If you're hunting for the softest, most comfortable underwear with a side of fun, you’re probably already a fan of MeUndies. Known for their ultra-cozy modal fabric and an endless supply of fun prints, they've perfected the art of stylish, feel-good basics.
But whether you're looking for different styles, new materials, or just want to expand your comfy underwear collection, there are plenty of other amazing brands out there that hit the same sweet spot. From luxe lace to high-tech performance fabrics, here are 19 brands like MeUndies to check out.
Savage x Fenty brings a bold, sexy edge to the world of comfortable underwear. While still offering incredibly soft fabrics and everyday cuts similar to MeUndies, this brand is known for its daring designs, vibrant colors, and statement-making lingerie. It's a fantastic choice if you love MeUndies' comfort but want something a bit more empowered and sultry.
What really sets them apart is their incredible focus on inclusivity, offering a huge range of sizes (up to 3X) and styles that celebrate every body type. With a similar direct-to-consumer model and VIP membership perks, it’s an easy switch for those who want cozy with a confidence boost.
Shop now at savagex.com
ThirdLove is all about getting the perfect fit. While MeUndies nails comfy fabrics, ThirdLove focuses on engineering that comfort through superior design, including their signature half-cup sizes for bras. Their underwear matches this philosophy, made from high-quality, sustainable materials like Pima cotton that feel amazing against the skin.
On the style front, they lean more towards refined, minimalist solids and delicate lace details rather than quirky prints. Think of ThirdLove as the sophisticated, elevated cousin to MeUndies, perfect for building a collection of premium, perfectly fitting basics. Prices are comparable, falling in the $15 to $30 range.
Shop now at thirdlove.com
Tommy John is obsessed with function and fabric innovation. Like MeUndies, they are dedicated to creating a second-skin feel, but they take it a step further with features like moisture-wicking and anti-odor technology. Their claim to fame is their "no adjustment needed" guarantee, promising underwear that stays put all day.
Aesthetically, Tommy John is more minimalist and performance-oriented, with a focus on solid colors and sleek designs. Coming in at a slightly higher price point ($20-$40), it’s an investment in durable, high-tech comfort that’s especially great for an active lifestyle.
Shop now at tommyjohn.com
Aerie has become a fan-favorite for its blend of affordability, comfort, and body positivity. They share MeUndies’ love for soft fabrics, playful prints, and inclusive sizing, but at a more budget-friendly price point, with pairs often available for under $10 during sales. They offer a massive variety of styles, from seamless briefs to cotton boybriefs and delicate lace thongs.
Where Aerie truly shines is its commitment to real, unretouched marketing and a wider range of sizes. If you love the fun, casual vibe of MeUndies but want more options and lower prices, Aerie is an unbeatable choice.
Shop now at ae.com/aerie/
Lively coined the term "leisurée" to describe their brand, perfectly capturing their blend of lingerie, swimwear, and activewear. They offer the same breathable comfort you expect from MeUndies but with a chic, modern aesthetic. Their designs feel more intentional and fashion-forward, featuring mesh details, cool color-blocking, and sleek cuts.
With prices sitting around $12-$25, Lively is an affordable option for anyone who wants their everyday essentials to feel a little more stylish. It’s perfect for the person who values both comfort and an effortlessly cool, minimalist vibe.
Shop now at lively.com
A true classic in the underwear world, Jockey is known for reliable, no-fuss comfort. While historically more traditional in its designs, the brand has evolved to offer modern fabrics and cuts that compete with newer brands. Their collections now feature super-soft modal and microfiber blends that rival MeUndies' coziness. Jockey is a go-to for durable, high-quality basics that last, with prices often in the accessible $10-$20 range.
Shop now at jockey.com
If your idea of comfort includes a touch of delicate lace, Hanky Panky is for you. Famous for their "World's Most Comfortable Thong," this brand specializes in incredibly soft, stretchy lace that doesn't dig or chafe. Unlike MeUndies' casual and printed aesthetic, Hanky Panky is decidedly more feminine and romantic.
While the vibe is different, the core commitment to comfort is the same. It’s a more premium choice, with prices around $20-$40, perfect for those moments when you want to feel both pretty and completely at ease.
Shop now at hankypanky.com
Uniqlo excels at affordable, high-tech basics, and their underwear is no exception. The AIRism line, in particular, is a game-changer, using a lightweight, breathable, and quick-drying fabric that’s amazing for warm climates or active days. They provide the seamless, barely-there feel that MeUndies lovers appreciate but with a focus on technological performance. With prices usually under $15, they offer incredible value for minimalist, functional designs.
