. Shop now at www.innisfree.com
If you want to inject a bit of fun into your skincare routine, Tonymoly is where it's at. Famous for its vibrant, playful packaging (who doesn't love a panda-shaped eye stick?), this brand makes skincare feel less like a chore and more like a treat. Their products are super budget-friendly, typically falling in the $8-$25 range.
While Nature Republic's vibe is earthy and calm, Tonymoly is quirky, trendy, and very Instagrammable. They still focus on effective formulas, like their popular sheet masks and cleansers, but the standout feature is their creative and joyful approach to beauty. Shop now at us.tonymoly.com
The Face Shop is a K-beauty OG, known for its commitment to natural, plant-based ingredients for years. With cleansers, toners, and creams costing around $10-$35, it shares Nature Republic's dedication to purity and gentle formulations. They often lean into traditional herbal remedies and botanical extracts for their products.
Where Nature Republic has a fresh, modern feel, The Face Shop sometimes gives off a slightly more clinical, heritage vibe. It's a fantastic choice if you want reliable, nature-inspired skincare from a brand that has stood the test of time. Shop now at www.thefaceshop.com
Missha strikes a perfect balance between natural ingredients and cutting-edge science. While priced similarly at $10-$40, it's known for its powerful, high-performance formulations, like the famous Time Revolution line, often considered a great dupe for luxury essences. This is the brand you turn to when you love natural care and want an added anti-aging or brightening boost.
Compared to Nature Republic's focus on simple, soothing care, Missha offers more targeted solutions that combine nature with technology. It's an excellent step up if your skin needs a little extra help. Shop now at www.missha.com
Just like Tonymoly, Etude House brings a sense of playfulness and whimsy to the beauty world. Catering to a youthful crowd, the brand is known for its princess-esque, cute packaging and innovative formulas that won't break the bank, ranging from $8 to $30. Their products are trend-driven and incredibly fun to use.
While Nature Republic is all about the calm, natural aesthetic, Etude House is vibrant and cute. If you love discovering new textures and fun product concepts but still want effective skincare basics, this is the brand for you. Shop now at www.etudehouse.com
Benton specializes in cruelty-free, minimalist skincare designed for sensitive skin. They focus on high-quality star ingredients like snail mucin and bee venom, leaving out unnecessary fillers. Their price point of $10-$30 makes them super accessible for top-notch, gentle formulations.
Much like Nature Republic, Benton commits to natural ingredients and skin-soothing properties. The key difference is Benton's almost clinical focus on repairing and calming the skin, making it a dream for anyone with easily irritated or compromised skin barriers. Shop now at bentoncosmetics.com
Klairs (also known as Dear, Klairs) is the gold standard for simple, gentle, and effective skincare. This brand’s philosophy is "simple but enough," and their products are perfect for people with sensitive or reactive skin. Everything in their line, which costs about $15-$40, is hypoallergenic and formulated with calming ingredients like centella and Vitamin C.
They share Nature Republic's focus on gentle, plant-based ingredients but with a more minimalist and clinical edge. It's the go-to if you want no-fuss, transparent skincare that just plain works without causing irritation. Shop now at www.klairskorea.com
Almost everyone in the skincare community knows and loves COSRX. This cult-favorite brand focuses on highly effective, ingredient-driven products in minimalist packaging. They are famous for their affordable solutions for a variety of skin concerns, like the Salicylic Acid Cleanser for acne or the Snail Mucin Essence for hydration and repair, all typically between $10-$35.
While both brands prioritize gentle ingredients, COSRX is more problem-solving, offering targeted treatments with a no-frills, clinical approach. It's purpose-driven skincare that pairs beautifully with Nature Republic's daily essentials. Shop now at cosrx.com
Sioris takes "natural" to the next level with its "fresh, simple, honest" philosophy. This eco-conscious brand uses organic, in-season ingredients harvested from local farms in their formulas, which are free from artificial additives. Priced slightly higher at $20-$45, the quality is undeniable.
