If you love scrolling for on-trend swimwear with vibrant prints and flattering fits that don't cost a fortune, you're probably already a fan of Left On Friday. The brand is a go-to for nailing that playful, youthful look perfect for any beach day, pool party, or vacation.
For those who love Left On Friday's fun-loving aesthetic but want to explore some new options for their swimwear collection, you're in luck. Here are 17 similar brands worth checking out for your next sunny getaway.
Think of Frankies Bikinis as Left On Friday's super glamorous, globetrotting cousin. They serve up bold and sexy styles with daring cuts and on-trend prints that always make a statement. The quality feels a touch more luxe, and the designs are often inspired by runway trends, perfect for anyone wanting a high-fashion beach look.
While the prices are higher, typically from $80 to $200, the vibe is similar if you love fashion-forward, standout pieces. If you're ready to invest in a bikini that feels exclusive and glamorous, Frankies is the one for you.
Shop now at frankiesbikinis.com
Aerie is all about feeling good in your own skin. Their swimwear is celebrated for its incredibly comfortable fits, inclusive sizing, and effortless aesthetic that’s both natural and chic. You’ll find tons of easy-to-wear solids, simple prints, and flattering cuts like high-waisted bottoms and comfy bikini tops.
Priced between $30 and $80, Aerie shares Left On Friday's accessible appeal but focuses more on comfort and body positivity than bold trends. It's the perfect brand for stylish, reliable swim pieces you’ll want to wear all day long.
Shop now at ae.com
If your dream beach day involves more surfing than sunbathing, Billabong is your brand. It captures that classic, laid-back surf vibe with functional but stylish swimwear. You can expect to find lots of tropical prints, retro-inspired cuts, and durable pieces ready for action.
With prices from $40 to $100, it's a great option if you love Left On Friday's energy but want something with a more classic, bohemian surf-culture feel. Billabong is perfect for an effortlessly cool and active beach look.
Shop now at billabong.com
Want to try that viral cut-out one-piece or bright, cheeky bikini without a big investment? Zaful is your spot. As a trend-driven fast fashion brand, it offers a huge variety of the latest swimwear styles at incredibly affordable prices, usually between $15 and $50.
Zaful has the same playful, daring energy as Left On Friday but is even more budget-friendly, making it fantastic for experimenting with new looks for a season or grabbing a few different options for a trip.
Shop now at zaful.com
For a more polished and sophisticated beach look, check out L*Space. Their swimwear feels a bit more grown-up, with sleek cuts, modern details, and luxurious fabrics that look like they belong at a chic hotel pool. They’re known for their exceptional quality and amazing fit.
Priced from $70-$150, L*Space caters to those wanting a high-fashion piece that effortlessly transitions from beach to brunch. It's less about playful prints and more about refined style.
Shop now at lspace.com
Similar to Zaful, Shein is a fast-fashion giant where you can find nearly any swimwear trend imaginable for less. If you love Left On Friday for its endless variety of current styles, Shein takes that to another level with rock-bottom prices, typically between $10 and $40.
Their selection is massive, from sporty one-pieces to string bikinis in every color and print. It’s the perfect place to stock up on trendy swimwear for your next vacation without blowing your budget.
Shop now at shein.com
If you're into sustainability and prefer a more minimalist look, Vitamin A is a must-see. Their vibe is less 'pool party' and more 'five-star eco-resort,' with sleek, timeless designs made from sustainable materials. Their approach is all about clean lines and high-quality construction.
While their price point of $100-$200 is higher, Vitamin A is for the shopper who wants an understated, sophisticated piece that is both stylish and environmentally conscious. It's a different energy than Left On Friday but still delivers on premium style.
Shop now at vitaminaswim.com
Founded by supermodel Celine Constant, Tropic of C delivers a high-fashion, vacation-ready look. It shares the vibrant, printed aesthetic of Left On Friday but dials up the luxury and eco-consciousness, with pieces crafted from sustainable fabrics and featuring ultra-flattering fits.
Expect prices around $150-$250 for these upscale, resort-worthy suits. It’s the brand you turn to when you want to feel both stylish and good about your purchase.
Shop now at tropicofc.com
Summersalt is famous for its 'magic' fit. Their suits are designed using data from thousands of women to ensure they flatter every body type, making them incredibly comfortable and confidence-boosting. They're all about streamlined, modern designs that are both chic and functional.
Hovering between $80 and $150, Summersalt emphasizes body positivity and an amazing fit over loud prints, but they still deliver stylish options - especially their iconic color-blocked one-pieces - that are universally flattering.
Shop now at summersalt.com
Living up to its name, Swimsuits For All offers an incredible range of sizes and styles designed to make everyone feel amazing at the beach. They are true pioneers in size inclusivity and create swimsuits with excellent support and flattering details.
Their prices range from $20-$100, and while they share Left On Friday's fun and accessible vibe, their core focus is on exceptional fit and fit solutions. You can find everything here, from classic designs to collaborations with top influencers.
Shop now at swimsuitsforall.com
OYE Swim nails the 'minimalist but make it bold' aesthetic. Known for its sleek, modern, and sometimes architectural designs, this is the brand for someone who wants to make a statement with structure rather than prints. Their suits are made from high-quality, eco-friendly fabrics.
Priced between $80 and $150, OYE is a great pick if you love eco-conscious swim but seek pieces with a strong design edge. They're perfect for poolside lounging where your swimsuit does all the talking.
Shop now at oyeswim.com
Hailing from Australia, Seafolly is beloved for its incredible construction and timeless-yet-trendy designs. The brand perfectly balances a feeling of sophisticated fun, offering durable, supportive pieces in both vibrant prints and classic solids.
With swimwear between $80 and $180, Seafolly has Left On Friday's fun energy but with a slightly more polished and classic feel. It’s a fantastic choice for high-quality staples you’ll wear for seasons to come.
Shop now at seafolly.com
Mara Hoffman's swimwear pieces are like wearable art. Famous for her unique, custom artistic prints and unwavering commitment to sustainability, this is the brand you shop when you want a true statement piece that tells a story.
Though pieces range from $150 to $300, you’re investing in high-quality design and eco-conscious production. If you love prints but want something more exclusive and artistic than Left On Friday's offerings, Mara Hoffman is a beautiful choice.
Shop now at marahoffman.com
You’ve probably seen Hunza G’s iconic crinkle-stretch fabric all over your feed. This unique, body-hugging material allows most of their designs to be one-size-fits-most, sculpting and flattering every curve. The aesthetic is minimalist '90s cool and effortlessly chic.
Priced around $150, it champions a more minimalist feel compared to Left On Friday's playful prints, focusing instead on texture, fit, and an iconic silhouette that celebrities love.
Shop now at hunzag.com
Get ready for a fiesta with Luli Fama. This brand is all about vibrant, Latin-inspired energy, with sizzling colors, sexy cuts, and details like high-shine fabrics and playful tassels. Their designs are made to stand out and celebrate the body.
Ranging from $80 to $180, Luli Fama is Left On Friday's boldest, most vivacious counterpart. If you want swimwear that feels like a party in itself, this brand is guaranteed to bring the fun.
Shop now at lulifama.com
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