Style Guide

17 Brands Like Left On Friday for Stylish Swimwear

Spencer Lanoue·October 10, 2025·8

You found the perfect swimsuit from Left On Friday, but now every woman at the resort pool is wearing the same cut. You want that flattering, fashion-forward swim look without blending into the crowd. The good news? These 10 brands deliver the same confidence-boosting fits with their own fresh spin on modern swimwear.

Whether you lean toward bold prints or refined minimalism, this list covers the full spectrum of swim style. From surf-ready durability to runway-worthy resort pieces, you will find your next favorite suit right here.

Frankies Bikinis

Billabong

Frankies Bikinis brings runway energy straight to the shoreline. Founded in Malibu, the brand channels a glamorous California aesthetic through daring cutouts and bold prints in silky fabrics that photograph beautifully. Every collection feels curated for the kind of vacation you post about months later. The construction holds up to salt water and sun, which matters when you are paying for fashion-forward design.

Where Left On Friday keeps it playful, Frankies pushes toward high-fashion swim with celebrity collaborations and limited seasonal drops. You will find everything from barely-there string bikinis to structured one-pieces with corset detailing. The brand also expanded into resort wear, so you can build a full poolside look without switching tabs.

Best for: Fashion-forward swimmers who want a glamorous, editorial-ready beach look.

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Aerie

ZAFUL

Aerie built its reputation on body positivity and unretouched campaign images long before that became an industry standard. The swim line carries that same philosophy into every piece, with inclusive sizing that runs from XXS to XXL across most styles. Fits are designed to flatter without squeezing, and the fabrics feel soft enough to lounge in all afternoon. If you love Left On Friday's accessible pricing, Aerie sits in the same range while offering more variety in solids and understated prints.

We appreciate that the brand updates its swim collection multiple times per season, so you are not stuck choosing from the same designs everyone grabbed in April. High-waisted bottoms and supportive bikini tops are particular strengths. The quality-to-price ratio makes Aerie one of the smartest swim purchases you can make right now.

Best for: Comfort-first shoppers who want inclusive sizing and accessible prices.

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Billabong

Billabong has been woven into surf culture since 1973, and that heritage shows in every swimsuit it produces. These are suits built to handle waves, not sit on a lounge chair. The fabrics resist chlorine breakdown and the stitching stays intact through heavy use. The cuts allow free movement whether you are paddling out or playing beach volleyball. You get tropical prints and retro-inspired silhouettes grounded in decades of performance testing.

The brand sits at a mid-range price point that feels fair for the durability you get. We find that Billabong pieces outlast trendier alternatives by at least two full summers. If you lean toward an active beach lifestyle rather than poolside lounging, this is where your money goes furthest.

Best for: Active beach lovers who need swimwear that performs in the surf.

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L*Space

Summersalt

L*Space occupies the sweet spot between trendy and timeless. The brand leans into clean lines and modern color palettes with luxurious textures that feel elevated without being overdone. Monica Wise founded the label in 2003, and her design philosophy centers on flattering fits that work across body types. Fabrics have a substantial weight to them, so nothing goes sheer in the water.

What sets L*Space apart from Left On Friday is that polished, grown-up quality. These suits transition effortlessly from a morning swim to a beachside lunch. Reversible styles give you two looks from a single purchase, which stretches your investment further. The brand also produces cover-ups and accessories that match each seasonal drop.

Best for: Women who want polished resort-ready swim with a sophisticated edge.

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Vitamin A

Swimsuits For All

Vitamin A proves that sustainable swim does not mean sacrificing style. The California-based brand uses recycled nylon and plant-based fabrics across its entire collection, and every piece is produced in its own Los Angeles facility. You get sleek, minimalist designs with clean construction that feels luxurious against your skin. The aesthetic is understated and editorial, favoring earth tones and muted palettes over loud prints.

We admire the transparency behind the production process. Each swimsuit tag tells you exactly what materials were used and where the suit was made. The higher price point reflects that ethical commitment, but you are investing in a piece that lasts for years. If sustainability drives your purchasing decisions, Vitamin A should sit at the top of your list.

Best for: Eco-conscious shoppers who want premium sustainable swimwear with minimalist design.

