If you love the playful and eclectic energy of My Mum Made It, you know the fun of dressing in clothes that refuse to be boring. The brand's blend of retro-inspired elements and modern streetwear, full of quirky embellishments and standout prints, is perfect for making a statement.
For those who adore that unique, trend-driven aesthetic, there are plenty of other brands that capture a similar vibe. Here are 19 brands like My Mum Made It to add to your wardrobe when you're craving something fun, fresh, and totally you.
Lazy Oaf is the London-based brand for those who never want to take fashion too seriously. Known for its bold graphics, cartoonish motifs, and oversized streetwear staples, its collections are pure joy. Think colorful overalls, character-covered sweatshirts, and accessories with a heavy dose of irony and pop culture.
While sharing My Mum Made It’s passion for eye-catching prints, Lazy Oaf's style is more irreverent and graphic-focused. If you love MMIM’s playful side but want to lean even further into a fun, cartoon-inspired aesthetic, Lazy Oaf is your next stop. Their pieces are instant conversation starters.
Shop now at laoaf.com
Wildfox delivers Los Angeles cool with a dreamy, vintage-inspired twist. Known for its ultra-soft graphic sweatshirts and cozy loungewear, the brand also offers flowy dresses and romantic pieces in soft, pastel palettes. It’s all about laid-back luxe with a whimsical, feminine vibe.
Like My Mum Made It, Wildfox has a distinct nostalgic feel, but it trades bold, eclectic energy for a softer, more romantic and comfortable aesthetic. If you're looking for outfits perfect for a moody Saturday morning in, this is the brand for you.
Shop now at wildfox.com
Born from a vintage eBay store, Nasty Gal has always catered to the bold and rebellious. You can expect to find faux leather everything, sheer fabrics, figure-hugging dresses, and standout tops fit for a night out. It's fashion for women who aren't afraid to own their power.
Nasty Gal shares My Mum Made It's youthful, fearless spirit but dials up the sexy. Where MMIM is quirky and playful, Nasty Gal is edgy and provocative, offering high-gloss, party-ready pieces that are made to be seen.
Shop now at nastygal.com
Boohoo is a fast-fashion giant that offers an insane amount of on-trend styles at incredibly low prices. From statement dresses and streetwear essentials to the latest micro-trends, their inventory is updated daily, making it a go-to for anyone wanting to experiment with their look without a huge financial commitment.
Like My Mum Made It, Boohoo offers fun, youthful styles that won't break the bank. However, Boohoo is geared toward mass-market trends rather than MMIM's more curated, eclectic collection. It's a great place to find similar styles for less.
Shop now at boohoo.com
When the occasion calls for glamour, House of CB delivers. Known for its iconic A-list following, the brand creates high-quality, figure-sculpting dresses and separates designed to make you feel like the main character. Think luxurious satin, structured corsetry, and unforgettable bodycon silhouettes.
While My Mum Made It leans into whimsical and casual fun, House of CB provides a more sophisticated, high-glam alternative. It swaps playful prints for ultra-flattering fits perfect for birthdays, weddings, or any event where you want to make an entrance.
Shop now at houseofcb.com
Collina Strada is for the true individual who sees clothing as a form of art. This innovative brand is known for its bold, experimental prints, avant-garde shapes, and strong commitment to sustainability. Every piece, from ruching-covered hoodies to psychedelic-print trousers, is a statement.
Sharing My Mum Made It's creative, look-at-me spirit, Collina Strada takes it to a high-fashion, eco-conscious level. It's less about vintage throwbacks and more about pushing the boundaries of what fashion can and should be.
Shop now at collinastrada.com
The OG of Scandi cool, Ganni has perfected the art of effortless style with a playful wink. The brand is loved for its iconic leopard prints, seersucker checkerboard dresses, and versatile knits that can be dressed up or down. It’s for the "Ganni Girl" who balances chic minimalism with standout details.
Ganni shares My Mum Made It's love for unique prints and fun silhouettes, but approaches it with a more refined, modern, and Scandinavian sensibility. Think of it as MMIM's cooler, slightly more grown-up older sister from Copenhagen.
Shop now at ganni.com
A high-street staple, River Island consistently offers stylish, on-trend pieces that feel current and accessible. Their collections cover everything from casual denim and vibrant statement dresses to chic workwear and bold weekend outfits, always with unique details that set them apart.
Like My Mum Made It, River Island caters to a young, fashion-conscious shopper looking for excitement in their wardrobe. However, it's less niche, offering a broader range of styles that can easily integrate into a more mainstream closet.
Shop now at riverisland.com
For Love & Lemons is pure romance, known for its intricate lingerie, ethereal dresses, and delicate separates. The brand’s designs are full of whimsical lace, custom floral embroidery, and sensual silhouettes that are both sweet and confident. It’s for embracing your inner fairytale princess with a modern edge.
Where My Mum Made It brings a playful, street-inspired energy, For Love & Lemons leans hard into a polished, bohemian-luxe aesthetic. If you're looking for something with delicate details for a special occasion, this is your brand.
