If you're a fan of understated British style, chances are you already have a wardrobe full of pieces from Oliver Spencer. The brand nails a relaxed yet refined look, blending classic tailoring with contemporary cool that works just as well for a Monday meeting as it does for a Sunday pub lunch.
For those who love Oliver Spencer's focus on quality fabrics, versatile essentials, and effortless modern style, we've found 17 similar brands that will fit right into your rotation.
Sunspel is a British heritage brand that mastered the art of the perfect basic. They're legendary for their incredibly soft t-shirts, polo shirts, and loungewear made from premium cottons and jerseys. Think of them as the foundation of a modern wardrobe, prioritizing understated luxury and comfort above all else.
While Oliver Spencer delivers on tailored pieces, Sunspel focuses on elevated essentials. If you appreciate quality craftsmanship and timeless simplicity, their minimalist staples are a must-have for building a versatile, high-quality closet. A Sunspel tee is the perfect piece to wear under an Oliver Spencer jacket.
Shop now at sunspel.com
Parisian label A.P.C. is the master of minimalist, clean-lined style, and is especially known for its cult-favorite raw denim. Their collections are defined by a quiet, effortless cool that feels both modern and timeless, focusing on simple tailoring and neutral tones that are incredibly easy to style.
Fans of Oliver Spencer’s British sensibility will appreciate A.P.C.'s pared-back Parisian alternative. While Oliver Spencer adds a touch of creative flair to its pieces, A.P.C. sticks to refined, minimal essentials that let the quality and cut do all the talking.
Shop now at apc-us.com
Me + Em delivers contemporary menswear that deftly balances smart tailoring with everyday comfort. Their collections are filled with versatile trousers, shirts, and key layering pieces crafted from high-quality fabrics in relaxed, comfortable fits. It's the kind of clothing made for a modern, busy lifestyle.
Like Oliver Spencer, Me + Em nail that laid-back but polished aesthetic. However, their pieces often lean even further into relaxed silhouettes and easy-to-wear designs, making them a fantastic choice for building a stylish yet entirely unfussy capsule wardrobe.
Shop now at meandem.com
With a heritage stretching back centuries, John Smedley is the authority on fine-gauge knitwear. This British brand creates exquisite jumpers, cardigans, and polos from premium materials like Sea Island cotton, extra-fine Merino wool, and cashmere. Impeccable craftsmanship and luxurious feel are their signatures.
While Oliver Spencer provides the full wardrobe, John Smedley specializes in the knitwear component. If you love the quality and timelessness of Oliver Spencer, adding a John Smedley knit to your collection is a natural next step for elevating your layering game.
Shop now at johnsmedley.com
A true icon of American menswear, Brooks Brothers has a C.V. that includes everything from classic tailored suits and dress shirts to perfect every-day casuals like polos and chinos. Their style is rooted in quintessential American prep, but always with a modern twist that keeps it relevant.
While Oliver Spencer's lens is modern British, Brooks Brothers offers a classic American perspective on quality, well-made menswear. Both brands deliver on timeless design and top-notch fabrics, making Brooks Brothers a great alternative for versatile staples with a slightly more traditional feel.
Shop now at brooksbrothers.com
If you're looking for outerwear that is both stylish and seriously functional, Norwegian Rain is your brand. They merge high-performance waterproof fabrics with sleek, minimalist designs to create coats and jackets that look sharp in any urban environment, regardless of the weather.
Just as Oliver Spencer creates a modern uniform for the British man, Norwegian Rain provides the ultimate outerwear solution with a slick Scandinavian edge. They share a focus on contemporary style, but Norwegian Rain puts a heavier emphasis on technical performance and weatherproof technology.
Shop now at norwegianrain.com
Rooted in military heritage and exceptional British craftsmanship, Private White V.C. creates durable, timeless menswear made to last a lifetime. They are known for their ruggedly handsome outerwear, particularly their iconic twin-track jacket, alongside impeccably tailored essentials and casual pieces.
Both brands champion British manufacturing and quality, but Private White V.C. brings a more robust, utilitarian aesthetic to the table. If you're drawn to Oliver Spencer's modern style but want pieces with more of a heritage-inspired, rugged character, this is your brand.
Shop now at privatewhite.co.uk
Percival is a London-based menswear brand that mixes classic British style with unique, often playful, contemporary twists. They're well-known for their beautifully embroidered shirts, quirky co-ords, and modern staples that bring a bit of personality to everyday dressing.
Think of Percival as Oliver Spencer’s slightly cheekier, more fashion-forward cousin. They share a London sensibility and a love for quality, versatile pieces, but Percival isn't afraid to play with bold graphics, unexpected materials, and a more youthful energy.