Shop now at uniqlo.com
The iconic logo waistband is instantly recognizable, but Calvin Klein is about more than just style. They offer exceptionally comfortable underwear made from high-quality cotton and modal blends, much like MeUndies. The vibe is classic, minimalist, and effortlessly cool - a departure from MeUndies’ playful patterns.
Calvin Klein provides that same-level "treat yourself" feeling with an aesthetic that’s both timeless and sporty. If you prefer iconic, streamlined basics over quirky prints, this brand is an excellent alternative.
Shop now at calvinklein.us
Meaning "beautiful thing" in Italian, Cosabella lives up to its name with luxurious, exquisitely crafted lingerie. They use fine materials like Italian lace and Pima cotton to create underwear that is both incredibly soft and stunningly beautiful. It shares MeUndies’ commitment to quality materials but elevates it with a more sensual, high-fashion aesthetic.
With a higher price point of $20-$50 per pair, Cosabella is ideal for those who want to invest in premium, vibrant pieces that feel like a special indulgence but are comfortable enough for everyday wear.
Shop now at cosabella.com
Skims has taken the intimates world by storm with its focus on inclusive sizing, a modern neutral color palette, and buttery-soft fabrics. Like MeUndies, comfort is king here, but Skims delivers it with a sleek, minimalist aesthetic. Their Fits Everybody collection is a fan favorite, known for its incredible stretch and second-skin feel. For anyone who loves the seamless comfort of MeUndies but prefers a more Kardashian-approved, understated look, Skims is the answer.
Shop now at skims.com
Knix stands out for its functional, tech-forward intimates designed for real life. They are famous for their leakproof underwear but also offer a fantastic range of everyday seamless styles that are lightweight, moisture-wicking, and anti-odor. Similar to MeUndies, they prioritize a comfortable, worry-free experience and have a strong commitment to inclusivity with sizes up to 4X. Knix is the perfect practical upgrade for those who need their undies to work a little harder.
Shop now at knix.com
Eberjey is synonymous with luxurious softness. Known primarily for their iconic pajama sets, their underwear follows the same ethos, crafted from plush, buttery fabrics like TENCEL™ Modal. Their aesthetic is romantic, delicate, and timelessly feminine. While you won't find the bold patterns of MeUndies here, you will find an even higher level of pillowy comfort. Retailing from $20-$50, Eberjey is perfect for anyone looking for gentle, elegant underwear for sleeping and lounging.
Shop now at eberjey.com
This beloved Australian brand is a go-to for comfy, colorful, and affordable basics. Bonds shares MeUndies' penchant for fun prints and patterns but at a slightly more accessible price point (around $8-$15). They are known for their signature wide waistbands and durable cotton fabrics, making them a fantastic and practical choice for everyday wear for the whole family.
Shop now at bonds.com.au
Designed specifically for men, Saxx tackles comfort with innovative engineering. Their claim to fame is the patented BallPark Pouch™, a built-in support system that prevents friction and keeps everything in place. Like MeUndies, they offer fun prints and a variety of performance fabrics, but their focus is purely on a superior, ergonomic fit for men. It’s a top-tier choice for guys who want technical comfort without sacrificing style.
Shop now at saxx.com
Natori blends the worlds of Eastern-inspired art and everyday luxury. Their underwear is both beautifully designed and exceptionally comfortable, with many styles featuring their signature soft lace. Compared to MeUndies' casual vibe, Natori is more sophisticated and elegant. It’s for the person who sees their intimates as the foundation of a polished wardrobe, prioritizing a seamless fusion of beauty, fit, and comfort.
Shop now at natori.com
Known for its preppy, sporty aesthetic, Lacoste brings its classic style to underwear. Their offerings focus on clean lines, high-quality cotton blends, and, of course, the iconic crocodile logo. They align with MeUndies in their commitment to quality and comfort but do so with a timeless, athletic-inspired look instead of quirky prints. If your style is more classic and less playful, Lacoste basics are a solid choice.
Shop now at lacoste.com
For the eco-conscious shopper, Peony is an excellent find. This smaller brand focuses on minimalist, comfortable underwear made from sustainable materials like organic cotton and recycled fabrics. Their designs are simple, chic, and feel incredibly soft - much like MeUndies - but with the added benefit of a smaller environmental footprint. With affordable prices around $12-$20, Peony makes it easy to build a stylish and sustainable undie drawer.
Shop now at peonyundies.com
For something truly unique, don't overlook Etsy. The marketplace is a treasure trove of independent designers and small businesses that specialize in handmade underwear. Here, you can find everything from custom-fit organic cotton briefs to unique, hand-dyed designs and vintage-inspired lingerie. It captures the fun and personality of MeUndies prints but with a personalized, artisanal touch that supports small creators. Prices vary widely, but you can easily find quality pieces in the $10-$25 range.
Shop now at etsy.com
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