Shop now at forloveandlemons.com
Zara is a global fashion behemoth that excels at bringing runway-inspired trends to the masses at lightning speed. It's the place to go for that specific style you just saw on your feed, whether it's a bold-shouldered blazer, a slip dress, or a statement accessory.
While sharing a trend-focused mindset with My Mum Made It, Zara operates on a much larger scale, offering more versatile, mass-market pieces. It’s a great option when you want to tap into the latest craze but don't want the niche quirkiness that defines MMIM.
Shop now at zara.com
Famous for its vibrant, '90s and Y2K-inspired collections, Motel Rocks is the go-to for fun, edgy partywear. Think bold prints, bodycon mini dresses, statement flares, and cool-girl crop tops. Their style is loud, confident, and unapologetically extra.
Motel Rocks has the same youthful, bold DNA as My Mum Made It but focuses more on a rebellious, festival-and-club-ready aesthetic. If you love MMIM’s prints but fancy a more underground, grunge-lite vibe, Motel Rocks is for you.
Shop now at motelrocks.com
Staud has become synonymous with "It" bags and chic, vintage-inspired ready-to-wear. Their pieces masterfully balance timelessness with playful, modern details. Think color-blocked dresses, vegan leather separates, and bags like the viral "Tommy" beaded bag that add a pop of personality to any look.
While My Mum Made It is print-heavy, Staud focuses more on innovative uses of color and texture in its standout accessories and refined apparel. If you want a statement piece with a slightly more polished, retro-modern feel, explore Staud.
Shop now at staud.clothing
Réalisation Par creates those cult-favorite dresses and tops you've seen on all your favorite influencers. Specializing in simple-yet-perfect silk silhouettes with bold, vintage-inspired prints like stars, leopard, or cherry motifs. The pieces feel effortless, feminine, and impossibly cool.
Like My Mum Made It, Réalisation Par focuses on unique, playful prints. However, its overall vibe is more polished and bohemian "It Girl" compared to MMIM's quirky streetwear feel. It's perfect for when you want a single piece to do all the talking.
Shop now at realisationpar.com
Based in Barcelona, Paloma Wool is more than a fashion brand, it's a creative project. Known for its artful, often abstract prints on knit sets, relaxed separates, and unique accessories, the brand embraces a distinctly intellectual and minimalist aesthetic with earthy tones and sustainable materials.
Paloma Wool shares My Mum Made It's creative spirit but expresses it through art-inspired restraint and eco-consciousness. It’s for the person who wants a statement piece that feels more like wearable art than a passing trend.
Shop now at palomawool.com
Bershka is a youthful high-street brand that's always on the pulse of the latest streetwear trends. It offers affordable cargo pants, graphic tees, vibrant prints, and chunky footwear that directly appeals to Gen Z shoppers. Their styles are colorful, relaxed, and made for having fun in.
Like My Mum Made It, Bershka knows its young, trend-conscious audience well. However, its collection is generally more focused on casual, everyday streetwear staples rather than MMIM's more specific, eclectic and retro-heavy pieces.
Shop now at bershka.com
By Far has earned a cult following for its nostalgic, '90s-inspired shoes and bags. The brand specializes in minimalist shapes, vibrant colors, and unique materials like crocodile-embossed leather, creating accessories that feel both retro and completely modern. Their Rachel bag and block heels are instantly recognizable.
While My Mum Made It crafts quirky outfits, By Far creates the perfect accessories to complete them. They offer a stylish way to add a vintage-inspired pop to any look without being print-focused.
Shop now at byfar.com
As the name suggests, this Los Angeles-based brand is all about fun, flirty styles made for memorable moments with your friends. Lovers and Friends excels at creating sexy, feminine dresses, vibrant swimwear, and playful tops, often featuring bold prints, cut-outs, and ruffles.
This brand shares My Mum Made It’s obsession with eye-catching, youthful pieces, but steers towards a more glamorous, "prosecco on a rooftop" vibe. If you need a certified party dress, look no further.
Shop now at revolve.com/lovers-friends
Aritzia is loved for its vast selection of in-house brands that deliver effortless, high-quality, and on-trend pieces. While known for beautifully crafted essentials like the iconic "Effortless Pant," Aritzia also offers playful dresses, bold prints, and vegan leather statement pieces that appeal to a youthful crowd.
Think of Aritzia as a one-stop-shop that can deliver both the playful energy of My Mum Made It and the polished basics to ground those looks. It's more contemporary and refined but still offers plenty of fun.
Shop now at aritzia.com
Reformation makes sustainable fashion sexy. Famous for its jaw-dropping dresses with effortlessly flattering fits, the brand combines modern femininity with a cool, vintage feel. Their slogan says it best: "Being naked is the #1 most sustainable option. We're #2."
Unlike MMIM's vibrant aesthetic, Reformation champions eco-conscious production and timeless, figure-flattering designs that feel both classic and completely current. It's a go-to for gorgeous dresses you'll want to wear for years.
Shop now at thereformation.com
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