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Tropic of C

Seafolly

Tropic of C was founded by Candice Swanepoel with a clear mission to merge high-fashion swimwear with environmental responsibility. The suits are cut to contour and sculpt, using ECONYL regenerated nylon made from ocean waste and discarded fishing nets. Bold color blocking and strategic ruching create visual interest while smoothing lines across the body. These are the kinds of suits that get compliments from strangers.

The price point sits in the premium range, but the quality matches what you would expect from a luxury fashion label. We find that the brand runs slightly smaller through the hips, so consider sizing up if you are between sizes. Each collection draws inspiration from tropical destinations with colors that reflect that wanderlust energy.

Best for: Luxury seekers who value both high-fashion design and ocean-positive materials.

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Summersalt

Summersalt used fit data from over 1.5 million body measurements to engineer its swimwear, and the result speaks for itself. The Sidestroke one-piece became one of the most recognized swimsuits on the internet for good reason. It flatters virtually every body type without relying on underwire or heavy compression. The brand focuses on clean color blocking and modern silhouettes rather than trendy prints that date quickly.

What we appreciate most is how Summersalt eliminates the guesswork from online swim shopping. Detailed size guides paired with consistent sizing across collections mean you can order confidently without trying anything on first. The fabrics dry faster than most competitors and resist pilling through dozens of washes. If you want one swimsuit that works for everything from lap swimming to vacation photos, start here.

Best for: Data-driven shoppers who prioritize a universally flattering fit above all else.

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Seafolly

Seafolly has been an Australian swim staple since 1975, and that five-decade track record translates into construction you can feel the moment you pull a suit on. The brand balances trend awareness with the kind of durability that Australian beach culture demands. Fabrics resist UV degradation better than most competitors while the elastic retains its snap long after cheaper alternatives have stretched out.

We see Seafolly as the bridge between Left On Friday's playful energy and the refined quality of a heritage brand. Prints lean tropical and bold without crossing into novelty territory. The sizing runs consistent across collections, which makes repeat purchases effortless. If you want swimwear from a brand that has been perfecting its craft for half a century, Seafolly delivers.

Best for: Quality-focused buyers who want heritage Australian swim with modern prints.

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Mara Hoffman

Mara Hoffman

Mara Hoffman creates swimwear that feels like wearable art. The brand is recognized for bold, original prints designed in-house, each telling a visual story drawn from nature and cultural motifs. Every piece is produced using REPREVE recycled fibers and ECONYL regenerated nylon. The brand also publishes detailed sustainability reports that back up those claims. The silhouettes favor coverage and structure over exposure, with high-waisted bottoms and long-line tops as signature pieces.

The premium pricing reflects the artistry involved. Each print goes through an extensive design process before it ever reaches fabric. We find that these suits hold their color and shape remarkably well over multiple seasons, making the cost-per-wear calculation more favorable than it first appears. If you view swimwear as an extension of your personal style rather than a seasonal throwaway, Mara Hoffman rewards that mindset.

Best for: Art-minded shoppers who want bold, original prints with a genuine sustainability commitment.

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Hunza G

Hunza G solved one of the biggest problems in online swimwear shopping with its signature crinkle-stretch fabric. Most styles come in a one-size-fits-most design that genuinely adapts to a wide range of body types, hugging and releasing in the right places. The textured material has a retro quality that references '80s and '90s swim culture while feeling completely modern on the body.

The brand leans heavily into minimalist color stories with clean silhouettes. You will not find busy prints here. Instead, Hunza G lets the distinctive fabric texture create all the visual interest. The suits also dry remarkably fast, which makes them practical beyond their fashion appeal. If you have ever struggled to find your exact size in swimwear, the one-size approach eliminates that frustration entirely.

Best for: Minimalists who want retro-textured swim that fits without the sizing guesswork.

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Building Your Swim Wardrobe

The strongest swim collections mix a few different approaches. Pair a bold Mara Hoffman print with a minimalist Hunza G solid. Grab a durable Billabong suit for active days and a sculpted Tropic of C piece for resort evenings. Start with what fits your lifestyle, then expand from there.

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Shein
Luli Fama

Written by

Spencer Lanoue

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