If your closet is filled with cozy-chic essentials, you're likely a fan of Lou and Grey. The brand is a master of creating those ridiculously soft, effortlessly stylish pieces that feel like loungewear but look perfectly pulled together for a coffee run or a casual workday.
For those of us who live for that relaxed but refined vibe, the good news is there are plenty of other brands that hit that same sweet spot of comfort and style. From minimalist basics to sustainable staples, here are 19 brands like Lou and Grey that will round out your wardrobe with easy, everyday pieces you’ll never want to take off.
Everlane is the go-to for modern, minimalist basics that form the foundation of a great capsule wardrobe. They focus on high-quality fabrics and transparent, ethical production, offering everything from soft tees and cozy sweaters to relaxed trousers. Their style is all about clean lines and timeless silhouettes that you'll reach for season after season.
While still focused on effortless essentials, Everlane leans slightly more polished and streamlined than Lou and Grey's plush, cozy vibe. If you love the idea of simple, quality basics but want a slightly crisper, more architectural look, Everlane is a perfect fit. Prices for tops start around $30, with sweaters and pants in the $100-$150 range.
Shop now at everlane.com
Famous for its incredible denim, Madewell has built an empire on effortlessly cool, casual-chic staples. Beyond jeans, you'll find relaxed tees, comfortable cardigans, easy dresses, and vintage-inspired essentials that are perfect for everyday life. Their aesthetic feels laid-back but always intentional and stylish.
Compared to Lou and Grey’s focus on pure comfort, Madewell brings a bit more of a fashion-forward, trend-aware edge to the table. Both brands excel at creating relaxed wardrobe staples, but Madewell is ideal if you want to pair your cozy knits with a perfectly fitting pair of jeans.
Shop now at madewell.com
While Aritzia offers a wide range of styles, their Wilfred Free and TNA lines are where you'll find the comfort-driven DNA that feels similar to Lou and Grey. Think soft knits, luxe sweat suits, easy-to-wear dresses, and relaxed tops in muted, sophisticated color palettes. It's comfort dressing with a distinctly contemporary and cool feel.
Aritzia is definitely more trend-driven than Lou and Grey, often incorporating more fashion-forward silhouettes and fabrics. If you love Lou and Grey’s ease but want essentials with a bit more of a modern, stylish twist, exploring these Aritzia lines is a must.
Shop now at aritzia.com
Uniqlo is a global authority on high-quality, affordable basics that are designed with innovation in mind. Known for their soft HEATTECH fabrics for winter, airy linen for summer, and versatile knitwear, Uniqlo delivers functional and stylish wardrobe staples, often with prices under $50.
Both brands prioritize comfort for everyday wear, but they take different approaches. Lou and Grey focuses on plush, cozy textures, while Uniqlo's strength is in practical, tech-enhanced fabrics and sleek, minimalist design that works for everyone. It’s the perfect place to stock up on reliable, high-performance basics.
Shop now at uniqlo.com
Eileen Fisher creates beautifully simple, timeless clothing with a strong focus on sustainability and natural fabrics. You'll find flowing dresses, soft organic cotton tops, and comfortable knit trousers designed to last a lifetime. The aesthetic is refined, artistic, and endlessly wearable.
Think of Eileen Fisher as Lou and Grey’s more luxurious, eco-conscious older sister. While both brands value comfort and quality, Eileen Fisher offers an elevated, more refined take on minimalist essentials, often at a higher price point.
Shop now at eileenfisher.com
A true classic, Gap is a reliable source for affordable and comfortable casual wear. From soft t-shirts and hoodies to reliable denim and joggers, their collections are built around easy, relaxed styles that cater to a wide audience. Their designs often have a timeless, slightly preppy American feel.
While Lou and Grey’s fabrics often feel a touch more luxe and plush, Gap offers an incredible variety of casual essentials at an accessible price. If you’re looking for straightforward, comfortable basics for the whole family, Gap is always a great choice.
Shop now at gap.com
Vince defines California-based luxury through its elevated essentials crafted from premium fabrics like cashmere, silk, and pima cotton. The brand specializes in understated, sophisticated pieces, including relaxed sweaters, elegant knitwear, and fluid trousers that are both timeless and modern.
Vince occupies a higher price point, offering a more luxurious take on the minimalist comfort that Lou and Grey champions. If you’re looking to invest in exceptionally-made, quiet luxury staples that feel incredibly soft against the skin, Vince is your brand.
Shop now at vince.com
For casual, trendy staples on a budget, look no further than Cotton On. This Australian brand offers soft basics, loungewear sets, and easy dresses with a youthful energy. Their pieces are relaxed and affordable, with most items priced well under $50, making it easy to stay comfortable and on-trend.
Cotton On is more trend-focused and has a younger vibe than Lou and Grey's timeless style. However, if you're searching for fun, easy-to-wear pieces for weekends and lounging without a big investment, they have you covered.
Shop now at cottonon.com
Frank And Oak is a brand built on sustainable practices, thoughtful design, and a modern, minimal aesthetic. Their collection is filled with eco-conscious essentials, from organic cotton tees and cozy knitwear to relaxed trousers. They offer stylish, versatile pieces meant to be worn for years to come.
Both Frank And Oak and Lou and Grey create relaxed, easy-to-wear clothing. The key difference is the style: Frank And Oak has a slightly more urban, minimalist edge, while Lou and Grey leans into a softer, cozier vibe.
