If you're obsessed with the vibrant prints, bold colors, and artistic flair of Masaba, you know the pure joy of wearing fashion that feels like a conversation starter. The brand blends traditional Indian motifs with a quirky, modern twist that’s impossible to ignore.
For those days when you want to expand your closet with that same creative, statement-making energy, we’ve found some amazing alternatives. From couture opulence to playful fusion wear, here are 17 brands that capture the bold spirit of Masaba.
Anita Dongre offers luxurious, elegant Indian fashion focusing on incredible craftsmanship. You'll find stunning sarees, lehengas, and modern ethnic wear rich with intricate embroidery and timeless silhouettes. While Masaba is queen of the quirky print, Anita Dongre's strength is in her exquisite detailing and refined, regal designs. If you love celebrating Indian culture through fashion but want a more classic and sophisticated touch, this is your brand.
Shop now at anitadongre.com
Sabyasachi is the last word in opulent Indian couture, especially famous for breathtaking bridal wear that feels like a piece of history. His designs feature rich textiles, antique motifs, and an unmatched regal vibe. Where Masaba brings a graphic, pop-art energy, Sabyasachi delivers timeless elegance rooted in heritage. If money is no object and your goal is pure, unapologetic glamour, look no further.
Shop now at sabyasachi.com
Payal Singhal creates contemporary Indian fashion that is fresh, vibrant, and incredibly easy to wear. Known for eclectic prints and chic separates, her collections are perfect for festive occasions or making a casual statement. Like Masaba, Payal has a youthful and print-heavy aesthetic, but her silhouettes are often more streamlined and modern. This is the perfect choice for the trend-savvy shopper who loves a bold look without added complexity.
Shop now at payalsinghal.com
Ritu Kumar is a master of heritage fashion, focusing on artisanal textiles, traditional embroidery, and timeless pieces that tell a cultural story. Her collections feature graceful sarees and kurtas for those who appreciate understated luxury. While Masaba’s style is bold and playful, Ritu Kumar’s aesthetic is more refined, classic, and elegant. It’s for the person who values heritage craftsmanship over quirky graphics.
Shop now at ritukumar.com
If you love to experiment with color, pattern, and unconventional cuts, Kalki Fashion is your playground. The brand offers vibrant and contemporary Indian wear, from mix-and-match separates to show-stopping festive outfits. Like Masaba, Kalki's designs are artistic and playful, but they often lean into a more edgy, boho-chic vibe. It’s the perfect place to find a unique outfit that screams personality.
Shop now at kalkifashion.com
Nikhil Thampi is all about unapologetic glamour and high-fashion drama. His collections are packed with luxe fabrics, bold silhouettes, and sequined details that are practically made for the red carpet. While Masaba’s designs are creative and artistic for everyday and events, Nikhil Thampi’s pieces are pure couture-level statements. If you’re dressing for a big event and want to feel like a celebrity, he's your guy.
Shop now at nikhilthampi.com
Famous for their futuristic, avant-garde eveningwear, Falguni Shane Peacock is the go-to for high-impact glamour. Their designs are loaded with sequins, metallics, and feathers, delivering a bold and energetic look. Masaba gives you wearable art with quirky charm, Falguni Shane Peacock gives you extravagant, show-stopping luxury perfect for any major party or grand entrance.
Shop now at falgunishanepeacock.com
Anamika Khanna is the expert at blending traditional Indian craftsmanship with experimental, modern silhouettes. Her collections focus on intricate embroidery and innovative fusion wear that feels both timeless and forward-thinking. Compared to Masaba's bold prints, Anamika's work is a deeper exploration of artisanal texture and high-fashion form. It’s for the person seeking a unique, artful piece that redefines ethnic wear.
Shop now at anamikaonline.com
Gauri & Nainika design for the dramatic entrance. Their specialty is a sculptural, ultra-feminine gown with a sleek, modern finish. Where Masaba uses vibrant prints to command attention, Gauri & Nainika use structure, tailoring, and dramatic silhouettes. Think less pattern, more powerful form. It’s the perfect choice for elegant, high-impact event dressing with a modern twist.
Shop now at gauriandnainika.com
Fusing handwoven fabrics with bold, artistic prints, Suruchi Parakh's collections feel both creative and culturally rooted. The pieces are versatile and contemporary, perfect for making a stylish statement in any setting. Much like Masaba, Suruchi Parakh excels at wearable art, but her aesthetic has a slightly stronger focus on artisanal textiles and sustainable practices. A great choice for conscious shoppers with a love for bold design.
Shop now at suruchiparakh.com
Rohit Bal delivers Indian couture at its most luxurious and regal. His work is all about intricate embroidery, rich fabrics, and majestic designs that are perfect for weddings and other grand events. While Masaba's vibe is playful and quirky, Rohit Bal's is rooted in grandeur and timeless elegance. For those who want to feel like royalty, Rohit Bal is the ultimate designer.
Shop now at rohitbal.com
Bodice offers modern, thoughtful fashion with an artsy, eclectic edge. The brand is known for its fresh approach to silhouettes and innovative use of textiles and color. Like Masaba, Bodice is all about expressing individuality through striking design, but their aesthetic often feels more minimalist and sleek. If you love artistic expression but prefer clean lines over busy prints, Bodice is a perfect match.
Shop now at bodice.in
Anushka Khanna perfectly blends artisanal textiles and embroidery with a contemporary, minimalist sensibility. Her collections are for those who appreciate understated elegance with a subtle, artistic flair. While Masaba makes a loud and vibrant statement, Anushka Khanna offers a quieter, more sophisticated take on Indian craftsmanship. It's the sophisticated, modern answer for art lovers.
Shop now at anushkakhanna.com
Designing wearable art, Pooja Shroff's collections highlight handcrafted textiles, creative embroidery, and bold motifs on elegant cuts. It's chic, art-inspired fashion for women who don't shy away from being noticed. Like Masaba, the focus is on celebrating Indian culture through artistic expression, though Pooja Shroff often uses more classic silhouettes as her canvas. It's the perfect blend of bold and timeless.
Shop now at poojashroff.com
If you love Masaba’s artistic prints but want something more relaxed and bohemian, meet Chola. The brand serves up easy-to-wear dresses, tops, and skirts with laid-back silhouettes and bold, graphic patterns. The vibe is effortlessly stylish and all about comfortable self-expression. It’s perfect for adding an artistic touch to your everyday wardrobe without sacrificing comfort.
Shop now at chola.in
Varun Bahl is a master of luxury design, creating exquisite couture filled with intricate embroidery and lavish fabrics. His heavily embellished lehengas, sarees, and gowns are mainstays at high-end weddings and events. In contrast to Masaba’s playful graphic prints, Varun Bahl’s aesthetic is pure opulence and regal craftsmanship. When the occasion calls for traditional grandeur, this is where you turn.
Shop now at varunbahl.com
As a diffusion line of the iconic designer, Label Ritu Kumar expertly merges heritage-rich techniques with contemporary, trend-focused silhouettes. It offers the same love for artisanal work as the main line but interprets it for a younger, more modern audience. If Masaba's vibrant prints feel a bit too bold, Label offers a similar artistic energy with a more refined, classic finish that still feels fresh and right for today.
Shop now at ritukumar.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