Both Sioris and Nature Republic champion a natural ethos, but Sioris stands out with its farm-to-skin approach and commitment to peak ingredient freshness and sustainable packaging. This brand is perfect for the eco-minded person who wants ultra-clean, nourishing skincare. Shop now at sioris.co.kr
Some By Mi is famous for its powerful problem-solving lines, especially the AHA BHA PHA 30 Days Miracle Toner that took the world by storm. They blend natural calming ingredients with mild exfoliating acids to help you achieve clear, smooth skin. Their products generally sit in the $15-$30 price range.
Like Nature Republic, they start with a base of gentle, natural ingredients. But Some By Mi adds active ingredients designed to transform your skin's texture and clarity, making it ideal for those dealing with breakouts or dullness. Shop now at somebymi.com
Blissoma offers organic, plant-based skincare with a holistic feel. Their products are packed with botanical extracts, adaptogens, and wholesome ingredients to nourish the skin. At a price point of $20-$40, it's a great choice for those seeking incredibly pure and effective natural formulas.
If you love Nature Republic's reverence for plant power, you'll appreciate Blissoma's deeper dive into organic and botanical science. It’s perfect for the person who loves doing deep-dives on ingredients and wants truly unprocessed skincare. Shop now at blissoma.com
Isntree is all about transparency and safe, natural ingredients. The brand focuses on powerhouse ingredients like hyaluronic acid, green tea, and mugwort to create effective, no-nonsense formulas for sensitive and acne-prone skin. Their products typically cost between $15 and $40.
Isntree offers a more ingredient-focused, science-backed approach to natural skincare than Nature Republic. If you enjoy knowing exactly what is in your products and why, you'll love their straightforward and highly effective formulations. Shop now at isntree.com
Purito has built a loyal following for its commitment to clean, vegan, and eco-friendly skincare. They focus on creating gentle yet powerful products using popular K-beauty favorites like centella asiatica, niacinamide, and hyaluronic acid, with wallet-friendly pricing from $10-$30.
Similar to Nature Republic, they rely heavily on plant-derived ingredients. However, Purito puts an even greater emphasis on sustainability, from their formulas to their recycled packaging, making them a top choice for environmentally conscious shoppers. Shop now at purito.cn
I'm From is known for its beautiful, transparent approach to natural skincare. Each product highlights a single, star ingredient sourced from a specific, optimal region in Korea, like their beloved Mugwort Essence from Ganghwa or Rice Toner from Yeoju. Prices usually fall in the $20-$40 range, making it feel like accessible luxury.
This brand shares Nature Republic’s commitment to natural ingredients but takes it a step further by focusing on high-concentration, single-origin formulas. If you're a skincare nerd who loves knowing exactly where an ingredient comes from, you will absolutely adore I'm From. Shop now at imfrom.shop
Best known for its iconic Clean It Zero cleansing balm, Banila Co specializes in simple, effective skincare that starts with a perfect cleanse. Their price point of $10-$30 and fun, minimalist packaging attract a younger audience looking for reliable basics.
While Nature Republic covers a very broad range of nature-inspired products, Banila Co's standout is its innovative cleansers and primers. It's a great brand for building the foundation of your routine before applying other soothing treatments. Shop now at www.banilaco.com
Beplain is another rising star in the clean K-beauty world, offering vegan and cruelty-free gender-neutral skincare for sensitive skin. They focus on crafting simple, minimalist formulas around a key natural ingredient, like mung bean or chamomile, that relieve stress from the skin. Products range from $15-$30, keeping them well within an affordable budget.
Like Benton and Klairs, Beplain offers soothing, stress-free skincare that's a perfect match for Nature Republic lovers. Their eco-friendly packaging and dedication to truly gentle formulas make them an excellent choice for anyone who wants fuss-free, effective basics that are kind to the skin and the planet. Shop now at beplain.com/
Elizavecca is all about making skincare an adventure. Known for quirky products like the Milky Piggy Carbonated Bubble Clay Mask, this brand combines effective ingredients with innovative textures and playful packaging. Best of all, it's super affordable, with most items priced between $8 and $25.
While Nature Republic's vibe is serene and earthy, Elizavecca's is bold and experimental. They are both budget-friendly, but Elizavecca appeals to the person who wants to try something new, trendy, and maybe a little bit wild. Shop now at elizavecca.co.kr
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