Shop now at frankandoak.com
Splendid is practically synonymous with softness. The brand has mastered the art of creating buttery-soft knits, casual essentials, and plush loungewear that you'll want to live in. Their designs are simple, wearable, and always feel amazing on the skin, focusing on classic silhouettes in neutral color palettes.
Splendid and Lou and Grey are very similar in their commitment to exceptionally soft fabrics. Splendid often feels a bit more L.A.-casual, with a focus on perfectly washed-out colors and lightweight layers that are perfect for year-round comfort.
Shop now at splendid.com
J.Crew's more casual and affordable line, J.Crew Mercantile (often found at J.Crew Factory), offers classic, everyday staples with a preppy twist. You can find soft tees, cozy sweaters, versatile chinos, and simple dresses that are designed for easy, laid-back style, often under $50.
While the overall J.Crew aesthetic is more polished and preppy than Lou and Grey's, the Mercantile collection strikes a similar balance of comfort and relaxed style. It's a great option for affordable wardrobe builders with a timeless, American-classic feel.
Shop now at jcrew.com
Known for its inclusive sizing and viral fabrics, Skims has expanded from shapewear to become a powerhouse in loungewear and basics. Their collections feature incredibly soft and stretchy materials in cozy sweat sets, comfortable tees, and lounge dresses, all in a signature palette of neutral tones.
Both brands prioritize amazing-feeling fabrics, but Skims focuses more on body-hugging fits and seamless basics that can be used for layering or as standalone loungewear. If you love Lou and Grey's softness but want it in sleek, minimalist silhouettes, Skims' lounge collections are a must-try.
Shop now at skims.com
Founded with sustainability at its core, Outerknown creates laid-back, high-quality casualwear with a coastal, surf-inspired vibe. Their offering includes cozy knits made from recycled materials, comfy organic cotton tees, and relaxed trousers designed for ultimate comfort and durability. The aesthetic is effortlessly cool and eco-conscious.
If Lou and Grey captured the feeling of a cozy weekend indoors, Outerknown captures the feel of a relaxed weekend by the coast. Both emphasize comfort, but an Outerknown piece has an earthy, lived-in quality perfect for a laid-back lifestyle.
Shop now at outerknown.com
Everest creates elevated casual essentials designed for everyday comfort mixed with a modern aesthetic. They craft easy-to-wear pieces like soft hoodies, relaxed-fit joggers, and versatile layers from high-quality fabrics, ensuring each piece is both stylish and incredibly comfortable.
Similar to Lou and Grey, Everest puts a real emphasis on quality fabrics and an effortless feel. However, their silhouettes are often a touch more streamlined and contemporary, making them a great choice for someone who wants their cozy clothes to have a modern, slightly fashion-forward look.
Shop now at everest.com
Kule brings a dose of personality to classic casualwear, most famous for its signature take on the striped shirt. The brand offers cozy sweaters, simple dresses, and colorful, relaxed essentials with a cheerful, preppy sensibility. Each piece is crafted from beautiful fabrics and feels both fun and timeless.
If you're drawn to Lou and Grey for its comfortable fabrics but sometimes wish for more color and print, Kule is your answer. While its roots are more preppy, the focus on high-quality, wearable essentials is absolutely there - just with an added pop of stripes and color.
Shop now at kule.com
Universal Standard champions incredibly inclusive sizing (00-40) across its line of modern, high-quality essentials. You'll find everything from perfectly oversized tees and relaxed workleisure trousers to cozy knitwear, all in premium fabrics and minimalist, sophisticated silhouettes.
Both brands deliver fantastic comfortable basics, but Universal Standard's main focus is on perfect fit for every body, combined with a sleek, minimalist aesthetic. It's an excellent alternative for those seeking modern, high-quality staples in a truly comprehensive size range.
Shop now at universalstandard.com
The tagline for Marine Layer is "absurdly soft," and they live up to it. The brand is beloved for creating tees, sweaters, and layers that feel perfectly worn-in from the very first wear. Using custom-developed fabrics, their pieces have a relaxed, vintage-inspired feel with a laid-back California vibe.
Both labels are champions of softness, but Marine Layer leans into a more distinct West Coast, surf-inspired casualness. If you want your comfortable wardrobe to have a breezy, sun-faded look and feel, Marine Layer will be your new obsession.
Shop now at marinelayer.com
Richer Poorer specializes in elevated basics and loungewear with a clean, minimalist style and a commitment to sustainability. Their collection is full of go-to pieces like soft fleece sweats, perfectly cut t-shirts, and simple dresses in wearable, earthy tones. Everything is designed to be effortlessly mixed and matched.
Like Lou and Grey, Richer Poorer delivers on comfort. The styling, however, leans a bit more towards sleek minimalism and a cool, understated L.A. aesthetic, making it a great option for those who favor a modern, simplified wardrobe.
Shop now at richer-poorer.com
Naadam is all about bringing sustainable, surprisingly affordable luxury cashmere to everyone. While famous for their signature $75 sweater, their collection extends to stunningly soft joggers, hoodies, and cardigans. Their pieces feel like the ultimate indulgence in comfort dressing.
Think of Naadam as the most luxurious evolution of the Lou and Grey ethos. It takes the focus on softness and elevates it with premium, sustainably sourced fleece and wool. If you want to invest in cozy pieces that feel unbelievably luxe, Naadam is the brand to explore.
Shop now at naadam.co
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