Shop now at percivalclo.com
While Grenson is most known as one of Britain's most storied shoemakers, their vibe is the perfect match for an Oliver Spencer wardrobe. Famous for their chunky-soled brogues, modern loafers, and classic boots, every pair is built with quality and craftsmanship right at the forefront.
Grenson is less of a direct clothing alternative and more of an essential partner brand. Their footwear embodies the same modern-meets-traditional ethos, mixing classic designs with contemporary details. Finishing off an OS outfit with Grenson shoes just makes sense.
Shop now at grenson.com
Based in London, YMC approaches menswear with a relaxed, functional, and understated attitude. Their designs are often inspired by workwear and military surplus, resulting in pieces that are practical, durable, and stylish without trying too hard. Think easy-wearing chore jackets, comfortable trousers, and simple layering pieces.
YMC shares Oliver Spencer's dedication to creating fuss-free, stylish essentials. However, YMC's style leans more into a utilitarian, slightly rugged workwear vibe, making it a great choice for guys who want that modern British look with a more casual, street-influenced twist.
Shop now at youmustcreate.com
From its origins in Tokyo, Beams Plus has become a global authority on reimagined mid-century American and British style. The brand takes inspiration from classic Ivy League, workwear, and military styles, reinterpreting them with exceptional Japanese craftsmanship and a keen eye for modern detailing.
Like Oliver Spencer, Beams Plus is a master of creating timeless, incredibly well-made pieces that feel modern. The key difference is the perspective, Beams Plus brings a unique Japanese sensibility to its classic Western influences, often with unique patterns and cuts you won't find elsewhere.
Shop now at beams.co.jp/global
Alden of New England is one of America's original and most respected heritage shoemakers, specializing in handcrafted men's footwear. They are revered for their timeless designs and exceptional materials, particularly their iconic shoes made from luxurious Shell Cordovan leather.
If you invest in Oliver Spencer clothing for quality and timeless style, Alden is the natural choice for your footwear. Their classic loafers, boots, and oxfords have the kind of enduring appeal and impeccable quality that perfectly complements a refined, modern wardrobe, ensuring a polished look from head to toe.
Shop now at aldenofnewyork.com
Italian brand Lardini excels at soft, unstructured tailoring that feels sophisticated yet completely relaxed. Their specialty is a beautifully crafted blazer or coat that drapes perfectly and elevates any look without feeling stiff or formal. It's the essence of sprezzatura - effortless Italian elegance.
Lardini sits at a higher price point, but its aesthetic is perfectly in line with Oliver Spencer's relaxed tailoring ethos. While Spencer brings a British touch, Lardini offers that distinctly European flair. It's the ideal brand if you're looking for an ultra-premium version of that same smart-casual philosophy.
Shop now at lardini.com
Founded on classic British grooming traditions, Hawkins & Brimble has expanded its ethos of simple, quality ingredients into a tightly curated line of menswear essentials. Expect to find perfect-fit tees, chinos, and casual layering pieces that are designed with timeless style and practicality in mind.
This brand echoes Oliver Spencer's focus on understated, well-made staples for the modern man. If you're looking for highly accessible basics that slot effortlessly into your existing wardrobe, Hawkins & Brimble delivers that classic, clean-cut British look at a very friendly price point.
Shop now at hawkinsandbrimble.co.uk
While Baracuta is synonymous with one single, utterly iconic piece - the G9 Harrington jacket - the brand embodies British style through and through. Their wider collections of outerwear and casual apparel are built on a heritage of cool, rebellious style figures like Steve McQueen and The Clash frontman, Joe Strummer.
Baracuta is a great match for Oliver Spencer fans who are looking to add an iconic piece of British subculture to their wardrobe. Both brands channel a modern-yet-timeless cool, but Baracuta’s designs are rooted in a rich and very specific heritage.
Shop now at baracuta.com
The in-house menswear lines at John Lewis & Partners are one of Britain’s best-kept secrets for solid, stylish, and accessible clothing. They offer a fantastic range of tailored separates, quality knitwear, sharp shirting, and outerwear that all exemplify modern British taste without the designer price tag.
For smart, wearable staples like tailored chinos or everyday Merino knits, John Lewis provides an incredibly practical alternative to Oliver Spencer. You’ll find a similar focus on great fit, versatile fabrics, and timeless design, making it an excellent resource for building out the core elements of your wardrobe affordably.
Shop now at johnlewis.com
Universal Works is another standout British brand that takes cues from functional workwear while designing for a contemporary audience. Known for their baker jackets, military chinos, and relaxed suiting, their ethos is all about honest, well-made clothing with character and a great fit.
Of all the brands on this list, Universal Works most closely shares Oliver Spencer's core philosophy of creating versatile, stylish, and wearable menswear. It might have a slightly stronger workwear influence, but both nail that hard-to-define sweet spot between smart, comfortable, and effortlessly cool.
Shop now at universalworks.co.uk
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
